Hotel sáv improves efficiency with real-time channel management


Hotel sáv, an up-and-coming business hotel in Hong Kong has improved its online bookings with eRevMax’s solution. The two-year-old property has been using RateTiger channel manager since its opening to manage their room availabilities and rates across multiple online sales channels and increase revenue.
    
Headquartered in Hong Kong, sáv Hospitality is a new lifestyle hotel brand operating four hotels and serviced apartments in Hong Kong, Taipei and Philippines. Two hotels managed by the group are presently using RateTiger for improving their online visibility and occupancy.
 “I have been using RateTiger Channel Manager for a couple of years now and can confidently say it’s the best solution in the market. While the product makes real-time rate and inventory updates on all my connected channels, the Customer Support team is very professional and respond to queries efficiently. I am very happy to use RateTiger for online distribution and cannot ask for more,” said Terrence Chan, Assistant Director of Revenue & Reservation, Hotel sáv, Hong Kong.
“ Hong Kong’s extremely dynamic hospitality market demands hotels to offer updated rates and availabilities across relevant global, regional and meta search channels.  Hotel sáv has been leveraging our channel ecosystem which offers seamless connectivity with key channels like Booking.com, Expedia, Ctrip, Agoda to improve their online exposure and tap new markets,” said Ram Mohan Dubey, Sales Manager, eRevMax.

Top five trends which will shape US Hospitality industry this year

The first generation travellers who are connected to the world with internet have become the fastest growing customer segment in hospitality industry. Travellers aged between 18 to 34 comprise the largest and most diverse segment of US population. These hyper-connected travellers are communicating with the entire world in a new way with their always connected device- using laptop, tablet or mobile phone.

In the LIVE in New York, an event organized by us to discuss the hotel technology trends, from our partners BookingForce, HRS and roomlia to hoteliers from Hilton, Marriot, Wyndham, Warwick Hotels, Wellington Hotel all talked about the challenges of dealing with the hyper-connected segment. With the advance of technology, the shift towards mobile is dramatic and disruptive. According to a PhoCusWright report around 75% of U.S. travelersown a smartphone and the numbers are continuously increasing with 4 out of 5 mobile travel booking are being made for hotel accommodation. With half the year gone, here are five definite trends that I reckon, are shaping the US hospitality industry this year.

Mobile does not mean last minute

The growing popularity of HotelTonight and BlinkBooking is a testimony to the growth of last minute bookings. PhoCusWright reports that one in four mobile bookings are made at the last minute, where OTAs with stronger presence score high against the brand sites. In fact for every 10 last minute bookings, 7 are being made at the OTA sites. This has prompted major OTAs like Booking.com to invest heavily in this segment. Earlier this year, Booking.com launched Booking Now, a mobile app which lets guests book up to 48 hours in advance.



However, mobile’s influence on traveler goes beyond last minute, and now has impacted all phases of the travel life cycle. Research says, about 37%of US travelers use a mobile device in their trip planning – with a significant majority of them switching between the tablet and smartphone. Interestingly, a significant 27% of the mobile travel audience belongs to the high income category earning over $100,000 per year. Clearly, if you have not yet invested in your mobile channel, it’s high time to do that.

Mobile Wallet: New smart payment option

You might have your hotel in finest location and offer thebest rate on your brand.com site and pride yourself of providing superior facilities to your guest, but have you integrated the mobile wallet?



Today’s modern guests want a hazard free travel experience- expects not to face front desk of the hotel to check-in or pay bills. According to a recent survey by SmartBrief and The Wall Street Journal shows more than 75% US travellers carry a smartphone and 50% travellers carry at least two devices while they are on vacation. This means your guests expect there should be an arrangement so that they can use their technology at your hotel- whether to conduct business, contact the valet, request service from housekeeping or pay from their mobile device. Here comes the mobile payment option which eliminates unnecessary delays. One of the largest hotel groups in the world Marriot Hotels was first to launch mobile check-in and check-out options on its mobile application back in 2013 and now offering its guestsApple Payment option. Another big name in Hotel industry Starwood Hotels is also offering the same service to its guests- now guests have the ability to pay accommodation charges using their mobile wallet, Apple Pay. This means hotel guests will no longer have to carry their credit cards or cash in their wallet. As smartphone going to replace physical wallet more and more hotels in the coming years will implement this medium to enhance their guest experience.

In next part of the article I’ll talk about three more trends which are shaping the US hospitality industry.


Jan Murza is Director of Sales- Americas at eRevMax.  He can be reached at janm@erevmax.com  

Stay Connected with latest news: Update from eRevMax

eRevMax News
eRevMax completes 40 XML integrations in four months

Hotel online distribution specialist, eRevMax, has added 40 new technical interfaces in the first four months of 2015, continuing its long standing position as the largest distribution network provider in the industry. The new 2-way certified demand partners including Nustay, roomlia®, Bookit.com, Tourplan, EET Global, Traveltool/Logitravel, myHotelShop, NetAffinity, TravelRepublic and Southall Travel among others will add more versatility to the eRevMax Channel Ecosystem.


Your Hotels Worldwide endorses eRevMax as the Preferred Channel Manager Partner
Your Hotels Worldwide, a leading hotel chain of independently-managed properties in Scandinavia, has strengthened relationship with eRevMax by implementing its 2-way XML connectivity solution for seamless data transfer between its property management system and online sales channels. All 65 properties under the group are using RateTiger Channel Manager to update rates and availabilities across their distribution mix in real-time.
News Trends
How to avoid “big data paralysis” – A Guide for Hoteliers
Given how competitive the environment, hotels cannot afford to wait until everything is perfect before moving on to the next step. Applying advanced analytics to the data you have today can provide enough insight and value to justify moving forward with the data you want to collect for tomorrow.
How and why travel metasearch will have to evolve
To survive and grow, travel metasearch engines will have to consider how they can highlight the differences in the actual product in a better way, perhaps even making price a secondary (but still important) influencing factor for consumers.
Using Review Data as Rich Snippets To Improve Search Rankings and Increase Direct Bookings
Most hotels are focused on SEO, or are at least aware of the potential benefits of improving their search rankings. It allows them to stand out and ultimately generate more traffic (and direct bookings!). Content marketing is one way to improve search rankings, and travel reviews can play an important role in this content strategy.

IHTF 2014

The eleventh edition of the International Hotel Technology Forum (IHTF), took place in Barcelona, Spain in early April this year. The two-day event saw over 600 business meetings with 50 speakers delivering cutting-edge insights into latest trends in the hospitality industry.
John Seaton, VP Sales APAC & EMEA, and Cristina Blaj, Sales Director UK, Ireland & Scandinavia at eRevMax attended the event to network with industry veterans. Cristina participated in a panel discussion on Engaging with the Digital Traveller – The Move to Mobile”. The panel consisted of Monika Nerger from Mandarin Hotels; Jeremy Ward from Kempinski Hotels and Nancy from Jumeirah Hotels. The discussion focused on evaluating the advent of mobile bookings and its trends to capitalise on modern buying patterns. They also emphasised on implementing guest-led trends in hospitality industry as more happy customers equal to more revenue.

 
John Seaton was invited to participate in a panel on Over-coming the Challenges in Diverse Distribution Channels”. He had  Jon Siberry from Sarova Hotels and Lennert de Jong from CitizenM; among others as co-panelists. The speakers examined the current challenges faced by hoteliers in the diverse distribution space and the strategies for better channel performance. They also focused on how to analyze channel performance and how to capture guest data to determine best communication channel for each guests.

Overall the event concluded on a positive note and there was constructive exchange of ideas and experiences.

Newshound: Leonardo continues with RateTiger, Bookings through Multi-channel management, More on Review Express & Hotel price-fixing lawsuit

Leonardo Hotels extends contract with RateTiger for future-proof eDistribution and company expansion

Leonardo Hotels is extending its contract with RateTiger by eRevMax to support the development of the company’s sales and distribution processes. This follows Leonardo Hotels‘ acquisition of 20 properties from the QMH Hotel Germany Group, in one of the biggest deals the European hotel industry has seen in recent years.
http://www.hospitalitynet.org/news/4060480.html 


Maximising booking in a multichannel environment requires serious knowhow

It is impossible to invest time in every available channel, so how should distribution managers allocate their time? Being responsible for desktop and mobile websites on a daily basis as well as coordinating e-commerce projects and keeping up relationships with global online travel agencies is a challenge. Indeed senior distribution executives must display sound judgement, because one wrong move can have a profound impact on overall channel profitability. 

More on TripAdvisor’s new hotel review collection service “Review Express”

TripAdvisor announced the expansion of its suite of review collection services with Review Express, a powerful, free solution available exclusively on TripAdvisor. The new service makes encouraging fresh reviews easier than ever by giving registered businesses the option to send customizable, bulk emails to their guests asking them to write a review about their experience.
Hotel price-fixing lawsuit adds EyeForTravel, Hyatt and Wyndham as defendants

The lawsuit alleges that EyeForTravel “facilitated the conspiracy and agreements at issue” from 2004 to 2012 by conducting “private, industry-only conferences” in which presentations and discussions covered various hotel pricing strategies, and the need to enforce rate parity in all distribution outlets.

Channel Management & OTAs

Are hoteliers keeping pace with the changing online booking space?

With a handful of powerful OTAs dominating the market, hoteliers are identifying ways to sidestep the high-commission they command. OTAs can be useful to engage a new guest, but many hoteliers are now aiming to drive repeat bookings to their own direct booking engines.

Ryan Haynes discusses Channel Management and OTAs on Hotel-Industry.co.uk
http://www.hotel-industry.co.uk/2012/12/erevmax-ratetiger-on-channel-management-and-otas/

Selling Rooms


Check out where I am speaking as part of the Northern Ireland Hotel Federation on Wednesday 12th September. Very much looking forward to meeting the hotels in and around Belfast and finding out the challenges they face in their local market.

The travel industry is rather small in Northern Ireland, representing just 4.7% of its workforce and contributing to 2.1% of GDP. The region expects to attract between 1.5 -1.6 million visitors in 2013. For the hotel industry there is a great opportunity to stand out, 30% of all internet searches are related to accommodation for Northern Ireland, so there is room for growth and diversity.

Northern Ireland has fared well so far in 2012 with increases in visitors, holiday-makers and tourism revenue – could this be explained as a result of the Staycation in the UK?

I am interested to learn the scenario for hotels this year, according to the Department of Enterprise, Trade and Investment (DETI) hotel room sales were up 11% in June 2012 compared to June 2011 and occupancy hitting the 78% mark, up from 70%.

It appears from the statistics that 4* – 5* hotels fared well, infact showing some strong occupancy figures. Though potentially the biggest struggle for hotels appears to be ADR, this has fallen by 1.1% in the past year, it seems that occupancy may have to give way to ADR at this point.

The leading OTAs in Northern Ireland:
Ebookers.ie: One of Ireland’s leading online travel providers and offers flights, car hire and over 25,000 hotels worldwide.
 

HotelClub.ie: Offers over 48,000 hotels Worldwide for bookings up to 365 days in advance.

Laterooms.com: Offers over 500,000 hotel deals throughout the UK and Worldwide. EURO prices available.

Lastminute.ie: Offers a vast range of hotels and discount flights. EURO prices available.

Bookit365.com Offers you direct access to the Hotels.ie and expedia.com range of hotels.


Ryan C Haynes is VP – Marketing Communications at eRevMax and is responsible for driving all PR and Marketing activities for RateTiger and eRevMax brands globally. Ryan is based out of London and can be reached at ryanh@ratetiger.com