The Week, That Was – May 2018 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

eRevMax Certified for GDPR Under EU-US Privacy Shield Framework
Hotel distribution connectivity leader eRevMax has announced that it has been certified for GDPR from the U.S. Department of Commerce for the EU-U.S. Privacy Shield Framework program. This certification assures that eRevMax solutions meet European Union’s General Data Protection Regulations (GDPR) for the transfer of personal data between the U.S. and EU.

https://goo.gl/xQu8cR

Expedia study reveals key trends in ‘booming’ bleisure travel sector
New research conducted by Expedia Group Media Solutions has found 60% of corporate travellers globally extend their trips to add some leisure activities. The study underlines the so-called ‘bleisure’ phenomenon that is seeing an increasing blending of business and leisure travel.

http://travolution.com/articles/107409/expedia-study-reveals-key-trends-in-booming-bleisure-travel-sector

How to use the Google ecosystem to get your hotel’s digital strategy on point
With over 4 billion searches happening every day, the Google ecosystem continues to be one of the best suites of products available for hotels to drive online users to their website, and then convert those users into guests. Find out how you can leverage Google solutions to optimize your digital strategy for better visibility.

https://www.hebsdigital.com/blog/google-ecosystem-article/

What Hotel Technology Decision Makers Need to Know About Cloud Solutions
For well over a decade, hospitality industry pundits predicted widespread cloud adoption by hotels and resorts. Only in recent years, however, have cloud-based models begun to disrupt the established lay of the land, migrating on a large scale basis from peripheral point solutions to the core property management system.

https://www.hospitalitynet.org/opinion/4088440.html

3 big ideas for 2018: Airbnb unstoppable, battle for TripAdvisor is over and new players start to reshape the industry
In an industry as large and significant as travel, even minor changes to the digital hierarchy can have major ramifications. Yet, far more exciting are the type of major changes that can shake the foundations of the sector. SimilarWeb recently produced the annual analysis of the travel industry – Travel Trends & Insights Report for 2018 – and here are three of the biggest trends it identifies – click the link to read further.

https://www.tnooz.com/article/similarweb-airbnb-tripadvisor-new-players/

Cvent Unveils 2018 Lists of Top Meeting Hotels in the U.S., Europe, Middle East and Africa, and Asia Pacific
Cvent, Inc. a market leader in meetings, events, and hospitality technology, today released its annual lists of Top Meeting Hotels for meetings and events worldwide. Top venues are sorted geographically, and rankings are based on each hotel’s group business performance. The list was compiled by analyzing meeting and event booking activity through the Cvent Supplier Network, which sourced more than $14.7 billion and more than 40 million room nights in 2017, helping to support more than 715,000 events worldwide.

https://www.businesswire.com/news/home/20180515005298/en/Cvent-Unveils-2018-Lists-Top-Meeting-Hotels

Connect with us for your connectivity needs to make the most of online revenue.
https://goo.gl/3gKUJZ

Thanks and have a good day!

Are you at FITUR 2017? Meet RateTiger at Stand 8D08



The whole Spanish travel industry assembles every January at Feria de Madrid for the international tourism trade fair – FITUR. 

Hotel technology expert eRevMax – the company behind leading channel manager and rate shopping brand RateTiger, is currently there to meet hoteliers and discuss their connectivity needs. If you are at FITUR, drop in to Stand 8D08 for a quick chat.

Company COO Yoram Ben-Zvi who is attending the event says “Spain is one of our biggest markets in Europe. Over the years, we have studied the region closely and observed that the consumer buying journey has evolved like never before. Guests increasingly expect top of the line personalized services from hotels. To help hotels focus on their key task of serving guests, eRevMax continues to develop technology solutions to help automate their back-end distribution and rate shopping requirements.”

Spanish hotel groups including NH Hotels, Vincci and Acta Hotels have been using eRevMax solutions for their distribution and connectivity needs over the years.

While RateTiger channel manager continues to lead the market, eRevMax has now launched LIVE OS, an innovative new platform that brings multiple hotel service providers together so hotels can easily manage them from a single screen. Various international hotels chains have already signed up for LIVE OS and eRevMax is keen to showcase it to Spanish hoteliers who are considered to be early adopters when it comes to new innovative technology solutions.

To book a meeting with us, contact marketing@erevmax.com today.

WTM LATIN AMERICA 2014

The travel industry was at centre stage at WTM Latin Americaheld at São Paulo. With the upcoming FIFA World Cup 2014, the host country – Brazil is all geared up to welcome the world. This event itself attracted a whooping 1000 participant companies from around the world.
Greg Berman, COO, eRevMax and Alex Moura, Sales Manager for Brazil attended the event and met regional industry players. WTM Latin America provided a great platform to network with customers, new hotel prospects as well as discuss distribution opportunities with key LATAM channels.


The event focused on a large diversity of travel related products and services aimed to facilitate meaningful business between buyers and suppliers and to encourage revenue generation. With exhibitors from over 50 countries, this year offered a series of novelties including meetings of public and private institutions and important international agreements.
We intend to attend WTM LATAM in the coming years as we expect online travel to grow at the good pace in the region.
Alex Moura is the Sales Manager for Brazil at eRevMax. He can be reached at alexm@erevmax.com

Host Hotel Systems integrates with eRevMax for seamless online booking connectivity

Host Hotel Systems have recently completed a two-way interface between HostPMS and eRevMax, allowing HostPMS users to fully utilise the advantages of both systems at once. Through this interface the accommodation providers will be able to manage automated online inventory updates, and standardised rate changes across the multiple channels.
Marketing Manager Joao Rodrigues of Host Hotel Systems anticipates that this integration will improve overall customer satisfaction and will give them the ability to expand their distribution portfolio to reach out to vast audience. He also thanks to eRevMax for this integration which removes the need for manual input.
Commenting on the integration Chief Operating Officer of eRevMax, Greg Berman said this integration will help Host customers to get automatic updates in real time across all connected channels.

Using Connect, a SaaS based enterprise connectivity solution from eRevMax; HostPMS users will be able to increase their web presence through greater access to marketing channels.

TBOHolidays joins eRevMax Channel Ecosystem for seamless connectivity

Dubai-based TBO Holidays has recently completed a two-way XML integration with eRevMax to boost online revenue to its fast growing portfolio of hotel partners. Accommodation providers will now be able to make real-time ARI (Availability, Rate & Inventory) updates and receive bookings generated on multiple channels through eRevMax’s online distribution platforms, RateTiger and Connect. This will significantly help TBOHolidays to expand its inventory base by becoming a meaningful demand partner for the eRevMax client base.

The Middle East, particularly Dubai, Abu Dhabi, and Oman are becoming the ‘go to’ holiday destination for westerners due to the warm weather, luxury hotels and breathtaking skyscrapers. TBO Holidays had reported an ‘unprecedented triple digital growth’ in the past three years, which sparked the need for a more efficient and effective system. Commenting on the partnership Gaurav Bhatnagar, Managing Director of TBOHolidays said this integration will give them the ability to manage growing base of customers in the Middle East with superior technology provided by eRevMax.

Top Hospitality Industry Trends for 2014

Hospitality industry is constantly evolving and always trying to stay one step ahead. In an industry where change is the ultimate word, keeping up to date on the latest trends in hospitality technology – is a daunting task for hotel owners and operators. Everything from in-room entertainment to guest service management to effective use of social media is becoming a challenging task. The hospitality industry saw a lot of exciting things happening in 2013 and some that would continue to impact business are highlighted below –
Mobile: The Game Changer

Mobile phone has radically changed the world – 62% of the world’s population is using mobile phones. Hospitality is no exception to this revolution, in some cases leading the way. It is the new face of computing as devices such as tablets and smartphones have revolutionized the way we interact with technology. The rise of mobile users have impacted business strategy and changed guest behavior largely. There has been a myth that mobile phone has the minimal impact on hospitality industry but as the smartphones and tablets become critical tools, the myth has been thoroughly laid to rest. Now nearly 45% travellers travel with two or more devices and 7% of bookings are done through mobile phone which is continuously increasing.
2014: The Year of Meta-search

With the grand entry of TripAdvisor and Google in the metasearch space the whole hotel distribution scenario has drastically changed. Modern travellers believe in competitive shopping. According a survey by eMarketer– a guest visits minimum six sites before he makes any booking decision. One of our recent infographics on meta-search shows that Kayak processed over 1577 million queries in 2013 and TripAdvisor receives 260 million monthly unique visits to its website. The dominance of meta-search engines will grow rapidly in 2014 as these sites are becoming mainstream in hotel distribution space.
Free Wi-Fi

Research studies show that 85% travellers believe Wi-Fi in hotels should be free. Nowadays the only thing that guests would prefer over a complimentary breakfast or free parking is Wi-Fi. Modern travelers are hyper-connected and do not have patience for poor internet connection in hotels. Your hotel should facilitate free Wi-Fi so that business travellers can check their emails and take online conference calls, while leisure travelers can use the internet to communicate with friends and family or enjoy music. Poor internet connection is one of the most common complains and something that you should save your hotel from. So if your hotel provides free Wi-Fi service to guests, make sure that the speed of the internet is not irritating them.
Word Of Mouth

As we increasingly live our lives online, we’re finding that not only are there major downsides to all that social media over-sharing—but we may have little control over the way we appear on the internet. According to a new eMarketer report, the Worldwide Social Network Users in 2013 was 1.73 billion i.e. one in four people were connected through social media. And by 2017, total global social network audience will be 2.55 billion. TripAdvisor is the largest source of hotel reviews having 150 million reviews and opinions covering 3.7 million accommodation providers. Considering there are millions of reviews written each day across a plethora of different platforms, the internet has the power to influence one’s decision making process. So managing reputation be it through social media or replying to the guests directly through reputation management tool will become increasingly important.
Guest Service

Guest service is an inseparable part of the hospitality business. However changing consumer tastes has led to higher expectations and hotels need to live up to these. Travellers today do not want to feel like they are in a corporate setting when they are staying at your hotel – they would rather prefer an environment where they can interact with people and receive personal attention. Eye for detail is an important aspect that hotels need to focus on and ‘wowing’ guests with impeccable service is something that every hotel is striving for. You need to identify what you can do to make your guests’ stay unforgettable to win over their loyalty.
Behavioural Change of GenY

The travel industry is riding a wave of change. An unpredictable economy and fast-paced technological advancements have caused 21st century travellers to shift their behaviour dramatically. These travellers prefer to interact with hotel staff through technology rather than picking up the phone. About 40% of guests at a hotel select iPad as their communication device to connect to a hotel and plan check-in time. So what do guests want? Well, it could be a long list starting with – free Wi-Fi, automated check-in / check-out and multi-use lobbies that encourage guests to socialize among various other things. This new segment of traveler is no longer looking for white-linen service, hotel boy to carry their luggage up to their room rather to check-in online to bypass the front desk.
Home Away From Home

When travellers enter a hotel, they look for a home-like ambience. Hotel companies need to be able to offer high quality guest service alongside seamless communication and comfort to every guest. To achieve this, a hotel needs to have its back-office set in a way such that everything moves to clock-wise precision. And this starts from the time the guest researches your hotel to making the reservation, the actual stay and post stay feedback. Everything needs to be managed efficiently for a well-rounded experience for the guest.

Hyatt certifies eRevMax as the Preferred Channel Manager Partner

Luxury hotel chain Hyatt International has recently endorsed eRevMax’s RateTiger, citing it as the most cost effective, efficient and beneficial ARI system for assisting Hyatt properties across Europe, Africa, the Middle East and Asia to meet their individual objectives whilst still maintaining the high standards associated with the Hyatt name. Along with Hyatt properties themselves, Hyatt franchises and partners, such as Hyatt Place, Hyatt House and Hyatt Residence Club will all be encouraged to implement RateTiger to manage their online availability, rates and inventory. Hyatt’s endorsement of RateTiger comes as more international hotel chains are opting for comprehensive systems which not only manage ARI, but also guest satisfaction and research.

Read full story here

Why It’s Time to Include Meta Search in Your Distribution Portfolio

Hotels around the globe are being told to prepare for the metasearchera, and that includes changing their marketing strategies, outlook, and software systems to make the transition from solely direct and OTA bookings to direct bookings via travel oriented meta search engines such as TripAdvisor. Meta search is fast becoming the ‘goto’ method of travel booking, up by 13 percent in the past year alone. Why? Not only are the younger generation of travellers more web savvy, but travellers today are also striving to find the best deals to meet strict budgets. Utilising meta search channels isn’t just about staying in the game, it’s about diversifying audiences, increasing visibility, and boosting brand reputation across multiple platforms.

Meta search allows for visitors to book either through OTAs or through the brand website, helping to increase direct sales. Meta search sites such as TripAdvisor have been criticized for favouring OTAs with which they have a partnership, but direct information is available, which is more than can be said for OTAs themselves.

Top 5 Trends in Hotel Technology: Infographic

It’s no secret that the travel industry is changing and the majority of these changes are happening because of the evolution of guest preferences. Today, a comfy bed and clean bathroom simply aren’t enough and hotels are now expected to have the most up-to-date technologies if they want to keep ahead of the game. eRevMax recently released an infographic, showing what guests expect in terms of technology when they book a hotel today. A whopping 85 percent of travellers prefer free WiFi, while 38 percent cite WiFi is a priority factor before choosing a hotel.


Additionally, 40 percent of travellers travels with three or more electronic devices, so mobile optimised websites are one of the most important factor to the tech-savvy travellers these days. eRevMax suggests hoteliers to provide the service for free to guests who enroll for their select programs, for starters. Such services may be made exclusive for gold and platinum level members or accessible in lobbies of full-service properties.
To access the full infographic, click Top 5 Trends in Hotel Technology

eRevMax receives high marks for service and technology innovation

As part of eRevMax’s continued dedication to customer satisfaction and to ensure that existing and future products are developed with client’s need, eRevMax have recently asked their RateTiger and Connect users to complete a survey based upon the service they have received, along with ease-of-use and ongoing support of the products in question. The results have been published, and indicate that eRevMax deserve their place at the top of the board in channel management. 85 and 90 percent of RateTiger and Connect users cite the software as
being reliable and easy-to-use, respectively, and the majority would recommend the software to others.

Read the full story here