The report discusses the effects of channel mix on profitability and what the industry can expect in the near term in the distribution landscape. It reviews the size and structure of the hotel industry at a high level, with respect to hotel performance and its use of distribution channels. It also drills down to issues of distribution costs and benefits, price elasticity, and the evolving roles of marketing, revenue management and distribution strategy in a dynamic and volatile online environment.
Not every hotel executive thinks Room Key will be a success. Michael Shannon, for one, didn’t hesitate to express that opinion.“This is a really interesting but really late attempt by the hotel business to try to get control of their customer … and I don’t think it will work,” said the managing director of KSL Capital Partners.
The European Travel Commission (ETC) has just published its fourth quarterly report on European Tourism in 2011 – Trends & Prospects. Travel to European destinations in 2011 has exceeded the prior peak set in 2008. Impressively, 22 of 23 reporting countries show international visitor growth in 2011, ranging from 3% in the UK to more than 20% in Latvia and Lithuania. And 24 of 26 countries show gains in hotel occupancy in 2011.
Are you leveraging the power of social media on your site? Together, social media channels and your website should work seamlessly to promote your online brand. However, if you’re like most businesses, you’re probably missing out on potential interactions, impressions and ultimately sales.