The Week, That Was – March 2018

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!

Google’s New Look for Mobile Hotel Ads

Recently, there is a new mobile experience on Google Hotel Ads. The tested mobile interface on Google had a refreshed hotel listing page, a cleaner call out for pricing, an updated color scheme, and a clear designation when a hotel has a competitive price.

https://www.4hoteliers.com/features/article/11140

Metasearch power plays: What hoteliers need to know about staying competitive

Metasearch sites account for over 45% of global unique visitors in travel, according to PACE Dimensions’ analysis of SimilarWeb data for the top 10,000 travel websites. This is greater than the proportion of unique visitors for OTAs, both globally and in the US.

https://www.tnooz.com/article/metasearch-power-plays-what-hoteliers-need-to-know-about-staying-competitive-in-metasearch

HospitalityUnited.Club highlights key travel trends in Europe

The big four, namely Spain, Italy, France and United Kingdom occupy the largest share of the travel pie in Europe, topping the list with 4 out of 6 travellers visiting Europe. The travel optimism for the region, which has shown a record 29% growth in long-haul trips by EU residents, has led to a good increase in occupancy and revenue per available room (RevPAR) in 2017. 

https://goo.gl/SxEChk

Global hotel inventory has grown an impressive 18% in 10 years

According to the data from STR, a global data benchmarking company that maintains the world’s largest global hotel performance sample, the world has 184,299 hotels comprising 16,966,280 rooms.

http://www.traveldailymedia.com/str-global-hotel-inventory/

Expedia Inc. Changes Name to Expedia Group Inc.

Expedia, Inc. is now Expedia Group: The world’s travel platform, bringing the world within reach.

https://www.hotelbusiness.com/expedia-inc-changes-name-to-expedia-group-inc/

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Thanks and have a good day!