The Week, That Was – June 2019 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

HospitalityUnited.Club to host Cocktails & Conversation in Minneapolis

WIHP, AgentX101, LiveOS, RateTiger & Rebelo Gloger Attorneys at Law have teamed up to host the US 2019 edition of HUC Cocktails and Conversation on 18th June at one of the upscale hotels in the heart of Minneapolis Convention District. The event will bring together travel technology innovators and hoteliers for an informal relaxed evening of peer-to-peer discussion on new trends affecting hospitality.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/june2019-erevmax-huc-cocktails-conversation-in-minneapolis.html

Will Google and Amazon embrace a blockchain travel marketplace?

With a title of “director of future business,” Nordic Choice Hotels’ Christian Lundén spends a lot of time thinking about what distribution will look like in the coming years for the company that operates 40,000 rooms in nearly 200 properties across Scandinavia and the Baltics.

https://www.phocuswire.com/Nordic-Choice-on-Google-Amazon-using-blockchain

BCD Travel unveils new global hotels division

eRevMax partner BCD Travel unveiled a new global hotel division and branded service, Stay by BCD Travel, for managing hotel programs.

https://www.businesstravelnews.com/Interviews/BCD-Travel-Unveils-New-Global-Hotels-Division

Frustration with online travel booking continues as consumers consult more sites

A study from Yieldify, a specialist in customer journey optimization, reveals that almost 42% of consumers are taking longer to book travel than five years ago. The ‘How We Book Now’ report says there are two main drivers for the increase, with almost half of consumers carrying “multiple purchase journeys” for each trip as almost half are booking each element separately.

https://www.phocuswire.com/consumer-online-travel-booking-behavior

Airbnb moves into adventure tours market

Airbnb Adventures features more than 200 tours that are either exclusive to Airbnb, or provided by operators not typically found on any other major booking platform.

http://www.travelweekly.co.uk/articles/334887/airbnb-moves-into-adventure-tours-market

What to do if your hotel receives an ADA web compliance lawsuit

A Fort Lauderdale woman and her attorney reached settlements with at least 20 hotels and motels in Florida because their websites’ reservations systems “failed to provide any information regarding the accessibility of the hotel or rooms”.

https://bit.ly/2Kj1GnL

What happens to rate parity when Airbnb is an online travel agency?

As lines blur between platform and provider, there are some real questions around rate parity and price competitiveness in this brave new world.

https://www.phocuswire.com/rate-parity-airbnb-as-ota

The future of video marketing: Growth and demand

The preference for video content is not just limited to streaming online movies and shows or watching YouTube video clips, video is now extending into brands with studies showing that consumers (over 50%) are interested in video content from brands or businesses that they support.

https://www.clickz.com/future-of-video-marketing/236245/

Is the hotel industry sleepwalking into a regulatory crisis?

On September 14th 2019, radical new regulation will shake up online card transactions, yet hotels are not prepared for the fundamental changes in store. Strong Customer Authentication (SCA) is a requirement of the European Union’s sprawling Revised Directive on Payment Services (commonly known as PSD2), and will demand that issuers receive two separate types of authentication to approve the vast majority of online (‘card not present’) transactions.

https://triptease.com/blog/is-the-hotel-industry-sleepwalking-into-a-regulatory-crisis/

Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

 

The Week, That Was – April 2019 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Upscale hotel in Dubai recommends RateTiger, powered by LiveOS

Dubai based Golden Tulip Media Hotel, has recommended eRevMax distribution solutions for smooth and seamless connectivity with all its online sales channels. The property, which has been using RTConnect – the XML gateway for online distribution, has increased its market penetration resulting in revenue and occupancy growth.

https://bit.ly/2UGexBl

Top Tech Trends for Driving Your Hotel Revenue

With the constant evolution of technology and new trends coming and going, its important for hotels to keep a track of what is happening around them. Knowing the impact of new technology and how it can affect revenue is key to running any business successfully today. The same applies to the travel and hospitality sector which is one of the most dynamic industries today. Given the huge dependence on guest behavior, hoteliers need to know how to influence key decision makers and be visible at every key touch point. Here are some upcoming trends that we feel will have an impact on the industry and hoteliers should take notice and prepare well in advance.

https://www.erevmax.com/blog/index.php/2019/04/top-tech-trends-for-driving-your-hotel-revenue/

Behind Airbnb’s bet on show business to hook travelers

Airbnb has ambitions to develop a slate of original shows to whet customers’ appetite for travel. The strategy is crucial for the company, which is privately valued at $31 billion and is gearing up for an initial public offering of stock expected next year.

https://www.reuters.com/article/us-airbnb-hollywood-exclusive/exclusive-behind-airbnbs-bet-on-show-business-to-hook-travelers-idUSKCN1S014P?il=0

Oracle: Mobile is key to boosting hotel guest experiences

A whopping 91 percent of hotel executives surveyed by Oracle said mobile technologies are critical to improving guest experience and cultivating loyalty. But only 69 percent were confident in their organization’s ability to adopt and deliver those mobile experiences.

https://www.oracle.com/corporate/pressrelease/mobile-is-key-to-boosting-guest-experiences-042319.html

Google updates qualified rates in hotel ads on desktop

A qualified rate is a type of fenced rate that is shown to the user when a reduced loyalty program price is available through the property’s official site.

Google’s newest desktop user interface features the caption “GET PRICE” in all-caps, a larger font size, and in an eye-catching traffic-light green color.

https://koddi.com/qualified-rates-update-google-hotel-ads/

Google’s Touring Bird plots big expansion of tours and activities service

Touring Bird is expanding its coverage of tours and activities in cities around the world by a magnitude of 10X.

The massive jump from its official launch number of 20 in September 2018 to 200 this week comes almost a year to the day since the Google Area 120-run search engine was first tested in the open market.

https://www.phocuswire.com/Touring-Bird-expands-200

Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

 

 

The Week, That Was – February 2019 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

HospitalityUnited.Club announces its signature Cocktails & Conversation event in Berlin

HospitalityUnited.Club, a consortium of travel technology companies, brings back its classic Cocktails & Conversation event to Berlin in March. The Club will be hosting an exclusive evening for hoteliers on 7th March 2019, in partnership with Cendyn, Fornova, Hotelbeds, LiveOS, RateTiger, Roiback and Sojern.

https://bit.ly/2XdYEEG

Expedia announces Certified Technology Partner Program

Expedia Partner Solutions (EPS) has launched its Certified Technology Partner Program, an elite program for EPS’ top technology partners from around the world.

https://bit.ly/2GVY09e

Experimenting with the future of business travel: three hypotheses

There are three clear hypotheses that the business travel industry should be experimenting with to be truly customer-centric in the future.

https://www.egencia.com/public/us/experimenting-with-the-future-of-business-travel-three-hypotheses

Growing travelling population shaping the future of the hospitality world

Demographics and growing economies are changing the shape of future travelers in the world. What factors is the future of hospitality looking to deal with? Within the next decade, the number of households making at least US$ 100,000 annually will increase by 30 million, with one out of three of these households located in emerging markets.

https://www.hotelmarketing.com/articles/growing-travelling-population-shaping-the-future-of-the-hospitality-world

Distributed ledger technology can bring rate parity to hotel distribution

The last few years have seen a steady rise in the impact of rate parity and onward distribution issues on hotelier’s bottom line.

 https://www.phocuswire.com/Distributed-ledgers-rate-parity-hotel-distribution

Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

The Week, That Was – February 2019 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

eRevMax completes integration with Portugal based Newhotel PMS

Hotel connectivity solution provider eRevMax has completed 2-way integration with Newhotel Software, a global hospitality technology company headquartered in Lisbon, Portugal. Mutual hotel customers can leverage this integration to update rate and availability to third party online booking sites whenever they are updated in the property management system and receive reservations from OTAs.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/jan2019-erevmax-completes-integration-portugal-based-newhotel-pms.html

2019: Time to relook at your Hotel Cancellation Policies

For a long time, hotel industry has been fairly flexible with the cancellation policies. However, with the popularity of meta-search sites, even after booking, consumers now keep track of room rates. Whenever there is a drop in the room rates of the booked hotel or it’s competing properties, guests often cancel their existing reservations and rebook.

This high cancellation rate especially closer to the arrival has a major impact on the hotel’s revenue management decision where often inflated estimation of potential occupancy level leads to sub-optimal rates and lost revenue.

https://www.erevmax.com/blog/index.php/2019/01/2019-time-to-relook-at-your-hotel-cancellation-policies/

 Hotel sales and marketing trends to watch in 2019

Sales and marketing is a constantly evolving discipline within the hotel industry, and some experts in the field recently shared their takes on what to expect heading into 2019.

http://hotelnewsnow.com/Articles/292059/Hotel-sales-and-marketing-trends-to-watch-in-2019

Corporate hotel loyalty programmes may drive adoption

A recent survey of European business travellers reveals that 43 per cent would be motivated to book a hotel with which their company has a corporate loyalty account if it guaranteed better rates. The research by the Global Business Travel Association (GBTA) in partnership with Accorhotels found 80 per cent of travel buyers said their company is not enrolled in a corporate hotel loyalty scheme. However, 60 per cent would be interested in joining one for lodging purposes, with 85 per cent saying they find the dedicated room rates offered to travellers appealing.

 https://buyingbusinesstravel.com/news/3129841-corporate-hotel-loyalty-programmes-may-drive-adoption

Guests Demand a 21st Century Stay

Guests expect reliability, ease and security when they activate their mobile room key and unlock the door. Behind that satisfying click, however, is a complex integration of separate technologies and software. Mobile access architecture comprises four parts: 1) the property system, 2) the secure mobile credential and delivery management system, 3) the app and 4) the door lock.

https://www.hotelbusiness.com/guests-demand-a-21st-century-stay-2/

Are hotels on the verge of a parity nightmare?

Booking.com appears to have rolled out its Booking.Basic feature to European hotel listings, six months after it was first spotted on listings for hotels in Asia. Booking.Basic is an accommodation tier that periodically appears on Booking.com’s hotel listings when the rate provided to Booking.com is not the cheapest available online. The rates it offers are nonrefundable and made via a third party that is only revealed to guests after they have paid to book a room.

https://www.phocuswire.com/booking-basic-triptease

Will Chinese technology give hoteliers a fat problem this Year of the Pig?

Technology is a major barrier for hoteliers when dealing with the Chinese market. At the core of the problem is the fact that the technology platforms they are used to using are all entirely different from ours. They can´t access Google, Gmail, Facebook, Twitter, Instagram or even WhatsApp.

https://www.travolution.com/articles/110128/will-chinese-technology-give-hoteliers-a-fat-problem-this-year-of-the-pig

Hotelbeds adds price and availability insight to its MaxiRoom hotel extranet

Leading global accommodation wholesaler Hotelbeds revealed new features for MaxiRoom, its free hotel extranet designed to maximise hotel occupancy through its distribution channels.

More than 60,000 out of the 170,000 hoteliers who work with Hotelbeds are connected through either technology platforms or direct integrations, the firm said. That figure has doubled in the last three years

https://www.travolution.com/articles/110116/hotelbeds-adds-price-and-availability-insight-to-its-maxiroom-hotel-extranet

 Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

 

eRevMax completes integration with Portugal based Newhotel PMS

Hotel connectivity solution provider eRevMax has completed 2-way integration with Newhotel Software, a global hospitality technology company headquartered in Lisbon, Portugal. Mutual hotel customers can leverage this integration to update rate and availability to third party online booking sites whenever they are updated in the property management system and receive reservations from OTAs.

Newhotel Cloud Suite PMS incorporates a wide range of features for full-service hotels, and chains, independent of its size or operation. Known for its user-friendly interface and advanced features, the solution is a popular choice in Europe, South America and Africa, and currently caters to over 3000 properties in more than 50 countries. eRevMax’s distribution solutions are used by over 9000 hotels globally to manage online distribution.

“We’re proud to have eRevMax – RateTiger as our partner as they have become an inevitable option of integration for our clients worldwide. eRevMax offers some of the most innovative and intuitive hospitality e-distribution products in the industry, and our hotel customers can now take advantage of this integration to improve their online visibility and revenue,” said Pedro Matoso, CEO, Newhotel Software.

“South America and Africa remain our growth zone, and this strategic partnership with Newhotel, one of the fast growing PMSs in the region, strengthen our offering. A greater number of hotels can now leverage the benefits of our Channel Ecosystem while streamlining their distribution efforts,” said Ashis Saha, SVP – Project Management, eRevMax.

eRevMax offers seamless connectivity with around 400 OTAs & technology providers. The company is developing its connectivity solutions to offer sophisticated real-time revenue management functionality to the hospitality industry. This includes solutions for the independent market and scaling up through the Tier One enterprise hotel groups. eRevMax’s Channel Ecosystem facilitates quality certified connectivity and relationship management services to support complex revenue generation strategies.

For more details, please visit http://www.erevmax.com/ or contact us on marketing@erevmax.com

2019: Time to relook at your Hotel Cancellation Policies

With ‘Free Cancellation’ almost becoming a norm with major OTAs, high cancellation rate has become a source of major concern for hotels. Cancellation is not at all welcoming for the host, and sometimes for guests as well.

For a long time, hotel industry has been fairly flexible with the cancellation policies. However, with the popularity of meta-search sites, even after booking, consumers now keep track of room rates. Whenever there is a drop in the room rates of the booked hotel or it’s competing properties, guests often cancel their existing reservations and rebook.

This high cancellation rate especially closer to the arrival has a major impact on the hotel’s revenue management decision where often inflated estimation of potential occupancy level leads to sub-optimal rates and lost revenue.

In the last few years, major hotel chains have been relooking at their cancellation policies and developing a strategy to address the changed consumer behaviour. While some hotels have followed the airline way, and introduced non-refundable early-bird rates, some have extended the cancellation cut-off. Empowered with comprehensive reservation data sources, including cancellation information, and analytics, hotels are now making thorough assessment of cancellation cost to hotel’s revenue and fine-tuning their cancellation policies in a strategic way. If you are planning to re-work your cancellation policy, here are some tips you can consider.

Limiting the Cancellation Period

Free cancellation is a major draw, especially on OTAs, to attract potential guests. However leading hotel groups are now extending the cancelling notice period from existing 24 hours cut off to 72 hours. Guests who cancel after that are charged with a penalty which varies from the cost of one night’s stay to total booking amount.

Variable Policy

Many hotels are now adapting to a dual strategy where there is a non-refundable rate and relaxed cancellation policy for premium rates.

Partial Payment for Guarantee

High-demand hotels often charge one night’s stay immediately after booking and debit the rest of the amount closer to the arrival while enforcing a strict no-show / cancellation penalty. While booking, guests are made aware of these finer points and as a result think twice before going for cancellation.

Vouchers instead of refund

Boutique hotels and resorts are now adjusting their cancellation policy in a way where for a last-minute cancellation, instead of a penalty, or refund, they are offering a voucher which the guests can use for a future booking within a stipulated period of time.  It’s often a win-win situation where the hotel gets the revenue and the guests the option to modify their plans.

Loyalty member specific cancellation policy

Some hotel groups with their own loyalty programmes have designed member-exclusive cancellation policies where loyal guests are given the flexibility to cancel their stay at the last minute even as other guests have shorter window. This benefit additionally gives hotels another opportunity to improve their loyalty programme which eventually results in more direct bookings.

No Cancellation

While some hotels do have this policy, in the age of online booking and price-comparison sites, this policy is tending to lose its acceptance.

The choice of cancellation policy depends on the dynamics of the market, hotel size and categories. For a business hotel, it’s is very difficult to implement a strict cancellation policy, whereas high-demand leisure resorts can afford to do so.

For years the hotel industry has been relying on a cookie-cutter approach when it comes to their cancellation policy. It’s time for change. Monitor your reservation sources and identify channels where the cancellations are coming from. Based on their data, hotels need to create cancellation policy terms for each rate-category, plan and channel. An advanced system like RateTiger, for instance, allows restrictions and cancellation policies to be assigned and updated for different rate plans on OTAs. The reservation delivery options immediately notify hotels whenever there is a cancellation, making it easier for them to allocate inventories accordingly.

Invest in a system which helps you to optimally manage your revenue and distribution efforts and save time to focus more on strategy.

Carton House Resort, Ireland recommends eRevMax for online connectivity

Carton House, a historic luxury hotel in Ireland has recommended eRevMax solutions for online distribution. The property has been using RateTiger Channel Manager to maintain real-time rate and inventory updates across online sales channels including booking engine.

Located at the outskirts of Dublin, Carton House is one of Ireland’s most historic Palladian houses, offering 2 world-class 18-hole championship golf courses and a luxury spa. The company has been leveraging eRevMax’s seamless connection with global and regional OTAs to update rates and availability across sales channels and receive reservations in real-time. RateTiger’s integration with leading internet booking engines and PMS’s has ensured inventory is always in sync with bookings, thereby minimizing chances of overbookings.

 “The Account Management Team has been extremely professional and easy to deal with and always available which has been great. We look forward to continuing our working relationship over the coming years,” said Fiona Mullin, Director of Revenue Management, Carton House.

“As a technology partner, we are committed to empower the hotel with efficient rate distribution across their online distribution channels.  The single sign-on dashboard simplifies the operations, improves efficiencies and gives hoteliers time to focus on strategy,” said Alin Lazar, Director of Sales , EMEA, eRevMax.

eRevMax completes integration with Vietnamese PMS ezCloud

Hotel connectivity expert eRevMax has completed 2-way integration with ezCloud, one of the leading PMS providers in South East Asia. Mutual hotel customers can now get the benefit of automatic distribution of availability and rate to third party online booking sites whenever they are updated in the property management system and receive reservations from OTAs seamlessly.

Ho Chi Minh City based ezCloud PMS is a popular property management system catering to 3000 hotels across Vietnam, Myanmar, Thailand, Indonesia and Malaysia and recommended by leading hotel chains in the region. eRevMax’s distribution solutions are used by over 9000 hotels to update availabilities and rates across their booking channels and immediately update inventory across those channels when a booking is made.

“Real time OTA channel connection is a key feature of ezCloud PMS. eRevMax Channel Ecosystem offers the largest number of two-way interfaces, and hence will provide our hotel customers the ability to expand their distribution portfolio to reach out to larger audience,” said Nguyen Hoang Duong – CEO, ezCloud Technologies.

“This interface complements our continuous efforts to offer our hotel customers superior connectivity between their technology solutions and OTAs. South East Asia has been one of our growth regions, we are connected with some of the biggest OTAs and PMS providers in the region.  Being a preferred connectivity partner of ezCloud will further improve our portfolio. A greater number of hotels can now leverage the benefits of our Ecosystem while streamlining their distribution efforts,” said Ashis Saha, SVP – Project Management, eRevMax.

Indonesian luxury villa improves online revenue with RateTiger

Black Penny Villas Ubud recommends Channel Manager and Shopper to optimize distribution

 Black Penny Villas, a boutique luxury property in Bali, has improved its online sales with eRevMax solutions. The property has experienced significant improvement in their operational efficiency leveraging RateTiger’s cloud based channel manager and on-demand shopping tool.

Ubud, in the uplands of Bali, is a popular destination for luxury travelers. Black Penny Villas, with its 10 units, have been leveraging eRevMax’s XML connectivity with global and regional OTAs, and niche channels. Hosted on LiveOS, RateTiger’s pool inventory model allows the revenue management team to continuously distribute its live rates and inventory to multiple booking channels and deliver updates back into its property management system (PMS) in real-time, without worrying about overbooking. The in-built booking trends and business analytics data combined with competitor benchmarking reports give them key market insights to make informed decision.

We have been extensively using the Benchmarking Report to maintain parity rate across all OTAs. This coupled with real-time rate and availability on sales channels have resulted in better room production,” said Dewa Buda, Corporate Ecommerce Manager, Black Penny Villas Ubud.

This recommendation is a testimony to our commitment to make online distribution management easy for hoteliers. We have invested in building stable connectivity with over 400 OTAs and technology providers. Our solutions simplify operations, improve efficiencies and give hoteliers time to focus on strategy,said Mohnish Singh, Regional Sales Manager, eRevMax.

Meet our connectivity expert in your region – contact us today at marketing@erevmax.com to set up a meeting.

For more details, please visit http://www.erevmax.com

 

 

The Week, That Was – November 2018 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

eRevMax has unveiled unveil AgentX101 at WTM London 2018

eRevMax has unveiled AgentX101 – a revolutionary 360 Degree Platform for Travel Agents & Tour Operators during WTM London.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/oct2018-erevmax-unveil-agentx101-wtm-london.html

 How Social Media Can Increase Hotel’s Direct Bookings

According to experts, 45 percent of travelers encounter hotel social media during the beginning of their booking journey, 45 percent encounter it during the middle and 11 percent at the end.

Recent projections have valued the *B2C e–Commerce business to over 3.2 Trillion dollars by 2020!

https://www.erevmax.com/blog/index.php/2018/11/how-social-media-can-increase-hotels-direct-bookings-2/

 The Changing Customer Experience: Keynote urges hoteliers to examine their operations

Customer loyalty isn’t dead, it’s just much harder to earn and much harder to keep because it’s so easy to leave today.

http://www.hotelinteractive.com/article.aspx?articleID=41922

 Will Google stay off the OTAs patch?

As Google’s meta-model becomes increasingly monopolistic Pamela Whitby begins a series on how travel distribution is evolving. Part 1 takes a look at the Google factor

https://www.eyefortravel.com/distribution-strategies/will-google-stay-otas-patch

Digital trends to watch in 2019

There’s been a massive shift in guest behavior and booking habits due to trends like artificial intelligence and mobile usage. But the question isn’t whether these trends are important. Hereére three core trends that hotels need want to watch in 2019.

http://hotelnewsnow.com/Articles/291331/Digital-trends-to-watch-in-2019

Connect with us for your connectivity needs to make the most of online revenue. https://goo.gl/3gKUJZ Thanks and have a good day!