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Mobile Specific Promotion
True, that a large section of mobile bookers are last-minute guests, but does that mean it’s a channel to sell distressed inventories at a discounted rate? Hardly so. The fact that it’s primarily a last minute distribution channel should be a good enough reason for hotels to hold on to their last-minute best available rate. Treat mobile as a high demand channel and create promotions dedicated to this channels to grab instant attention of your guests.
The days of carrying your wallet and paying through cash are gone. Paying in mobile sites or within the apps has become easier with Apple Pay- with a single touch. With iPhone, Apple Watch or iPad travelers can pay with breakthrough contactless payment technology within a unique secure gateway. With 62% smartphone users using mobile device for their travel planning, travel biggies are warming up to online wallets to this segment.
Utilize geo-location data
According to Google, geo-location data is going to be the key differentiator between mobile and desktop web. Providing information relevant to your guest’s location will help you to reach out to them more appeal which will lead to higher conversion.
2015 is likely to be year of mobile in travel industry and that is the reason major travel players have come to consolidate in the mobile sector and combine services for a cohesive planning and booking experience.
Oakwood Hospitality Group, the world-class accommodation provider has selected RateTiger Channel Manager for its twelve properties to manage rates and availability across multiple sales channels from single platform.
“We are looking at implementing a channel management system that helps us achieve rate parity efficiently. RateTiger will help us save valuable time and give us a better overview of the market, enabling us to concentrate on the strategic aspects of marketing,” said Tabatha Ramsay, Vice President Sales, Marketing and Revenue.
The group has 28 properties in 15 cities across eight countries and territories, operates under three brand names Oakwood Premier, Oakwood Residence and Oakwood Apartments which offer distinct guest experiences to cater to different lifestyles. Leveraging RateTiger solutions Oakwood Asia can maximize its revenue opportunity and reduce its distribution costs by quickly and efficiently increasing its distribution reach.
Spanish hotel group Ola Hotels has increased its online hotel revenue with the help of an automated rate & inventory management solution from eRevMax. The revenue management team of Ola Hotels is using RateTiger’s hotel Channel Manager to sell rooms from an allocated inventory pool from each of the properties across multiple channels simultaneously.
Commenting on this partnership Aleix Alcover, eCommerce Manager, Ola Hotels said “We have introduced a new pricing structure and are updating our rates in real-time across 8 online sales channels. In the last two months since we have started using RateTiger, our online revenue has been steadily growing. Thanks to real time competitor benchmarking reports, we can respond to market dynamics in real-time”. All reservations made on these online travel sites are captured, and available inventory is automatically redistributed for the hotels to sell last-room availability thus eliminating the chance of overbooking.
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