Fragmented distribution makes corporate hotel booking compliance a challenge
Travel managers want to control costs, ensure travellers’ safety and comfort, and obtaining data helps them to optimise programmes, pricing and policies. It’s important to understand why a traveller is booking out of policy – is it location, price or experience?
The Travel Agent of the Future
The Internet, said experts, would replace retail agencies as customers looked to big Online Travel Agencies (OTAs) to search and book their travel plans.
Three ways metasearch will empower hotels to compete in 2018
As the hotel-branded direct booking with metasearch channel becomes mainstream, our partner trivago lists out the upcoming trends for 2018.
Hospitality Poised for Growth in Bookings in 2018
Travel is becoming more experience-driven, and most hoteliers are concentrating innovation on the higher tiers, perhaps at the detriment of the midscale segment. “If there is one segment that should capture the attention of hotel developers in 2018, it is midscale hotels,” according to the outlook. “Forward-thinking hotel brands are already taking advantage of the opportunity to deliver travelers some of the look, feel and experience of a pricy lifestyle hotel in an affordable package.
Hotels—Not OTAs—Own the Data That Makes the Difference
Hotels should aim to lead the market and proactively take share. The way to do that is to wield a hotel’s historical performance, customer data from the CRM, and actual on-property spending from folio data in the hotel’s pricing strategy. Most importantly, hotels should set their rates for the maximum profit and gauge how their pricing—not their competitors’—affects the properties’ demand.
Google updates UX to make flight and hotel bookings easier on mobile
This week, Google is rolling out improvements to its mobile experience for its flights, hotels, and discovery products. The company, which has long made for anxious hand-wringing with its travel products, has made navigating on mobile much more straightforward. From searching through reviews to exploring hotel room categories to the actual bookings, the next iteration is a tighter, more integrated experience.
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