Slovenia-based LifeClass Hotels has successfully utilized the Billboard Effect to increase direct bookings by over 100% with the help of RateTiger, the integrated channel manager, pricing data and guest review monitoring tool.
“RateTiger has certainly made it easy for us to set rates and update all the sales channels very quickly.” said Alen Milosevic, Revenue Manager, LifeClass Hotels & Spa. The 4/5 Star hotel group of six properties has been able to introduce a substantial expansion of its product offerings from one room rate plan for four room types to 16 rate plans for 6 to 7 room types. With the help of RateTiger review the property has been able to monitor guest review on various social channels like TripAdvisor, Facebook yelp etc. this has resulted in 30% revenue growth in 2012.
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