Newshound: Trends and Reports – Hotel Online Distribution

Six hotel giants team up to launch hotel search engine Roomkey.com

Choice Hotels International, Hilton Worldwide, Hyatt Hotels Corporation, InterContinental Hotels Group, Marriott International
and Wyndham Hotel Group teamed up to start Roomkey.com to, in their own words, “provide travelers a search and book experience tailored for ease of hotel shopping through an uncluttered and trustworthy site”. In an unexpected move, six of the largest hotel companies in the world have partnered to launch a hotel search engine of their own, dubbed Roomkey.com. The hotel companies hope that offering a ‘personalized experience’ and ‘accurate information’ will make travelers choose for them when they search for accommodation.

Technology will take the strain out of travel

‘From Chaos to Collaboration’, a new research study commissioned by Amadeus, challenges the travel industry to overcome the uncertainty and stress of modern-day travel, through the application of new technologies and innovations. 

Brands work to simplify revenue management

As revenue management becomes increasingly sophisticated and complex, many major hotel companies are rolling out new platforms and tools to help managers at the property level. Phoenix-based Best Western International, for example, recently introduced a two-pronged support structure that offers for-hire services, as well as simplified rate “buckets.”
 

Optimising revenues via apt integration of revenue management and marketing

The ultimate goal for hotels should not be about just filling the rooms, or to charge the “best rate” but to incentivise exactly the right amount of demand to fill the hotel every night, such that profitability across the property is achieved. When it comes to optimising revenues from CRM, for long it has been mentioned that CRM must establish similar credibility within organisations that its evaluation methodologies can incrementally improve the incumbent RM practices.
 

International tourism to reach one billion in 2012

International tourist arrivals grew by over 4% in 2011 to 980 million, according to the latest UNWTO World Tourism Barometer. With growth expected to continue in 2012, at a somewhat slower rate, international tourist arrivals are on track to reach the milestone one billion mark later this year.

Newshound: Trends and Reports – Hotel Online Distribution


2011 Year-End Hotel Technology Review

Well, it wasn’t the year we’d hoped for; initial optimism that we were at last coming out of the recession was replaced by reminders that there was still a long way to go. Nevertheless, many properties took advantage of slow business to upgrade their systems and lay the foundations for more efficient operations once traffic does return, and equally as many vendors enhanced their systems for greater integration and flexibility.

Poor e-commerce results drive travel agents to social media strategies

Travel agencies’ use of the Web has changed dramatically since they began putting up websites in the 1990s. No longer are most agencies trying to drive online bookings and lead generation. Today’s agents are focused on using Web 2.0 and social media for networking and marketing.

Social media has strong impact on brand perception and sales

According to Ogilvy’s recent study “Does investing in social media create business value?” social media indeed has a strong impact on sales as well as brand perception. Integrated social media (social content + one or more channels) exposure is linked with significant increases in spend and consumption. For example, social media + PR exposure was associated with a 17% spend increase compared to the prior time period without these.

Revenue-management resolutions for 2012

For many revenue managers, the primary goal in the year ahead is the same as it was during 2011: raise rates.

It’s something with which the global hotel industry has had only moderate success. Through November 2011, the Americas region posted a 3.9% increase in average daily rate in dollars, according to STR Global, sister company of HotelNewsNow.com.

“The Asia travel landscape still remains robust and dynamic”

Asia’s travel market is growing steadily despite facing tougher market conditions and a global economic slowdown, says Robert Bailey, president and CEO of Abacus International. Bailey also lists his top 5 travel trends for 2012.

HOSPACE 2011 Conference

HOSPACE is the annual conference and exhibition hosted by HOSPA (formerly BAHA) – the UK’s leading educational organisation for hospitality professionals. The event took place on 24th November 2011 in UK and saw approximately 400 delegates attending it. 

The event opened with an overview of the industry and the upcoming Olympics, post which it moved on to a panel discussion on key issues, trends and developments facing Finance, Revenue Management and IT professionals followed by the Hospitality IT Debate and a Revenue Management Session.

There were some educational workshops lined-up as well. My colleague Casey Davy did a presentation on Online Distribution and Channel Management which was very well attended.


Overall it was a very successful show as the turnout was great. It was a good mix of suppliers including hotel technology and the buyers which comprised of large hotel groups as well as standalone properties which made it more interesting.

Not only did the event receive excellent feedback from all exhibitors, but the delegates too shared positive reviews and found it a worthwhile platform for business.

Sunaina Jagtiani is Sales Manager – UK at eRevMax and is responsible for sales of RateTiger products in the region. She is based out of London, UK and can be reached at sunainaj@ratetiger.com

RateTiger News

Global Hotel Exchange Utilizes RateTiger Effect

On Tuesday, a new, independent OTA announced a strategical alignment with RateTiger. Global Hotel Exchange, a cost free distrubution channel for hotels to launch in January, will leverage the power of global hospitality technology provider Rate Tager and eRevMax. Set to go live in January of 2012, Global Hotel Exchange (GHX) was founded by Tom Magnuson, CEO of Magnuson Hotels, the largest independent hotel group in the world. As part of the strategic move, GHX gains access to over 20% of the UK hotel market, not including the strength of Magnuson’s other 2,000 hotels in the US and across the UK.
http://www.argophilia.com/news/ratetiger-effect/24140/

WTM: 2011 Money Generation Machine

Travel Daily News reported this morning, the start of this week’s World Travel Market in London, the leading worldwide travel industry event, welcomed some 183 new exhibitors for 2011. From national tourism boards, destination management companies, to technology entities and beyond, ExCeL, London is the place to be November 7 through 10.
http://www.argophilia.com/news/money-generation-machine/24135/

WTM Travel and Online Technology region prepares for more visitors and buyers

World Travel Market, the leading event for the global travel industry, reveals that the number of pre-registered visitors interested in technology and online travel for WTM 2011 is already 13% up on the previous year.With a week to go until the event launches on Monday 7 November, the improvement on last year is likely to increase further.
http://www.incentivetravel.co.uk/shows/4013-wtm-travel-and-online-technology-region-prepares-for-more-visitors-and-buyers

JacTravel embraces hotel channel management

Travel wholesaler JacTravel has launched a new channel management service for its hotel partners to address what it says it has identified as an important growing market. Commercial manager James Blackmore has been appointed to head up the service and partners already signed up include RateTiger, TravelClick, Figaro, and A&O Hotels and Hostels. Channel management has taken off in recent years with some firms reporting double digit growth in sales and triple digit growth in usage, according to JacTravel. Sascha Hausmann,  chief executive of eRevMax, which owns RateTiger, said: “Channel management is becoming an essential technology to more efficiently and accurately manage the multiple sales channel landscape of the internet. Over the past two years we have seen an increase of over 150% of channel updates processed per month.”
http://www.travolution.co.uk/articles/2011/10/14/5103/jactravel-embraces-hotel-channel-management.html


Newshound: Trends and Reports – Hotel Online Distribution


Revenue Measurement Is Not Revenue Management

In pricing and revenue management, hedging your bets with a tried-and-true process may actually be riskier than taking a chance on something different. It sounds counterintuitive, but the fact is that the conservative route to pricing practices is costing big hospitality firms millions in revenue, risking their future viability.
http://www.hotelexecutive.com/subscribe/2669/

Integrating e-commerce into a hotel’s overall business strategy

Commerce should be a compliment to every part of a hotel’s operations. All staff members need to be briefed on the advantages of taking a collaborative approach to e-commerce.The front desk staff, for example, needs to understand the correlation of stellar customer service on online guest reviews and the ability of a hotel to sell its products online.
http://www.hospitalitynet.org/news/4052549.html

Online traveler review volume continues to grow

A new report from PhoCusWright reveals that online hotel review volume expanded significantly in 2010, as traveler opinion plays an increasingly powerful role in the online travel search-shop-buy process. PhoCusWright’s Social Media in Travel 2011: Traffic, Activity and Sentiment analyzes nearly 2.9 million online traveler reviews, covering more than 26,000 U.S. properties of 65 top hotel brands.
http://www.traveldailynews.com/pages/show_page/44789-Online-traveler-review-volume-continues-to-grow

“RM now moving away from overall profitability towards customer centric profitability”

It is critical to understand that the interests of the hotel are the same as protecting your most valuable customers, says Devdutta Banerjee, Regional Director – Revenue Management, India Bangladesh and Nepal, Starwood Hotels & Resorts.
http://www.eyefortravel.com/news/hotels/%E2%80%9Crm-now-moving-away-overall-profitability-towards-customer-centric-profitability%E2%80%9D

Newshound: Trends and Reports – Hotel Online Distribution

Sydney flat, Perth hot and Cairns in trouble – STR Report

The latest STR Global statistics for the six months to June 2011 reveal that Sydney remains flat, Perth is the hot market and Cairns is in trouble as a strong Australian Dollar continues to significantly affect the hotel industry.
http://www.hotelmanagement.com.au/2011/07/18/anzphic-sydney-flat-perth-hot-and-cairns-in-trouble/
Abu Dhabi hotels continue strong performance
Abu Dhabi’s hotels and hotel apartments continued their strong performance in the first five months of this year with increases in guest numbers, guest nights, occupancy, revenue and length-of-stay, according to the latest figures released by Abu Dhabi Tourism Authority (ADTA).
http://www.hotelmanagement.com.au/2011/07/04/abu-dhabi-hotels-continue-strong-performance/
Hotwire Reveals Hotel Rate Report for July 2011
Hotwire.com®, a leading discount travel site, today announced the results of the July 2011 Hotwire® Hotel Rate Report. The report features the top five cities in North America where hotel rates have dropped the most and the top five cities where rates have experienced the biggest price increases. While one report guides customers to the destinations that will maximize their travel dollars, the other highlights places where using Hotwire to save money is even more essential.
http://ahla.hsyndicate.com/news/4052199.html
3 keys to revenue management success
Demand is back and so is rate. STR reported an increase in all three key performance metrics for the first quarter of 2011: “The industry’s occupancy increased 5.7 percent to 54.9 percent, average daily rate rose 3.1 percent to US$99.37, and revenue per available room was up 9.0 percent to US$54.56.”
http://www.hotelnewsnow.com/Articles.aspx/5981/3-keys-to-revenue-management-success
OTA debate stresses better channel management
What’s the topic that never ceases to pack a room or stir up emotion? The role of online travel agencies in hotel room distribution. Such was the case during a breakout session Tuesday at the New York University International Hospitality Industry Investment Conference that aimed to address the influence and implications of these intermediaries. But at the (literal) end of the day, panelists agreed that it has always been up to the hotel owner to choose how to get business.
http://www.hotelnewsnow.com/Articles.aspx/5702/OTA-debate-stresses-better-channel-management

Hoteliers ‘up their game’ through SimpleDistribution

Australian hoteliers can now improve the management of online bookings and better target global travel markets with the arrival of integrated rate shopping, channel management and hotel and flight booking engine provider SimpleDistribution.

SimpleDistribution will remove the complexities of selling online and enhance visibility, exposure and revenue from the Internet. Before processing rate and availability updates, hotels can price shop theirs and competitors’ rates to assess optimal product prices for excellent positions across Online Travel Agents. The web-based channel manager simultaneously and in real-time updates the hotel’s selected multiple sales channels and roomtypes with rates, restrictions and room availability.


Newshound: Trends and Reports – Hotel Online Distribution


Small Independent and Boutique Hotels – Online Marketing and Strategic Revenue Management Levels the Playing Field!

There is no online marketing and revenue management potential without the GDS. Customer buying habits dictate that there has to be that connectivity to make a reservation and receive confirmations online instantly.
http://www.wiredhotelier.com/news/154000473/4052123.html

Understanding the ‘Micro-Tripper’ Trend

The Micro-Tripper—short-term, purely spontaneous travel enabled by the flash-sale, group buying, and private-travel sale start-ups, the new leisure travel market segment is on the rise. The new social e-commerce travel companies are not intruding upon the OTA’s business but are, in essence, capturing an undiscovered new segment of the travel market that I call the “spontaneous micro-tripper”.
http://www.eyefortravel.com/news/europe/understanding-micro-tripper-trend

Indian hotel industry expected to touch Rs 230 billion by 2015: Cygnus Business Consulting and Research

The Indian hotel industry is expected to reach Rs 230 billion by 2015 with a Compound Annual Growth Rate (CAGR) of 12.2 per cent, according to a report published by Cygnus Business Consulting and Research entitled, ‘Industry Insight- Indian Hotel Industry.’
http://www.hospitalitybizindia.com/detailNews.aspx?aid=11176&sid=41