The enhanced connectivity will help serviced-apartment providers update inventory availability and room rates in real-time. Through this integration Cityzenbooking has become a Certified channel within the eRevMax Channel Eco-System to deliver properties better and more sophisticated channel connections for room revenue and distribution strategies.
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While revenue management systems are becoming increasingly sophisticated at allowing hotel operators to optimize their pricing strategies on room rates, they are only just beginning to tap the potential of other guest fees.
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For all its complexity, the distribution game comes down to one simple factor: value. If a channel doesn’t offer value, then hoteliers shouldn’t use that channel to yield inventory, concluded a panel comprising a diverse array of representatives in the field.
Making Social Media An Asset To Your Hotel, Part 3: Sales & Marketing
Marketing using social media requires a different discipline and expertise from traditional and online marketing. Just as radio ads don’t translate well to television, branded online ads typically don’t work well in social media. Marketers wanting to utilize social media will need to think differently, and this section explains how.
A New Era for OTAs
Tension between hotels and online travel agencies has been palpable for the past several years, as the Web distribution marketplace has seen heated competition both online, through the battle for booking revenue, and off, through business negotiations and legal disputes. But as economic purse strings have loosened, consumer demand has risen, and hotels themselves have become more savvy in corralling their own direct customers, several of the major online travel brands have changed their game to reflect what they see as the current state of the business.
Online now accounts for more than half of travel sales across Europe
Online bookings accounted for more than half the travel sales across Europe for the first time last year, according to industry analyst IPK International. But agency sales continue to dominate Europe’s biggest travel market: Germany. IPK reported 55% of all travel bookings in Europe were online last year, up 15% on 2010. Attached is the key findings of the report.
Global average room rate rose by 4pc last year: report
A report released by Hotels.com has indicated that the results are showing the green shoots of recovery for many countries with the average price of a hotel across the world rising four percent, placing them on a par with prices from 2005. According to Hotels.com’s Hotel Price Index (HPI), the relative strength of the global hotel sector can be seen as an indicator of a potential turnaround in the economic outlook with the average price of a room around the world rising four percent in 2011.
The British hotel chain with 21 historic properties has introduced channel management technology within its Sales and Marketing department to gain greater control over future bookings. Brook Hotels has seen an increase in advanced bookings, particularly with the upcoming national events in 2012, Diamond Jubilee and London Olympics, and is seeking to further benefit from OTA exposure.
The latest STR Global statistics for the six months to June 2011 reveal that Sydney remains flat, Perth is the hot market and Cairns is in trouble as a strong Australian Dollar continues to significantly affect the hotel industry.
SimpleDistribution will remove the complexities of selling online and enhance visibility, exposure and revenue from the Internet. Before processing rate and availability updates, hotels can price shop theirs and competitors’ rates to assess optimal product prices for excellent positions across Online Travel Agents. The web-based channel manager simultaneously and in real-time updates the hotel’s selected multiple sales channels and roomtypes with rates, restrictions and room availability.
RTCorp helps monitor hotel rates in the public market in both real-time and via scheduled reports. The technology sends automated alerts that filters hotel-pricing data into exception information and delivers it to the appropriate manager to action.
This helps corporate buyers, travel websites and hotel companies monitor violations or discrepancies in room rates while providing intelligent rate shopping data to better understand the market.
Many travel buyers this year find themselves in uniquely challenging positions. Their companies are healthy and growing and must continue chasing business wherever opportunities lie. That means more travel, and perhaps more corporate travelers. At the same time, the financial shocks organizations weathered, the procurement discipline they adopted and the scrutiny applied to every bit of spending has generated an ever-higher level of cost vigilance.
Traffic to travel websites in Australia surges more than 30%
Australia’s Internet user population may be dwarfed by that of regional neighbors China, Japan and India, but the continent is nonetheless one of Asia Pacific’s most mature and dynamic online travel markets.
STR – Positive Performance for US Hotel Industry for May 2011
In year-over-year measurements, the industry’s occupancy was up 4.6 percent to 61.5 percent, average daily rate ended the month with a 4.0-percent increase to US$101.54, and revenue per available room rose 8.8 percent to US$62.47. The U.S. hotel industry posted increases in all three key performance measurements during May 2011, according to data from STR.
How is hotel booking technology evolving
It wasn’t too long ago when most of the hotel bookings were made through HBAs (Hotel Booking Agencies), TMCs (Travel Management Companies) and direct to hotels.
“Dynamic pricing models are a great way to negotiate corporate rates”
London-based hotel sales and marketing alliance Great Hotels of the World has reported a 19 percent increase in corporate travel bookings via its GDS chain code in Q1 2011 in comparison with the same period in 2010, offering signs of growth in the corporate travel market.