Chinese hotel chain signs eRevMax for market expansion and revenue growth

Rosedale Hotel Group has recently partnered with eRevMax to expand its online visibility to further improve market share. Intense competition in the Chinese hospitality sector has made it important for accommodation providers to optimize all demand sources. Online travel booking is growing in double digits in China and is expected to reach USD 48 billion by 2016.
“We chose RateTiger Channel manager as it is considered one of the best online distribution tools in the industry. It helps our Reservations team save valuable time while reducing workload, we can now make all updates directly from the RateTiger dashboard.” said Mr. Louis Cheng, General Manager of Rosedale Hotel Kowloon and Rosedale on the Park. Headquartered in Hong Kong, Rosedale Hotel Group will also be using RateTiger Shopper, the leading price intelligence tool to monitor rate parity across all its channels. This will empower the property with better room rates and price forecasting to generate more revenue. 
Read the full story here.

Cityzenbooking certified for eRevMax Channel Eco-System for seamless connectivity

Cityzenbooking, a leading online sales channel dedicated to serviced apartments, has become an eRevMax certified channel following the creation of a two-way XML interface.


“Our partnership with eRevMax provides properties with an easy to use interface to manage rates and allotments distributed through our sales channel. Subscribers of RateTiger & Connect can now make their position on Cityzenbooking.com more profitable through this instant access and seeing as and when bookings are processed.” said Jean-François Rame, CEO, Cityzenbooking.


The enhanced connectivity will help serviced-apartment providers update inventory availability and room rates in real-time. Through this integration Cityzenbooking has become a Certified channel within the eRevMax Channel Eco-System to deliver properties better and more sophisticated channel connections for room revenue and distribution strategies.

Read the full story here.

Make the most of Hotel Ancillary Revenue


While revenue management systems are becoming increasingly sophisticated at allowing hotel operators to optimize their pricing strategies on room rates, they are only just beginning to tap the potential of other guest fees.
“One reason comparison of ancillary fees has lagged behind room rates is because the presence of ancillary fees can vary by market. For example, in the U.S., hotels often charge for Wi-Fi, while in Europe it is often free,” said Ryan Haynes, VP Marketing for eRevMax – RateTiger.

Read full story on hotelmanagement.net

Real-time technology lets hotels respond faster than ever

With so many channels to track on a daily basis, hotel companies can’t afford to slip up. On the positive side, technology has evolved considerably to keep distribution and revenue management executives up-to-date in this multi-channel environment. 
Hotel companies continue to pursue a connectivity strategy that provides the broadest reach possible at the lowest unit cost while being as accurate as possible. In today’s multi-channel environment, hoteliers need quick access to hotel-rate data and inventory positions on various sales channels. With online sales bringing increased revenue, it’s vital that hotels proactively manage their online presence and ensure room rates and availability accurately reflect their current status on all sales channels.

The process of doing this manually is now a thing of the past and even having separate pieces of software to manage different aspects of online sales is almost outdated. “Over the last couple of years we have seen increased focus on integrated applications, wherein hotels can do most of these complex tasks through a single system,” says Michael McCartan, chief executive officer, eRevMax International.
Full story on Eye For Travel

Newshound: Trends and Reports – Hotel Online Distribution

Distribution experts share key to success
For all its complexity, the distribution game comes down to one simple factor: value. If a channel doesn’t offer value, then hoteliers shouldn’t use that channel to yield inventory, concluded a panel comprising a diverse array of representatives in the field.

Making Social Media An Asset To Your Hotel, Part 3: Sales & Marketing
Marketing using social media requires a different discipline and expertise from traditional and online marketing. Just as radio ads don’t translate well to television, branded online ads typically don’t work well in social media. Marketers wanting to utilize social media will need to think differently, and this section explains how.

A New Era for OTAs
Tension between hotels and online travel agencies has been palpable for the past several years, as the Web distribution marketplace has seen heated competition both online, through the battle for booking revenue, and off, through business negotiations and legal disputes. But as economic purse strings have loosened, consumer demand has risen, and hotels themselves have become more savvy in corralling their own direct customers, several of the major online travel brands have changed their game to reflect what they see as the current state of the business.

Online now accounts for more than half of travel sales across Europe
Online bookings accounted for more than half the travel sales across Europe for the first time last year, according to industry analyst IPK International. But agency sales continue to dominate Europe’s biggest travel market: Germany. IPK reported 55% of all travel bookings in Europe were online last year, up 15% on 2010. Attached is the key findings of the report.

Global average room rate rose by 4pc last year: report
A report released by Hotels.com has indicated that the results are showing the green shoots of recovery for many countries with the average price of a hotel across the world rising four percent, placing them on a par with prices from 2005. According to Hotels.com’s Hotel Price Index (HPI), the relative strength of the global hotel sector can be seen as an indicator of a potential turnaround in the economic outlook with the average price of a room around the world rising four percent in 2011.

Brook Hotels improving revenue by managing advanced rates


The British hotel chain with 21 historic properties has introduced channel management technology within its Sales and Marketing department to gain greater control over future bookings. Brook Hotels has seen an increase in advanced bookings, particularly with the upcoming national events in 2012, Diamond Jubilee and London Olympics, and is seeking to further benefit from OTA exposure.

“It’s imperative now that we engage in more future planning across our sales channels,” said Amit Ummat, Sales and Marketing Manager, Brook Hotels. “We are seeing that room rates need to be much more flexible for future dates as our guests look at booking further ahead.”

Brook Hotels chose RateTiger’s RTSuite Channelmanager to meet the increasing demands of selling online to multiple travel agents. Implemented two months ago, RateTiger has already significantly reduced the time managing rates and ensuring they are accurate across all channels.

The hotel group manages both large booking portals like booking.com and laterooms.com as well as local tourist boards and extranets with the prospect to add more sites in the coming months. This additional sales exposure has also lead to increased direct bookings to the website while keeping each property high in the search rankings.

Read on further on HotelMarketing

Newshound: Trends and Reports – Hotel Online Distribution

Sydney flat, Perth hot and Cairns in trouble – STR Report

The latest STR Global statistics for the six months to June 2011 reveal that Sydney remains flat, Perth is the hot market and Cairns is in trouble as a strong Australian Dollar continues to significantly affect the hotel industry.
http://www.hotelmanagement.com.au/2011/07/18/anzphic-sydney-flat-perth-hot-and-cairns-in-trouble/
Abu Dhabi hotels continue strong performance
Abu Dhabi’s hotels and hotel apartments continued their strong performance in the first five months of this year with increases in guest numbers, guest nights, occupancy, revenue and length-of-stay, according to the latest figures released by Abu Dhabi Tourism Authority (ADTA).
http://www.hotelmanagement.com.au/2011/07/04/abu-dhabi-hotels-continue-strong-performance/
Hotwire Reveals Hotel Rate Report for July 2011
Hotwire.com®, a leading discount travel site, today announced the results of the July 2011 Hotwire® Hotel Rate Report. The report features the top five cities in North America where hotel rates have dropped the most and the top five cities where rates have experienced the biggest price increases. While one report guides customers to the destinations that will maximize their travel dollars, the other highlights places where using Hotwire to save money is even more essential.
http://ahla.hsyndicate.com/news/4052199.html
3 keys to revenue management success
Demand is back and so is rate. STR reported an increase in all three key performance metrics for the first quarter of 2011: “The industry’s occupancy increased 5.7 percent to 54.9 percent, average daily rate rose 3.1 percent to US$99.37, and revenue per available room was up 9.0 percent to US$54.56.”
http://www.hotelnewsnow.com/Articles.aspx/5981/3-keys-to-revenue-management-success
OTA debate stresses better channel management
What’s the topic that never ceases to pack a room or stir up emotion? The role of online travel agencies in hotel room distribution. Such was the case during a breakout session Tuesday at the New York University International Hospitality Industry Investment Conference that aimed to address the influence and implications of these intermediaries. But at the (literal) end of the day, panelists agreed that it has always been up to the hotel owner to choose how to get business.
http://www.hotelnewsnow.com/Articles.aspx/5702/OTA-debate-stresses-better-channel-management

Hoteliers ‘up their game’ through SimpleDistribution

Australian hoteliers can now improve the management of online bookings and better target global travel markets with the arrival of integrated rate shopping, channel management and hotel and flight booking engine provider SimpleDistribution.

SimpleDistribution will remove the complexities of selling online and enhance visibility, exposure and revenue from the Internet. Before processing rate and availability updates, hotels can price shop theirs and competitors’ rates to assess optimal product prices for excellent positions across Online Travel Agents. The web-based channel manager simultaneously and in real-time updates the hotel’s selected multiple sales channels and roomtypes with rates, restrictions and room availability.


RateTiger nominated for Business Traveler Innovation Award

RateTiger’s, RTCorp, has been recognised by the travel industry just one year after launching in the market. The rate shopping technology has been nominated for the Business Traveler Innovation Award within the Travel Management category.

RTCorp helps monitor hotel rates in the public market in both real-time and via scheduled reports. The technology sends automated alerts that filters hotel-pricing data into exception information and delivers it to the appropriate manager to action.

This helps corporate buyers, travel websites and hotel companies monitor violations or discrepancies in room rates while providing intelligent rate shopping data to better understand the market.


Newshound: Trends and Reports – Hotel Online Distribution

BTN’s 2011 Business Travel Survey: At The Crossroads
Many travel buyers this year find themselves in uniquely challenging positions. Their companies are healthy and growing and must continue chasing business wherever opportunities lie. That means more travel, and perhaps more corporate travelers. At the same time, the financial shocks organizations weathered, the procurement discipline they adopted and the scrutiny applied to every bit of spending has generated an ever-higher level of cost vigilance.
http://www.businesstravelnews.com/Research/BTN-s-2011-Business-Travel-Survey–At-The-Crossroads/

Traffic to travel websites in Australia surges more than 30%
Australia’s Internet user population may be dwarfed by that of regional neighbors China, Japan and India, but the continent is nonetheless one of Asia Pacific’s most mature and dynamic online travel markets.
http://hotelmarketing.com/index.php/content/article/traffic_to_travel_websites_in_australia_surges_more_than_30

STR – Positive Performance for US Hotel Industry for May 2011
In year-over-year measurements, the industry’s occupancy was up 4.6 percent to 61.5 percent, average daily rate ended the month with a 4.0-percent increase to US$101.54, and revenue per available room rose 8.8 percent to US$62.47. The U.S. hotel industry posted increases in all three key performance measurements during May 2011, according to data from STR.
http://hotelexecutive.com/newswire/37589/str-positive-performance-for-us-hotel-industry-for-may-2011

How is hotel booking technology evolving
It wasn’t too long ago when most of the hotel bookings were made through HBAs (Hotel Booking Agencies), TMCs (Travel Management Companies) and direct to hotels.
http://www.eyefortravel.com/news/business-travel/how-hotel-booking-technology-evolving

“Dynamic pricing models are a great way to negotiate corporate rates”

London-based hotel sales and marketing alliance Great Hotels of the World has reported a 19 percent increase in corporate travel bookings via its GDS chain code in Q1 2011 in comparison with the same period in 2010, offering signs of growth in the corporate travel market.
http://www.eyefortravel.com/news/business-travel/%E2%80%9Cdynamic-pricing-models-are-great-way-negotiate-corporate-rates%E2%80%9D