5 key trends in hotel distribution
The rapidly evolving distribution landscape emerged as a focal point during a panel at September’s Annual Conference for the International Society of Hospitality Consultants. During the conference, John Burns of Hospitality Technology Consulting shared five key trends every hotelier should keep an eye on.
Semantic search will be standard across online travel by 2020
Technology continues to push the travel, tourism and hospitality industry forward and make it more dynamic than ever before. But the next phase is where it gets REALLY exciting. For background, this week I took part in a panel discussion at World Travel Market in London alongside Nate Bucholz, industry head for travel at Google, and Andrew Jones, head of search account management at Bing.
Priceline-Kayak deal: Marketing expertise & global footprint at heart of $1.8 billion takeover
Priceline is acquiring Kayak for $1.8 billion in cash and stock. Yes, read it again. While unexpected, interestingly the news does not fundamentally tell us anything about the industry. Unless, that is, aside from Priceline’s willingness to use its strong stock performance to continue its aggressive growth.
Exploring TripAdvisor as a demand generator
Market Metrix indicated that in 2010 user reviews became the biggest determining factor in why guests chose a specific hotel. Using online consumer panel data from comScore, we illustrate the upstream impact of TripAdvisor on online hotel reservations; specifically we show that the fraction of consumers consulting reviews at TripAdvisor before booking a hotel room has steadily increased from 2008 through 2010. Not only has the fraction of consumers visiting TripAdvisor increased, but also so has the number of reviews they are reading before making their hotel choice.
Social Travel Infographic
Social Travel becomes a travel-planning trend. With so much information available online, it’s almost impossible to using any kind of social media. Reviews, Facebook, Twitter and blogs are all amazingly helpful in planning travel of any kind. Obviously, you are already doing at least some social travel, since you read this blog.