The Week, That Was – May 2018 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

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New Launch – “The Hotelier’s Tech Stack Guide”
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https://goo.gl/nZAXKw

How Google’s organic search results have become ineffective for hotels
A common complaint from hotels is that they can’t compete with keyword buying against the likes of Expedia Group and Booking Holdings (between them spent upwards of $10 billion during 2017) but research has shown just how dominant the same intermediaries are in organic search, too.

https://goo.gl/a6db6g

Are hotel operators ready for GDPR?
Hotel operators, by default, are more reliant on overseas purchases than vendors in other sectors, making it more likely that this legislation will capture hoteliers taking European bookings.

GDPR will affect now-accepted customer communication techniques they use, like cart abandonment responses, retargeting, mailing list management and staying in touch with returning guests.

https://www.tnooz.com/article/gdpr-hotels-data-protection

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Thanks and have a good day!

C&W Hospitality Conference 2012


I had the pleasure of presenting a webinar during the Coakley & Williams Hospitality Conference earlier this month. Though the event was a grand one organized at The Hilton Springfield hotel in Springfield, Virginia, I conducted my webinar from our Orlando office.

With the attendees comprising mostly of hotel General Managers and Revenue Managers, I had the opportunity to discuss various aspects of online rate shopping through my webinar.

I attended the event last year and this time decided to try the webinar mode. This presentation was organized specifically for RateTiger as the organizers were intent on us sharing our expertise with their audience. Hence they scheduled the webinar during the technology meeting session. This gave me the advantage of having the full attention of the attendees who were very receptive. They had a lot of questions about rate shopping and how our products work. It really was a great experience for me.

I congratulate the C&W Group for having put up a good show and look forward to the next edition.

Jan Murza is Sales Manager – USA at eRevMax and is responsible for sale of RateTiger products in the region. He is based out of Orlando and can be reached at janm@ratetiger.com