While WTM ended a month back, we are still recovering from its success. The TigerTime sessions we organized with leading OTAs proved to be a hit at WTM 2013. The sessions generated significant interest among the travel industry with a ‘standing room only’ turnout.
Agoda, GTA and Ostrovok – all part of the eRevMax Channel Ecosystem – delivered relevant presentations to hoteliers looking for superior connectivity, new distribution markets and updates on new technology developments.
“TigerTime by eRevMax was the perfect platform for us to present our value proposition to a varied set of attendees. It helped us showcase how hoteliers can benefit from our advanced XML connectivity and how they can reach out to our diverse client base. Apart from being a great branding exercise, this platform put us directly in touch with key decision makers who can understand the value of our offerings and with whom we can take our business forward,” said Pavel Babenko, Director for International Markets, Ostrovok.
Here is a sneak peek into some interesting moments captured from WTM 2013
Read the full story: TigerTime by eRevMax turned out to be a hit with hoteliers and OTAs
To celebrate hitting an important milestone in eRevMax history – serving 7000 happy customers – the company attended the 2013 World Travel Market event in London to show exactly why they’re considered a world leader in channel and distribution management. With help from their approved channel ecosystem which includes Agoda, GTA, and Russian-based Ostrovok, eRevMax used this opportunity to show how the popular RateTiger software has evolved and become flexible and diverse enough to meet the needs not only of independent hoteliers but also of mid-market hotel groups and large, global hotel chains. The event took place between 4th and 7th November at ExCeL Docklands.
Networking sessions for Hoteliers at World Travel Market 2013 – Full story
While in parts WTM 2012 seemed quieter than in previous years, attendees were much more ready to develop more sophisticated revenue management strategies as their pricing structures and sales environment becomes more complex. Hoteliers are much more aware of channel management and the functionality required to optimise the performance of their sales channels.
As they look further into how to improve their RevPar through direct selling, better commissions and improved visibility they realise the importance of having the right tools to support them. Channel management is an outgoing, but if used right the cost can be covered in a matter of months, while also helping the revenue manager to yield more.
Our partners Xotels, just prior to WTM, explained the key to deciding on the right channel manager for your hotels .
Channel Management: an ongoing challenge for hotels – part 1
During the Travel Technology Presentation, The Three P’s of Hotel Sales, Best Western Belgium explained the benefits of the right data and direct access to various channels for over 55 properties.
LateRooms explained the challenges faced in the new consumer buying pattern and the points of influence in social media.
While eRevMax identified the opportunities ahead for hotels and how technology must be approached to meet these changing demands.
WTM is an opportunity for hotels to benchmark technology providers and learn about the market, even our own junior team came away inspired and enthused – learning much more about the industry than you can simply by reading articles and making phone calls.
However we have much more education to do, as we launch RTSuite 3 to start optimising and automating channel connectivity solutions for hotels to achieve more bookings at better rates! Check out our new RTSuite 3 in the video below to know more.
Ryan C Haynes is VP – Marketing Communications at eRevMax. He presented ‘The Distribution Challenge’ research findings during ‘The 3 Ps of Hotel Sales’ session. Ryan is based out of London and can be reached at firstname.lastname@example.org