Choice Hotels International, Hilton Worldwide, Hyatt Hotels Corporation, InterContinental Hotels Group, Marriott International and Wyndham Hotel Group teamed up to start Roomkey.com to, in their own words, “provide travelers a search and book experience tailored for ease of hotel shopping through an uncluttered and trustworthy site”. In an unexpected move, six of the largest hotel companies in the world have partnered to launch a hotel search engine of their own, dubbed Roomkey.com. The hotel companies hope that offering a ‘personalized experience’ and ‘accurate information’ will make travelers choose for them when they search for accommodation.
‘From Chaos to Collaboration’, a new research study commissioned by Amadeus, challenges the travel industry to overcome the uncertainty and stress of modern-day travel, through the application of new technologies and innovations.
As revenue management becomes increasingly sophisticated and complex, many major hotel companies are rolling out new platforms and tools to help managers at the property level. Phoenix-based Best Western International, for example, recently introduced a two-pronged support structure that offers for-hire services, as well as simplified rate “buckets.”
The ultimate goal for hotels should not be about just filling the rooms, or to charge the “best rate” but to incentivise exactly the right amount of demand to fill the hotel every night, such that profitability across the property is achieved. When it comes to optimising revenues from CRM, for long it has been mentioned that CRM must establish similar credibility within organisations that its evaluation methodologies can incrementally improve the incumbent RM practices.
International tourist arrivals grew by over 4% in 2011 to 980 million, according to the latest UNWTO World Tourism Barometer. With growth expected to continue in 2012, at a somewhat slower rate, international tourist arrivals are on track to reach the milestone one billion mark later this year.