While the concept of Meta search has existed for a number of years, but recently this method of research has become prominent within the travel industry. Following a 13 percent annual growth and a greater number of travellers citing a preference for Metasearch, eRevMax has partnered with World Independent Hotel Promotion (WIHP), to allow users of Connect and RateTiger to expand their visibility across Google Hotel Finder, TripAdvisor, Trivago, Kayak, and WeGo. It is anticipated that this will boost direct bookings, therefore reducing OTA fees. As a result of this partnership, tens of thousands of hotels across the world have been given new and exciting opportunities, according to WIHP VP Martin Soler.
This new partnership will help hotels to increase bookings and revenue for their property, by driving qualified leads from metasearch sites to their own website. This will help them in reducing OTA commissions and improve overall profitability. The advanced tracking available with the service will help hotels to know the exact return on investment for each metasearch channel they are advertising on.
Leading B2B International wholesaler Jumbo Tours has enhanced its distribution technologies following a two-way direct XML integration with eRevMax for its brands Jumbonline and Jumbobeds. “Thanks to the direct connectivity, many more hotels have migrated to the XML. Since we completed our 2-way XML connection, the bookings in eRevMax distributed properties have increased by over 21%. As a result we have achieved a huge improvement in our sales and distribution targets.” said Franco Bracotto, eBusiness Director of Jumbo Tours Group.
The improved data flow now offers better room package promotion planning and distribution on Jumbonline and Jumbobeds. Hotels can leverage Jumbo Tours for improving market reach as the travel site offers services to tour operators from around the world and has a turnover forecast of over 1,800,000 passengers for 2013 with its brands Jumbonline and Jumbobeds.
Read full story here