6 Great Types of Content for Hotel Website for Increase in Bookings

6 Great Types of Content for Hotel Website for Increase in Bookings

A good hotel website that is rich in content can help you to attract potential customers and influence them enough to book a room in your hotel. Good content can also improve your hotel website’s search engine ranking. Here are 6 types of great content for your hotel website that can increase bookings.

  1. New menu

If you have just released a new menu, you have to announce the same. Use your hotel website to allow guests to find out you are preparing new mouthwatering dishes in your in-hotel restaurant. This can provide them with a good reason to check out your online menu. It can fill them up with enough anticipation to make a reservation. It can even attract local guests who are loyal to your business and who might like to often dine at your restaurant.

  1. Top local attractions

Write down about the places of interest in your area, and all that the region has on offer for travelers. Sharing such information can show travelers that you are knowledgeable and assistive, and the content can also attract random people looking for those topics on Google and other search engines. You may also write about the best restaurants, walking routes, shops etc in your area.

  1. Upcoming events

If there are upcoming events in your region, you may cover them as well, similar to the local attractions. You can write down various details regarding the event, such as the number of people who are anticipated to attend it, how far the venue is from your hotel etc. Write down whether a special discount is being offered with the tickets.

  1. Holiday content

You can create content that is related to holiday events. Mention whether your hotel would be offering complementary wine on Valentine’s Day upon arrival or free dinner to moms on Mother’s Day. You may write a post about a treasure hunt that you might be hosting on Easter at your hotel or the top 5 foods to have in your in-hotel restaurant for Christmas dinner. When you create content timely around particular holidays, you can attract customers enough to turn them into your hotel guests.

  1. Video tour

You may also make a video tour of your own hotel property. It can transport guests straight to your hotel property via their PC / mobile screen. You can hire a professional to shoot high-quality videos that can portray your hotel with all the vivid details, lending a personal touch to the same. You may walk guests straight through the outdoor spaces, restaurants, common areas such as lounge, rooms, suites and more. All these can help customers get a bigger and better view of your hotel property.

  1. New feature

You may also use your hotel website to announce any new feature that you have added at your hotel, such as a redecorated restaurant, Jacuzzi baths, king-size beds in all rooms, spa facility, gym, swimming pool etc. Basically, if you have bettered your hotel in any way, let potential guests know about the same.

Content plays a huge role for traffic pulled and bookings are done on your hotel website. Get Hotel channel manager & Online Distribution.

BW Belgium Achieves 5% Revenue Growth in 2012

Hospitality Solutions has reported 5% growth in revenue for Best Western Belgium with a slight increase in direct online sales for the regional property portfolio. The Group which is using RTSuite in its 25 properties has achieved this growth by using RateTiger channel manager and pricing reports, to improve benchmarking and visibility of prices and packages across third party sales channels (OTAs), while systematically improving operational efficiencies for the revenue management team.

“By implementing a quality standard in strategy and technology we can homogenize the sales environment for hotels to make it easier for all staff members to understand. RateTiger, for example, will allow any member of staff to simply Close-Out the hotel across all sales channels should it become fully-booked. This control ensures we maintain good relationships with OTAs.” said Michael Thiry, Distribution Manager.
The key strategy for Hospitality Solutions was to draw reservations from OTAs towards the direct brand website of the member property. In 2012 OTAs achieved a minimum revenue increase of just 1.02%, compared to the 5% increase in overall revenue performance. 
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