Indian-based OTA Cleartrip has recently completed two-way integration with eRevMax, becoming one of the company’s certified distributors, and certainly one of the biggest within the Indian Subcontinent. This integration means that Cleartrip’s 113,000 (and growing) hotel users across the globe now be able to gain access to broader products and more availability that allows for increased rate parity, real time availability updates, and increased visibility not just within India but throughout the world. The integration comes as OTAs are beginning to notice new trends within the travel industry, and seek solutions to meet demand. Cleartrip Director Amit Taneja reports that Indian travellers are now looking for ‘competitive rates, exhaustive choices, room availability and last minute deals’ above all else.
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