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RateTiger showcases its Spanish connection


The Spanish travel segment witnessed a bit of instability in the last quarter of 2017 as a result of external events. It is in unpredicted times that people rely on each other even more, to create an ecosystem around them and feel secure and connected. This is when companies like RateTiger, known for its product stability and top service standards, prove to be ideal partners.

The Expedia EPIC Award for Technology, as well as Innovative Suppliercertification from Agoda endorses RateTiger’s continuous focus on managing channel connectivity for maximum uptime as well as offering latest product innovation for hotels.
RateTiger is also a partner of choice for leading hotels globally. Maite Aguilar, Vice-President Distribution Sales, NH Hotels commented, “NH Hotels is a dynamic company that focuses on providing the best of hospitality while targeting for revenue growth in all markets. RateTiger is a great connectivity partner helping us to implement new channels to expand our visibility to new source markets. Their level of service and support is incredible as they continue to innovate and offer new enhancements to boost online revenue and profitability.”
“The objective of RateTiger is to provide hotels with seamless booking experience and wider market reach, and the results speak for themselves as we achieved reservation growth of over 30% during 2017,” said Yoram Ben-Zvi, COO, eRevMax.
RateTiger has been operating in Spain for over 16 years delivering millions of reservations to its hotel customers. In 2017, RateTiger integrated new PMS partners in the territory such as Newhotel, Noray, AciGrup, EngiSoft, Indra, Millenium-Soft and Tesipro in addition to various others that are already connected. The connectivity leader also focused on maintaining close ties with Booking Engine providers like Paraty, Mirai and Roiback as well as integrating with leading Spanish RMS provider BEONPRICE.

RateTiger works closely with multiple demand partners and the latest addition is Amadeus LinkHotel that provides multi-GDS services to distribute hotel inventory and content to the world’s global distribution systems.  

Hotel chains like NH Hotels, Acta Hotels, Palafox, Macia, Evenia, Ilunion, H10 Hotels, Intur, Marina D’Or and City Hotels continue to put their trust in RateTiger connectivity ecosystem that offers a full distribution spectrum: OTAs, GDS, Metasearch, Niche channels, Wholesalers and Offline Tour Operators. 
RateTiger will be present at FITUR and will host an evening of ‘Cocktails & Conversation’ in Madrid on 17th January 2018 along with AMADEUS, BEONPRICE and LIVEOS. To get your exclusive invite, register now – https://goo.gl/Jpzcas
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Are you at FITUR 2017? Meet RateTiger at Stand 8D08



The whole Spanish travel industry assembles every January at Feria de Madrid for the international tourism trade fair – FITUR. 

Hotel technology expert eRevMax – the company behind leading channel manager and rate shopping brand RateTiger, is currently there to meet hoteliers and discuss their connectivity needs. If you are at FITUR, drop in to Stand 8D08 for a quick chat.

Company COO Yoram Ben-Zvi who is attending the event says “Spain is one of our biggest markets in Europe. Over the years, we have studied the region closely and observed that the consumer buying journey has evolved like never before. Guests increasingly expect top of the line personalized services from hotels. To help hotels focus on their key task of serving guests, eRevMax continues to develop technology solutions to help automate their back-end distribution and rate shopping requirements.”

Spanish hotel groups including NH Hotels, Vincci and Acta Hotels have been using eRevMax solutions for their distribution and connectivity needs over the years.

While RateTiger channel manager continues to lead the market, eRevMax has now launched LIVE OS, an innovative new platform that brings multiple hotel service providers together so hotels can easily manage them from a single screen. Various international hotels chains have already signed up for LIVE OS and eRevMax is keen to showcase it to Spanish hoteliers who are considered to be early adopters when it comes to new innovative technology solutions.

To book a meeting with us, contact marketing@erevmax.com today.

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FITUR to witness TigerTime by eRevMax

Earlier this year, eRevMax hosted its signature TigerTime at the FITUR International Tourism Trade Fair in Madrid in associate with World Independent Hotel Promotion (WIHP) and Ostrovok, Russia’s largest accommodation provider. Recently eRevMax partnered with WIHP to offer metasearch services to the hotels in to help hoteliers generating more direct bookings. At stand 8B19 Martin Soler of WIHP presented how can hotels lessen their dependency on OTAs by connecting to metasearch sites.
TigerTime by eRevMax is the perfect platform for hotels and OTAs to present their value proposition to a varied set of attendees. It helps them to showcase how hoteliers and OTAs can benefitted from advanced XML connectivity and how they can reach out to the diverse client base. Apart from being a great branding exercise, this platform put them directly in touch with key decision makers who can understand the value of networking.
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FITUR 2013


One of the biggest international travel trade fairs, FITUR, took place from January 30 to February 3, 2013 in Madrid. It continues to be a global meeting point for travel professionals and it being the 33rd edition speaks about the popularity of the event.

Team eRevMax was happy to be back at FITUR, as it really is one of the key shows to meet Spanish and international hoteliers. The company’s stand saw RateTiger Spanish clients turning up in droves to speak to the Sales and Account Managers.

“We heard a lot of positive news and some excellent feedback. In addition, we had many new visitors keen to find out about RTSuite 3.0 and how it differentiates in the marketplace; well really quite simply — a) integrated product for both channel management and pricing; b) automated inventory distribution; c) full service account management; d) greater product flexibility,” said Ryan Haynes, VP Marketing.

He further added, “FITUR did have less exhibitors this year and at times there was a lull, there didn’t seem to be much discussion on the state of the Spanish economy, but this is now old news. Instead everyone focused on business. I’d be interested to see what FITUR can do to bring the magic back to the tradeshow.”

Automated distribution and allocation is becoming a hit with hotels – they are open to new product and ideas – hoping to overcome the current crisis. “We witnessed an increase in the enquiries – people were keen to know how it would help them in their distribution. Further I also noticed rising interest among Portuguese hoteliers this year,” says Flavio Bastos Amiel, PR Representative.

Nuria Bermejo, Service Manager thought that there were fewer stands and the attendance was low.  “However I was glad to see that a lot of people came to our stand specifically to see us knowing the range RateTiger offers,” quipped Nuria.

From a sales perspective, Cristina Hernandez, Sales Manager for Spain noticed that the event was lacking in delivering for exhibitors – “The number of exhibitors are reducing year on year, however the good part was that hotels were excited to see our offerings. I was amazed to see that many small independent hotels knew exactly what they wanted and were glad to choose us.”
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FITUR 2012

The thirty-second edition of FITUR was inaugurated by Prince Philip and Princess Letizia of Spain. The official opening by the Royal Family once again shows its unconditional support for the tradeshow and, in general, the Spanish tourism sector.

I attended the event along with my colleague Cristina Hernandez. We found that the exhibition this year was comparatively smaller due to the ongoing recession and various country representations were missing. However, FITUR made their commitment clear to the online sector, web 2.0, technology, social networking and video marketing among others during FITURTECH conferences.

The discussions at the event revolved around topics like new revenue trends such as Flash sales (Groupon), Social Media booking engines, online distribution, direct xml connectivity, online reputation management and affect of the recession on Southern European domestic travel scenarios, etc.

We had a stand which kept us constantly busy. Overall it was a good show with lot of networking opportunities. Look forward to the next edition.

Pilar Sanchez Aita is Sales Manager for Spain & Portugal at eRevMax and is responsible for sales of RateTiger products in the region. She can be reached at pilara@ratetiger.com

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FITUR 2011

With the recovering markets, we were excited to see how major trade events in Spain would open. The first major event of the year – FITUR 2011 hosted a total of 10,500 exhibitors from 166 countries and regions in January. It showcased a good representation of hospitality companies and technology providers while the increase in visitor turnover reached 200,000.

Her Majesty Queen Sofia inaugurated the 31st edition of FITUR. This official opening by the Royal family once again proves their unconditional support for the tradeshow and, in general, for the Spanish tourism sector.

During the FITURTECH conference, the discussions focused mostly on topics like online sector, web 2.0, innovative technologies, social networking and video marketing among others. Further hoteliers were also keen to discuss about the market conditions as well as means and ways to improve the Average Room Rate.

We represented RateTiger at the event and had various meetings pre-arranged at our stand. We also attracted a lot of general visitors which gave us an opportunity to showcase the main product line RTSuite and at the same time highlight new tools like RTReview and other additional modules.

It was a well-planned event and we look forward to many more editions of this wonderful event.

Catch all the action at RateTiger stand here in these pictures.


Pilar Sanchez Aita and Cristina Hernandez are Sales Managers at eRevMax and are responsible for sale of RateTiger products in Portugal and Spain. Reach them on pilara@ratetiger.com and cristinas@ratetiger.com respectively.
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FITUR 2010 (Feria Internacional de Turismo)

The 30th edition of the International Tourism Fair in Madrid, FITUR 2010, has left us enthusiastic as we experienced overtones of recovery in the sector. This edition won’t be remembered as the brightest in terms of participation and spending, but has left a good taste in projects and good wishes from the exhibitors.

The data shared showed some light at the end of the tunnel: although the area covered by the fair has declined over the previous year, the number of participating countries, 170, still held FITUR between 2 or 3 main trade shows in the tourism industry.
In general, stands were smaller and somewhat simpler than in previous editions, but some have been very original considering the lack of budget with creative designs. The overall size has fallen from 12 to 10 halls.

RateTiger was present at this year’s CEHAT booth (Spanish National Hotel Association) to strengthen our market presence and confidence in the Hotel sector.

During FITUR we announced the integration agreement with Tradyso – one of the major CRS in the Spanish market- the new integration will help Tradyso’s 1000 customer hotels to completely automate and streamline online distribution and management through itsTradyso CRS.

FITUR has made clear commitment to the Online sector, Web 2.0, technology, social networking, video marketing among others during FITURTECH conferences.

Following this concept, the Director of Turespaña (Spanish Tourist offices), Antonio Bernabe, presented at Fitur the new campaign that will promote tourism in Spain through social networks under the slogan “Spain, a country to share.” The concept of this new promotional campaign is based on Spaniards touring different Spanish cities and divulging the secrets and local attractions, sharing information and experiences in order to attract foreign tourists through networks like facebook, twitter and YouTube.

FITUR also offered solidarity to the recently destroyed island nation of Haiti and provided a complimentary stand at the trade show.

In summary, this 30th edition has shown us, above all, the enthusiasm for the recovery of a sector affected by the global crisis and the opening of new tourist destinations that focus on online distribution as an unbeatable engine to boost sales.

Pilar Sanchez Aita is Sales Manager for Spain & Portugal at eRevMax and is responsible for sale of RateTiger products in the region. She can be reached at pilara@ratetiger.com

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Fitur (Feria Internacional de Turismo) Madrid 28-31 January 2009-02-09

Fitur 2009 had a unique focus on technology and sustainability, which proved positive for us as hotels looked for new markets, new channels and new technology to increase room sales. Hoteliers expressed interest in contracting with more extranets to increase Online Distribution activities and looking at what their competitors are doing across the internet. Many clients are looking for integration to distribute their rates and availability from their CRS to other IDSs

Technology and Sustainability: New technological tools and sustainability was the basis of this 29th edition of Fitur. It was the 1st edition of the conference SMXTravel @ FITUR 2009, showing “all the secrets of the internet” in tourism marketing. It also highlights this year’s edition of Fiturtech 09 that includes, among others, Web 3.0, a 2.0 development environment that integrates a social network with the internal and external customer. Fitur had addressed the demand of the sector regarding online business, and this was extremely positive for RateTiger as we commit to more effectiveness in presentations held with hotels interested in our products.

There is a vast opportunity in the market for Hoteliers to boost incremental revenues. Following in the footsteps of the Low Cost Carriers – hotel companies are adding ancillary products and services to add up to 20% to their bottom line.

However, according to the director of International Tourism Fair in Madrid (FITUR), Ana Larrañaga, there was a 10% fall in visitors on 2008. 
The snowbound weekend had made it difficult for this event to reach or surpass last year’s 250,000 visitors. 


Exhibitors were also at a low – there were 13% less hoteliers and a 9% drop in the number of companies for 2009. Despite the criticism directed at Fitur by some hoteliers on the price per square meter and the challenging organizational structures, the general feeling is that the event was “very positive” and “satisfaction from those who attended it.”

Hoteliers had agreed that “in a difficult economic climate, we can not deny that many companies have been affected by the slowdown and this has had its impact on Fitur”. Despite the situation, they said nothing is more important “when business is especially difficult when we are urged to generate at a meeting point like Fitur where professionals network and it’s valuable generation of new alliances, creativity and ways of doing business to reveal how to boost profits using ancillary strategies”