Team eRevMax @ Kolkata Cyclothon 2012

Kolkata’s biggest ever cycling event ‘Avon Cycles India Cyclothon‘ took place on 18th March 2012 at Salt Lake Stadium. Cycle enthusiasts from across the city flocked to the stadium on Sunday morning with helmets in place and sporting cool white tees. The participants ranged from age group of 8 to 60 and the event witnessed a turnout of over 3,500.

Team eRevMax was represented by 14 members who rocked the show. The company’s CTO & MD Udai Singh Solanki led the team and his infectious enthusiasm got others interested; Rajib Roy, AVP – Administration took on the task of organizing the company’s representation and soon we saw 14 participants of which one was a visiting member from our sister company Lunar Logic Polska.


Krzysztof Knapik has only been on cycle trips with friends along the Baltic seaside in Poland. He says, ‘I had a really good time and I’m happy that I could participate since the event took place while I was in Kolkata. I didn’t expect it would be so much fun. It was amazing to see so many people in one place, driving all possible kinds of bikes who were happy because they were part of this grand event.’

The concept of promoting cycling through such events is popular worldwide but it takes a lot of effort to organize, that too when it gets as big as this one was. The event was absolutely thrilling for me as this was my first ever cycling event. The idea that this was happening in my own city was enough to get me going. To be very honest I was very amazed, I did not expect such huge participation. Every participant present there was eager for the Cyclothon to begin! It was overwhelming. Infact Team eRevMax was so high on spirit and enthusiasm that I would give us a 10 on 10!

Kudos to the organizers and the Bidhannagar Police for having pulled this one off so smoothly!

Pooja Joshi is Market Manager at eRevMax. She is based out of Kolkata and can be reached at

Holi @ eRevMax

Like every year, this spring festival of colors was celebrated in our Kolkata campus on 7th March. Holi – the festival of colors – is undoubtedly the most fun-filled and boisterous of Indian festivals.

At eRevMax we organize an annual event called Rang Barse meaning ‘Let the Colors Rain’ to commemorate this festival. Various activities and competitions take place which gives way to unadulterated joy, fun and play, music and dance, and, of course, lots of bright colors! The icing on the cake is lip smacking food and chance to win prizes in different competitions!

This year saw us participating in T-shirt painting competition which was a lot of fun as people created impressive designs with imaginative themes. People turned up in multi-hued attires to compete for the Most Colorfully Dressed prize. Further there was a Fun Quiz on Holi and there were interesting gifts up for grab.

Once the competitions were underway, multi colored ‘Gulal’ became the target and soon everyone were into the act of putting colors on each other with Holi songs creating the perfect ambience.

Three of our colleagues from Lunar Logic in Poland happened to be in Kolkata during the event and witnessed all the fun and colors. They loved it and participated whole heartedly – painting T-shirts, playing with colors and dancing to Holi tunes.  Infact they took the Kolkata team by surprise when they answered Holi questions (thanks to technology ;-)!! They captured a lot of colorful pictures and also gorged on the local delicacies and sweets.

It was fun to see the happy faces, colored in hues of red, green, orange, yellow, purple, pink & so on …barely recognizable.  People were jiving in the festive spirit!! On occasions like these we get an opportunity to feel the warmth and significance of being a part of the beautiful eRevMax family ”. We hope to enjoy many such events that keep on adding the zing to celebrate life. Happy Holi!

For more pictures, click here.

Neha Ginoria is Sr. Executive- Marketing Communications at eRevMax and is responsible for driving the company’s PR and Marketing activities in APAC. Neha is based out of Kolkata, India and can be reached at