Hotel GDS Description – how to get it right?

The GDS still is, and will most likely remain, a noteworthy channel for ARI distribution and reservations for hotels. Both recreation and corporate travel operators utilize it to search and book hotels. Numerous OTA sites likewise utilize the GDS for room stock. Hence, it is critical that your hotel is available on GDS.

We have put together a few tips and tricks on how hotels are getting the most out of their GDS channels through descriptive content. The Hotel GDS Description (HOD) goes about as your hotel’s electronic leaflet. It is conceivably your brand brochure for tour operators and travel agents to access and get all the pertinent details with your property description, hotel amenities and data about neighborhood attractions etc. Here are the top GDS HOD Tips:

  1. General hotel description – Try to keep your hotel description very targeted – put the hotel USPs and try to provide key differentiators and why a guest must chose your hotel over competitor’s.
  2. Facilities and Services – List out all your amenities and services – provide restaurant details, timings, cuisine along with details of in-house services like salon, spa, gym, pool etc. Also, drop in a line about safety and security as these tend to be a key concern today.
  3. Area Information: Mention any specific locational advantage you might have. Or else list out the nearby attractions to draw interest. Whether your hotel is downtown or near the airport, remember to put your Geo code for correct location identification.
  4. Property Address – Make sure you put your hotel’s full address and zip code correctly. Sabre uses the official street address to geocode the property. If you don’t have a street number, use 1, to ensure better visibility and bookability.
  5. Driving Directions – Provide details on the easiest way to reach your property, whether it is from the airport, train or bus stations or from downtown. Also, provide a phone number in case a guest is stuck and wants to connect to the hotel.
  6. Room Type Name – GDS’s provide 30 characters to cover this, so be creative. But remember to make sure that it’s easy to understand the room type by the name you provide to it.
  7. Room Type Description – Try to use this section to attract your guests with room details and inclusions like in-room coffee machine, free wi-fi, luxury bathing products, etc. The description should also adhere to the kind of property it is – luxury, corporate, budget etc.
  8. Presentation – It is best to keep the description language crisp and fluid. Travel agents prefer short sentences or bulleted description. It helps to capture relevant points while covering all the necessary information.
  9. Nearby Attractions – Include details about attractions in the area, timings, distance and directions to the place. This makes your hotel more appealing and train your concierge or front office staff to have details about shows /tickets at these attractions.

Keep your Hotel GDS Description up to date. Whenever you introduce a new service or roomtype or if there are new attractions nearby, remember to update your hotel description. Always provide correct information and present in a nice and concise manner. Always keep your USPs on the top to catch the attention of the travel agents.

Indian budget hotel endorses RateTiger Channel Manager for online distribution

Kolkata based IndiSmart Hotel has endorsed RateTiger for simplifying online distribution. The property has been using eRevMax’s cloud-based Channel Manager and Shopper for managing their online sales channels and has improved their business operational efficiency.

IndiSmart is a budget hotel with 76 rooms, conveniently located in the IT hub of Kolkata, India. The property caters to business travellers and hence the booking window is lesser than the usual duration with 48-72 hours. Given most bookings are coming from online, it’s important for the hotel to have real-time rate and availability on OTAs.

“We have been able to bring all OTA channels under one window for all possible modifications like rate and inventory. The option of changing rates and inventory at any point of time on a single click has really made online distribution really simple. Rate shopping also helps us to analyse the market condition, to understand our stand and projection,” said Jayanta Bhattacherjee, Front Office Manager, Indismart Hotel.

Prior to RateTiger, the hotel has tried other solutions. However, the result was far from satisfactory.

“The main issue was rate disparity and manifold changes in the extranets manually were really cumbersome. We can handle the OTAs easily and in a better way now with RateTiger. The support team is very good as well,” concluded Mr. Bhattacherjee.

 

The Week, That Was – July 2018 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Expedia says packages are better for hotels than room-only

Hotels are achieving higher average daily rates (ADR) from consumers who book packages rather than just rooms, according to data from Expedia Group.

The online travel giant said consumers buying packages paid around 30% more in ADR than those making standalone hotel bookings.

https://www.tnooz.com/article/expedia-says-packages-are-better-for-hotels-than-room-only/

 Indian budget hotel endorses RateTiger Channel Manager for online distribution

Kolkata based IndiSmart Hotel has endorsed RateTiger for simplifying online distribution. The property has been using eRevMax’s cloud-based Channel Manager and Shopper for managing their online sales channels and has improved their business operational efficiency.

https://goo.gl/gyX3Jr

Hotels.com launches hideaway hotels category

Hotels.com has introduced the Hideaway Hotels category in response to a lift in bookings in the last two years, with a 60% spike in guests leaving positive reviews for off-the-grid hotels.

https://goo.gl/N3SCFX

Is hotel luxury dead?

When hotel discount brokers offer “luxury” accommodations at $49 a night, as occurred during the recent Independence Day holiday, does the word “luxury” have any useful meaning?

Read the interesting article: http://exclusive.multibriefs.com/content/is-hotel-luxury-dead/travel-hospitality-event-management#When:13:51:00Z

 How Booking.com is trying to solve travel’s pain points

The CMO of Booking.com explains how the company is trying to ease some of those unhappy surprises. Learn more about it by watching the video.

https://goo.gl/4AoyiF

Google tests location tab for hotel knowledge panels

Google is testing a new location tab and section within the hotel knowledge panels. The location tab contains information that tells you what is around the hotel, including sections such as highlights, top sights and a getting-around section.

https://goo.gl/v4eKcn

Connect with us for your connectivity needs to make the most of online revenue.
https://goo.gl/3gKUJZ

Thanks and have a good day!

Hotel Business Intelligence – The starting point

What is Hotel Business Intelligence (BI)?

Business Intelligence refers to relevant data – past, present and future, from different sources or hotel systems, that helps hotels to analyze and take meaningful business decision.

In todays’ world, business intelligence plays an important role for hoteliers to improve their revenue in a smart way. It helps hoteliers to draw insights and make better decisions. In-depth BI requires proper tools and investment to help drive a hotel’s revenue. BI plays an even bigger role for hotel chains and groups – where the headquarter is managing multiple properties and need to understand occupancy trends, rates and predictions to be able to define forecasts and budgets accordingly. The different system that a hotel uses to draw upon its BI data include –

  • PMS
  • CRS
  • RMS
  • POS
  • Sales and Distribution
  • Market Intelligence
  • Accounting, Budget and Forecasting
  • Market Reports
  • Competitor rate reports
  • Occupancy trends

The main benefits from leveraging business intelligence are:

  • Effective data management and analysis for clarity in decision making
  • Clear directions on daily targets for occupancy and revenue
  • Clarity on guest profile, booking journey, preferences and customer loyalty thereby giving scope to hotels for enhancing guest experience
  • Plan campaigns and promotions for marketing based on guest data
  • BI also helps identify cases of fraud, poor performance in a timely manner
  • Multiple Reports available at the click of a button as required

Advanced BI tools are platform-based giving hotels a consolidated view of their business. It allows for multiple systems to be integrated so that they talk to each other to provide relevant data in various formats for easier consumption.

Invest in a smart BI solution to take your hotel business to the next level. To know more about which solutions to opt for, contact us today on marketing@erevmax.com

 

 

 

 

 

 

A Tale of Two Technologies

How the Seamless Merger of Hotel Systems Leads to Better Results

The travel and hospitality business might have started small, with people lending a space in exchange for a certain tribute, but it has now reached a point in history when it is completely reliant on technology. Between a multitude of hotel systems and software that have become absolute necessities in the 21st century, many hoteliers might feel somewhat lost or overwhelmed. So many options, so much to do, so little time.

In a time like this, the integration between technologies is not only welcomed by both hoteliers and travelers, but it is also deeply needed by the industry itself. In an effort to save time and increase efficiency, as well as strive for a wider, global exposure, hospitality technology providers are partnering up and creating intelligent connections like never before.

In 2016, eRevMax and TrustYou, two leading companies in the hospitality field, started a collaboration that, to this day, results in benefits not only for them but for a high number of hotels from all over the world. By merging TrustYou’s guest feedback platform with eRevMax’s hospitality operating platform, hotel managers can oversee and manage various hotel operations like revenue management, online distribution, as well as their hotel’s online reputation among various other segments.

eRevMax’s platform, LiveOS, works around the “Profits in Unity” concept, which means that it gathers dozens of technology providers and partners in one place, for easy access and increased efficiency to “Make Life Simple” for Hotels. From PMSs, RMSs, OTAs, to ORMs like the TrustYou platform, LiveOS has currently more than 50 technology partners integrated.

So why is it so important to merge systems and software and how exactly does it pay off? It’s not a secret anymore that we live in a fast-paced world and that modern hoteliers and consumers are in a constant rush. While having so many technologies to rely on, signing into different platforms multiple times a day can be an unnecessary and time-consuming process.

eRevMax’s vision is to enable hoteliers to have access to a more complex and intuitive tool, in order to manage a multitude of hotel operations from a single sign-on platform. Users can select and use their preferred technologies, even ones that are not owned by eRevMax, therefore enjoying a customizable and personalized experience. The platform provides real-time updates and it also flags any arising issues, to bring immediate attention to them.

In the last two years, TrustYou’s guest feedback platform was used by eRevMax customers, through the LiveOS platform. Hoteliers can keep track of their hotel’s overall score and reputation while getting real-time updates about guest reviews. Receiving valuable insights into the guest journey is for many hoteliers the first step towards adjusting future strategies and services, in an effort to exceed expectations and improve the reputation – which, in the long run, leads to more booking and a higher revenue.

LiveOS users have free access to features integrated into the TrustYou feedback platform. Moreover, when accessing the TrustYou data inside LiveOS, users get an overview of their hotel’s overall score, along with the exact number of verified reviews that determined it.

The incoming reviews are displayed in the TrustYou dashboard and highlighted, in order to create a thorough examination of the best services provided and the ones that need improvement. This way, certain features, such as the location, the breakfast, the pool area, get their own score and guest sentiments. The feedback is also structured by language and by traveler type, such as business travelers, families, couples, etc.

Beyond the analytical part of the feedback platform, LiveOS users can also opt to use the TrustYou Stars Lite feature, which enables the use of a customizable guest survey. Hoteliers can encourage guest feedback by asking for reviews and opinions, through a quick and efficient survey – which TrustYou’s latest study revealed to be the best way of getting positive feedback.

Only one year after LiveOS users started to utilize the TrustYou survey tool, the overall number of collected reviews had almost tripled: from 1878 reviews in 2016 to 6990 in 2017. This comes as a confirmation of the necessity and utility of a guest survey, as a tool to get valuable guest feedback.

This seamless integration between two leading hospitality technologies has proven to be most beneficial for both eRevMax and TrustYou, as well as hoteliers from all over the world, who use and rely on LiveOS and the TrustYou feedback platform. eRevMax has enabled a way for users to make the most out of their software and have every single technology necessary available with one sign-in. Their portfolio provides every technology that impacts the guest journey, as TrustYou’s latest eBook described it.

TrustYou’s leading guest feedback solution gets more exposure through LiveOS and reaches a larger number of hoteliers, interested in managing, overseeing and improving their online reputation.

And hoteliers, well, they get best of both the worlds. By being able to make use of multiple must-have hotel technologies in one place, they not only save valuable time, which can be invested in other areas, but they also improve operations, manage and boost the hotel’s reputation and work towards achieving better results, more popularity, bookings, and revenue.