Luxury UK hotel trusts RateTiger Shopper for pricing decisions

The Greenbank Hotel has been leveraging eRevMax’s price intelligence tool – RateTiger Shopper to monitor competitor rates across multiple sales channels and take informed pricing decisions to stay ahead in the market.

The Greenbank Hotel is a luxury 4-star property in Cornwall with an interesting history. Having started out as a sailor’s pub back in 1640, the property today boasts of a unique location, characterful heritage, contemporary styling and outstanding levels of service, which keep guests coming back, year after year.

The hotel has been using RateTiger Shopper over the past few years to monitor trends in room rates over selected time periods and for up to 24 months in the future. The intelligent room rate data allows the hotel to access past and current pricing data for accurate forecasting.

“We have been using RateTiger Shopper for rate benchmarking. We save a lot of time as we can take our pricing decisions by just reviewing the pricing reports we get from the tool. We can easily shop multiple parameters, review the market data, know our price position, identify rate movements and monitor our competitors – all through a few reports and alerts. It is a simple and effective tool which makes our work very easy. I can recommend RateTiger Shopper for any hotel that is looking for real-time price intelligence as it saves lots of time,” said Oceane Mechain, Revenue Manager, The Greenbank Hotel.

RateTiger Shopper is a comprehensive yet easy to use hotel rate intelligence solution. It enables hotels to check room rates are accurate across all channels while analyzing room rates of your competitive set and rate positioning across multiple hotel websites, third party sales channels and online travel agents (OTA).

eRevMax is known for its innovative products and stable solutions with 99% uptime. The company is ISO and PCI certified and GDPR compliant. eRevMax offers excellent connectivity with around over 400 online channels and technology partners and provides 24×7 customer support.

The Week, That Was – March 2019 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Airbnb acquires HotelTonight

Airbnb agrees to acquire last-minute hotel-booking app HotelTonight. As Airbnb gears up for its big leap into the public markets, it’s expanding its accommodations platform to include more than just treehouses and quirky homes.

https://techcrunch.com/2019/03/07/airbnb-agrees-to-acquire-last-minute-hotel-booking-app-hoteltonight/

Top 10 fastest-growing European destinations for Chinese tourists

Europe is now the second largest destination for Chinese tourists after Asia, according to a new report by Huacheng International Travel Co., Ltd

http://www.china.org.cn/top10/2019-03/07/content_74530702.htm

3 keys to meeting customer expectations in 2019

Some 63% of people expect brands to use their purchase history to provide them with personalized experiences. One recent study even noted that a full 83% of Millennials said they would let travel brands track their digital patterns if it would provide them with a more personalized experience.

https://bit.ly/2CbhO5f

Booking.com launches BookingSuite app store

The BookingSuite App Store presents handpicked solutions from hospitality software providers in a number of different categories, to make finding the right solutions for a property’s business quick and easy.

https://suite.booking.com/blog/app-store/

TripAdvisor plots inspiration path in Google’s shadow

TripAdvisor debuted its new homepage at the end of last year with the hope of making the platform more relevant to users and, presumably, helping it make more money in the process.

https://skift.com/2019/03/06/tripadvisor-plots-inspiration-path-in-googles-shadow/

 How resorts are tapping into personalized pricing without using personal data

 Resorts are achieving personalized pricing without the need for such personal data from the consumer, and they are doing this at very granular levels thanks to some revenue science and strategy.

https://ideas.com/resorts-personalized-pricing/

Trivago shares insights into behavior of travelers on its metasearch platform

A new report by Trivago shares insights into traveler’s hotel search behavior on its platform.

The in-depth data analysis examines when trivago users search for a hotel, which factors narrow down their search options, what prices they pay, how much they are prepared to pay, and their hotel-stay patterns.

https://businessblog.trivago.com/industry-insights-traveler-profile/

Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

Google Hotel Ads – a must have for hotels in 2019

Summary- The blog elucidates as to how marketing done via Google Hotel Ads can help hoteliers to get their marketing game on track and build up business profits in a speedy way.

It’s been a little over eight years since Google entered the hotel space, and in 2019, we can safely declare them to be the undisputed king of hotel metasearch. Since its acquisition of ITA Software in 2010, Google has been making steady inroads into the travel domain.

Google’s ambition is clear. It’s not satisfied being a search engine for hotels and flights but wants not be a part of every point of a consumer’s online travel journey – right from dreaming to planning to booking and then in deciding on the activities during the trip.

Accounting for 77% of the world’s total search traffic, Google is the first touch point in the online purchasing journey for most travelers. According to a recent study by our partner Roiback, Google Hotel Ads (GHA), which publishes hotel prices in real time, now represents 65% of hotel bookings coming from metasearch engines. In the last couple of years, the popularity of the platform has grown exponentially amongst hoteliers even as OTAs dominate traditional metasearch channels.

Last year, Google rolled put a Hotel Center in Google Ads to simplify the hotel price management. The new enhancement allows hotel groups to manage multiple bid campaigns from within Google Ads’ main interface. As metasearch become the forefront of consumer research process, Google Hotel Ads, with improved booking capabilities that includes rice filtering and amenity details with have emerged as a platform hotel can no longer ignore.

The OTAs, with their financial and technical prowess, have been the dominant player in the hotel search results. The Google Hotel Ads is an opportunity for hoteliers to drive direct traffic to their website. By taking part in the campaign, hotels can have their listing shown up similar to paid results whenever potential guests make search for accommodation. The rates are displayed along with OTAs, enabling hoteliers to reach out to future bookers across devices.

As the guest moves from the generic search to specifics like filter, price range, location etc, available hotels are shown in list format alongside a map. Hotels which are part of the campaign and are providing up-to-date information on rate and availability can show their direct link when the user takes an interest.

The Hotel Details Card aggregates and displays available booking options in one place and show the best value to be had across the web. The potential guests can click on their preferred advertiser and will be brought directly through to that website to complete their booking, thereby giving hoteliers an equal opportunity to compete with OTAs.

True, it’s not easy for hoteliers to compete with OTAs, which have digital marketing specialists and high advertising budgets. Hoteliers have a task that goes beyond wooing customers to make bookings, as they also have to focus on many other aspects to offer an unparalleled experience to guests.

Hoteliers who wish to reverse the trend in the online booking market and drive direct bookings can use Google Hotel Ads to benefit from online search traffic and have an edge over OTAs.

Connect to Google Hotel Ads through RateTiger. Leverage the power of metasearch engines to drive direct traffic to your website – https://www.erevmax.com/erevmax/erevmax-google-hotel-ads.html

eRevMax presents another first at ITB Berlin 2019

Showcasing its new metasearch platform AgentX101 alongside new modules in RateTiger & LiveOS

Leading travel technology solution provider, eRevMax, will showcase its newest offering, AgentX101 – the metasearch platform for travel agents, at ITB Berlin next week. The company will also showcase latest enhancements to its suite of hospitality product brands – RateTiger and LiveOS.

The enhanced product suite includes RateTiger’s award-winning hotel channel management and rate shopping solutions, alongside newly introduced Booking Engine and CRS capabilities, all powered by LiveOS – the #1 Hospitality Operating System in the industry.

Known for robust security and 99.9% system uptime, RateTiger and LiveOS solutions empower over 9000 hotel groups, brands, and independent properties worldwide, to improve business strategy and maximize bottom-line revenue.

The company will be introducing the first of its kind metasearch platform for Travel Agents and Tour Operators – AgentX101. The platform aggregates deals and promotions from multiple wholesalers and GDSs thereby providing 360-degree visibility into production sources and suggests actions and alerts to maximize potential. Already tested by some of the biggest names in the industry, the web-based solution automates daily tasks and improves decision making with real time data.

“ITB Berlin is the perfect platform to exhibit and promote our existing and upcoming portfolio of products to the travel fraternity. It helps us to build new partnerships while strengthening our existing network as we continue to reinforce our capacity to explore and drive growth opportunities,” said Reuel Ghosh, Group CEO, eRevMax.

ITB Berlin is expected to attract over 170,000 visitors including 110,000 trade visitors over the five show days. RateTiger, located in Hall 8.1, Stand 132, will showcase its products to hoteliers through demos and discussions during show hours between March 6-9.

The LiveOS and AgentX101 team will be available in Hall 8.1, Stand 115 to drive discussions with travel agents, tour operators, suppliers and technology partners and form new collaborations.

To arrange an appointment with the team, contact us today on marketing@erevmax.com.

The Week, That Was – February 2019 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Dubai midscale hotel recommends RateTiger for online connectivity

Chelsea Plaza Hotel, a midscale hotel in the heart of Dubai has recommended eRevMax solutions for managing online distribution. The 3 star property has been using RateTiger Channel Manager to maintain real-time rate and availability on online sales channels and receive reservations.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/feb2019-erevmax-dubai-midscale-hotel-ratetiger-online-connectivity.html

Hoteliers adjust pricing strategies to be more dynamic

Hoteliers’ strategic goals must include a more dynamic approach to pricing hotel rooms that can better adapt to shifts in demand.

http://hotelnewsnow.com/Articles/293736/Hoteliers-adjust-pricing-strategies-to-be-more-dynamic

 Expedia data reveals surge in inbound visitors to UK hotels

The latest data from travel platform Expedia Group has revealed that a surge of international visitors led to a growth in UK hotel stays throughout 2018

https://travolution.com/articles/110333/expedia-data-reveals-surge-in-inbound-visitors-to-uk-hotels

TripAdvisor reports growth in hotel and non-hotel segments

TripAdvisor’s total revenue rose 8% in the fourth quarter of 2018 to $346 million and grew 4% for the full year to $1.62 billion. The company reinvigorated hotel segment profitability while growing experiences and restaurants, two key strategic investment areas.

https://www.travelweekly.com/Travel-News/Travel-Technology/TripAdvisor-reports-hotel-and-non-hotel-growth

The hotel amenities travelers really want

What makes travelers content during their stay at a hotel? Do guests need extra packaged toiletries or a pool to rave about the establishment?

https://www.hotel-online.com/press_releases/release/the-hotel-amenities-travelers-really-want#When:19:50:01Z

Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

Chelsea Plaza Hotel uses RateTiger Channel Manager powered by LiveOS to manage online distribution

Chelsea Plaza Hotel, a midscale hotel in the heart of Dubai has recommended eRevMax solutions for managing online distribution. The 3 star property has been using RateTiger Channel Manager to maintain real-time rate and availability on online sales channels and receive reservations.

Located at the prime location of Bur Dubai, Chelsea Plaza Hotel, formerly known as Rydges Plaza Hotel, is a popular choice for mid-range travelers, especially from the Indian subcontinent and South Asia. The hotel is leveraging RateTiger’s seamless connectivity with leading OTAs including the major ones in India.

The best thing about RateTiger Channel Manager is that it is very easy to use. The data analytics on budget and production on the LiveOS platform provides us a good heads-up.  We look forward to continuing our working relationship over the coming years,” said Siva Prasad, Asst. Front Office Manager, Chelsea Plaza Hotel.

Given that Chelsea Plaza Hotel primarily caters to international guests, along with midscale domestic travelers, it is important for the hotel to be present in all global online sales channels.  Our channel ecosystem has helped hotels to improve exposure and tap new markets. Backed by real-time data and analytics, hoteliers can respond to market dynamics more efficiently, and optimize online revenue,” said Ram Mohan Dubey, Regional Sales Director, eRevMax.

eRevMax is known for its stable solutions with 99% product uptime. While other companies struggle to offer continuous connectivity, eRevMax has invested in building a robust infrastructure to provide hoteliers with uninterrupted service over the last 18 years. The company offers excellent connectivity with over 400 online channels and provides 24×7 support.

Meet the team at ITB Berlin, Hall 8.1, Stand 132 from 6 – 9 March 2019, to discuss your connectivity needs.

The Week, That Was – February 2019 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

EREVMAX SIGNS WITH ICE PORTAL TO DISTRIBUTE HOTEL VISUAL CONTENT WORLDWIDE VIA LIVEOS

eRevMax, the leading provider of hotel connectivity and online distribution solutions worldwide, has integrated with ICE Portal to help hoteliers manage, distribute and curate their online visual content for better brand visibility.

Hotels using LiveOS by eRevMax will now be able to integrate their visuals into ICE Portal’s cloud-based content management system (CMS). ICE Portal connects to thousands of leading global distribution channels as well as thousands of affiliated travel sites (including GDSs, OTAs and search sites) in twelve languages.

https://bit.ly/2GwVdmC

Why Guest Reviews Matter? Even the negative ones

There are several things that contribute to a hotel’s reputation – starting from pre-booking experience to service during stay – guests take note of many small and big details and form an opinion. The rating is just the reflection of the opinion. If your property provides impeccable service, create great experiences, then the positive reviews you have earned will improve your appeal and influence potential guests. The more satisfied guests you have, the more likely they are to return and spend more money, as well as recommend you to others.

https://bit.ly/2I8y10C

 Bleisure is the biggest trend in business travel

“Bleisure” is on the rise and it’s one of the biggest trends in business travel.

Blending work travel with leisure travel is one of the best perks of traveling for work. It helps save on vacation costs and creates a better work-life balance for travelers and the concept is growing by leaps and bounds as revealed in National Car Rental’s second annual State of the Business Travel Industry Survey.

 https://www.travelpulse.com/news/car-rental-and-rail/bleisure-is-the-biggest-trend-in-business-travel.html

 How Trivago finds ways to make more from less

Trivago’s fourth-quarter results were similar to what investors saw last quarter – revenue was down 8%. Yet the company once again got positive bottom-line results, seeing net income of 11.7 million euros.

https://www.fool.com/investing/2019/02/06/trivago-finds-ways-to-make-more-from-less.aspx

 Google tests Hotel Price Insights on desktop

Google rolled out hotel Price Insights feature to mobile devices last August after about 1 month of testing. Now the feature is finally being tested on Desktop. On desktop the feature is located under the Prices tab and is usually displayed to the right of rates box as 3 collapsed graphs – Market Comparison; Price Evaluation; and When To Book.

https://alakov.com/blog/google-tests-hotel-price-insights-desktop

 Google My Business supports hotel check-in and check-out times

Google is now giving hotels a way to communicate even more about their properties to customers.

https://bit.ly/2Sjv5CZ

 Hoteliers adjust pricing strategies to be more dynamic

Hoteliers continue to experiment with dynamic pricing but also seem to realize that even if guests receive all the industry’s latest education and thinking on rates, partnerships with online travel agencies will not be a thing of the past.

https://bit.ly/2GgkUZc

 Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

 

 

EREVMAX SIGNS WITH ICE PORTAL TO DISTRIBUTE HOTEL VISUAL CONTENT WORLDWIDE VIA LIVEOS

eRevMax, the leading provider of hotel connectivity and online distribution solutions worldwide, has integrated with ICE Portal to help hoteliers manage, distribute and curate their online visual content for better brand visibility.

Hotels using LiveOS by eRevMax will now be able to integrate their visuals into ICE Portal’s cloud-based content management system (CMS). ICE Portal connects to thousands of leading global distribution channels as well as thousands of affiliated travel sites (including GDSs, OTAs and search sites) in twelve languages.

“We are thrilled to be working with eRevMax providing the technical solutions to manage and deliver visual content for their hotel customers everywhere,” said Henry Woodman, President, ICE Portal.

“We are glad to integrate ICE Portal within the LiveOS platform as it will help our hotel clients to optimize and distribute their property images effectively. Fresh visual content helps drive visibility which in turn will lead to better conversion for our hotel customers,” commented Gerard Carrie, COO, LiveOS.

ICE Portal is closely working with the LiveOS team at eRevMax to help optimize visuals (category, languages, meta-data, geo-codes and mapped IDs) for their supply partners worldwide to increase brand engagement and booking conversions.

Why Guest Reviews Matter? Even the negative ones

From the very beginning, a hotel’s success has a direct correlation with its reputation. if guide books and peer recommendations were the earlier source of motivation, in the age of digital, the new normal is to surf the web for hotel reputation – which alarmingly can be your biggest asset or liability.

There are several things that contribute to a hotel’s reputation – starting from pre-booking experience to service during stay – guests take note of many small and big details and form an opinion. The rating is just the reflection of the opinion. If your property provides impeccable service, create great experiences, then the positive reviews you have earned will improve your appeal and influence potential guests. The more satisfied guests you have, the more likely they are to return and spend more money, as well as recommend you to others.

According to a study by Deloitte, 59% consumers say that review sites have the most influence on their booking decisions. Another one, conducted by Cornel Hotel School in association with STR and Review Pro suggest that guest satisfaction has a direct impact on the business performances of the hotel. The study, in fact, predict, an increase of 0.89% increase in ADR due to 1 point increase in the hotel’s review score across all online and offline channels.

With Google, OTAs and review sites like TripAdvisor giving more weightage to review score, managing online reputation has become a focal point of hotel operations. With revenue being directly linked with demand, revenue management has now expanded from simple rate management and is now encompassing customer relations and social media into its strategy.

Truth to be told, reputation management is not an easy task, especially when it comes to negative reviews. Guests often over-expect and over-react which get reflected in the reviews. Interestingly, in 2017, the top 4 sites accounting for 74% of review volume are Booking.com, Google, TripAdvisor and Facebook.  Clearly, guests aren’t restricting their opinions to travel sites, but also to search engine and social media. Hotel cannot prevent reviewers from expressing their opinion. However, there is only thing they can surely do – respond, more do for negative reviews.

A recent study by Harvard Business Review suggests, replying to guest reviews results in better ratings. Interestingly, the study, which has studied TripAdvisor ratings over thousands of hotels, have found that there is a sharp drop in the rate of short negative reviews when the management starts responding to negative feedback.

Sure, it is not easy to please every guest. However, your willingness to accept constructive criticism shows your commitment to address the issues raised by the guest, which in turn assures your potential guests. Be polite and courteous, try to understand your guests’ concern and respond in a professional way.

However, guests share feedback on various review, travel and social media sites – which often lay scattered and unstructured. Online reputation management tools consolidate these guest reviews from various review websites including TripAdvisor, Bookign.com, Expedia, Agoda, Qype, Holidaycheck, Yelp, Expedia, Facebook, Twitter etc. and provide them to hotels in structured reports. Data is then compiled together into review reports which include guest details (as it appears on the site) along with their feedback and the rating they provide to the hotel. Most advanced review management sites nowadays use sentiment analysis to understand the guest’s emotion towards various aspects of the property. Keywords relevant to the properties are then identified, and ranked based on their popularity, frequency of mentions, and guests’ sentiments towards that category.

A strong visible position on guest review websites indicate that your Price Quality Index is working well, that will enable you to make the right pricing decisions based on RevPAR performance.  This will allow the hotel to flex their rates based on several pricing strategies depending on booking levels. However, there are no short cuts. It is an evolving process that must start today! As we move towards the age of consumer controlled brand conversations, hotels need to integrate customer feedback into their business approach and strategy planning.

By staying actively engaged with guests, hotels can ensure a more consistent and loyal base. Are you listening?

eRevMax completes integration with Portugal based Newhotel PMS

Hotel connectivity solution provider eRevMax has completed 2-way integration with Newhotel Software, a global hospitality technology company headquartered in Lisbon, Portugal. Mutual hotel customers can leverage this integration to update rate and availability to third party online booking sites whenever they are updated in the property management system and receive reservations from OTAs.

Newhotel Cloud Suite PMS incorporates a wide range of features for full-service hotels, and chains, independent of its size or operation. Known for its user-friendly interface and advanced features, the solution is a popular choice in Europe, South America and Africa, and currently caters to over 3000 properties in more than 50 countries. eRevMax’s distribution solutions are used by over 9000 hotels globally to manage online distribution.

“We’re proud to have eRevMax – RateTiger as our partner as they have become an inevitable option of integration for our clients worldwide. eRevMax offers some of the most innovative and intuitive hospitality e-distribution products in the industry, and our hotel customers can now take advantage of this integration to improve their online visibility and revenue,” said Pedro Matoso, CEO, Newhotel Software.

“South America and Africa remain our growth zone, and this strategic partnership with Newhotel, one of the fast growing PMSs in the region, strengthen our offering. A greater number of hotels can now leverage the benefits of our Channel Ecosystem while streamlining their distribution efforts,” said Ashis Saha, SVP – Project Management, eRevMax.

eRevMax offers seamless connectivity with around 400 OTAs & technology providers. The company is developing its connectivity solutions to offer sophisticated real-time revenue management functionality to the hospitality industry. This includes solutions for the independent market and scaling up through the Tier One enterprise hotel groups. eRevMax’s Channel Ecosystem facilitates quality certified connectivity and relationship management services to support complex revenue generation strategies.

For more details, please visit http://www.erevmax.com/ or contact us on marketing@erevmax.com