Newshound: Trends and Reports – Hotel Online Distribution


Automation is on the up and could hold the key to increasing online sales

In today’s multi-channel environment, hoteliers need to have quick access to hotel-rate data and inventory positions on various sales channels. “Over the last couple of years we have seen an increased focus on integrated applications, allowing hotels to do most of these complex tasks through a single system,” says Michael McCartan, chief executive officer, eRevMax International.


Analyzing the OTAs

Whether you’re in the camp that believes online travel agencies are single-handedly ruining the hotel industry or in the camp that looks to them for a majority of your demand, there’s one thing almost all hoteliers agree on: Third-party room distributors are here to stay. However, while OTAs serve an important role in the industry, it’s no secret their relationship with hoteliers is not perfect, said Brian Mullan, a research analyst with Janney Capital Markets in New York.

The end of the rate-matching machine: ways to count on competitive pricing

Competitive pricing is an element of pricing decisions in any market. How this is done depends on the availability of such data to providers, the visibility and comparability of it to customers and the level of fragmentation in the market. In hospitality and travel, thanks largely to broad Internet distribution, all of these factors make competitive pricing particularly important.

TripAdvisor tests hotel metasearch service – now the fun really begins

User review giant TripAdvisor is finally doing what pretty much everyone involved in the hotel sector expected it to do years ago – consumer metasearch for its vast portfolio of properties.The company confirmed this week that it is currently testing “new search functionality” for hotels, covering both desktop and mobile versions of the service.

The total cost of travel technology [INFOGRAPHIC]

From individuals who have implemented a small system to those coordinating major overhauls of existing platforms in large companies, organising travel technology is not an easy process. It is clearly a combination of establishing the business and technology requirements, alongside budget, expectations, crystal ball-gazing and market analysis.

Report: PwC European Cities Hotel Forecast 2013

Overall, RevPAR growth is expected to slow in 2013, held back by strong economic headwinds across the eurozone. But there will be thrivers; cities expected to show robust RevPAR growth include Paris, St Petersburg and Edinburgh and more modest increases should be seen in Frankfurt, Berlin, Dublin and Moscow.The second edition of PwC’s European cities hotel forecast for 2013 features 19 of Europe’s most important gateway cities.

Newshound: Trends and Reports – Hotel Online Distribution


What happened to direct sales in the hospitality industry?

Once a discipline of an enviable combination of great social skills, good business judgment, and powers of persuasion, direct sales was many times the starting point for learning the business of hotels. A knowledgeable sales person understood how each piece of business or account had an impact on revenues in all areas not just limited to rooms and not just for the short but the long term as well.

Industry Leaders Predict Top Trends For 2012 – What’s Hot, What’s Not?

The travel industry is growing globally but the geographical, socio-economic and technological balances are shifting. The Internet continues to be ascendant and disruptive in its ability to change the way the travel industry and its consumers operate.  2011 was marked by many dramatic challenges to tourism and the travel industry.

Google’s “Find Hotels By Travel Time” Offers Some Of That “Innovation” Google Was Talking About

Before Google was formally approved to buy travel software company ITA, the company argued that the acquisition would result in “innovation” for travelers and travel search users. Beyond the appearance of flight times/routes in search results we haven’t seen much “innovation” yet. Google’s new “find hotels by travel time” experiment is, however, an example of how Google might deliver new functionality and shake things up in the intensely competitive yet paradoxically complacent travel segment.
 

U.S. online travel growth to slow through 2013

Although U.S. online leisure/unmanaged business travel market growth continues to outpace the total travel market, the days of lightning-fast online growth are gone for good, says PhoCusWright.  The share of U.S. travel booked online (i.e., online leisure/unmanaged business travel as a share of the total market) will increase to 40% by 2013, growing just one percentage point over five years. Yet despite the slowing overall growth trend, online penetration continues to vary significantly by segment.

With Improved Occupancy, Focus Turns to Pricing in 2012, According to PwC US Lodging Industry Forecast

Reflecting year-end 2011 results, an updated lodging forecast released today by PwC US anticipates pricing recovery to be the key driver of revenue per available room (“RevPAR”) growth in 2012. Despite a year that was marked by macroeconomic uncertainty, and resulting shaky consumer and business confidence, hotels in the US ended 2011 on a strong note.

Newshound: Trends and Reports – Hotel Online Distribution


How much exactly a hotel should invest in Internet marketing in 2012

Allocating the appropriate amount of your property’s overall marketing budget to online marketing can be more of an art, than science. Here’s why you need a significant investment in online marketing to increase direct bookings and key areas to focus your efforts on to realise the highest digital ROI.                                                                                                
http://www.eyefortravel.com/news/hotels/how-much-exactly-hotel-should-invest-internet-marketing-2012

Google, Facebook and TripAdvisor on what’s next for online travel

 Which emerging trends will fizzle, and which will pop? What is the most significant opportunity (or critical threat) that our industry faces? Which disruptive forces will re-shape the online travel landscape as we know it in the next years?                                                                                                    
http://hotelmarketing.com/index.php/content/article/google_facebook_and_tripadvisor_on_whats_next_for_online_travel 

How OTA hotel reviews drive bookingsMove over, TripAdvisor. There’s a new leader of hotel reviews in town: online travel agencies. According to a PhoCusWright study of 27,000 U.S. hotels comprising 65 major brands, two out of every three online traveler reviews were posted to an OTA. The remaining third, or 34%, were posted to a travel review site like TripAdvisor.                                                                  
http://www.hotelnewsnow.com/Articles.aspx/6295/How-OTA-hotel-reviews-drive-bookings

Study: Despite Soft Spots, 2011 Global Business Travel Poised To Surpass $1 Trillion
Global business travel this year will jump 9.2 percent and surpass $1 trillion, according to a Global Business Travel Association Foundation study. That increase would follow an 8.4 percent bump during 2010, which more than offset a nearly 8 percent decline in 2009.                                                                                                                                                                               
http://www.businesstravelnews.com/Worldwide-Travel/Study–Despite-Soft-Spots,-2011-Global-Business-Travel-Poised-To-Surpass-$1-Trillion/?a=trans 
 

RevPAR Growth Momentum Expected to Yield to New Economic Reality According to PwC US Lodging Industry Forecast
An updated lodging forecast released today by PwC US shows that the lodging recovery is largely intact, yet a resetting of the economic outlook has lowered expectations of revenue per available room (RevPAR) growth for the remainder of the year.                                                                                                                                                                  http://www.hospitalitynet.org/news/154000320/4052784.html