Are you using Metasearch Channels for your hotel distribution yet?

Metasearch sites help travelers compare hotel rates from various online travel agencies and other booking sites in one place. Metasearch, as a sales channel, is growing in the travel ecosystem. Travelers today want technology that offers information at the click of a button. Metasearch offers just that, by aggregating rates and availability across multiple OTAs and brand websites onto one screen, thus making comparison easy and decision making simpler.

Today, it is important for hotels to be visible on metasearch sites to increase direct bookings and visibility, thereby generating more revenue. You might be thinking – why do I need to add one more channel to my distribution mix? Here’s why –

Metasearch allows for more direct bookings

While OTAs continue to lead the third party sales booking, they have one very big disadvantage for hoteliers – bookings are made exclusively through the merchant site, for which the brand will pay a nominal fee.

Metasearch sites allow visitors to book either through OTAs or through the brand website, helping to increase direct sales for hotels if they are listed on the metasearch. Metasearch sites such as TripAdvisor have been criticized for favoring OTAs with which they have a partnership, but direct hotel booking information is available, which is more than can be said for OTAs themselves.

Traditional search is a dying breed

Metasearch might still be kept in the back burner when compared to traditional searching, but reports show that search statistics on these sites are up by 13 percent in recent years and are continuing to grow. In this age of technology, traditional search is a dying breed, as more and more internet users opt to take advantage of the features of metasearch sites, that traditional search simply cannot offer.

In utilizing metasearch channels, hotels can remain modern and relevant, and can widen and diversify their audience.

Rate comparison can work in favor of hotels

The core concept of metasearch channels is that they offer multiple hotel comparison – a feature that OTAs typically do not offer.

Believe it or not, comparison isn’t solely based upon price. For example, it has been found that an estimated 71 percent of users look at basic information, while 67 percent of users compare photographs. Comparison may seem daunting, but it’s actually a good chance to show off.

Upgrading to two-way connectivity can help you improve your channel content, by making it quicker and easier to update multiple channels with up-to-date information regarding the establishment.

With meta search considered to be one of the biggest marketing techniques of the year, there has never been a better time to add these channels to your distribution portfolio. Make sure you choose to work with connectivity advisors that provide relevant channels to get it right the first time.

In essence, metasearch channels save time and money for guests in their travel booking journey, while offering a robust distribution platform for hotels to improve visibility and direct booking revenue.

Connect to metasearch channels like Google, TripAdvisor, Trivago, HotelsCombined, Skyscanner & Escapio. Update them directly from your RateTiger channel manager to improve your direct hotel revenue! Book a demo today – https://bit.ly/2HiEzJp

 

 

The Week, That Was – December 2018 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Carton House Resort, Ireland recommends eRevMax for online connectivity

Carton House, a historic luxury hotel in Ireland has recommended eRevMax solutions for online distribution. The property has been using RateTiger Channel Manager to maintain real-time rate and inventory updates across online sales channels including booking engine.

https://bit.ly/2SuD7UX

Expedia to Hoteliers: Alternative accommodations won’t steal your business

Expedia wants to create value for hotels by providing them with tools to make them more efficient rather than hurting them with the increased presence of vacation rentals, the company said at its Explore partner conference in Las Vegas this week.

https://skift.com/2018/12/06/expedia-to-hoteliers-vacation-rentals-wont-steal-your-business/

 How Real-Time, Transparent Bidding Can Fix a Broken Travel Search Ecosystem

Today, even before most travelers ever step foot on a plane, they’ve already gone on an epic journey while planning their trip. According to Skift’s The State of Online Travel Media 2018 report, 73 percent of global travel searches begin with no brand or destination listed.

https://skift.com/2018/11/30/how-real-time-transparent-bidding-can-fix-a-broken-travel-search-ecosystem/

Why European Biz Travelers Go Outside Their Companies to Use Online Travel Agencies

Business travelers tend to book their trips through whatever channels they prefer, regardless of whether there is an online booking tool or agency that their company wants them to use. The research found that while travelers consistently use a company’s online booking tool to book air and hotel, they are increasingly turning to online travel agencies and direct channels as well. In fact, online travel agency use has pulled into near parity with a company’s travel agency department in many countries.

https://skift.com/2018/12/03/why-european-biz-travelers-go-outside-their-companies-to-use-online-travel-agencies/

Data pinpoints hotel mismanagement of inventory allocation and availability

The management of room inventory on both a hotel’s brand site and through contracted online travel agency partners is at the core of an effective distribution system. The findings are based on data gathered from brand websites and contracted OTAs for 7,600 properties around the world during a two-month period beginning in September. In its report, Fornova says it calculated demand as a function of room rate – when rates were below the median, it considered it to be a low-demand period and when rates were higher than median it considered it high demand.

https://www.phocuswire.com/Fornova-allocation-availability-report

Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

eRevMax completes integration with Vietnamese PMS ezCloud

Hotel connectivity expert eRevMax has completed 2-way integration with ezCloud, one of the leading PMS providers in South East Asia. Mutual hotel customers can now get the benefit of automatic distribution of availability and rate to third party online booking sites whenever they are updated in the property management system and receive reservations from OTAs seamlessly.

Ho Chi Minh City based ezCloud PMS is a popular property management system catering to 3000 hotels across Vietnam, Myanmar, Thailand, Indonesia and Malaysia and recommended by leading hotel chains in the region. eRevMax’s distribution solutions are used by over 9000 hotels to update availabilities and rates across their booking channels and immediately update inventory across those channels when a booking is made.

“Real time OTA channel connection is a key feature of ezCloud PMS. eRevMax Channel Ecosystem offers the largest number of two-way interfaces, and hence will provide our hotel customers the ability to expand their distribution portfolio to reach out to larger audience,” said Nguyen Hoang Duong – CEO, ezCloud Technologies.

“This interface complements our continuous efforts to offer our hotel customers superior connectivity between their technology solutions and OTAs. South East Asia has been one of our growth regions, we are connected with some of the biggest OTAs and PMS providers in the region.  Being a preferred connectivity partner of ezCloud will further improve our portfolio. A greater number of hotels can now leverage the benefits of our Ecosystem while streamlining their distribution efforts,” said Ashis Saha, SVP – Project Management, eRevMax.

The Week, That Was – November 2018 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

eRevMax has unveiled unveil AgentX101 at WTM London 2018

eRevMax has unveiled AgentX101 – a revolutionary 360 Degree Platform for Travel Agents & Tour Operators during WTM London.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/oct2018-erevmax-unveil-agentx101-wtm-london.html

 How Social Media Can Increase Hotel’s Direct Bookings

According to experts, 45 percent of travelers encounter hotel social media during the beginning of their booking journey, 45 percent encounter it during the middle and 11 percent at the end.

Recent projections have valued the *B2C e–Commerce business to over 3.2 Trillion dollars by 2020!

https://www.erevmax.com/blog/index.php/2018/11/how-social-media-can-increase-hotels-direct-bookings-2/

 The Changing Customer Experience: Keynote urges hoteliers to examine their operations

Customer loyalty isn’t dead, it’s just much harder to earn and much harder to keep because it’s so easy to leave today.

http://www.hotelinteractive.com/article.aspx?articleID=41922

 Will Google stay off the OTAs patch?

As Google’s meta-model becomes increasingly monopolistic Pamela Whitby begins a series on how travel distribution is evolving. Part 1 takes a look at the Google factor

https://www.eyefortravel.com/distribution-strategies/will-google-stay-otas-patch

Digital trends to watch in 2019

There’s been a massive shift in guest behavior and booking habits due to trends like artificial intelligence and mobile usage. But the question isn’t whether these trends are important. Hereére three core trends that hotels need want to watch in 2019.

http://hotelnewsnow.com/Articles/291331/Digital-trends-to-watch-in-2019

Connect with us for your connectivity needs to make the most of online revenue. https://goo.gl/3gKUJZ Thanks and have a good day!

The Week, That Was – September 2018 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Why hotels need metasearch?
Metasearch helps travelers compare hotel rates from various online travel agencies and other booking sites in one place. In metasearch sites, hotels and online travel channels publish their rates and availabilities.

https://www.erevmax.com/blog/index.php/2018/09/how-meta-search-is-relevant/

Behind TripAdvisor’s renewed push to inspire travelers beyond just making sales
Already 750 content providers have signed up for TripAdvisor’s new feed of personalized recommendations from friends, social media influencers, and publishers, debuted earlier this month.

http://hotelmarketing.com/index.php/content/article/behind_tripadvisors_renewed_push_to_inspire_travelers_beyond_just_making_sa

Special Report: The online travel sector faces challenges
Benati says: “Europe is a mature market, especially in the UK, in Germany, in Scandinavia. Growth in online travel has plateaued, which calls for more targeting of market share. At 5%-6% a year, online growth is still outpacing growth elsewhere, but it is slowing.

Know more about this article: http://www.travolution.com/articles/108868/special-report-the-online-travel-sector-faces-challenges

Drive direct bookings even when you’re being undercut
Fixing disparities takes time – and while all the details you need to replicate a disparity can be found in the Disparity Dungeon, getting in touch with OTAs and getting them resolved doesn’t always happen instantly. On those occasions when you are not in parity, there are four options you can use to continue to drive direct bookings.

https://www.triptease.com/blog/direct-bookings-when-undercut/

New tools gives hoteliers a chance to quantify impact
The U.S. Travel Association has rolled out an interesting new tool that lets those in the travel industry put a number to their economic impact.

http://www.hotelnewsnow.com/Articles/290518/New-tools-gives-hoteliers-a-chance-to-quantify-impact

New Google travel tool tells you when to book your holiday travel
Slowly but surely, Google is expanding its portfolio of travel offerings that now range from hotel- and flight-booking services to trip planning tools. Today, it’s launching yet another set of new travel features that focus on travel planning and hotel bookings.

https://techcrunch.com/2018/09/27/google-launches-new-travel-planning-tools/

BridgeStreet Adds Hostels and Vacation Rentals to Biz Travel Platform
When extended stay booking provider BridgeStreet Global Hospitality relaunched its digital platform last year, the company became something of an outlier in the corporate travel space: a mini-online travel agency for business travel that also connected directly with travel managers around the world.

https://skift.com/2018/09/12/bridgestreet-adds-hostels-and-vacation-rentals-to-biz-travel-platform/

Connect with us for your connectivity needs to make the most of online revenue. https://goo.gl/3gKUJZ Thanks and have a good day!

The Week, That Was – September 2018 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!! Luxury serviced apartment in Manila recommends RateTiger for streamlining online distribution Upscale serviced apartments in the Philippines, Makati Diamond Residences, has improved online sales with efficient rate and availability distribution through RateTiger. The property offering 410 apartments has been using RateTiger Channel Manager and Shopper to manage online sales channels in real-time. https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/sep2018-erevmax-luxury-serviced-apartment-manila-ratetiger-onlinedistribution.html Hoteliers see independents as ‘long-standing’ trend Despite major brands adapting and adopting what independent hotels are doing, investors are still looking for true unique and independent properties in the short and long term. http://www.hotelnewsnow.com/Articles/290479/Hoteliers-see-independents-as-long-standing-trend TripAdvisor plots social network, goes all-in on personalization At a press event in New York yesterday, TripAdvisor co-founder and CEO Steve Kaufer unveiled “the new TripAdvisor” – a revamp of the platform that allows users to connect with fellow travelers as well as brands, publishers and influencers to share content and receive personalized recommendations. https://www.phocuswire.com/TripAdvisor-plots-social-network Expedia data shows hotel preferences of Chinese travelers Chinese travelers are broadening their accommodation choices, with an impressive 55 percent staying at independent hotels with local flavor, versus 49 percent at international chains. Download the full report: http://www.citmhotels.com/index.html TripAdvisor evolution could benefit travel agents The reviews giant, which has 456 million global users, this week revealed details of the next evolution of its website, which will allow users to follow travel brands and influencers they trust. It will fully launch later this year. The new site is being tested with 500 travel ‘partners’, who will be able to add their expertise to the 661 million traveller reviews. http://www.travelweekly.co.uk/articles/311959/tripadvisor-evolution-could-benefit-agent-experts Why suppliers need distribution mapping Information is the key to success, and in B2B, it can be difficult for suppliers to access the information they need to control and improve inventory sales. With distribution mapping, you can see whether or not your inventory is mapped and made available to the customer by the distributor. If you’re a hotel supplier, your revenue is dependent on your distributors’ sales. If they don’t sell your inventory, you don’t make money. https://medium.com/gimmonix-blog/why-suppliers-need-distribution-mapping-919e222a1707

Connect with us for your connectivity needs to make the most of online revenue. https://goo.gl/3gKUJZ Thanks and have a good day!

5 things to look for when you select your PMS

 

Technology is always evolving. The times of spreadsheet and manual data entry has long been replaced with automated hotel management systems. With the emergence of cloud platform, big data, mobile and virtual payment – technology has become vital to hotel’s daily operations.

A property management system, commonly known as PMS, has been developed to streamline the front office and daily operations like invoicing, room inventories, housekeeping, check-ins, check-outs, etc. Advanced PMS often goes beyond the basics, and offers features and capabilities that become centerpiece of the hotel’s business. Here’re five essentials you need to check when you next select for PMS.

Integration with Channel Manager

Online booking has become the biggest source of revenue for the hotel industry. While direct booking is the most profitable demand source for a property, online sales channels and meta-sites have become critical to every hotel’s distribution mix. A hotel PMS which is integrated with your channel manager and booking engine, will enable the reservation synchronization completely automated. Whenever a guest books your room online, the reservation will be immediately delivered and updated in your hotel system, thereby minimizing the chances of overbooking.

Cloud Technology

Cloud technology, which essentially means web-based tools and applications, as opposed to a an installable one, eliminates dependency on in-premise hardware, and allows the user to manage the solution by login in from different computers or connected devices. The cloud-based PMS are usually more stable with data security, backups and real-time updates. The web-based UI are intuitive and reduces time and cost for training. Advanced cloud-based PMSs have API capabilities, making integration with other hotel technology applications easier.

POS Outlets

Most hotels have multiple on property point-of-sale outlets like gift shop, restaurant, bar, spa etc. Maintaining manual entry can not only be complex, there would always be a chance of overlooking a transaction. A PMS with integrated point-of-sales automate the entire process by keeping track of every transaction and smooth check-out experience of the guest.

Real-time Business Analytics

Hotels today use about 10-12 technology solutions for their daily operations which often work in silos. Your PMS should have the capability to bring all your data pertaining on to a single dashboard so that anyone with access to the platform can sue and make informed decision. An integrated hotel management platform which unifies all operation tools like PMS, OTA, Channel Management, Market Intelligence, Review Management etc and allow for the integration of external tools, channels, and vendors – provides hotels an opportunity to leverage technology holistically.

Ease of Use

Technology, even the high-tech ones, can be user friendly. An intuitive solution is the one which is simple and easy to use and based on things that people already understood. The hotel PMS should be management software should be simple and can be managed without extensive training.

Whether a guest books a room online or with a tour operator, your PMS stays updated through RateTiger. Contact us today – marketing@erevmax.com

 

The Week, That Was – September 2018 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Philippine hotel chain solves distribution challenge with RateTiger and LiveOS

Philippine hotel chain the Bellevue Hotels & Resorts has recommended RateTiger for centralizing online distribution. All four properties of the group have begun using RateTiger on LiveOS platform earlier this year and certifies it to be ‘the best friend’ for hotels.

https://bit.ly/2MqPyhi

Key challenges for today’s travel marketers

The marketing magic happens when you can turn a challenge into an opportunity. Stephen Taylor, Sojern’s SVP, shares how travel marketers today can do just that.

https://www.sojern.com/blog/challenges-for-todays-travel-marketers/

The impact of influencer marketing on the booking journey

Up until the digital revolution, traditional marketing and word-of-mouth were the only real ways to grow consumer awareness at a notable scale.

Digital word-of-mouth reaches millions more potential customers around the world more rapidly than ever before. This is where influencer marketing fits in.

https://www.phocuswire.com/influencer-marketing-booking-journey

TripAdvisor heralds landmark moment as fake reviews business is busted

TripAdvisor says that its investigators were tipped off by an Italian hospitality business which had received email promotions from a business called PromoSalento to boost its profile in exchange for a fee. Investigators then identified the people behind the fraudulent review service and confirmed that they had not only advertised fake reviews as a service but also tried to post fake reviews on the TripAdvisor site.

https://www.tnooz.com/article/tripadvisor-fake-reviews-jail/

How hoteliers navigate evolving distribution channels

As hoteliers navigate the different distribution channels available to them, their goal is to guide guests to the one that costs their companies the least.

During the “Distribution: A hotelier’s guide to channel surfing” session at t last month’s Hotel Data Conference, panelists explained their approaches to managing and lowering the cost of customer acquisition.

http://www.hotelnewsnow.com/Articles/290368/How-hoteliers-navigate-evolving-distribution-channels

Generating group business with hotel data is easier than you think

A well-executed group strategy, which answers the question, “What amount of group business, along with all other segments, constitutes the optimal mix for your hotel?” Of all the market segments that make up a hotel mix, group segments form the strongest foundation for most hotels’ pricing strategy.

https://www.traveldailymedia.com/hospitality/generating-group-business-with-hotel-data/

Connect with us for your connectivity needs to make the most of online revenue. https://goo.gl/3gKUJZ

Thanks and have a good day!

Bellevue Hotels & Resorts using RateTiger Web on LiveOS to manage online sales for 4 properties

Philippine hotel chain the Bellevue Hotels & Resorts has recommended RateTiger for centralizing online distribution. All four properties of the group have begun using RateTiger on LiveOS  platform earlier this year and certifies it to be ‘the best friend’ for hotels.

The Bellevue Hotels and Resorts manages luxury and midscale hotels across Philippines. The revenue management team is managing premiere properties such as the Bellevue Manila and the Bellevue Resort Bohol along with midscale properties in Alabang and Quezon City with its B Hotels. With its diverse guest profile which include luxury, midscale, leisure and business travellers, the team was grappling with the online distribution.

They turned to RateTiger Channel Manager and On Demand Shopping available on LiveOS, the hospitality operating platform by eRevMax. RateTiger’s XML connectivity with over 350 online sales channels including OTA, GDS, metasearch and wholesalers gives the hotel group the opportunity to boost reservations and revenue and attract larger segments of both the corporate and leisure markets it caters for.

“The most important feature for me is RateTiger Channel Manager. Being able to view all 4 properties at one time on LiveOS has a great impact for me in terms of time and efficiency. The “smart fill” feature works like magic! I just use this field, and in 2 steps, all my different room categories would be live and bookable!” said Annie Bisuna, Revenue Director, The Bellevue Hotels and Resorts.

They are also extensively using On-Demand-Shopping tool to generate a real-time rate shopping report as-and-when they require to keep up with the fast pace business movement. RateTiger Shopper captures all its competitors’ rate data across hundreds of websites instantly and delivers granular analysis to monitor market dynamics on time.

“Rate Tiger is my new best friend. We hang out most of the time – that is during duty hours, share secrets by showing rates of our competitors through their Shopping on Demand tool and gives advise on how to position our properties in terms of pricing with the objective of maximizing revenue. I am truly satisfied having the chance to do partnership with Rate Tiger and would highly recommend to other hotels,” said Annie Bisuna, Revenue Director, The Bellevue Hotels and Resorts.

The Week, That Was – September 2018 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

eRevMax completes integration with IDS Next PMS

Hotel connectivity expert eRevMax has completed integration with leading hospitality technology solution provider IDS Next.Mutual hotel customers can now get the benefit of automatic distribution of availability and rate to third party online booking sites whenever they are updated in the property management system and receive reservations from OTAs.

http://bit.do/ewp76

How hoteliers are setting their tech budgets for 2019

Hotel companies are preparing their annual budgets for 2019, and technology is an important investment as guests expect more and more out of their stays.

http://bit.do/ewp8h

How travel agents are working differently with technology

In an article on Phocuswire in March 2018, Trisept Solutions’ president and CEO John Ische positions the relationship between agents and technology as the ability to create what he termed “genuine intelligence” about a traveler.

https://www.phocuswire.com/Travel-advisors-technology-changes

Airbnb for Work expands beyond travel

Team-building, relocations and off-site meetings are part of the new strategic direction for Airbnb For Work as it looks to capitalise on its “exponential growth” in providing accommodation to business travellers. A few weeks ago it announced that some 700,000 companies have had employees sign up and book with Airbnb for Work, with more than 275,000 enterprises directly engaged with Airbnb to help manage their travel.

https://www.tnooz.com/article/airbnb-for-work-expands-beyond-travel/

Why Middle East travel deserves a closer look!

Travel spend by travellers from just some of the countries, the six who make up the Gulf Co-operation Council (GCC) – Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates (UAE) – is likely, says Statista, to grow from $64 billion three years ago, to $94 billion by 2020. In 2025 the sum could reach $140 billion, it adds. The GCC is assessed by the World Tourism Organisation as accounting for well over 60% of the region’s outbound market.

http://bit.do/ewp8K

China’s Big 5 hotel platforms have 96% of the market

Analysis of China’s online hotel booking market in the second quarter of the year shows that almost the entire market is controlled by five businesses. Trustdata, a mobile internet big data monitoring company in China, found that Ctrip, Meituan, Qunar, Tongcheng-eLong and Fliggy accounted for 96.4% of online hotel bookings in the second quarter. The big five were also the fast-growing platforms for the quarter, suggesting that their dominance is getting stronger.

https://www.tnooz.com/article/chinas-big-5-hotel-platforms-have-96-of-the-market/

Connect with us for your connectivity needs to make the most of online revenue. https://goo.gl/3gKUJZ

Thanks and have a good day!