Connect to niche travel channels to generate more bookings

Explore Verychic and HalalBooking from the eRevMax Partner EcosystemAs the world slowly recovers from the impact of the pandemic and international borders are starting to open, travel is expected to pick up. In the post-COVID-19 world, travellers will be extremely conscious of safety protocols, hygiene as well as social distancing norms.

Travel and tour operators will have a big role to play in designing itineraries that avoid public forms of transportation and crowded tourist areas. Further, hotels need to find new ways to market themselves to multiple audience types. Hence it is important to consider niche travel channels that cater to specific guest segments and could be a potential source to generate new bookings.

eRevMax works with a variety of digital travel platforms to offer its hotel partners a whole range of demand sources to choose from. Today we are featuring two such niche OTAs that you may want to consider adding to your distribution mix.

Verychic

VeryChic organizes private sale of outstanding hotel rooms exclusively for its select upscale members, offering attractive deals. It is one of the fastest growing online travel agencies in the French market with over 5000 hotels partnerships attracting 12,000 bookings per month. Verychic has a loyal customer base of over 9 million members across Europe. Verychic enables its luxury and upscale hotel partners to optimize distribution and provides them access to new guests via its private sales.

HalalBooking

UK based HalalBooking is a leading travel booking website for halal-conscious travelers, and allows travellers to find hotels, resorts and villas suitable for their individual needs. The website lists over 71,000 properties in 50 countries. Over 2000 travel agencies worldwide are part of its affiliate partner programme. You can now manage HalalBooking directly from your RateTiger / LiveOS platform.

If you are looking to add any of the above or manage a new tech partner or channel from your RateTiger platform, do contact us today

 

The Week, That Was – May 2021 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on

Are you attending ATM Dubai 2021?

Dubai is preparing to ride high on international tourist arrivals. Meet Teba Mezher from 16th to 19th May at the show to discuss changing guest behavior and new booking trends – find out how RateTiger can help your hotel achieve revenue targets. Book a meeting today –https://www.erevmax.com/eshots/invites/erevmax-invite-atm2021-register.html

Mining the new signals in travel marketing

Consumer behaviors and attitudes toward travel purchases have shifted in the past 12 months. Brands need to grasp their prospects’ current mindsets, and look at more signals than ever before in order to segment your audiences to find the best prospects and drive ROI.

https://www.phocuswire.com/Marketing-tactics-to-think-about-as-travel-attempts-to-recover

STR: UK to lead hospitality recovery in Europe

April saw the first increase in occupancy across major cities in Europe, but the increase ranged only from 5% to 15%.

https://travelweekly.co.uk/news/accommodation/uk-to-lead-hospitality-recovery-in-europe-says-str

Mirai: Google free booking links impact; time for the numbers

The share of free booking links averages 17% in clicks and 11% in sales, according to Mirai data.

https://www.mirai.com/blog/google-free-booking-links-impact-time-for-the-numbers/

Airbnb’s brand vs. Booking.com’s performance marketing – is there a playbook for recovery?

2020 was certainly not “another-day-in-the-office” type of year for the travel industry. But Airbnb deserves a section on its own in the annals of that cataclysmic year.

https://www.phocuswire.com/Airbnb-brand-vs-Booking-com-performance-marketing

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

The Week, That Was – April 2021 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!

RateTiger and IDS Next strengthens partnership to help hotels optimize revenue

Hotel business is always challenging, even more so, on an island nation that is heavily dependent on international business travellers during these turbulent times. For the Crown Hotel Port Moresby in Papua New Guinea, the challenge was to realign their strategy and expand domestic market at a time when travel restrictions were at its peak.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/apr2021-erevmax-ratetiger-ids-strengthens-partnership-hotels-optimize-revenue.html

Make way for the travel agents. Again.

Many travel agents are seeing an unprecedented surge of business, as Covid-19 has given them a new relevancy, thanks largely to the morass of constantly changing rules and restrictions that travelers must navigate.

https://www.nytimes.com/2021/04/14/travel/summer-vacation-travel-agents.html

Europe travel high on luxury wish lists

Demand for international travel is strong, with 49 percent of U.S. travel advisors saying clients are requesting Europe vacations for the future.

https://www.travelagentcentral.com/destinations/europe-travel-high-luxury-wish-lists

eRevMax expands Partner Ecosystem with Discovery Loyalty, GuestPlus PMS and World2Meet (W2M)

Domestic travel is driving recovery for hotel businesses across the globe. Are you getting your share of the room bookings? RateTiger provides real-time connectivity with 450+ channel and technology partners assisting #hotels worldwide to increase revenue opportunities and streamline business processes. Choose from our wide network of partners and expand your hotel’s online visibility. Happy to feature our partners of the month Discover Loyalty, GuestPlus PMS and World2Meet (W2M) – to know more about them, read further-https://www.erevmax.com/blog/index.php/2021/04/erevmax-expands-partner-ecosystem-with-discovery-loyalty-guestplus-pms-and-world2meet-w2m/

 Airbnb launches summer of responsible travel

Initiative aims to ensure both hosts and guests maintain their health and safety consciousness after the pandemic.

https://news.airbnb.com/airbnb-launches-summer-of-responsible-travel/

Most Americans will travel this year

A new survey found that 76% indicated they would be likely to travel once they have been vaccinated, and 62% plan to use an OTA or metasearch platform.

https://www.travelweekly.com/North-America-Travel/Survey-says-overwhelming-majority-of-Americans-will-travel-this-year

 Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

eRevMax expands Partner Ecosystem with Discovery Loyalty, GuestPlus PMS and World2Meet (W2M)

With future booking numbers picking up across key destinations globally, domestic travel continues to aid travel recovery. The increasing number of technology requirements that assists hotels to manage their business efficiently can be mind-boggling. It is important that hotels choose their tech partners judiciously so that they are cost and time effective while leading to revenue generation.

eRevMax continues to expand its partner based to offer hoteliers with integrated solutions so they can manage multiple facets of hospitality operations seamlessly, directly from a single platform. Here we bring some of our newest technology partners – feel free to contact us to connect with any of them.

Discovery Loyalty

With more focus on domestic tourism and growing importance of loyalty programs, you may want to have a partner that can help you create and manage Loyalty Programs for your hotel. Our newest partner – Discovery Loyalty, provides 16 million members exclusive opportunities to immerse themselves in local culture wherever they travel. With over 570 hotels in 85 countries, the award-winning DISCOVERY programme generates approximately $2 billion in revenue and over 8 million room nights annually. Get your property listed with Discovery Loyalty and boost your hotel occupancy today.

GuestPlus PMS

A popular technology provider in the UAE, Armada GuestPlus PMS, is a fully configurable, PCI compliant Property Management System that can enable any sized hotel, holiday home, inns and resorts to manage their bookings and operations efficiently and profitably. GuestPlus PMS helps its hotel partners to boost revenue by up to 150%. Known for its user-friendly interface, Armada GuestPlus PMS might just be the right partner for your property. What’s more – you can continue to manage your OTAs seamlessly through RateTiger even with this new PMS. Contact us if you want to schedule a demo with the PMS.

World2Meet (W2M)

If you are looking to connect to a Spanish tour operator, look no further. World2Meet (W2M) – our new demand partner is connected to over 6000 travel agencies in Spain and Portugal and works closely with bed banks, OTAs and wholesalers. With direct contracts with more than 30,000 properties, this could just be the right partner for your hotel. Contact us today to know more about this channel.

Are you looking to manage any new tech partner or hotel channel manager software from your RateTiger platform? CONTACT US TODAY – https://www.erevmax.com/erevmax-contact.html

The Week, That Was – March 2021 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

The tallest hotel in the world leverages RateTiger for online revenue growth

One of the finest hospitality addresses in Dubai, Gevora Hotel, has recommended RateTiger for efficient online distribution and channel management. The four-star luxury property has been using the RateTiger product suite, including RTConnect for 2-way ARI and reservation transfers between OTAs and hotel PMS, GDS distribution and Review Management, all powered by the LiveOS platform.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/mar2021-erevmax-tallest-hotel-world-leverages-ratetiger-online-revenue-growth.html

Google makes hotel listings free – are you ready to grab the opportunity?

The recent news of Google making Hotel Listings free has created a lot of stir in the travel segment. Is your hotel taking advantage of this opportunity? If you are looking for a #distribution partner to help you update ARI across your connected online sales channels, have a look at RateTiger today. Through seamless integration with hundreds of OTAs and metasearch channels including Google Hotel Ads, RateTiger is your go-to channel manager. Read more about Google’s free listing and contact us on marketing@erevmax.com to find out how we can help your property attract more guests –https://www.erevmax.com/blog/index.php/2021/03/google-makes-hotel-listings-free-are-you-ready-to-grab-the-opportunity/

Return to business travel quicker in Asia Pacific than worldwide

A study by business news channel CNBC found the Asia-Pacific region is the only among those surveyed where a majority of corporate chief financial officers expect a rebound to pre-pandemic levels of business travel within three years.

https://www.traveller.com.au/business-travel-and-covid19-travelling-for-work-likely-to-decline-after-pandemic-h1ujkq

Travel Leaders: One-third of clients have booked their next trip

Beyond the third that have already booked their next vacation, 24 percent are currently planning their next vacation.

https://www.luxurytraveladvisor.com/your-business/travel-leaders-one-third-client-have-booked-their-next-trip

How OTAs add value to independent hotels

More than 95% of small and medium accommodations in Europe have expanded their global customer base through OTAs, a new research suggests.

https://www.consultancy.eu/news/5857/how-online-travel-agencies-add-value-to-sme-accommodations

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

Google makes hotel listings free – are you ready to grab the opportunity?

Hotels can now display rate and availability without taking part in Google PPC

For long, Google has remained the Elephant in the Room for the hotel industry. In the last five years, the search -engine giant has consolidated its place as the leader in the meta search, now accounting for over 57% all metasearch bookings.

It is the first place to go for many people when they start their search. Google has now made it free for hotel owners and travel agencies to list their properties on Google Search.

When a potential booker selects a hotel from the search option, in the booking module, the overview section is now showing four paid listings under the Featured options and two organic search results. Clicking on the Prices Tab, the user would be able to see all four paid listings along with all search results.

This section is now showing booking links from unpaid listings as shown in the organic search by hotels and travel companies.

This is a major opportunity for hotels. Hotel booking links have always been offered via Google Hotel Ads, which acts like a metasearch channel displaying real-time pricing and availability for hotels for specific dates of travel. With this new development, this barrier is removed and gives hotels a chance to display their direct rates and booking links without worrying about metasearch budget.

This opportunity is available for all the hotels through their Hotel Center account. Hotels which are already taking part in Google’s Hotel Prices API and Hotel Ads do not need to take any action and will be shown in All Options based on the organic search ranking.

The ranking of the organic search results will be based on an algorithm that looks at non-commercial factors, and pricing accuracy will be ensured through new tools and processes as well as using reliable data sources.

Google has a list of integrated partners including RateTiger through which hotels can feed data sources for booking links. If you are interested in displaying your rates on Google Hotel Ads, contact us today on marketing@erevmax.com

5 tips to optimize your hotel’s profile on Booking.com – Part 2

In this series, we are focusing on easy and highly actionable tips on the best ways to optimize Booking.com channel to get more reservations for your property.

In the second part of this series, we are happy to highlight the Early Booker Rate on Booking.com.

Create special promotion for Early Bookers

Done correctly, promotion can be a great tool to grab attention of the bookers searching for a property.  Hotels can create targeted campaigns through their offers. Booking.com allows Early Booker Rate for hotels to target potential guests who prefer booking far in advance. This way, hotels can secure bookings well before a busier season giving it a chance to start from an advantageous position.

The Early Booker deals are flexible options where hotels can fix their own discounts, duration, time and booking window based on their requirements. They can set them up and run the promotion for multiple days or months when this promotion will be visible to guests.

Want to know where to start?

Booking.com recommends setting the Early Booker Deal promotion up for a minimum of 30 days in advance from check-in. Many hotels create special rates for lead time of 90 days and 180 days in advance as well.

In recent months, Booking.com made significant updates on this promotion. The Early Booker Rate is designed based on the COVID-19 recovery patterns identified in guest demand and can easily be adapted to any hotel’s particular situation and needs.

A point to remember

Hotels can leverage Early Booker Rate to improve occupancy for future dates. However, the hotel revenue management team needs to be extra careful to control this promotion and ensure only eligible guests receive this special rate.

You can now create and manage an Early Booker Rate directly from the Promotions section on your RateTiger dashboard. For any queries or to see how to set up this Rate, contact us today –marketing@erevmax.com

 

 

The Week, That Was – March 2021 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Travel Tech Announces First 2021 Virtual Conference for USA & Canada, from March 8-12, 2021 

Join us to explore new business frontiers and discover innovative technologies. Hear from experts on how they are adapting to the new normal and generating revenue opportunities for their business. 

The event will provide North American hotels with technology-based educational resources & actionable strategic updates, designed to support their financial recovery. 

Register Now for all five days of the TravelTech USA & Canada conference - https://event.webinarjam.com/register/1/x463mfm 

 Business travel in the age of Covid-19 

 Business travelers rely more on their corporate travel booking partner to ensure travel accommodations are safe, and making last-minute changes as government policies shift. 

 https://www.travelerstoday.com/articles/49160/20210303/business-travel-in-the-age-of-covid-19.htm 

 Italy has a new way to combat overtourism 

 Before travel opens up again, Florence wants to make sure things will not return to the way they were before. One way to make sure of that? Diverting visitors away from Florence itself. 

 https://edition.cnn.com/travel/article/uffizi-diffusi-tuscany-galleries-overtourism/index.html 

 TripAdvisor’s new subscription model wins fans on Wall Street 

 With TripAdvisor Plus, the fees that hotels normally pay the company will instead go to the consumer. 

 https://www.barrons.com/articles/tripadvisor-stock-new-wins-a-fan-on-wall-street-51614709413 

 When can we go on vacation again? This is what experts say 

 While travel experts are optimistic that things will slowly begin to open up again this year, how quickly that happens will depend on where you are, where you want to travel to. 

https://edition.cnn.com/travel/article/when-can-we-go-on-vacation-again/index.html 

The changing face of travel payments 

Travel players are putting together preliminary itineraries for consumers looking to book trips but holding off on taking payments. 

https://www.pymnts.com/travel-payments/2021/the-changing-face-of-the-travel-payments-supply-chain/ 

 Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

The Week, That Was – January 2021 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

eRevMax announces strategic alliance with Kenyan hotel technology provider RevSol

We are happy to announce our partnership with RevSol – who will be the official provider of RateTiger in the region. We look forward to helping African hotels increase efficiency, lower costs & improve performance through RateTiger Channel Manager and Rate Shopper among other solutions. Read more about our partnership – https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/jan2021-erevmax-strategic-alliance-kenyan-hotel-technology-provider-revso.html

BCD survey reveals optimism about return of business travel

Most business travelers expect to get back on the road by mid-2021, according to BCD Travel. More than 60% of business travelers surveyed expected to be traveling regularly by mid-2021. By the end of the year, that figure could be above 90%.

https://www.travelweekly.com/Travel-News/Travel-Agent-Issues/Survey-reveals-optimism-about-the-return-of-business-travel

Global View: Hospitality, travel cautiously optimistic for 2021

Market watchers optimistic about a midyear economic turnaround. While the mood is largely optimistic, some industry leaders are cautious, agreeing that 2021 will likely be a “transition year” for the hospitality industry.

https://www.travelagentcentral.com/your-business/global-view-hospitality-travel-cautiously-optimistic-for-2021

Make 2021 count with RateTiger

In terms of technology tools, preferences vary across region. As hoteliers are you rebuilding your hospitality strategies? Take benefit of our New Year bundle product offer – this could be the vaccine your hotel needs to drive new demand! Contact RateTiger today to find out how the right technology can help you achieve your revenue goals for 2021 – https://www.erevmax.com/blog/index.php/2021/01/make-2021-count-with-ratetiger/

Europeans increasingly eager to travel during Spring 2021

Spring 2021 is now firmly in the sights of travelers, according to the European Travel Commission. Despite continuing lockdowns, Europeans are progressively interested in trips during the second quarter of 2021 as COVID-19 vaccines are rolled out.

https://etc-corporate.org/uploads/2021/01/2021ETC_MSIET_Wave_4.pdf

UK hotel sector outperforms Europe through lockdown

UK regional hotels are recording some of the highest occupancy rates in Europe owing to domestic long-stay visitors during the pandemic.

https://travelweekly.co.uk/articles/398657/uk-hotel-sector-outperforms-europe-through-lockdown

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

Make 2021 count with RateTiger

We are living in unprecedented times and Covid-19 has – in more ways than one – altered the way we live, think, work, or even socialize with people around us.  With the Covid-19 vaccine roll-out restoring travelers’ confidence, hospitality business is expected to show signs of recovery. It is a crucial time for hoteliers to remain resilient and be prepared to drive demand. Hence a healthy distribution mix and robust technology set-up is key for your hotel.

RateTiger is happy to present its integrated distribution platform to make revenue management effective and seamless. Contact us  for a free demo to see how we can help you capture demand through tactical planning.

Avail our New Year Offer* – get 2 months free upon signing a 12-month subscription.

CRS / Channel Manager – Centrally manage ARI & bookings – access 450+ channels & diversify your distribution mix through 2-way XML connectivity

Rate Shopper – Analyze competitor rate strategy across channels to stay ahead in the market

Booking Engine – Increase your hotel’s direct sales and maximize booking opportunities

GDS Connectivity – Connect to all major GDS – publish ARI across 600,000 travel agents worldwide

Metasearch Marketing – Manage all metasearch sites including TripAdvisor & Google Hotel Ads directly from RateTiger

Website Development – Customized responsive website design for better engagement to drive conversions

Business Analytics – Get insights on pace, occupancy, channel performance & other metrics for informed decision making

Take benefit of our New Year offer – this could be the vaccine your hotel needs to drive new demand! We look forward to working with you.

Contact us – for a demo today.