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The Week, That Was – September 2018 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!! Luxury serviced apartment in Manila recommends RateTiger for streamlining online distribution Upscale serviced apartments in the Philippines, Makati Diamond Residences, has improved online sales with efficient rate and availability distribution through RateTiger. The property offering 410 apartments has been using RateTiger Channel Manager and Shopper to manage online sales channels in real-time. https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/sep2018-erevmax-luxury-serviced-apartment-manila-ratetiger-onlinedistribution.html Hoteliers see independents as ‘long-standing’ trend Despite major brands adapting and adopting what independent hotels are doing, investors are still looking for true unique and independent properties in the short and long term. http://www.hotelnewsnow.com/Articles/290479/Hoteliers-see-independents-as-long-standing-trend TripAdvisor plots social network, goes all-in on personalization At a press event in New York yesterday, TripAdvisor co-founder and CEO Steve Kaufer unveiled “the new TripAdvisor” – a revamp of the platform that allows users to connect with fellow travelers as well as brands, publishers and influencers to share content and receive personalized recommendations. https://www.phocuswire.com/TripAdvisor-plots-social-network Expedia data shows hotel preferences of Chinese travelers Chinese travelers are broadening their accommodation choices, with an impressive 55 percent staying at independent hotels with local flavor, versus 49 percent at international chains. Download the full report: http://www.citmhotels.com/index.html TripAdvisor evolution could benefit travel agents The reviews giant, which has 456 million global users, this week revealed details of the next evolution of its website, which will allow users to follow travel brands and influencers they trust. It will fully launch later this year. The new site is being tested with 500 travel ‘partners’, who will be able to add their expertise to the 661 million traveller reviews. http://www.travelweekly.co.uk/articles/311959/tripadvisor-evolution-could-benefit-agent-experts Why suppliers need distribution mapping Information is the key to success, and in B2B, it can be difficult for suppliers to access the information they need to control and improve inventory sales. With distribution mapping, you can see whether or not your inventory is mapped and made available to the customer by the distributor. If you’re a hotel supplier, your revenue is dependent on your distributors’ sales. If they don’t sell your inventory, you don’t make money. https://medium.com/gimmonix-blog/why-suppliers-need-distribution-mapping-919e222a1707

Connect with us for your connectivity needs to make the most of online revenue. https://goo.gl/3gKUJZ Thanks and have a good day!

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The Week, That Was – September 2018 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Philippine hotel chain solves distribution challenge with RateTiger and LiveOS

Philippine hotel chain the Bellevue Hotels & Resorts has recommended RateTiger for centralizing online distribution. All four properties of the group have begun using RateTiger on LiveOS platform earlier this year and certifies it to be ‘the best friend’ for hotels.

https://bit.ly/2MqPyhi

Key challenges for today’s travel marketers

The marketing magic happens when you can turn a challenge into an opportunity. Stephen Taylor, Sojern’s SVP, shares how travel marketers today can do just that.

https://www.sojern.com/blog/challenges-for-todays-travel-marketers/

The impact of influencer marketing on the booking journey

Up until the digital revolution, traditional marketing and word-of-mouth were the only real ways to grow consumer awareness at a notable scale.

Digital word-of-mouth reaches millions more potential customers around the world more rapidly than ever before. This is where influencer marketing fits in.

https://www.phocuswire.com/influencer-marketing-booking-journey

TripAdvisor heralds landmark moment as fake reviews business is busted

TripAdvisor says that its investigators were tipped off by an Italian hospitality business which had received email promotions from a business called PromoSalento to boost its profile in exchange for a fee. Investigators then identified the people behind the fraudulent review service and confirmed that they had not only advertised fake reviews as a service but also tried to post fake reviews on the TripAdvisor site.

https://www.tnooz.com/article/tripadvisor-fake-reviews-jail/

How hoteliers navigate evolving distribution channels

As hoteliers navigate the different distribution channels available to them, their goal is to guide guests to the one that costs their companies the least.

During the “Distribution: A hotelier’s guide to channel surfing” session at t last month’s Hotel Data Conference, panelists explained their approaches to managing and lowering the cost of customer acquisition.

http://www.hotelnewsnow.com/Articles/290368/How-hoteliers-navigate-evolving-distribution-channels

Generating group business with hotel data is easier than you think

A well-executed group strategy, which answers the question, “What amount of group business, along with all other segments, constitutes the optimal mix for your hotel?” Of all the market segments that make up a hotel mix, group segments form the strongest foundation for most hotels’ pricing strategy.

https://www.traveldailymedia.com/hospitality/generating-group-business-with-hotel-data/

Connect with us for your connectivity needs to make the most of online revenue. https://goo.gl/3gKUJZ

Thanks and have a good day!

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The Week, That Was – August 2018 Week 5

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Luxury boutique hotel in Philippines has experienced 5% growth in just 3 months with RateTiger.

Bayleaf Intramuros, an upmarket boutique hotel in Philippines has improved in online sales with efficient rate and availability distribution through RateTiger.

https://www.erevmax.com/blog/index.php/2018/08/luxury-boutique-hotel-in-philippines-improves-online-sales-with-ratetiger/

Miki Travel invests in online booking systems for groups

Miki Travel recently invested in two online booking systems to facilitate ease of doing business and enhance confirmation speed.

http://www.ttgasia.com/2018/08/30/miki-travel-invests-in-online-booking-systems-for-groups/

Why Channel management is fundamental to hoteliers?

Today consumers are influencing room rates more than anytime in history. The internet – with multiple price comparison websites and booking channels – provides a choice. The more savvy consumers get, the more likely rates will continue to fall. However if hoteliers take control of their presence and rates online, revenue managers can make more accurate forecasts to identify occupancy and rate levels to ensure sales are on target.

https://www.erevmax.com/blog/index.php/2018/08/channel-management-is-fundamental-to-hoteliers-2/

Distribution dilemmas, beastly rate parity and Google ‘the travel company

“Google is very much a travel company. They have a platform that provides access to prices, products and reputation related information for travel components, creating immense value for the traveller. At the same time, their search engine and metasearch platforms are an integral and unavoidable part of the traveller’s booking journey from the dreaming to the booking phase. And they are able to capture the subsequent value from these customer phases.”

https://www.eyefortravel.com/distribution-strategies/distribution-dilemmas-beastly-rate-parity-and-google-travel-company

 What hoteliers should know about guest acquisition!

How people travel has as much to do with who they are as where they are going, Lorraine Sileo, SVP of research and business operations at Phocuswright, said during a session at the recent Hotel Data Conference.

Research shows one of the biggest differentiators in how people choose where they research their travel products is age, she said during her presentation, “Hotel path to purchase: The complexity behind consumer choice.”

http://www.hotelnewsnow.com/Articles/289088/What-hoteliers-should-know-about-guest-acquisition

 Connect with us for your connectivity needs to make the most of online revenue.
https://goo.gl/3gKUJZ

Thanks and have a good day!

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RateTiger Q2 Sales Meet


I attended the recently held RateTiger Sales Meet in Glasgow. This was the first time I attended this event in my new capacity as Sales Manager UK and I found the whole experience to be very rewarding.

The EMEA team gathered in Erskine Bridge Hotel for two days of team building activities, presentations, trainings and a lot of fun. Brainstorming sessions were conducted on current industry trends and detailed analysis of the company’s sales and marketing strategies were shared. We were treated to a professional training session on advanced presentation skills to enhance our expertise.

Our CEO Michael McCartan shared important company and product updates while Keith Watson, Head of Commercial Operations, gave us inputs on new support structure and processes. Casey Davy, VP Sales EMEA, provided the team with useful tips to a more successful sales process, and ran through some administrative aspects of sales, while Ryan Haynes, VP Marketing, shared the upcoming marketing plans and encouraged us to work closely with partners and associations. 

I was given the opportunity to present my recently prepared competitor mapping analysis and I received a lot of kudos for it. All the sessions were productive and it was a great opportunity for us to come together and share a sense of camaraderie.

And obviously the after-hours parties were a complete hit. We were delighted when we found that we have been booked for ‘A Journey with Taste’ going back into the history of whiskey tasting, sampling the products from the top distilleries across Scotland. This was followed by a late night at The Corinthian Casino Club downtown in Glasgow – a perfect closure to the two day marathon meetings!


More fun pictures here 😉

Cristina Blaj is Sales Manager – UK at eRevMax and is responsible for sale of RateTiger products in the region. She is based out of London, UK and can be reached at cristinab@ratetiger.com