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Indian Vacation Ownership Leader increases occupancy with eRevMax

Kolkata, 5 December 2012

23 Club Mahindra properties generate more bookings with improved sales visibility while reducing the administration process

Mahindra Holidays and Resorts India Ltd., the leader in the Vacation Ownership space with over 147,000 members, has installed RateTiger, an award winning channel management solution from eRevMax to automate and streamline its revenue management and online distribution process across its multiple sales channels. Twenty-three Club Mahindra resorts have increased occupancy in the last six months as a result of increasing online exposure through third parties.

As a pioneer at implementing revenue management principles in the Vacation Ownership model, Club Mahindra sought to optimise occupancy and revenue by introducing rate parity across all booking channels whilst reducing the impact it had on the employees’ time. The company has utilized RateTiger to connect to OTAs for room and rate updates, and is now successfully selling across five online sales channels. As a result, they have experienced average 87% occupancy across all its properties in the last six months; in some properties it was around 90 – 95%.

RTSuite RTChannelmanager allows the accommodation portfolio to manage their room rates and inventory allocation on several online distribution channel extranets through a single interface.

“We wanted to be more proactive and promote our rates and inventory on various channels to boost occupancy. Online exposure is essential for some of our off-beat properties that give travelers an alternative option for their vacations. The implementation of RateTiger has resulted in faster and more extensive rate distribution, maximizing our ‘Billboard Effect’ and in turn improving how we yield more revenue,” said Saroj Mahapatra, Corporate Revenue Manager, Mahindra Holidays & Resorts India.

"The ability to update quickly, efficiently and transparently to multiple channels is an essential solution to revenue of the hotel," said Michael McCartan, CEO, eRevMax International. “Working with Mahindra Holidays & Resorts India and its 23 properties for this large rollout of the RateTiger channel management solution promises to bring tremendous value to Club Mahindra, and we look forward to a long and enduring partnership.”

About Mahindra Holidays and Resorts India Ltd. (MHRIL):
Mahindra Holidays and Resorts India Ltd. (MHRIL), the leading player in the leisure hospitality industry, offers quality family holidays primarily through vacation ownership memberships. While Club Mahindra is the flagship brand, the other brands offered by the company are – Zest Breaks, Club Mahindra Fundays, Mahindra HomeStays and Mahindra Travel. Club Mahindra was selected as a Superbrand in 2009. The company has over 147,000 long-term holiday members and operates 40 resorts across India and Thailand.

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About eRevMax:
RateTiger is a premium rate shopping and channel management solutions provider, a thought leader in online sales and revenue management. RateTiger’s Product Suite, security certified under ISO 27001:2005, empowers and enables the travel and hospitality industry to compare rates with competitors on a real-time basis and update a wide variety of distribution channels and travel portals easily and efficiently with the largest online channel management network (750+) and XML connections (150+) available.

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Media Contact:
Aparna Bhattacharya |