BW Belgium Achieves 5% Revenue Growth in 2012
Hospitality Solutions improves position for 55 properties utilizing RateTiger
Hospitality Solutions reports 5% growth in revenue for Best Western Belgium with a slight increase in direct online sales for the regional property portfolio.
Michael Thiry, President of Hospitality Solutions, that provides strategic revenue management and distribution support to Best Western Belgium member hotels, successfully increased total revenue by 5% in 2012, regardless of the difficult trading conditions across Belgium. The competitive marketplace forced Hospitality Solutions to closely monitor the sources of reservations and the true value OTAs delivered to over 55 properties.
This was achieved using RateTiger channel manager and pricing reports, to improve benchmarking and visibility of prices and packages across third party sales channels (OTAs), while systematically improving operational efficiencies for the revenue management team. Hospitality Solutions subscribed to RTSuite for 25 properties that offered a quality standard and a simple to use system for hotels to manage and update availability and prevent overbookings.
The Hospitality Solutions team noticed that the OTA share of bookings increased only by a small margin of 1.24%.
The key strategy for Hospitality Solutions was to draw reservations from OTAs towards the direct brand website of the member property. In 2012 OTAs achieved a minimum revenue increase of just 1.02%, compared to the 5% increase in overall revenue performance.
Michael Thiry expects to see ongoing increases in direct bookings in 2013 through better treatment of rate and inventory distribution. 2013 will present its own challenges as Michael aims to achieve over 55.49% of revenue from Direct Online Bookings and reduce OTAs share to less than 28.91%.
Hospitality Solutions uses a mix of technology and strategy to react quickly and more efficiently to changes in the local marketplace. The utilization of comprehensive room rate data delivers the intelligence to see market position. The hotel strategy consultancy is able to help hotels reduce cost through a group wide Revenue Management approach with a centralised buying power.
OTHERS: 15.60% (Direct, Conference, Corporate…)
Manage 250 accounts
10 sales websites
Monitor 160 Belgium hotels
2 – 3 rate changes per day per property
About Hospitality Solutions:
Hospitality Solutions is a consulting company, with over 20 years experience in hospitality management, who can help consult in various fields in order to obtain the desired goal. Key specialist areas include Yield & Revenue Management & Consulting, Training in Management and Staff, Distribution & Marketing and E-Consulting & Community Management.
eRevMax provides next generation online distribution & business intelligence solutions to the hospitality industry. The company’s new offering – LIVE, a responsive web platform, incorporates the RateTiger and Connect products, thus offering detailed competitor intelligence, comprehensive business performance analytics and reliable channel management capability through secure XML connections. Incorporated in 2001, eRevMax helps over 20,000 hoteliers worldwide to increase revenue, streamline business processes and reduce booking acquisition cost.
For more details, please visit http://www.erevmax.com/ or contact us on firstname.lastname@example.org.