eRevMax delivers 15% year-on-year growth in online revenue for Portuguese hotel
Inspira Santa Marta Hotel leverages RateTiger Suite for smart pricing and distribution
Considered an urban oasis in the centre of Lisbon, Inspira Santa Marta Hotel, has found its perfect online distribution partner in eRevMax. The high-end four star property trusts RateTiger Suite for efficient rate management and improved online growth.
The hotel was experiencing difficulty in managing online channels manually and felt that they were leaving money on the table. They needed a solution that would help them quickly deliver rate and frequent inventory updates on different websites. With RateTiger’s Channel Manager and Shopper in place, the team is now able to accurately yield their rates daily across its 22 contracted OTAs while helping maintain a dynamic pricing structure based upon competitive rate benchmarking reports that it gets from the RateTiger Shopper tools. This business intelligence helps the Inspira team make informed pricing decisions for improved occupancy and revenue generation.
Being the only city centre hotel with a spa, Inspira caters to both the business and leisure travellers and hence has a comparatively wider booking window of 5 -7 weeks. This provides Inspira with an opportunity to play with their rates to cater to different market segments. The team currently generates approximately 45% bookings from OTAs, 10% from flash sales, 20% from its hotel website and the remainder as direct business (walk-ins, corporates, group bookings, etc).
eRevMax provides next generation online distribution & business intelligence solutions to the hospitality industry. The company’s new offering – LIVE, a responsive web platform, incorporates the RateTiger and Connect products, thus offering detailed competitor intelligence, comprehensive business performance analytics and reliable channel management capability through secure XML connections. Incorporated in 2001, eRevMax helps over 20,000 hoteliers worldwide to increase revenue, streamline business processes and reduce booking acquisition cost.
For more details, please visit http://www.erevmax.com/ or contact us on firstname.lastname@example.org.