Chinese hotel chain signs eRevMax for market expansion and revenue growth
5 Rosedale properties leverage RateTiger Channel manager for optimal e-Distribution
Rosedale Hotel Group has recently partnered with eRevMax to expand its online visibility to further improve market share. All five Rosedale properties have subscribed to RateTiger’s integrated channel management platform to update room rates and availability and benchmark competitor prices to enhance online revenue opportunities.
The intense competition in the Chinese hospitality sector has made it important for accommodation providers to optimize all demand sources. Online travel booking is growing in double digits in China and is expected to reach USD 48 billion by 2016. The team at Rosedale needed to focus more on revenue strategy rather than mere room and rate distribution which was taking up significant time and resources.
Headquartered in Hong Kong, Rosedale Hotel Group has been rapidly expanding into mainland China and has been accessing both domestic and international OTAs to reach out to new markets. The revenue management team is selling over 1800 rooms across 10 sales channels and aims to leverage eRevMax’s large network of distribution partners including large global OTAs as well as smaller niche channels focused on specific target groups and regions.
Rosedale will use the latest version of RateTiger, which comes with a new user interface and integrated channel management functionality, and is designed to maximize usability and effectiveness.
About Rosedale Hotel Group:
The five member hotels of the Rosedale Hotels Group are devoted to create a unique style, ambience, and service experience. Rapidly developing since 1997, Rosedale has properties in Hong Kong and some of China’s major cities including Guangzhou, Beijing, and Shenyang. Each hotel is strategically located in the heart of their cities, providing a convenient experience for business and leisure travelers.
For more information for Rosedale Hotel Group, please visit www.rosedalehotels.com.
eRevMax provides next generation online distribution & business intelligence solutions to the hospitality industry. The company’s new offering – LIVE, a responsive web platform, incorporates the RateTiger and Connect products, thus offering detailed competitor intelligence, comprehensive business performance analytics and reliable channel management capability through secure XML connections. Incorporated in 2001, eRevMax helps over 20,000 hoteliers worldwide to increase revenue, streamline business processes and reduce booking acquisition cost.
For more details, please visit http://www.erevmax.com/ or contact us on email@example.com.