Spanish hotel chain increases online revenue with eRevMax
RateTiger Channel Management solution helps 10 Ola Hotels to optimize RevPAR & occupancy
Spanish hotel group Ola Hotels has increased its online revenue with the help of an automated rate & inventory management solution from eRevMax. The group has significantly improved their online sales and RevPAR with RateTiger by introducing more room types and dynamic pricing across third party sales channels.
The revenue management team of Ola Hotels is using RateTiger Channel Manager to sell rooms from an allocated inventory pool from each of the properties across multiple channels simultaneously. All reservations made on these online travel sites are captured, and available inventory is automatically redistributed for the hotels to sell last-room availability thus eliminating the chance of overbooking. Ola has been able to diversify their product offerings by creating different room-types and packages which are automatically mapped by RateTiger across these sales channels.
RateTiger, from eReMax, is a fully integrated channel management and connectivity solution that entirely automates the connection between hotel inventory systems and distribution channels, regardless of business model, connectivity type or geography. Leveraging the flexibility of RateTiger, Ola Hotels can maximize its revenue opportunity and reduce its distribution costs by quickly and efficiently increasing its distribution reach. The hotel chain is able to update rates and inventory for 1200 rooms at property level through RateTiger's vast distribution network, while simultaneously monitoring and optimizing channel performance, thereby improving both online bookings and revenue opportunities.
eRevMax provides next generation online distribution & business intelligence solutions to the hospitality industry. The company’s new offering – LIVE, a responsive web platform, incorporates the RateTiger and Connect products, thus offering detailed competitor intelligence, comprehensive business performance analytics and reliable channel management capability through secure XML connections. Incorporated in 2001, eRevMax helps over 20,000 hoteliers worldwide to increase revenue, streamline business processes and reduce booking acquisition cost.
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