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RateTiger forms closer ties with online channel partners

London - 26 May 2011

New service further connects hotels and travel websites

RateTiger, the premium channel manager, has announced the launch of RTChannels - a complimentary service for member hotels to better manage existing and new online channel partnerships.

The RTChannels platform provides all relevant content on the online travel agents and third party channels that are connected to RateTiger. The new system provides customised search functionality to filter and select channels that best fit hoteliers' product and provides additional revenue and sources of business for their property.

With over 700 connections, RateTiger has the largest online channel network amongst the channel managers. RTChannels provides relevant sales data to educate hoteliers and enables them to directly contact the connected channels. Hoteliers can link through to subscription forms to add new channels or subscribe as part of the RateTiger channel manager tool.

"Today's huge plethora of internet travel websites can make it difficult for hoteliers to decide which ones to sell across. Hotels need guaranteed and meaningful ROI, therefore a careful selection of sales channels is essential. We have collated relevant business data to help hotels reach a quick decision. This will allow our customers to add additional channels or change channels instantly. We see the future of online bookings as a flexible distribution mix working with both high producing sites alongside more specific niche or local channels paired with dedicated marketing campaigns. RTChannels will make research and decisions much quicker," said Michael McCartan, COO, RateTiger.

RTChannels will help online sales channels create a closer relationship with hoteliers with the opportunity of being exposed to over 6,000 RateTiger customers directly.

RTChannels is new extra functionality, available free of charge to all existing RateTiger RTSuite and RTConnect customers and will be officially launched during HITEC.

About RateTiger:
RateTiger, the leading division of eRevMax, has become the industry's benchmark for rate shopping; revenue management and online distribution, with the core objective to help the hospitality industry better maximize revenue by using 'next generation' innovative e-products.

RateTiger enables hoteliers to save time and make money by making price comparison and updates of room rates and availability to multiple online channels as easy as possible. With over 700 distribution outlets connected to RateTiger (a large number of those using robust XML technology) hoteliers can now easily update multiple distribution channels and travel portals, report on bookings, help calculate rates, and gather rate data to benchmark competitors. RateTiger is also connected to the four major GDS. The RateTiger portfolio works in real-time to provide accurate and representative information and functionality for online sales and revenue opportunities.

For more information please visit

For further information, please contact:

Ryan Haynes
Marketing Manager, RateTiger
Tel: +44 (0) 7825 66 15 75