LifeClass Hotels doubles direct booking with RateTiger
Increasing product packages and exposure results in 30% revenue growth across 6 properties
Slovenia-based LifeClass Hotels has successfully utilized the Billboard Effect to increase direct bookings by over 100% with the help of RateTiger, the integrated channel manager, pricing data and guest review monitoring tool.
The 4/5 Star hotel group of six properties has been able to introduce a substantial expansion of its product offerings from one room rate plan for four room-types to 16 rate plans for 6 - 7 room-types. The company achieved this across all locations in just 12 months through RateTiger channel manager, resulting in a surge in both bookings and revenue. LifeClass Hotels has also improved price positioning and rate parity through competitor benchmarking reports from RateTiger Shopper, a rate shopping tool, and thereby improved exposure in their 17 sales channels of distribution.
LifeClass has been accessing Reservation Reports, a key module in RateTiger to monitor channel performance and map demographics of their customers. Through booking analysis, the group was able to identify the top-performing channels and offer customized packages to their key markets in Italy, Austria, Germany, Russia while continuing to cater to domestic tourists.
In recent months, LifeClass Hotels has also experienced a surge in repeat business by developing a post-stay, guest engagement through online guest review websites using RateTiger Review. This has resulted in 30% revenue growth in 2012. Each property assesses the information and responds to guest reviews from social channels like TripAdvisor, Facebook, Yelp, etc along with those associated with sales channels (like Booking and Expedia) multiple times a day.
“We have been actively monitoring guest reviews of our properties as well as those of our competitors. RateTiger Review has helped us to respond pro-actively to negative reviews, and address our product offerings."
Founded in 2004, LifeClass Hotels & Spa is one of the biggest hotel chains in Slovenia with six properties in 4-5 star categories. LifeClass offers excellent accommodation, culinary, wellness and congress services together with its rich and varied top quality additional offer. Since 2004, LifeClass Hotels & Spa are characterized by high-quality services and products, with a strong personal touch when it comes to dealing with guests. . Each hotel has its very own regional character that symbolizes the strong relation between the hotel and its location.
For more information refer to: http://www.lifeclass.net.
eRevMax provides next generation online distribution & business intelligence solutions to the hospitality industry. The company’s new offering – LIVE, a responsive web platform, incorporates the RateTiger and Connect products, thus offering detailed competitor intelligence, comprehensive business performance analytics and reliable channel management capability through secure XML connections. Incorporated in 2001, eRevMax helps over 20,000 hoteliers worldwide to increase revenue, streamline business processes and reduce booking acquisition cost.
For more details, please visit http://www.erevmax.com/ or contact us on firstname.lastname@example.org.