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Indian Luxury Resort improves online revenue with eRevMax

  • Kolkata, 22 May, 2014

Tree of Life Resorts and Hotels endorses RateTiger channel management solution

Tree of Life Resort & Spa, a luxurious hotel brand in India has increased online revenue with eRevMax through streamlining distribution process and reaching out to luxury travellers through niche sales channels. The Jaipur based resort is using RateTiger to manage their rate and room inventory updates in real-time across online sales channels, and receive reservation data to their PMS; all from a single, integrated solution.

A popular destination amongst HNIs (High Net Individuals), Tree of Life is selling 14 villas across 16 sales channels. RateTiger helps hotels sell rooms from an allocated inventory pool across multiple channels simultaneously from a single platform, making online distribution completely automated to save time. All reservations made on online travel sites are captured, and available inventory is automatically redistributed for the hotels to sell last-room availability thus eliminating the chance of overbooking.

The Luxury travel segment in India is growing by 20 -25% annually. Travel remains the first choice for around 43% of high net worth individuals (HNIS) in India, when it comes to lifestyle experiences. Tree of Life is leveraging eRevMax Channel Ecosystem’s superior connectivity with global OTAs as well as dedicated luxury sales channels to reach out to specific target groups and regions.

“We have seen an amazing growth year-on-year of revenue coming to us through Online Travel Agents. Keeping in mind that this is the future, it was imperative for us to gear ourselves for the continuous growth to come. Rate Tiger has helped us connect with many important OTAs and has definitely helped increase our business base from this channel immensely. Updating rates and inventory has never been easier. The user-friendly interface and efficient support team add to the pleasure of using this product,”

said Akhil Anand,

Group Head, Tree of Life Resorts and Hotels

“RateTiger by eRevMax helps Tree of Life Resorts & Spa to manage distribution to an optimized mix of channels - the use of pooled inventory solution automatically decrements availability as bookings are converted, thereby ensuring no manual interference is required. In addition, they can improve online exposure and optimizing revenue by reaching out to new markets through our Channel Ecosystem,”

said John Seaton,

VP – Sales, EMEA & APAC, eRevMax

RateTiger, from eRevMax, is a fully integrated channel management and connectivity solution that entirely automates the connection between hotel inventory systems and distribution channels, regardless of business model, connectivity type or geography.

About Tree of Life Resort & Spa:

Tree of Life Resort & Spa is built in the traditional architectural style of Rajasthan and is serenely located on the Aravali hills, about twenty kilometers from the hustle and bustle of the city of Jaipur. The resort features luxurious villas with a garden and private swimming pool and fresh produce coming from their organic vegetable garden providing a tranquil environment and the perfect setting for a retreat.

About eRevMax:

eRevMax provides next generation online distribution & business intelligence solutions to the hospitality industry. The company’s new offering – LIVE, a responsive web platform, incorporates the RateTiger and Connect products, thus offering detailed competitor intelligence, comprehensive business performance analytics and reliable channel management capability through secure XML connections. Incorporated in 2001, eRevMax helps over 20,000 hoteliers worldwide to increase revenue, streamline business processes and reduce booking acquisition cost.

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