Rotana continues partnership with eRevMax for seamless distribution
Leverages Connect for optimizing online presence
Rotana has extended its partnership with eRevMax for optimizing online exposure and distribution. 49 out of 51 properties of the group have been using RTConnect, the cloud based distribution solution by eRevMax, for real-time data transfer between its online sales channels and hotel system.
Headquartered in Abu Dhabi, Rotana is one of the leading hotel management companies within the Middle East, Africa, South Asia and Eastern Europe. The seamless connectivity allows Rotana hotels to update rates and inventories in real-time and receive reservations directly into its Trust CRS system, ensuring online sales optimization and eliminating chance of overbookings. The solution helps Rotana to manage their entire room inventory directly from Trust thereby reducing dependency on other systems and improving efficiency.
Rotana currently manages a portfolio of over 51 properties throughout the Middle East, Africa, South Asia and Eastern Europe with an aggressive expansion plan in place. Rotana has chosen to acknowledge how precious time is by making all time spent in their range of hotels ‘Treasured Time’. This means Rotana has pledged to understand and meet the individual needs of all guests. In so doing, Rotana has evolved its product brands to include, Rotana Hotels & Resorts, Centro Hotels by Rotana, Rayhaan Hotels & Resorts by Rotana and Arjaan Hotel Apartments by Rotana.Treasured Time. The Rotana promise to you. Further information on any Rotana property, its brands or reservations can be obtained by visiting rotana.com or by contacting one of the regional sales offices.
eRevMax provides next generation online distribution & business intelligence solutions to the hospitality industry. The company’s new offering is LIVE, a responsive web platform which offers detailed competitor intelligence, comprehensive business performance analytics and reliable channel management capability through secure two-way XML connections. First released in 2001, eRevMax’s RateTiger channel manager helps more than 15,000 hoteliers worldwide to increase revenue, streamline business processes and reduce booking acquisition cost through efficient channel management. A further 5,000 hotels use RTConnect, our electronic distribution gateway which seamlessly integrates channel management functionality with the hotel’s internal systems for more than 100 channels.
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