What’s New in Hotel Distribution and Tech Trends? W1, October 2021

In the news round-up today, we see that Expedia is looking at a boom in international leisure travel with US opening borders for vaccinated Brits. Mobile bookings continue to grow – check out some of the key benefits of using mobile apps for your property. Further we have a piece on understand guest booking journey, an upcoming webinar jointly hosted by Simplotel and RateTiger for the US market focusing on Direct Bookings, and Booking.com introducing native ads within its platform.

Enjoy the read!

In the news round-up today, we see that Expedia is looking at a boom in international leisure travel with US opening borders for vaccinated Brits. Mobile bookings continue to grow – check out some of the key benefits of using mobile apps for your property. Further we have a piece on understand guest booking journey, an upcoming webinar jointly hosted by Simplotel and RateTiger for the US market focusing on Direct Bookings, and Booking.com introducing native ads within its platform.

Enjoy the read!

Expedia on getting back to normal

For Expedia, the expected US opening up to vaccinated Brits in early November will be an important next step towards what Kern confidently predicts will be a boom for international leisure travel.

https://travolution.com/news/in-depth/big-interviews/big-interview-a-more-ambitious-less-complex-expedia-primed-for-boom-times

Mobile Check-in Apps for Hotels: Top 5 Benefits

Smart technology and contactless digital interaction have become the buzzword now.  With health and safety becoming a priority for travelers, it has become essential for hotels to put guest safety and experience first for business growth and sustainability.

https://www.erevmax.com/blog/index.php/2021/09/mobile-check-in-apps-for-hotels-top-5-benefits/

Hotels need to effectively link first-party data across the value stack

Better understanding of how guests search – and ultimately book – their hotel stay, as well as better information on how guests utilize services and the actual amenities offered in the hotel.

https://www.costar.com/article/1820582034

UPCOMING WEBINAR: Accelerate Direct Bookings through Hotel E-commerce for US hotels

The rollout of vaccines, flexible booking policies and reduction in travel restrictions means that hotels are starting to see pent-up demand turn into bookings. With booking numbers steadily picking up across key destinations globally, domestic travel continues to aid travel recovery in USA. Join RateTiger and Simplotel for a webinar to understand how to “Accelerate Direct Bookings through Hotel E-commerce” on 28th October 2021 at 12:00pm ET.

Register today – https://cutt.ly/EENnxtt

Booking.com introduces ‘native ads’

The winner of that bid gets direct access to the second position in the results first page. The entry will have an ‘Ad’ label, different from the ‘Promoted’ one used when hotels participate in booster programs.

https://www.mirai.com/blog/booking-com-introduces-native-ads/

Reach out to RateTiger for your hotel channel manager, rate shopper, booking engine, website development or revenue management consultancy requirements. We are happy to have a discussion to see how we can help you achieve your property’s occupancy and revenue goals – contact us today

 

Industry round-up on Hotel Distribution and Technology News – W1, October 2021

With hotels wanting to attract more direct bookings, a lot of them want to invest in Google Ads. But do you know how much it costs for hotel owners? While Google ads do provide immense opportunities for business owners, especially in the hospitality sector, there’s also a big room to commit mistakes and waste away the ad budget. Get some insights about this in the first article piece below.

A new STR report shows the improved profitability reported by hotel industries in Amsterdam, Berlin, London, Moscow and Paris.

Booking.com posted a recent study on US-based bookers that shows how travellers plan for and experience the first day of a trip. TripAdvisor has revealed an enhancement to its Plus subscription service enabling hotels to offer retail instead of discount rates for the first time.

And finally a piece on keyword research for hotels to drive their SEO strategy.  Understanding the competition for a certain keyword will also help you make a decision on whether you have a chance to rank.

Enjoy the read!

How Much Google Ads Cost for Hotel Owners?

Did you know for every $1 a business spends on Google Ads, they get an $8 profit through Google Search and Ads? There’s a reason why so many big brands spend millions on Google paid ad campaigns.

Read more – https://www.erevmax.com/blog/index.php/2021/10/how-much-google-ads-cost-for-hotel-owners/

Europe: Improved profitability, but well below pre-pandemic levels

August was the first month of the pandemic-era in which all five of these key European markets posted positive levels of GOPPAR.

https://str.com/press-release/europes-key-hotel-markets-show-improved-profitability-remain-well-below-pre-pandemic

The perfect guest arrival experience

Travel is more than just arriving at a destination. A recent Booking.com study with a selection of US-based bookers discovers how travelers plan for and experience the first day of a trip. The study included domestic and international travellers made up of couples, groups and families with children to learn about how they plan and experience a trip.

https://partner.booking.com/en-gb/click-magazine/perfect-guest-arrival-experience-key-factors-revealed

TripAdvisor on getting Plus right for both travelers and hotels

TripAdvisor Plus subscribers will be offered rewards they can access at check-in, instead of accessing instant savings at the time of booking.

https://travolution.com/news/travel-sectors/intermediaries/tripadvisor-iterates-plus-subscription-model-to-make-it-more-rewarding

Travelboom: Keyword research for hotels

SEO plays more of a role now than ever. It enables you to strengthen your online presence, drive traffic to your website, and enhance your hotel’s bookings. Ranking for the right keywords can greatly impact a hotel’s success, but choosing the right keywords to target can be tricky.

https://www.travelboommarketing.com/blog/proper-keyword-research-important-hotel/

Reach out to RateTiger for your hotel channel manager, rate shopper, booking engine, website development or revenue management consultancy requirements. We are happy to have a discussion to see how we can help you achieve your property’s occupancy and revenue goals – contact us today

How Much Google Ads Cost for Hotel Owners?

Did you know for every $1 a business spends on Google Ads, they get an $8 profit through Google Search and Ads?

There’s a reason why so many big brands spend millions on Google paid ad campaigns. It is one of the simplest ways to reach out to the right target audience and drive sales.

But “simple” doesn’t exactly mean easy. While Google ads do provide immense opportunities for business owners, especially in the hospitality sector, there’s also a big room to commit mistakes and waste away the ad budget.

There are countless stories of hotel owners using Google ads to attract guests and exponentially scale their business.

If you run a hotel, you can follow suit.

But it’s essential to identify the common pitfalls, have a plan for expected challenges, and have basic knowledge of how to run Google Hotel ads campaigns.

How Much Google Ads Cost for Hotel Owners

Google Hotel Ads Budget Management:

One of the biggest challenges people who run Google ads, without the necessary expertise and experience, face is improper ad budget management. This leads to financial leakages, draining the budget off the account with very little ROI.

Google ads budget management is the principal thing, aside from the how-tos, hotel owners should know before they get to the implementation part. Because, one, it defines their ROI. And second, it affects the cost of the ad.

The Cost of Google Hotel Ads:

There’s no defined number as to how much Google Hotel ads cost. That figure is dynamic, based on several factors, like the type of ads you’re running, the localized competition, the keywords you’re targeting, and more.

Google Hotel Ads showroom availability at your hotel, as well as the rates, on Google Search, Maps, and the Assistant. You pay only when someone selects your room rate. Again, this ad spend depends on where the ad has shown up and other factors.

You can also choose other basic types of Google ads: Search Network campaigns, Display Network campaigns and Video campaigns. (These ads are preferred when you want to drive traffic to your website’s landing page rather than have people engage with your brand on Google and book on an aggregator website.) The cost of these ads for hotel owners is dynamic as well, influenced by numerous factors.

So, addressing the main subject: How much does Google Hotel Ads cost? There’s no definite answer. The pricing is based on simple bidding where you set your preferred commission, ROI or bid.

Keeping Google Hotel Ads Cost Low:

Whatever you’re paying per click, it’s essential to keep an eye on that cost and figure out ways to minimize it. There are several steps involved to optimize your Google ad campaigns and ad spending, all the while improving your conversion and ROI.

  • The first step in Google ads spend management is thoroughly understanding how the pay-per-click model works. Fair knowledge on this will help you learn about the how’s and what’s of bidding.
  • The next step, and possibly the most important one, is to define your budget. Many hotel owners have ambiguous ad spending patterns. So, even when they aren’t driving the required ROI, they continue spending on the ads, hoping for conversion. Setting your budget allows you to track results, find out CPA over a defined period and take definite measures to make improvements.
  • In addition to these two broad steps, some of the other things you can do to effectively manage your Google hotel ads spending is connect Google Ads and Google Analytics, choose the right keywords and target locations, create multiple simultaneous campaigns that employ aggressive A/B testing (recommended for advanced users), and intensively monitor the results.

How to Get Started?

Starting with Google Hotel Ads is simple. Create your Google Hotel Center account, manage your room availability and rates, and set up the feed.

Next, connect your Hotel Center account to a Google Ads account. And then from the ads account, add a budget to your campaign and start serving the ads to your target audience.

But going back to what we mentioned earlier, just because it’s “simple” doesn’t mean it’s easy. Despite all the measures in terms of spend management, you may fall short in making a real difference in your budget due to a lack of expertise.

This is why it’s recommended you get help from experts who specialize in Google Hotel Ads; experts who have helped other hotel owners increase booking and achieve higher scalability.

In the end, running Google Hotel Ads can be a whole different experience. It’s easy to make mistakes and end up draining the budget if you don’t have the expertise. So, you have to be careful and educated throughout.

 

Find the Hotel booking channel manager software.

Latest news for the hospitality industry – W5, September 2021

The prolonged shutdown of borders in South-East Asia could be nearing an end. After 18 months without international travel, the 10 countries of South-East Asia are scrambling to devise safe strategies to welcome vaccinated tourists by year end. Read more in the first news piece below.

A hotel booking engine allows hotels to keep room rates and inventory in sync across all channels including hotel brand website. Understand how to choose the Right Hotel Booking System for your hotel to drive more direct business – read our blog article below.

See how European Travel looks like based on a new study that gauges the sentiment, drivers and behaviors for domestic and intra-European travel in ten high-volume European source markets.

In an effort to bring business travel back and to create a platform for the hospitality industry to meet-up face to face, the revenue forum organizers are hosting an event – Leadership From Chaos – in Stockholm, London and Rimini on 12th October. It is expected to be an unmissable day of inspirational debate and thought leadership with various industry luminaries having in-depth discussions on the future of travel. Find out more about the event below.

RateTiger partner Booking.com has introduced new promotions for hotels on all demand channels and offer different rate plans and policies to attract varied guest segments. Attracting these bookers can positively impact your revenue. To know more, read on.

Enjoy the read!

South-East Asia races to restart travel

Timing is vital. November to February is South East Asia’s peak season. Enabling tourists to return – even on a partial, heavily restricted basis – could build a recovery platform for 2022.

https://www.asiamediacentre.org.nz/news/south-east-asia-races-to-restart-travel/

3 Essential Tips to Choose the Right Hotel Booking System

As hotels pave their way to recovery, occupancy and profitability remain the priority. However, with guest behaviour and preferences going through a rapid shift, hotels need an efficient sales strategy to optimize revenue. A seamless guest experience begins with a simple & powerful hotel booking engine to drive more direct bookings.

Read this blog and know the important factors while choosing a high-conversion website & booking engine for your hotel- https://lnkd.in/gaqxqgBZ

Europeans remain upbeat about travel

Almost 70% of Europeans surveyed have plans to travel between July 2021 and January 2022, according to the latest research by the European Travel Commission.

https://etc-corporate.org/reports/monitoring-sentiment-for-domestic-and-intra-european-travel-wave-8/

Meet industry stalwarts at Leadership From Chaos – London, Stockholm and Rimini

With the reopening of travel, people are starting to meet face-to-face for business. Join us in Stockholm, London and Rimini for the Annual Hotel Revenue Event – Leadership From Chaos, taking place on Tuesday 12th October. Meet RateTiger Product Head Alin Lazar at the Stockholm event where he will be participating in panel discussions. RateTiger will be present at the London and Rimini events as well. Join us for an unmissable day of debate and thought leadership to discuss the future of travel.

Register Now – https://lnkd.in/g2zbSBe7

Booking.com – How to attract hotel guests with different rate plans and policies?

The rollout of vaccines and reduction in travel restrictions means that hotels are starting to see pent-up demand turn into bookings. It is important that you boost your property’s visibility on all demand channels and offer different rate plans and policies to attract varied guest segments. Check out this blog to know different promotions you can create through RateTiger – https://lnkd.in/gfasSZsf

Reach out to RateTiger for your hotel channel manager, rate shopper, booking engine, website development or revenue management consultancy requirements. We are happy to have a discussion to see how we can help you achieve your property’s occupancy and revenue goals – contact us today

 

Mobile Check-in Apps for Hotels: Top 5 Benefits

Smart technology and contactless digital interaction have become the buzzword now.  With health and safety becoming a priority for travelers, it has become essential for hotels to put guest safety and experience first for business growth and sustainability.

Even before the pandemic, self-service technology was preferred by a significant number of travelers due to convenience and safety. According to a study by Software Advice in 2015, 60% of hotel guests mentioned their preference for hotels that offer mobile check-in. Many hotel chains were implementing mobile technology to streamline check-in and check-out process.

The pandemic accelerated the technology adoption process. From QR code enabled digital menu to Contactless Entry – hotels are taking multiple measures to adhere to all health and safety guidelines.

Offering a mobile check-in option to the guests is one step closer (and a big one at that) in delivering a satisfying experience.

Mobile Check-in Apps for Hotels Top 5 Benefits

If you’re still not convinced, here are the top five benefits of mobile check-in apps for hotels:

1. Save guests’ time

Unsurprisingly, people don’t like waiting in line. They don’t want to wait. And with web and mobile check-in at airports, ride-sharing and restaurant table booking through mobile becoming the norm, they expect similar service at hotels. Whilethe traditional check-in process brings human touch,it is more time-consuming, which can be a hasslefor the staff, as well as the guests, during the peak season with a horde of guests waiting at reception to get their rooms’ keys.

The mobile check-in app resolves this easily, making hotel check-in just a matter of seconds. Guests can check in through the app when near the hotel, prompting hotel staff to keep their room ready. They can go straight to the reception, collect the key, and head to their room. No more waiting, no more inconvenience.

2. Makes time for other important tasks

Delivering mobile check-in options to the guests also brings an immediate benefit to the hotelier. It saves their time, which they can use on other things to make the guest stay comfortable. They now don’t have to stay stuck with the waiting guests for hours, struggling to get everything coordinated and streamlined. Instead, they can work on something important that boosts the business’s bottom line.

3. Achieve seamless communication

No more of guests coming up to the reception and repeating “is my room ready”. No more of them calling multiple times to inform about their arrival. A hotel check-in app ensures such communication is seamless and happens with just a few clicks on the phone. This further adds to the convenience and experience of the guests.

4. Higher customer retention

Did you know customer retention is five times cheaper than newer acquisition? As a hotel owner, one of your key priorities is to retain as many guests as possible and ensure they return to the hotel. This is exactly what happens when you provide them with a personalized and satisfying experience on the back of a mobile check-in app, as well as other facilities. With a convenient and pleasant staying experience at the hotel, they are more likely to return.

5. Great online reviews

This is one of the biggest benefits when you realize just how rewarding and impactful positive reviews can be for your hotel business. Again, coming back to their experience, since they enjoyed their stay at the hotel, the guests will leave positive reviews for you. This will subsequently bring you more guests and drive revenue.

Final Words

Technology solutions bring an opportunity for businesses to level up their game, get an edge in the market, and position themselves for exponential growth.

So, if you run a hotel, whether small or big, invest in good mobile check-in software along with other technology solutions like PMS, Channel Manager and Booking Engine. Attract guests, give them a great stay, get good reviews and experience customer loyalty – all with just a few pieces of tech solutions chosen to match your property’s requirements. Optimize your staff productivity as well as overall profits.

How to attract hotel guests with different rate plans and policies?

The rollout of vaccines and reduction in travel restrictions means that hotels are starting to see pent-up demand turn into bookings. It is important that you boost your property’s visibility on all demand channels and offer different rate plans and policies to attract varied guest segments.

We are glad to list out the top 3 trends that we have seen in our discussion with various hotels as well as channel partners like Booking.com, Agoda etc.

1. Flexible Booking Policies

With travelers looking to be able to adapt their travel plans depending on circumstances, flexibility in hotel booking policies is crucial.

A great way to stand out to potential guests is by offering flexible cancellation policies. Adding a new, more flexible policy or updating an existing policy to make it more accommodating can help you secure more bookings in times of low demand and high uncertainty.

You can offer flexible rates and policies for Booking.com and other key channels. The Flexible – 1 Day policy is a great way to attract guests to your property. This policy allows guests to cancel for free up to one day before their arrival date. If they cancel within one day of arrival, they’ll be charged the cost of the first night.

By offering guests with flexible booking policies, you can increase the chances of attracting more reservations as well as repeat guests.

2. Long Stay Rates

Reservation trends and data show that travellers are booking longer stays, given the many accrued vacation days. A high proportion of bookings are being made for seven days or more. Hence, it is important for hotels to set-up long-stay rate plans that are specifically designed to attract this customer segment.

OTAs like Booking.com has created the option for you to set weekly and monthly rates to help you take advantage of this significant rebuilding trend and get in front of bookers who are increasingly searching for long-term accommodations. These rate plans help you to be more visible to the increasing number of people who are searching for stays longer than 7 days.

Set-up long-stay rate plans to attract this customer segment for your property today.

3. Mobile Rates

The use of mobile has changed how travel is being searched and booked and by managing mobile rates for your property, you too can improve reservations coming from mobile bookers.

Over half of all bookings on Booking.com are made on mobile devices. 80% of travelers use a mobile app when researching a trip and 50% of accommodation searches and bookings are made on mobile. Mobile rates give hotels 28% more bookings from mobile traffic. Attracting these bookers can positively impact your revenue.

If you do not already have a Mobile Rate set up for Booking.com and other channels, you can easily create one. Activate mobile rates for your hotel to tap into this valuable and expanding traveler segment.

 

 There are a host of additional solutions through which your property can benefit and attract more bookings. We are happy to share Booking.com rebuilding together initiative, where you will find insights and advice on attracting demand. It is packed with research from thousands of travellers, statistics from trusted partners like Google as well as trends from Booking.com search data.

Go ahead and start experimenting with these policies and rate plans to optimize online sales and revenue. Reach out to us for any advice or solutions on distribution connectivity, direct bookings, revenue management or to have a simple chat – https://goo.gl/3gKUJZ

Know more about Hotel booking channel manager software.

 

 

How Google Hotel Ads Impact Hotel Bookings in 2021?

Good news first. People want to travel. The global search for “where to travel” and “can I travel” are at a record level as per Google. While Google doesn’t share the number of searches, its research report shows that during the summer months, travel demand was nearly at 100, indicating a peak.

Travel Demand

As millions of people worldwide search for hotels on Google, it is important to know how to grab the attention of your potential guests. Thanks to Google Hotel Listing which has been made freely available to all hoteliers earlier this year, it is now possible to attract them to your direct booking channel as well. Sounds interesting, right?

Domestic travel on the rise

It might sound cliché, but the fact remains that the pandemic has changed guest behaviour and preferences. After a year and more of travel restrictions, people want to visit and meet friends and family and create new experiences. As travel restrictions keep on changing, domestic travel is on the rise.

Travel Demand Compare

travel Demand Compare

This is where Google Hotel Ads can help hoteliers get more exposure. Done correctly, Google will show your direct hotel booking link prominently along with other bidders when someone searches for accommodation.

Google Hotel Ads works with the same AdWords auction model where businesses bid for listings. If their bid is higher, provided other boxes are checked (like higher relevance), their name shows up on SERP when someone searches for the target keyword.

There are four types of paid hotel campaigns on Google

  1. Commissions (pay-per-conversion): Pay only when a traveler books your hotel, depending on the payment model you choose.
  2. Commissions (pay-per-stay): Pay only when a traveler completes a stay that they booked through hotel ads. Available only to select partners.
  3. Max CPC bid (fixed or per cent): Pay when a traveler clicks on your ad. For the CPC bid strategies, you can adjust your bid by factors such as device type, traveler location, length of stay, and other factors.
  4. Enhanced CPC: Automates bid adjustments for a Max CPC bidding strategy.

Convenience in research

3.5 billion searches are made on Google every day, which is 92.47% of total searches on the internet. As travelers search for accommodation, Google Hotel Ads display rates and availability of properties on Google Search, Maps, and Assistant.

By providing intensive and comparative data right up and front based on user’s search query, as well as other factors, aiding their decision-making process, Google becomes the first touchpoint of the guest’s booking journey. It offers them higher convenience to browse through different hotels, check their amenities, and compare pricing – all from a single place.

This level of convenience, in fact, is one of the biggest factors why most people now book hotels online rather than choosing phone calls or relying on travel agents.

Enhanced experience

Did you know an easy-to-use website matters more to high-value travelers than online reviews or loyalty programs? User experience is clearly a key factor people consider when booking hotels online. Google Hotel Ads delivers here in a big way. It provides a consistent (and excellent) experience to the users. If a traveler is checking hotels for a city, it will show properties based on categories like Budget, Luxury and Top Rated.

Google hotel ads connector

 

If your property appears on the organic search result, upon clicking, the user will be taken to the Hotels Details Part which shows prices from various sites including potentially your own brand website.

Hotel Featured Ads

You can have a fair chance of converting lookers into bookers by rich content, hotel photos and reviews. New and returning customers can be redirected to your brand website to book direct – or they can book on Google. The Book on Google option is a useful feature mitigating the risk for hotel owners of losing prospects because of poor-performing websites and unoptimized booking processes.

Boosted conversion

One of the biggest benefits of Google Hotel Ads is the conversion rate for hotel owners. Users would be redirected to your landing page after they have done thorough research on Google; after they have learned about your hotel, pricing, offers, and facilities and read the reviews. With all such information, if they decide to go to your landing page, they are likely to have high buying intent making the lead more qualified.

 

In Summary

With a lower than 8% acquisition cost, Google Hotel Ads can significantly help in the hotel’s digital marketing effort. If you haven’t already used it, take a step forward and tap on the power of Google Hotel Ads today. You’ll be surprised by the results.

Industry round-up on Hotel Distribution and Technology News – W4, September 2021

Luxury British Chain Sarova Hotels endorses RateTiger for its reliable and strong technology – shares an interesting video testimonial – check it out in the first news piece below.

Google has made it easier for travelers to find sustainable hotel options in their destination of choice. It has launched a new feature this week, labeling hotels as “Eco-Certified” in global search results, with a leaf-shaped icon next to the hotel’s name. Get eco-certified today if you have a green hotel.

According to a McKinsey & Co report, while travel volumes are returning in many parts of the world, delivering on customer experience is emerging as the new challenge, given the change in guest behavior and expectations – read more about this below.

eRevMax Partner – TripAdvisor is making major changes to its TripAdvisor Plus subscription program in an effort to bring more hotels – particularly large chains – into the program and, in turn, more subscribers. Also Expedia Group brings loyalty programs into a single platform and claims the current loyalty programs have given members almost $10 billion in discounts through member-only deals and rewards.

Lastly an excellent news for holiday makers – industry bodies have welcomed the reopening of travel to the US for double jabbed UK travellers from November. This is expected to boost economic recovery for leisure and business travel as well.

Enjoy the read!

Luxury British Chain Sarova Hotels recommend RateTiger for increasing online sales

Sarova Hotels has recommended RateTiger by eRevMax as its connectivity partner of choice for helping increase online sales and revenue by using hotel channel management and Connect solutions. The group has been using RateTiger since 2012 for optimizing revenue strategy and online distribution.

Check out this video from Jon Siberry, Group Revenue Manager, Sarova Hotels Ltd where he shares his experience with the RateTiger product and support – https://lnkd.in/gr666Aun

Google is now helping travelers go green

Google will label hotels as “Eco-Certified” in global search results, with a leaf-shaped icon next to the hotel’s name. The new feature relies on 29 certification programs to do the hard work of establishing a hotel’s green credibility.

https://leaderpost.com/pmn/business-pmn/google-is-now-helping-travelers-go-green

Rebooting customer experience to bring back the magic of travel

Customer experience is emerging as the challenge of the recovery, says McKinsey & Co. Whether it’s more tailored products, greater digital parity with analog services, or faster turnaround, customer expectations of what great customer experience looks like have shifted significantly.

https://www.mckinsey.com/industries/travel-logistics-and-infrastructure/our-insights/rebooting-customer-experience-to-bring-back-the-magic-of-travel

TripAdvisor Plus shift to cash-back is taking shape

Participating hotels will have to offer their lowest publicly available rates, including a commission, which for the vast part gets transferred to the consumer after check-in via several payment partners.

https://www.phocuswire.com/tripadvisor-lines-up-payment-partners-builds-wallet-tech-for-revamped-plus-program

Expedia brings loyalty programs into a single platform

The programs of Expedia, Vrbo, Hotels.com and other brands under the Expedia Group umbrella are to be unified into one service.

https://www.phocuswire.com/Expedia-Group-brings-loyalty-programs-under-single-platform

Industry welcoming lifting of US travel ban

The announcement is “a large step forward in re-starting and accelerating the travel industry’s economic engine”.

https://travelweekly.co.uk/news/air/relaxing-travel-restrictions-to-us-key-shift-in-managing-covid-risks

 

Reach out to RateTiger for your hotel channel manager, rate shopper, booking engine, website development or revenue management consultancy requirements. We are happy to have a discussion to see how we can help you achieve your property’s occupancy and revenue goals – contact us today

 

 

 

3 Essential Tips to Choose the Right Hotel Booking System

As hotels pave their way to recovery, occupancy and profitability remain the priority. However, with guest behaviour and preferences going through a rapid shift, hotels need an efficient sales strategy to optimize revenue.

For years, hotels have been trying to increase direct sales. However, to boost direct bookings, hotels need to have a user-friendly website with a sound booking engine.

The first obstacle in the path though is how to find a good hotel booking system!

3 Essential Tips to Choose the Right Hotel Booking System

There are so many options out there and they have their own set of features. It makes picking one more challenging.

Direct sales strategy for room sales is one of the most preferred tactics in the hospitality industry. The goal of a direct sales strategy is to boost direct online bookings from as many guests as possible.

Direct bookings are a great option for hotel owners because these bookings generate the most revenue. There are no agents or other distribution partners that must be paid a percentage or commission. Every guest you host has booked directly online, so you can pocket all the profit.

However, for this strategy to work, it is important to have a user-friendly website that travelers can access. Users get driven away by a slow, confusing, or complicated website. Make sure your website is intuitive, mobile-friendly, and has clear action buttons such as ‘book now’ for potential guests to click.

If you are focused on direct bookings, your website must be a priority. Once you have your website running, you will need to invest in hospitality software that syncs your existing website and other channels. If you’re looking to buy a hotel booking system but are confused about which one to choose, follow these essential tips:

1) Focus on the user experience

Yes, you want to buy a hotel booking system that increases direct room booking from the brand website. But the solution can be much more than just that, with its unique features.  One reason guests prefer to book from OTAs is the user experience. A good booking engine would be intuitive, easy-to-use, responsive and mobile-first. Make sure the booking system have the capability to feature special deals & promo codes when guests book directly with you.

2) Ask the right questions

Before choosing any hotel booking system, there are several questions that must be asked and answered. Such insights are necessary to help you make a fitting decision.

Will the solution connect with your hotel PMS? Can it handle multiple currency? Is it easy to use? Can the content be shown in multiple languages? Can it be integrated with your hotel channel manager so that inventory is always up to date? Can you offer different discounts?

These are some of the several questions you should ask before choosing a hotel booking system.

3) Ensure you have ongoing support

This is one of those things many hotel owners overlook, only to regret later. Some of the hotel booking systems can be challenging to use and getting used to. The more features they have, the more confusing they can get. Also, some of their interfaces may not be too appealing.

So, it’s a good idea to ensure you always have support from experts. Meaning, make sure the hotel booking system you plan to go with has a backend support team that extends their support so you can optimally use the system.

Final Words

  • These are three essential tips you should consider while choosing the best hotel booking system.
  • So, take your time, think things through, consider all the factors, and then make the right decision.
  • Remember, the kind of hotel booking solution you use may define the growth of your business. So, be careful and very certain of your decision.

Latest News on Travel Technology, Tourism and Hotel Distribution – W3, September 2021

Legacy Hotels & Resorts shares a strong recommendation for RateTiger Hotel Channel Manager, including a video testimonial – check it out in the first news piece below.

What a difference a year can make, people are booking their Christmas vacations earlier this year – US experiences spike for Christmas travel. Is your hotel website optimized to attract guests? Read some of the best practices for hotel website content.

With travel reopening in most countries, various MICE activities have restarted – reports suggest large number of events booked for later this year and into 2022, which is an encouraging sign for travel industry. Further, MMGY Global announces the launch of the MMGY Global Travel Marketing Collective, which will focus on delivering expertise for destination and hospitality brands to reach international travelers. Read on!

Legacy Hotels & Resorts experience 15% increase in online sales with RateTiger

Ten properties of the group have been using RateTiger and find it to be the perfect 2-way connectivity solution between their property management system and online sales channels to increase online visibility and revenue.

Check out this video from Eloise Hyland, Revenue and Distribution Manager at Legacy Hotels and Resorts – https://youtu.be/ocH0fcHTRCQ

US: Christmas travel seeing ‘huge spike.’

People are booking Christmas vacations earlier than ever before, with Internet search queries for December travel five times higher this August than last.

https://www.cnbc.com/2021/09/10/people-are-booking-christmas-vacations-earlier-than-ever-before.html

Best practices for hotel website content

With the pandemic underscoring the importance of an attractive, engaging hotel website, it’s a good time to remind yourself of some of the basics.

https://americas.hsmai.org/insight/best-practices-for-your-hotel-website-content/

Planning ahead: A return to meetings & business travel

One of the positive things that has come out of the pandemic is some business travelers have extended their stays because of their ability to now work remotely.

https://www.hotelbusiness.com/returning-to-meetings-business-travel/

MMGY Global announces Travel Marketing Collective

Global partnership across 34 countries delivers a new focus for destination and hospitality brands to reach international travelers.

https://www.mmgyglobal.com/news/mmgy-global-announces-launch-of-the-travel-marketing-collective-as-international-travel-rebounds/

Reach out to RateTiger for your hotel channel manager, rate shopper, booking engine, website development or revenue management consultancy requirements. We are happy to have a discussion to see how we can help you achieve your property’s occupancy and revenue goals – contact us today