Is your PMS enough for distribution?

Channel Managers and Hotel Property Management Systems have been around for quite a few years now. Whether you are a real estate agency, a hotel, a B&B manager or the owner of some family properties, there are chances that you are looking for the type of software that can help you out the best. Here are some differences between Channel Management systems and Property Management Systems, which can let you understand such platforms better and take an informed decision.

Is your PMS enough for distribution

Purpose

Property Management Systems are a type of software system that is created to make daily operations management easier for real estate companies, hotels or rental agencies. The aim is to assign, schedule and organize tasks and these are especially helpful for reporting, accounting and staff management. Channel Managers, on the other hand, specialize in distributing short-term rentals to listing websites, whether it comes to wholesalers, GDS, Metasearch, Vacation Rental sites or OTAs.

Capability

PMS systems are created originally in the form of front desk hotel software, and are made to follow trends in the market and can redirect them to vacation rentals or some other expanding sector. With the use of this type of system, you can spend less time in dealing with business and get more time to concentrate on guest experience and guests.

A PMS channel manager can let you deal with time-consuming operations of managing a vacation rental business. A PMS channel manager updates information automatically across every booking channel and can automate payments and online reservations. Dedicated channel managers, however, are online distribution specialists and can frequently offer much more connections across many channels.

Sophistication

When you choose a property management system integrated with a channel manager, it can help you in online property management and can ensure listing distribution for you across many websites. A PMS or company has several advantages. Property management systems offer automated guest communication services, business performance analytics, in-built accounting services and many more.

PMS coming with an in-built channel manager can be very useful for your own business. A dedicated channel manager is useful in all those cases where there is a drop in the functionality of a property management system. There are more sophisticated capabilities of dedicated channel managers, which can let you create a very complex type of pricing model as per your wish. While PMSes and channel managers tend to vary in nature, the former lacks the sophisticated features that are part of dedicated channel managers – such as pushing right property specs and dealing with a complicated pricing model.

Support

A few property management firms have a team comprising of local employees that care for on-site upkeep and maintenance. But you can expect a built-in expert team with dedicated channel managers, which come with the support of a team comprising of expert distribution professionals. The team of experts of the developer company has a direct communication line with booking websites as well as other channels, due to the fact that a high volume of properties is offered by dedicated channel managers to listing websites.

 

Why Guest Reviews Matter? Even the negative ones

From the very beginning, a hotel’s success has a direct correlation with its reputation. if guide books and peer recommendations were the earlier source of motivation, in the age of digital, the new normal is to surf the web for hotel reputation – which alarmingly can be your biggest asset or liability.

There are several things that contribute to a hotel’s reputation – starting from pre-booking experience to service during stay – guests take note of many small and big details and form an opinion. The rating is just the reflection of the opinion. If your property provides impeccable service, create great experiences, then the positive reviews you have earned will improve your appeal and influence potential guests. The more satisfied guests you have, the more likely they are to return and spend more money, as well as recommend you to others.

According to a study by Deloitte, 59% consumers say that review sites have the most influence on their booking decisions. Another one, conducted by Cornel Hotel School in association with STR and Review Pro suggest that guest satisfaction has a direct impact on the business performances of the hotel. The study, in fact, predict, an increase of 0.89% increase in ADR due to 1 point increase in the hotel’s review score across all online and offline channels.

With Google, OTAs and review sites like TripAdvisor giving more weightage to review score, managing online reputation has become a focal point of hotel operations. With revenue being directly linked with demand, revenue management has now expanded from simple rate management and is now encompassing customer relations and social media into its strategy.

Truth to be told, reputation management is not an easy task, especially when it comes to negative reviews. Guests often over-expect and over-react which get reflected in the reviews. Interestingly, in 2017, the top 4 sites accounting for 74% of review volume are Booking.com, Google, TripAdvisor and Facebook.  Clearly, guests aren’t restricting their opinions to travel sites, but also to search engine and social media. Hotel cannot prevent reviewers from expressing their opinion. However, there is only thing they can surely do – respond, more do for negative reviews.

A recent study by Harvard Business Review suggests, replying to guest reviews results in better ratings. Interestingly, the study, which has studied TripAdvisor ratings over thousands of hotels, have found that there is a sharp drop in the rate of short negative reviews when the management starts responding to negative feedback.

Sure, it is not easy to please every guest. However, your willingness to accept constructive criticism shows your commitment to address the issues raised by the guest, which in turn assures your potential guests. Be polite and courteous, try to understand your guests’ concern and respond in a professional way.

However, guests share feedback on various review, travel and social media sites – which often lay scattered and unstructured. Online reputation management tools consolidate these guest reviews from various review websites including TripAdvisor, Bookign.com, Expedia, Agoda, Qype, Holidaycheck, Yelp, Expedia, Facebook, Twitter etc. and provide them to hotels in structured reports. Data is then compiled together into review reports which include guest details (as it appears on the site) along with their feedback and the rating they provide to the hotel. Most advanced review management sites nowadays use sentiment analysis to understand the guest’s emotion towards various aspects of the property. Keywords relevant to the properties are then identified, and ranked based on their popularity, frequency of mentions, and guests’ sentiments towards that category.

A strong visible position on guest review websites indicate that your Price Quality Index is working well, that will enable you to make the right pricing decisions based on RevPAR performance.  This will allow the hotel to flex their rates based on several pricing strategies depending on booking levels. However, there are no short cuts. It is an evolving process that must start today! As we move towards the age of consumer controlled brand conversations, hotels need to integrate customer feedback into their business approach and strategy planning.

By staying actively engaged with guests, hotels can ensure a more consistent and loyal base. Are you listening?

The Week, That Was – February 2019 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

eRevMax completes integration with Portugal based Newhotel PMS

Hotel connectivity solution provider eRevMax has completed 2-way integration with Newhotel Software, a global hospitality technology company headquartered in Lisbon, Portugal. Mutual hotel customers can leverage this integration to update rate and availability to third party online booking sites whenever they are updated in the property management system and receive reservations from OTAs.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/jan2019-erevmax-completes-integration-portugal-based-newhotel-pms.html

2019: Time to relook at your Hotel Cancellation Policies

For a long time, hotel industry has been fairly flexible with the cancellation policies. However, with the popularity of meta-search sites, even after booking, consumers now keep track of room rates. Whenever there is a drop in the room rates of the booked hotel or it’s competing properties, guests often cancel their existing reservations and rebook.

This high cancellation rate especially closer to the arrival has a major impact on the hotel’s revenue management decision where often inflated estimation of potential occupancy level leads to sub-optimal rates and lost revenue.

https://www.erevmax.com/blog/index.php/2019/01/2019-time-to-relook-at-your-hotel-cancellation-policies/

 Hotel sales and marketing trends to watch in 2019

Sales and marketing is a constantly evolving discipline within the hotel industry, and some experts in the field recently shared their takes on what to expect heading into 2019.

http://hotelnewsnow.com/Articles/292059/Hotel-sales-and-marketing-trends-to-watch-in-2019

Corporate hotel loyalty programmes may drive adoption

A recent survey of European business travellers reveals that 43 per cent would be motivated to book a hotel with which their company has a corporate loyalty account if it guaranteed better rates. The research by the Global Business Travel Association (GBTA) in partnership with Accorhotels found 80 per cent of travel buyers said their company is not enrolled in a corporate hotel loyalty scheme. However, 60 per cent would be interested in joining one for lodging purposes, with 85 per cent saying they find the dedicated room rates offered to travellers appealing.

 https://buyingbusinesstravel.com/news/3129841-corporate-hotel-loyalty-programmes-may-drive-adoption

Guests Demand a 21st Century Stay

Guests expect reliability, ease and security when they activate their mobile room key and unlock the door. Behind that satisfying click, however, is a complex integration of separate technologies and software. Mobile access architecture comprises four parts: 1) the property system, 2) the secure mobile credential and delivery management system, 3) the app and 4) the door lock.

https://www.hotelbusiness.com/guests-demand-a-21st-century-stay-2/

Are hotels on the verge of a parity nightmare?

Booking.com appears to have rolled out its Booking.Basic feature to European hotel listings, six months after it was first spotted on listings for hotels in Asia. Booking.Basic is an accommodation tier that periodically appears on Booking.com’s hotel listings when the rate provided to Booking.com is not the cheapest available online. The rates it offers are nonrefundable and made via a third party that is only revealed to guests after they have paid to book a room.

https://www.phocuswire.com/booking-basic-triptease

Will Chinese technology give hoteliers a fat problem this Year of the Pig?

Technology is a major barrier for hoteliers when dealing with the Chinese market. At the core of the problem is the fact that the technology platforms they are used to using are all entirely different from ours. They can´t access Google, Gmail, Facebook, Twitter, Instagram or even WhatsApp.

https://www.travolution.com/articles/110128/will-chinese-technology-give-hoteliers-a-fat-problem-this-year-of-the-pig

Hotelbeds adds price and availability insight to its MaxiRoom hotel extranet

Leading global accommodation wholesaler Hotelbeds revealed new features for MaxiRoom, its free hotel extranet designed to maximise hotel occupancy through its distribution channels.

More than 60,000 out of the 170,000 hoteliers who work with Hotelbeds are connected through either technology platforms or direct integrations, the firm said. That figure has doubled in the last three years

https://www.travolution.com/articles/110116/hotelbeds-adds-price-and-availability-insight-to-its-maxiroom-hotel-extranet

 Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

 

2019: Time to relook at your Hotel Cancellation Policies

With ‘Free Cancellation’ almost becoming a norm with major OTAs, high cancellation rate has become a source of major concern for hotels. Cancellation is not at all welcoming for the host, and sometimes for guests as well.

For a long time, hotel industry has been fairly flexible with the cancellation policies. However, with the popularity of meta-search sites, even after booking, consumers now keep track of room rates. Whenever there is a drop in the room rates of the booked hotel or it’s competing properties, guests often cancel their existing reservations and rebook.

This high cancellation rate especially closer to the arrival has a major impact on the hotel’s revenue management decision where often inflated estimation of potential occupancy level leads to sub-optimal rates and lost revenue.

In the last few years, major hotel chains have been relooking at their cancellation policies and developing a strategy to address the changed consumer behaviour. While some hotels have followed the airline way, and introduced non-refundable early-bird rates, some have extended the cancellation cut-off. Empowered with comprehensive reservation data sources, including cancellation information, and analytics, hotels are now making thorough assessment of cancellation cost to hotel’s revenue and fine-tuning their cancellation policies in a strategic way. If you are planning to re-work your cancellation policy, here are some tips you can consider.

Limiting the Cancellation Period

Free cancellation is a major draw, especially on OTAs, to attract potential guests. However leading hotel groups are now extending the cancelling notice period from existing 24 hours cut off to 72 hours. Guests who cancel after that are charged with a penalty which varies from the cost of one night’s stay to total booking amount.

Variable Policy

Many hotels are now adapting to a dual strategy where there is a non-refundable rate and relaxed cancellation policy for premium rates.

Partial Payment for Guarantee

High-demand hotels often charge one night’s stay immediately after booking and debit the rest of the amount closer to the arrival while enforcing a strict no-show / cancellation penalty. While booking, guests are made aware of these finer points and as a result think twice before going for cancellation.

Vouchers instead of refund

Boutique hotels and resorts are now adjusting their cancellation policy in a way where for a last-minute cancellation, instead of a penalty, or refund, they are offering a voucher which the guests can use for a future booking within a stipulated period of time.  It’s often a win-win situation where the hotel gets the revenue and the guests the option to modify their plans.

Loyalty member specific cancellation policy

Some hotel groups with their own loyalty programmes have designed member-exclusive cancellation policies where loyal guests are given the flexibility to cancel their stay at the last minute even as other guests have shorter window. This benefit additionally gives hotels another opportunity to improve their loyalty programme which eventually results in more direct bookings.

No Cancellation

While some hotels do have this policy, in the age of online booking and price-comparison sites, this policy is tending to lose its acceptance.

The choice of cancellation policy depends on the dynamics of the market, hotel size and categories. For a business hotel, it’s is very difficult to implement a strict cancellation policy, whereas high-demand leisure resorts can afford to do so.

For years the hotel industry has been relying on a cookie-cutter approach when it comes to their cancellation policy. It’s time for change. Monitor your reservation sources and identify channels where the cancellations are coming from. Based on their data, hotels need to create cancellation policy terms for each rate-category, plan and channel. An advanced system like RateTiger, for instance, allows restrictions and cancellation policies to be assigned and updated for different rate plans on OTAs. The reservation delivery options immediately notify hotels whenever there is a cancellation, making it easier for them to allocate inventories accordingly.

Invest in a system which helps you to optimally manage your revenue and distribution efforts and save time to focus more on strategy.

RateTiger joins the Spanish Association of Hotel Directors – AEDH

RateTiger, the connectivity division part of the leading hotel technology group eRevMax, provider of online connectivity tools for hotels, has joined the Spanish Association of Hotel Directors (AEDH). As a member of the association, the company will participate in the events organized by the AEDH with the aim of educating hoteliers about trends and technological innovations in the hotel sector. The company will also present its innovative solutions at the AEDH stand 10B08 at FITUR in Madrid from 23 to 27 January 2019.

Recognizing RateTiger for its technological skills, the AEDH has endorsed the efficiency of its tools, thus making RateTiger its preferred partner for the management of online channels in hotels. AEDH hotel members can take advantage of RateTiger special offer at FITUR to reduce their cost of acquiring guests online, saving time and increasing their revenue.

RateTiger is one of the most efficient online distribution and hotel management platform, currently used by more than 9000 hotels around the world. RateTiger offers XML connections with more than 450 leading OTAs and partners worldwide and regionally, achieving optimal connectivity.

“It is an honor to join forces with a company like RateTiger with such prestige in hospitality. Our goal is to be able to generate a positive impact on the hotel members of our association by providing them with state-of-the-art technology that complements their growth strategy and RateTiger is the perfect match. We strongly recommend our members to contact RateTiger to benefit from our exclusive offer for members of the AEDH,” said Manuel Vegas, President, AEDH.

“We believe that the AEDH has been doing a great job and we hope to contribute our bit to the success of the organization as a whole. The hospitality discussion and knowledge exchange sessions organized by the AEDH are very effective in helping hoteliers to better understand how to use technological innovation to maximize the revenue of their properties and improve customer service. We hope to have the opportunity to meet in person each of the members of the association,” said Samantha González, Director of Sales – Spain, eRevMax – RateTiger.

Meet Team eRevMax at FITUR in Madrid at Stand 10B08, Hall 10 from 23- 27 January 2019. Book an appointment today – https://bit.ly/2F6knJ0

eRevMax completes integration with Vietnamese PMS ezCloud

Hotel connectivity expert eRevMax has completed 2-way integration with ezCloud, one of the leading PMS providers in South East Asia. Mutual hotel customers can now get the benefit of automatic distribution of availability and rate to third party online booking sites whenever they are updated in the property management system and receive reservations from OTAs seamlessly.

Ho Chi Minh City based ezCloud PMS is a popular property management system catering to 3000 hotels across Vietnam, Myanmar, Thailand, Indonesia and Malaysia and recommended by leading hotel chains in the region. eRevMax’s distribution solutions are used by over 9000 hotels to update availabilities and rates across their booking channels and immediately update inventory across those channels when a booking is made.

“Real time OTA channel connection is a key feature of ezCloud PMS. eRevMax Channel Ecosystem offers the largest number of two-way interfaces, and hence will provide our hotel customers the ability to expand their distribution portfolio to reach out to larger audience,” said Nguyen Hoang Duong – CEO, ezCloud Technologies.

“This interface complements our continuous efforts to offer our hotel customers superior connectivity between their technology solutions and OTAs. South East Asia has been one of our growth regions, we are connected with some of the biggest OTAs and PMS providers in the region.  Being a preferred connectivity partner of ezCloud will further improve our portfolio. A greater number of hotels can now leverage the benefits of our Ecosystem while streamlining their distribution efforts,” said Ashis Saha, SVP – Project Management, eRevMax.

The Week, That Was – November 2018 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

eRevMax has unveiled unveil AgentX101 at WTM London 2018

eRevMax has unveiled AgentX101 – a revolutionary 360 Degree Platform for Travel Agents & Tour Operators during WTM London.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/oct2018-erevmax-unveil-agentx101-wtm-london.html

 How Social Media Can Increase Hotel’s Direct Bookings

According to experts, 45 percent of travelers encounter hotel social media during the beginning of their booking journey, 45 percent encounter it during the middle and 11 percent at the end.

Recent projections have valued the *B2C e–Commerce business to over 3.2 Trillion dollars by 2020!

https://www.erevmax.com/blog/index.php/2018/11/how-social-media-can-increase-hotels-direct-bookings-2/

 The Changing Customer Experience: Keynote urges hoteliers to examine their operations

Customer loyalty isn’t dead, it’s just much harder to earn and much harder to keep because it’s so easy to leave today.

http://www.hotelinteractive.com/article.aspx?articleID=41922

 Will Google stay off the OTAs patch?

As Google’s meta-model becomes increasingly monopolistic Pamela Whitby begins a series on how travel distribution is evolving. Part 1 takes a look at the Google factor

https://www.eyefortravel.com/distribution-strategies/will-google-stay-otas-patch

Digital trends to watch in 2019

There’s been a massive shift in guest behavior and booking habits due to trends like artificial intelligence and mobile usage. But the question isn’t whether these trends are important. Hereére three core trends that hotels need want to watch in 2019.

http://hotelnewsnow.com/Articles/291331/Digital-trends-to-watch-in-2019

Connect with us for your connectivity needs to make the most of online revenue. https://goo.gl/3gKUJZ Thanks and have a good day!

The Week, That Was – September 2018 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!! Luxury serviced apartment in Manila recommends RateTiger for streamlining online distribution Upscale serviced apartments in the Philippines, Makati Diamond Residences, has improved online sales with efficient rate and availability distribution through RateTiger. The property offering 410 apartments has been using RateTiger Channel Manager and Shopper to manage online sales channels in real-time. https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/sep2018-erevmax-luxury-serviced-apartment-manila-ratetiger-onlinedistribution.html Hoteliers see independents as ‘long-standing’ trend Despite major brands adapting and adopting what independent hotels are doing, investors are still looking for true unique and independent properties in the short and long term. http://www.hotelnewsnow.com/Articles/290479/Hoteliers-see-independents-as-long-standing-trend TripAdvisor plots social network, goes all-in on personalization At a press event in New York yesterday, TripAdvisor co-founder and CEO Steve Kaufer unveiled “the new TripAdvisor” – a revamp of the platform that allows users to connect with fellow travelers as well as brands, publishers and influencers to share content and receive personalized recommendations. https://www.phocuswire.com/TripAdvisor-plots-social-network Expedia data shows hotel preferences of Chinese travelers Chinese travelers are broadening their accommodation choices, with an impressive 55 percent staying at independent hotels with local flavor, versus 49 percent at international chains. Download the full report: http://www.citmhotels.com/index.html TripAdvisor evolution could benefit travel agents The reviews giant, which has 456 million global users, this week revealed details of the next evolution of its website, which will allow users to follow travel brands and influencers they trust. It will fully launch later this year. The new site is being tested with 500 travel ‘partners’, who will be able to add their expertise to the 661 million traveller reviews. http://www.travelweekly.co.uk/articles/311959/tripadvisor-evolution-could-benefit-agent-experts Why suppliers need distribution mapping Information is the key to success, and in B2B, it can be difficult for suppliers to access the information they need to control and improve inventory sales. With distribution mapping, you can see whether or not your inventory is mapped and made available to the customer by the distributor. If you’re a hotel supplier, your revenue is dependent on your distributors’ sales. If they don’t sell your inventory, you don’t make money. https://medium.com/gimmonix-blog/why-suppliers-need-distribution-mapping-919e222a1707

Connect with us for your connectivity needs to make the most of online revenue. https://goo.gl/3gKUJZ Thanks and have a good day!

5 things to look for when you select your PMS

 

Technology is always evolving. The times of spreadsheet and manual data entry has long been replaced with automated hotel management systems. With the emergence of cloud platform, big data, mobile and virtual payment – technology has become vital to hotel’s daily operations.

A property management system, commonly known as PMS, has been developed to streamline the front office and daily operations like invoicing, room inventories, housekeeping, check-ins, check-outs, etc. Advanced PMS often goes beyond the basics, and offers features and capabilities that become centerpiece of the hotel’s business. Here’re five essentials you need to check when you next select for PMS.

Integration with Channel Manager

Online booking has become the biggest source of revenue for the hotel industry. While direct booking is the most profitable demand source for a property, online sales channels and meta-sites have become critical to every hotel’s distribution mix. A hotel PMS which is integrated with your channel manager and booking engine, will enable the reservation synchronization completely automated. Whenever a guest books your room online, the reservation will be immediately delivered and updated in your hotel system, thereby minimizing the chances of overbooking.

Cloud Technology

Cloud technology, which essentially means web-based tools and applications, as opposed to a an installable one, eliminates dependency on in-premise hardware, and allows the user to manage the solution by login in from different computers or connected devices. The cloud-based PMS are usually more stable with data security, backups and real-time updates. The web-based UI are intuitive and reduces time and cost for training. Advanced cloud-based PMSs have API capabilities, making integration with other hotel technology applications easier.

POS Outlets

Most hotels have multiple on property point-of-sale outlets like gift shop, restaurant, bar, spa etc. Maintaining manual entry can not only be complex, there would always be a chance of overlooking a transaction. A PMS with integrated point-of-sales automate the entire process by keeping track of every transaction and smooth check-out experience of the guest.

Real-time Business Analytics

Hotels today use about 10-12 technology solutions for their daily operations which often work in silos. Your PMS should have the capability to bring all your data pertaining on to a single dashboard so that anyone with access to the platform can sue and make informed decision. An integrated hotel management platform which unifies all operation tools like PMS, OTA, Channel Management, Market Intelligence, Review Management etc and allow for the integration of external tools, channels, and vendors – provides hotels an opportunity to leverage technology holistically.

Ease of Use

Technology, even the high-tech ones, can be user friendly. An intuitive solution is the one which is simple and easy to use and based on things that people already understood. The hotel PMS should be management software should be simple and can be managed without extensive training.

Whether a guest books a room online or with a tour operator, your PMS stays updated through RateTiger. Contact us today – marketing@erevmax.com

 

The Week, That Was – September 2018 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Philippine hotel chain solves distribution challenge with RateTiger and LiveOS

Philippine hotel chain the Bellevue Hotels & Resorts has recommended RateTiger for centralizing online distribution. All four properties of the group have begun using RateTiger on LiveOS platform earlier this year and certifies it to be ‘the best friend’ for hotels.

https://bit.ly/2MqPyhi

Key challenges for today’s travel marketers

The marketing magic happens when you can turn a challenge into an opportunity. Stephen Taylor, Sojern’s SVP, shares how travel marketers today can do just that.

https://www.sojern.com/blog/challenges-for-todays-travel-marketers/

The impact of influencer marketing on the booking journey

Up until the digital revolution, traditional marketing and word-of-mouth were the only real ways to grow consumer awareness at a notable scale.

Digital word-of-mouth reaches millions more potential customers around the world more rapidly than ever before. This is where influencer marketing fits in.

https://www.phocuswire.com/influencer-marketing-booking-journey

TripAdvisor heralds landmark moment as fake reviews business is busted

TripAdvisor says that its investigators were tipped off by an Italian hospitality business which had received email promotions from a business called PromoSalento to boost its profile in exchange for a fee. Investigators then identified the people behind the fraudulent review service and confirmed that they had not only advertised fake reviews as a service but also tried to post fake reviews on the TripAdvisor site.

https://www.tnooz.com/article/tripadvisor-fake-reviews-jail/

How hoteliers navigate evolving distribution channels

As hoteliers navigate the different distribution channels available to them, their goal is to guide guests to the one that costs their companies the least.

During the “Distribution: A hotelier’s guide to channel surfing” session at t last month’s Hotel Data Conference, panelists explained their approaches to managing and lowering the cost of customer acquisition.

http://www.hotelnewsnow.com/Articles/290368/How-hoteliers-navigate-evolving-distribution-channels

Generating group business with hotel data is easier than you think

A well-executed group strategy, which answers the question, “What amount of group business, along with all other segments, constitutes the optimal mix for your hotel?” Of all the market segments that make up a hotel mix, group segments form the strongest foundation for most hotels’ pricing strategy.

https://www.traveldailymedia.com/hospitality/generating-group-business-with-hotel-data/

Connect with us for your connectivity needs to make the most of online revenue. https://goo.gl/3gKUJZ

Thanks and have a good day!