The Week, That Was – Sep 2020 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Luxury Tanzanian hotel improves online business performance with eRevMax

White Sands Resort & Conference Centre, a 4-star luxury property in Tanzania, strongly recommends RateTiger for its highly effective online distribution and business performance management solutions. The property has been using RateTiger product suite, including RTConnect for channel management, Google Hotel Ads, metasearch management, Booking Engine as well as Reputation Management tool, all centrally managed from the RateTiger platform.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/sep2020-erevmax-luxury-tanzanian-hotel-improves-online-business-performance.html

STR: Europe hotel performance for August 2020.

Europe’s hotel industry reported its best performance levels since February, according to August 2020 data from STR.

https://www.hospitalitynet.org/news/4100751.html

Airbnb’s City Portal promises better relationship with cities

Airbnb is piloting an information-sharing platform in 15 cities that it says will help local leaders monitor the effects of the home-sharing giant.

https://www.bloomberg.com/news/articles/2020-09-23/why-airbnb-launched-a-data-sharing-tool-for-cities

UK: Travel companies flogging super cheap holidays for 2021

Desperate tour operators in the UK have slashed prices for next year not only to allow travelers to book ahead or to change their current bookings but also to recoup lost earnings for this year.

https://www.thesun.co.uk/travel/12729058/cheap-holidays-benidorm-majorca-2021-deals/

Booking.com introducing longer-stay rates

In response to surging demand for longer-term stays, hotels can now offer weekly and monthly rates. Under the new feature, a weekly rate plan requires a minimum stay of seven nights, while the monthly rate plan requires a minimum stay of 28 nights.

https://www.travelweekly.com/Travel-News/Hotel-News/Bookingcom-introducing-longer-stay-rates?

Co-working: How hotels are reinventing themselves

How Accor is adapting to new ways of working in a post-Covid world by reimagining spaces and services. Faced with new societal behaviors and other challenges arising from the pandemic, the classic hotel industry is evolving by launching new initiatives.

https://group.accor.com/en/Actualites/2020/09/coworking-hotel-pop-up-offices

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

The Week, That Was – July 2020 Week 5

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Airbnb and RateTiger to present a webinar on Market Dynamics, Growth Optimization and Online Distribution for APAC hotels

Join us for a live discussion on August 5, 2020 at 11:00 SGT to discuss reopening of travel and strategies for the new world.

https://airbnb.zoom.us/webinar/register/WN_52H20Aw1Q7CcEsz1uQfIrg

Longer, slower, farther: Savoring the prospects of future travels

In the travel stasis induced by the pandemic, future travelers have taken to tackling their bucket lists with big trips that are more distant and longer than usual – and planned further in advance.

https://www.nytimes.com/2020/07/28/travel/future-travel-bucket-list-coronavirus.html

How travel ad spending is starting to rebook across Europe

Shorter booking windows, flexible policies, competitive pricing, stricter health screening measures and mobile bookings are some of the trends emerging from the lockdown.

https://digiday.com/media/week-over-week-growth-how-travel-ad-spending-is-starting-to-rebook-across-europe/

Looking at drastically different hotel business models.

While most expect hotels to return to a more normalized environment eventually, what if they used this moment to drastically reimagine the way they do business?

https://hotelnewsnow.com/Articles/303648/Looking-at-drastically-different-hotel-business-models

Lodging dynamics favor travel buyers with grip on demand

To capture existing demand, hotels are expected to offer attractive rates for the upcoming request or proposal season. Industry projections show lodging demand and revenue per available room to fall short of pre-pandemic levels until 2023.

https://www.businesstravelnews.com/Business-Travel-Buyers-Handbook/2020/Corporate-Lodging-Program

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

Chinese hotel chain signs eRevMax for market expansion and revenue growth

Rosedale Hotel Group has recently partnered with eRevMax to expand its online visibility to further improve market share. Intense competition in the Chinese hospitality sector has made it important for accommodation providers to optimize all demand sources. Online travel booking is growing in double digits in China and is expected to reach USD 48 billion by 2016.
“We chose RateTiger Channel manager as it is considered one of the best online distribution tools in the industry. It helps our Reservations team save valuable time while reducing workload, we can now make all updates directly from the RateTiger dashboard.” said Mr. Louis Cheng, General Manager of Rosedale Hotel Kowloon and Rosedale on the Park. Headquartered in Hong Kong, Rosedale Hotel Group will also be using RateTiger Shopper, the leading price intelligence tool to monitor rate parity across all its channels. This will empower the property with better room rates and price forecasting to generate more revenue. 
Read the full story here.

Cityzenbooking certified for eRevMax Channel Eco-System for seamless connectivity

Cityzenbooking, a leading online sales channel dedicated to serviced apartments, has become an eRevMax certified channel following the creation of a two-way XML interface.


“Our partnership with eRevMax provides properties with an easy to use interface to manage rates and allotments distributed through our sales channel. Subscribers of RateTiger & Connect can now make their position on Cityzenbooking.com more profitable through this instant access and seeing as and when bookings are processed.” said Jean-François Rame, CEO, Cityzenbooking.


The enhanced connectivity will help serviced-apartment providers update inventory availability and room rates in real-time. Through this integration Cityzenbooking has become a Certified channel within the eRevMax Channel Eco-System to deliver properties better and more sophisticated channel connections for room revenue and distribution strategies.

Read the full story here.

Make the most of Hotel Ancillary Revenue


While revenue management systems are becoming increasingly sophisticated at allowing hotel operators to optimize their pricing strategies on room rates, they are only just beginning to tap the potential of other guest fees.
“One reason comparison of ancillary fees has lagged behind room rates is because the presence of ancillary fees can vary by market. For example, in the U.S., hotels often charge for Wi-Fi, while in Europe it is often free,” said Ryan Haynes, VP Marketing for eRevMax – RateTiger.

Read full story on hotelmanagement.net

Real-time technology lets hotels respond faster than ever

With so many channels to track on a daily basis, hotel companies can’t afford to slip up. On the positive side, technology has evolved considerably to keep distribution and revenue management executives up-to-date in this multi-channel environment. 
Hotel companies continue to pursue a connectivity strategy that provides the broadest reach possible at the lowest unit cost while being as accurate as possible. In today’s multi-channel environment, hoteliers need quick access to hotel-rate data and inventory positions on various sales channels. With online sales bringing increased revenue, it’s vital that hotels proactively manage their online presence and ensure room rates and availability accurately reflect their current status on all sales channels.

The process of doing this manually is now a thing of the past and even having separate pieces of software to manage different aspects of online sales is almost outdated. “Over the last couple of years we have seen increased focus on integrated applications, wherein hotels can do most of these complex tasks through a single system,” says Michael McCartan, chief executive officer, eRevMax International.
Full story on Eye For Travel

Newshound: Trends and Reports – Hotel Online Distribution

Distribution experts share key to success
For all its complexity, the distribution game comes down to one simple factor: value. If a channel doesn’t offer value, then hoteliers shouldn’t use that channel to yield inventory, concluded a panel comprising a diverse array of representatives in the field.

Making Social Media An Asset To Your Hotel, Part 3: Sales & Marketing
Marketing using social media requires a different discipline and expertise from traditional and online marketing. Just as radio ads don’t translate well to television, branded online ads typically don’t work well in social media. Marketers wanting to utilize social media will need to think differently, and this section explains how.

A New Era for OTAs
Tension between hotels and online travel agencies has been palpable for the past several years, as the Web distribution marketplace has seen heated competition both online, through the battle for booking revenue, and off, through business negotiations and legal disputes. But as economic purse strings have loosened, consumer demand has risen, and hotels themselves have become more savvy in corralling their own direct customers, several of the major online travel brands have changed their game to reflect what they see as the current state of the business.

Online now accounts for more than half of travel sales across Europe
Online bookings accounted for more than half the travel sales across Europe for the first time last year, according to industry analyst IPK International. But agency sales continue to dominate Europe’s biggest travel market: Germany. IPK reported 55% of all travel bookings in Europe were online last year, up 15% on 2010. Attached is the key findings of the report.

Global average room rate rose by 4pc last year: report
A report released by Hotels.com has indicated that the results are showing the green shoots of recovery for many countries with the average price of a hotel across the world rising four percent, placing them on a par with prices from 2005. According to Hotels.com’s Hotel Price Index (HPI), the relative strength of the global hotel sector can be seen as an indicator of a potential turnaround in the economic outlook with the average price of a room around the world rising four percent in 2011.

Brook Hotels improving revenue by managing advanced rates


The British hotel chain with 21 historic properties has introduced channel management technology within its Sales and Marketing department to gain greater control over future bookings. Brook Hotels has seen an increase in advanced bookings, particularly with the upcoming national events in 2012, Diamond Jubilee and London Olympics, and is seeking to further benefit from OTA exposure.

“It’s imperative now that we engage in more future planning across our sales channels,” said Amit Ummat, Sales and Marketing Manager, Brook Hotels. “We are seeing that room rates need to be much more flexible for future dates as our guests look at booking further ahead.”

Brook Hotels chose RateTiger’s RTSuite Channelmanager to meet the increasing demands of selling online to multiple travel agents. Implemented two months ago, RateTiger has already significantly reduced the time managing rates and ensuring they are accurate across all channels.

The hotel group manages both large booking portals like booking.com and laterooms.com as well as local tourist boards and extranets with the prospect to add more sites in the coming months. This additional sales exposure has also lead to increased direct bookings to the website while keeping each property high in the search rankings.

Read on further on HotelMarketing

Newshound: Trends and Reports – Hotel Online Distribution

Sydney flat, Perth hot and Cairns in trouble – STR Report

The latest STR Global statistics for the six months to June 2011 reveal that Sydney remains flat, Perth is the hot market and Cairns is in trouble as a strong Australian Dollar continues to significantly affect the hotel industry.
http://www.hotelmanagement.com.au/2011/07/18/anzphic-sydney-flat-perth-hot-and-cairns-in-trouble/
Abu Dhabi hotels continue strong performance
Abu Dhabi’s hotels and hotel apartments continued their strong performance in the first five months of this year with increases in guest numbers, guest nights, occupancy, revenue and length-of-stay, according to the latest figures released by Abu Dhabi Tourism Authority (ADTA).
http://www.hotelmanagement.com.au/2011/07/04/abu-dhabi-hotels-continue-strong-performance/
Hotwire Reveals Hotel Rate Report for July 2011
Hotwire.com®, a leading discount travel site, today announced the results of the July 2011 Hotwire® Hotel Rate Report. The report features the top five cities in North America where hotel rates have dropped the most and the top five cities where rates have experienced the biggest price increases. While one report guides customers to the destinations that will maximize their travel dollars, the other highlights places where using Hotwire to save money is even more essential.
http://ahla.hsyndicate.com/news/4052199.html
3 keys to revenue management success
Demand is back and so is rate. STR reported an increase in all three key performance metrics for the first quarter of 2011: “The industry’s occupancy increased 5.7 percent to 54.9 percent, average daily rate rose 3.1 percent to US$99.37, and revenue per available room was up 9.0 percent to US$54.56.”
http://www.hotelnewsnow.com/Articles.aspx/5981/3-keys-to-revenue-management-success
OTA debate stresses better channel management
What’s the topic that never ceases to pack a room or stir up emotion? The role of online travel agencies in hotel room distribution. Such was the case during a breakout session Tuesday at the New York University International Hospitality Industry Investment Conference that aimed to address the influence and implications of these intermediaries. But at the (literal) end of the day, panelists agreed that it has always been up to the hotel owner to choose how to get business.
http://www.hotelnewsnow.com/Articles.aspx/5702/OTA-debate-stresses-better-channel-management

Hoteliers ‘up their game’ through SimpleDistribution

Australian hoteliers can now improve the management of online bookings and better target global travel markets with the arrival of integrated rate shopping, channel management and hotel and flight booking engine provider SimpleDistribution.

SimpleDistribution will remove the complexities of selling online and enhance visibility, exposure and revenue from the Internet. Before processing rate and availability updates, hotels can price shop theirs and competitors’ rates to assess optimal product prices for excellent positions across Online Travel Agents. The web-based channel manager simultaneously and in real-time updates the hotel’s selected multiple sales channels and roomtypes with rates, restrictions and room availability.