The Week, That Was – August 2020 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

eRevMax tracks strong recovery trends in hotel bookings in Europe

While tracking the hotel reservation trends in Europe, Travel technology company eRevMax has noted strong recovery trends in hotel bookings in markets like Norway and the UK.

https://travel.economictimes.indiatimes.com/news/technology/erevmax-tracks-strong-recovery-trends-in-hotel-bookings-in-europe/77501538

Google Travel gets a COVID-19 update

After a few weeks of testing, Google has officially launched new flight search and travel search features to help those who are traveling during the pandemic.

https://blog.google/products/flights-hotels/travel-decisions-with-confidence/

Domestic business travel continues to trend toward recovery

GBTA member companies worldwide report an emerging willingness to permit employees to engage in domestic business travel.

https://www.gbta.org/blog/domestic-business-travel-continues-to-trend-toward-recovery/

U.S. hotel performance continues upward creep

STR data for the week of August 2-8, 2020 showed slightly higher occupancy and room rates from the previous week

https://str.com/press-release/str-us-hotel-results-week-ending-8-august

Airbnb and BedLinker join the eRevMax Channel Ecosystem

As hoteliers, are you ready to tap into domestic travel market? Are you connected to the right channels and keeping them automatically updated with rates and availability on a regular basis? Attract travellers to your hotel with Booking.com’s Genius Program. Choose from our wide network of partners and expand your hotel’s online visibility. Our featured channel partners for this week are AirbnbBedLinker and Booking.com – connect to them today – https://www.erevmax.com/blog/index.php/2020/08/airbnb-and-bedlinker-join-the-erevmax-channel-ecosystem/

Travelers booking 2021 vacations closer to home

The U.S., Canada and Mexico will be the first to thrive. Americans will drive more as they are more assured that there will not be a change in entry requirements.

https://www.travelpulse.com/news/travel-agents/travel-advisors-say-clients-are-booking-2021-vacations-closer-to-home.html

 Online travel aggregators ramp up offers to beat the drop in business

OTAs, experts say, will emerge out of this crisis if they strategize by identifying the areas from where demand is being generated.

https://www.msn.com/en-in/news/other/online-travel-aggregators-ramp-up-offers-to-beat-the-drop-in-business/ar-BB17LEcJ

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

 

Airbnb and BedLinker join the eRevMax Channel Ecosystem

Booking.com promotes its Genius program to RateTiger hotel users

With multiple studies and reports reflecting a spike in travel bookings, it has become imperative for hotels to use the right channels to make their inventory visible at every customer touchpoint. eRevMax continues to integrate with distribution partners worldwide and this week’s highlighted channels include Airbnb, the fastest growing global guest community platform as well as Bedlinker, the first B2B e-commerce exchange for travel agents to book hotels in Vietnam.

Various OTAs have launched multiple programs to help hotels attract more guests as well as offer a safe and clean stay environment. Booking.com’s Genius Program finds a mention in this post – read on for more details.

We are happy to assist with your distribution connectivity needs. Connect to any of our 400 demand partners and manage all your channels seamlessly from one central platform – RateTiger.

Airbnb

You can now manage your property on Airbnb via RateTiger/ LiveOS. Airbnb is the fastest growing global guest community with an average of over 2 million stays per night. Airbnb’s accommodation marketplace provides access to over 7 million unique places to stay in more than 100,000 cities worldwide. Contact us today to connect to Airbnb or manage your existing connection via RateTiger.

BedLinker

Are you looking to connect to local travel agents in Vietnam? BedLinker.com is the first and only B2B e-commerce exchange that offers an open trading platform, where travel agencies are directly connected to a large number of hotels, resorts and many other types of accommodation. Agents can check various hotel prices and make bookings for their guests instantly via bedlinker.com. Connect to the channel today to get your share of domestic bookings.

Booking.com – Genius Program

Attract travellers to your hotel with Booking.com’s Genius Program. It can help you get more bookings, faster. As a Genius partner, your property will get a special Genius tag, ranking boost and better visibility in search results on Booking.com. On average, hotels who join Genius increase their bookings by 18% and their revenue by 17% (even including the cost of the discount). Contact us today for more details.

Are you looking to manage any new channel from your RateTiger platform? CONTACT US TODAY – https://www.erevmax.com/erevmax-contact.html

The Week, That Was – July 2020 Week 5

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Airbnb and RateTiger to present a webinar on Market Dynamics, Growth Optimization and Online Distribution for APAC hotels

Join us for a live discussion on August 5, 2020 at 11:00 SGT to discuss reopening of travel and strategies for the new world.

https://airbnb.zoom.us/webinar/register/WN_52H20Aw1Q7CcEsz1uQfIrg

Longer, slower, farther: Savoring the prospects of future travels

In the travel stasis induced by the pandemic, future travelers have taken to tackling their bucket lists with big trips that are more distant and longer than usual – and planned further in advance.

https://www.nytimes.com/2020/07/28/travel/future-travel-bucket-list-coronavirus.html

How travel ad spending is starting to rebook across Europe

Shorter booking windows, flexible policies, competitive pricing, stricter health screening measures and mobile bookings are some of the trends emerging from the lockdown.

https://digiday.com/media/week-over-week-growth-how-travel-ad-spending-is-starting-to-rebook-across-europe/

Looking at drastically different hotel business models.

While most expect hotels to return to a more normalized environment eventually, what if they used this moment to drastically reimagine the way they do business?

https://hotelnewsnow.com/Articles/303648/Looking-at-drastically-different-hotel-business-models

Lodging dynamics favor travel buyers with grip on demand

To capture existing demand, hotels are expected to offer attractive rates for the upcoming request or proposal season. Industry projections show lodging demand and revenue per available room to fall short of pre-pandemic levels until 2023.

https://www.businesstravelnews.com/Business-Travel-Buyers-Handbook/2020/Corporate-Lodging-Program

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

The Week, That Was – March 2020 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Webinar: Path to Recovery for Travel Businesses – United We Can

The ultimate extent and duration of the COVID19 outbreak is still unknown – what steps can we as travel businesses be taking to weather the storm? HospitalityUnited.Club invites industry leaders to join us for a Webinar to discuss best practices and new strategies to help your business stay buoyant and come out stronger with a defined path to recovery.

REGISTER NOW: https://lnkd.in/fPucm5J

The coronavirus crisis is making travel cheaper

Fifty-five percent of American travelers have canceled upcoming travel plans, primarily through May. Travel deals are emerging amid the chaos of the global coronavirus outbreak. Many people are probably wondering if now is the right time to buy, whether for an out-of-town jaunt or a big summer vacation.

https://www.cnbc.com/2020/03/17/heres-why-you-should-resist-the-urge-to-grab-cheap-travel-deals.html

UK: Empty hotels will be turned into makeshift hospitals

BRITAIN’s empty hotels will be turned into makeshift hospitals and operating theatres will be transformed into wards to help the NHS cope with the coronavirus.

https://www.thesun.co.uk/news/11177679/coronavirus-britains-empty-hotels-will-be-turned-into-makeshift-hospitals-to-help-nhs-cope/

Travel industry slashes ad spending in half amid coronavirus

Marketers need to be prepared for the possibility that demand for travel-related services might snap back as the traditionally busy summer travel season gets under way from mid-June through August.

https://www.marketingdive.com/news/travel-industry-slashes-ad-spending-in-half-amid-coronavirus/574257/

OTAs overwhelmed by Coronavirus cancellations

The entire travel industry is struggling to keep up with a wave of cancellations related to coronavirus. But OTAs are hit especially hard. As hotels tell their customers they can’t help process cancellations, sending them right back to the OTA they booked with, both Expedia’s and Booking.com’s customer service is nearly impossible to reach.

https://edition.cnn.com/travel/article/third-party-booking-sites-coronavirus/index.html

Sojern: Insights on COVID-19 travel impact

With more than 127,000 infected as of March 12th, COVID-19 is having and will continue to have a significant impact on many industries. The travel industry is no exception, and in fact, maybe the hardest hit as hotel bookings drop and airline ticket sales take a plunge.

Download Sojern’s latest COVID-19 travel insights – https://www.sojern.com/blog/covid-19-insights-on-travel-impact/

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

 

 

The Week, That Was – March 2020 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Digital marketing in the age of coronavirus – what travel brands need to know

As markets around the world reel from the turmoil of the COVID-19 coronavirus, companies of all sizes are feeling the effects – perhaps none more so than those in and adjacent to the travel industry. The crisis is forcing companies to reevaluate many aspects of their financial plans for the foreseeable future and – particularly for those operating in the B2C space – to reassess their digital marketing strategies such as paid search.

https://www.phocuswire.com/coronavirus-covid-19-travel-digital-marketing-strategies

How Airbnb, hotels are responding to the coronavirus outbreak

Marriott International, Wyndham Hotels & Resorts, Hotels by Hilton, and more are waiving cancellation fees for hotel stays through March 31 booked by guests traveling to or from countries such as China, South Korea, and Italy.

https://www.msn.com/en-us/travel/news/how-airbnb-hotels-are-responding-to-the-coronavirus-outbreak/ar-BB115mlF

New GBTA Research Shows Coronavirus Continues to Impact the Business Travel Industry

Around the globe, more companies are canceling or suspending business travel due to the coronavirus. Business travel to Asia has been impacted the hardest, with at least three of every four companies reporting they have canceled or suspended “all” or “most” business trips to China (95%), Hong Kong (87%), Taiwan (79%) and other Asia-Pacific countries (e.g., Japan, South Korea and Malaysia; 77%).

https://www.gbta.org/blog/new-gbta-research-shows-coronavirus-continues-to-impact-the-business-travel-industry/

Mauritius based luxury eco-lodge recommends RateTiger for hotel channel management

The flagship address of Mauritian green tourism, Lakaz Chamarel Exclusive Lodge, has recommended eRevMax solutions for connectivity and online distribution. The hotel is using RateTiger Channel Manager and Price Shopper and deriving immense benefits in terms of effective pricing data and expanding online visibility through efficient channel management.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/mar2020-erevmax-mauritius-based-eco-lodge-recommends-ratetiger.html

What to do when crisis comes to your city

It’s hard to measure the total impact of the virus on the economy. Globally, the impact could reach $1.1 trillion by one estimate. In the EU, the government estimates that the virus is costing the EU’s travel industry an estimated Euro 1 billion per month. In China, the epicenter of the outbreak, growth will likely fall below 5% this year — the weakest growth rate in over 30 years. Other APAC economies are already experiencing cancelled events and fewer arrivals from both Chinese and international travelers.

https://www.cendyn.com/blog/what-to-do-when-crisis-comes-to-your-city/

Italy’s hotels eye eventual rebound from coronavirus

Coronavirus is having a dramatic effect on the Italian hotel industry, as government containment efforts have essentially shut down the entire country, with all public gatherings banned and most employees working from home.

http://www.hotelnewsnow.com/Articles/300720/Italys-hotels-eye-eventual-rebound-from-coronavirus

Airbnb tweaks refund policy

Airbnb is making adjustments to its refund policy in an attempt to balance the needs of hosts and guests on its home-sharing site amid the global coronavirus outbreak that has severely reduced travel demand.

https://www.traveldailymedia.com/airbnb-tweaks-refund-policy/

5 Hotel Email Personalization Best Practices [Infographic]

Personalizing your emails is not only a powerful way to increase the effectiveness of your emails, it’s also an expectation of today’s travelers.

https://www.revinate.com/blog/5-hotel-email-personalization-best-practices-infographic/

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

The Week, That Was – February 2020 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!

HospitalityUnited.Club to host Cocktails & Conversations during ITB Berlin

The high energy networking event will bring together technology partners from varied segments, hoteliers and travel agents, to discuss the latest trends in travel technology, exchange ideas and explore collaboration possibilities. The event is scheduled for 5th March 2020 at Funkturm Restaurant within the Messe Berlin grounds, co-located with ITB.

Register today – https://www.hospitalityunited.club/event/berlin/huc-berlin-march2020.html

Expedia TravelAds: Getting Started with Sponsored Listings for Hotels

TravelAds is an easy-to-use yet sophisticated sponsored listing program that can help you achieve just that. By using advanced targeting capabilities, TravelAds helps your hotel increase visibility and connect with travelers during the path to purchase.

https://blog.advertising.expedia.com/getting-started-with-sponsored-search-listings-for-hotels

Chinese travellers disappear from key overseas markets

Asia Pacific destinations popular with travellers from mainland China continue to report a huge hotel occupancy impact from the coronavirus outbreak, according to preliminary February data from STR.

https://www.breakingtravelnews.com/news/article/chinese-travellers-disappear-from-key-overseas-markets/

Hotels Aim to Help Guests Travel Lighter

For many travelers, packing a suitcase is a stressful endeavor; packing light, a perpetual fantasy. To help guests ditch excess baggage, hotels are partnering with fashion companies to deliver Instagram-worthy outfits directly to their guest rooms.

https://www.nytimes.com/2020/02/25/travel/hotels-aim-to-help-guests-travel-lighter.html

How Google and Facebook Made Digital Advertising Markets Increasingly Opaque to Protect Their Dominance

Following an extensive study, the UK’s Competition and Markets Authority (CMA) expressed concerns in December that Google and Facebook have grown so “large and have such extensive access to data that potential rivals can no longer compete on equal terms.

https://promarket.org/how-google-and-facebook-made-digital-advertising-markets-increasingly-opaque-to-protect-their-dominance/

Meet us at ITB Berlin in Hall 8.1, Stand 113B on 4 – 7 March for a quick catch up – book a meeting today.    

The Week, That Was – February 2020 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!! HospitalityUnited.Club to host Cocktails & Conversations during ITB Berlin HospitalityUnited.Club is all set to host yet another dazzling event for hoteliers and travel tech fraternity in Berlin, along the sidelines of ITB, in partnership with Aptum, AgentX101, Ecommpay, LiveOS, RateTiger and TravelgateX. https://bit.ly/2T1oxWR Where hotel owners, operators invest in tech features Hotel owners, operators and asset managers offered up advice on how to balance needs and wants as well as what their top investment priorities are for the year. http://hotelnewsnow.com/Articles/300281/Where-owners-operators-invest-in-tech-features When Calling the Front Desk Is Not an Option There are certainly nice benefits to staying in an Airbnb. But if an emergency happens, you might be on your own. https://www.nytimes.com/2020/02/12/travel/airbnb-safety.html Booking.com Announces Finalists for its 2020 Technology Playmaker Awards With 45 finalists from 20 countries, this year’s awards shine a spotlight on inspiring female technologists and future tech trailblazers, and those championing greater diversity and inclusion in tech. https://globalnews.booking.com/bookingcom-announces-finalists-for-its-2020-technology-playmaker-awards/ Customers want more text-based customer support options from brands Customers want more text-based customer support options from brands. 72% of consumers age 18 to 64 said having the ability to text with a live agent in real-time would improve their overall customer service experience. https://marketingland.com/customers-want-more-text-based-customer-support-options-from-brands-275739 The big will get bigger as travel firms avoid the Google ‘death zone’ For hotel bookings, OTAs have moved away from a cheapest first price order, to a merchandised list, based on the highest converting hotels, securing bigger margins by focusing on a small set of hotels with higher booking volumes. https://www.travolution.com/articles/114184/guest-post-the-big-will-get-bigger-as-travel-firms-avoid-the-google-death-zone Travel experts fear long-term impact of virus Travel agents, operators and hoteliers are bracing for months, if not a full year, of economic disruption from the outbreak, with long-term effects that may ripple well into 2021. https://www.japantimes.co.jp/news/2020/02/16/business/economy-business/tourism-coronavirus-covid19-2021-experts/#.Xk4eu5Uzbct

Meet us at ITB Berlin in Hall 8.1, Stand 113B on 4 – 7 March for a quick catch up – book a meeting today.    

The Week, That Was – February 2020 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

eRevMax expands into Vietnam with BedLinker

eRevMax, the leader in hotel online distribution and connectivity space, today announced a partnership agreement with BedLinker, a leading Vietnamese hospitality technology start-up. Through this partnership, BedLinker will now be the official sales representative for RateTiger in the region and deliver its advanced connectivity and reservation management solution.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/feb2020-erevmax-expands-into-vietnam-with-bedlinker.html

5 insights into the 2020 forecast for US hotels

The U.S. hotel industry got a confidence boost as December 2019 performance metrics came in strong. However, after two consecutive months of RevPAR declines, do not signify a recovery. Instead, hoteliers should expect the norm to continue to be slow-to-no growth going forward in 2020.

http://hotelnewsnow.com/Articles/300139/5-insights-into-the-2020-forecast-for-US-hotels

China hotel occupancy down 75%

Hotels in other markets around the world will also see a more pronounced impact, given a greater dependence on Chinese outbound travel in more recent years. STR has projected a 28% drop in visits to the U.S. from China for 2020.

https://www.travelweekly.com/Travel-News/Hotel-News/China-hotel-occupancy-plummets

The online battle for the Indian traveler

OTAs such as MakeMyTrip, Yatra and ClearTrip have altered the way the travel industry works in India. People in India were getting more and more confident of booking online.

https://www.telegraphindia.com/business/the-online-battle-for-the-indian-traveller/cid/1742590

9 Trends That Are Surprising Hotel CDOs

HSMAI brought together about two dozen CDOs from hotel brands, management companies, and owner groups at the Chief Digital Officer Executive Roundtable in New York City on Jan. 23 to pick their brains about challenges and trends they’ve been seeing in the past six months.

https://americas.hsmai.org/insight/9-trends-that-are-surprising-hotel-cdos-4/

Five ways to market your hotel locally

A safe strategy to insure against declining international travel might be to turn extra attention to local marketing. As the global economy reached new heights over the past decade, American hotel brands have become increasingly reliant on international travel as a source for online bookings.

https://www.forbes.com/sites/forbesagencycouncil/2020/02/04/travel-goes-local-five-ways-hotel-marketers-can-think-short-range-in-2020/#5bef4f965e54

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

The Week, That Was – January 2020 Week 5

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Peruvian luxury hotel chain improves online sales with RateTiger

Peruvian luxury hospitality chain Inkaterra Hotels has recommended RateTiger for stable and seamless connectivity with world’s leading online sales channels. Some properties of the group have been using RateTiger Channel Manager for online distribution and have experienced improved occupancy and revenue.

https://bit.ly/2tifxUE

Booking.com’s 2020 Booking Booster program focuses on sustainable accommodation

The 2020 Booking Booster will bring startups, social enterprises, non-profit organizations and accommodations of all kinds together directly to explore solutions to become more sustainable.

https://news.booking.com/bookingcom-announces-34-million-in-grants-to-support-sustainable-accommodation-in-2020/

How Can Hotel Guest Reviews Boost Sales?

Are you leveraging hotel guest feedback for generating new business? In the era of user generated content, it is important for hoteliers to proactively garner positive guest reviews across different customer touch points. Here is a short self-help guide on how you can generate more reviews for creating a strong word-of-mouth network for your hotel –

https://lnkd.in/f6fHFYh

CWT Simplifies its EMEA Operations to Accelerate its Customer Service proposition

CWT, the B2B4E travel management platform is to move its Greece, Morocco, Eastern Europe & Baltic local market management this month into cross-functional Market Management Teams.

https://www.hospitalitynet.org/news/4096610.html

Does Google’s “Zero Click Search” Mark the End of Hotel Paid Search Marketing?

With less than 5% of searches on Google resulting in clicks on paid search listings (Google Ads), does this mean the end of hotel paid search marketing?

https://www.hospitalitynet.org/panel/125000038.html

Hotel apps enter a new decade

Apps have become the go-to for managing our lives, yet most hotel apps still seem stuck in the dark age of the branded hotel app, according to Apaleo. The point is that it’s time to explode the old notion of the app as we move into 2020 and look at the breadth of possibilities that a hotel app store offers. Here are a few that have gotten my attention as of late.

https://blog.apaleo.com/hotels/hotel-apps-enter-a-new-decade

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

The Week, That Was – January 2020 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

What are the Best Practices for Creating a Google Hotel Ads Campaign?

Google Hotel Ads has emerged as an important distribution channel for hoteliers to improve online revenue. Manage Google Hotel Ads directly from RateTiger.

https://bit.ly/2TljLp6

Will the definition of a hotel be different by 2025?

The traditional hotel stay might have to make room as other industries enter the hospitality business, sustainable lodging and alternative accommodations become more mainstream and guests continue to chase unique experiences.

http://hotelnewsnow.com/Articles/299784/Will-the-definition-of-a-hotel-be-different-by-2025

Business travel is set for radical change

In 2020, businesses will need to learn from the seamless processes within consumer travel – like intuitive mobile experiences and AI-backed personalized offerings – to fulfill expectations of both traveling employees and enterprise leaders managing travel programs.

https://www.travelmole.com/news_feature.php?news_id=2040963&c=setreg&region=2

Travel SEO: Competing in organic search in 2020 & beyond

In order for smaller travel brands with lesser budgets to be competitive, they need to be more strategic with their efforts and resources and start to do SEO in the way right for their business model and offerings.

https://www.searchenginejournal.com/travel-seo-competing-organic-search/340459/

Booking.com’s Travel Review Awards 2020 spotlight the best in travel

39% of global travelers prefer to stay in a holiday home or apartment over a hotel. While hotels came in as the second most-awarded accommodation type yet again,three quarters of all the winning properties are homes, apartments and other unique places to stay, including everything from boats and igloos to homestays and country houses.

https://finance.yahoo.com/news/booking-com-spotlights-best-travel-172800590.html

 Experts predict RevPAR growth for Europe hotels in 2020

Hotels in European markets are expected to record RevPAR increases across 2020 due to mega events and a robust transactions-volume market.

http://hotelnewsnow.com/Articles/299733/Experts-predict-RevPAR-growth-for-Europe-hotels-in-2020

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!