Latest News and Top Tech Trends from Hospitality Industry – W3, April 2022

Here is your weekly industry news round-up. Check out the short snippets here and follow below for more details.

Travel to Europe this summer will soar 600% over last summer, according to travel insurance vendor Allianz Partners.

India’s Yatra.com launched a Meta Search tool which will enhance booking convenience and save costs for business travelers.

TripActions data shows the first quarter of 2022 saw the kind of hyper-growth more familiar to pre-pandemic days.

More than two-thirds of STR-defined U.S. hotel markets (113 of 165) outperformed their 2019 comparables over the four weeks ending 9 April 2022, which is reflective of the industry’s rebound toward normalcy as well as some influence from inflation.

And finally, see how hotel marketers are using entity search for SEO.

Reach out to us for your hotel channel manager, rate shopper, booking engine, website development or digital marketing requirements. We are happy to have a discussion to see how we can help you achieve your property’s occupancy and revenue goals – contact us today.

Enjoy the read!

Americans’ travel to Europe expected to increase sixfold this summer

European destinations have made a significant effort to welcome Americans back, and data shows tremendous pent-up demand for travel to the continent.

https://www.travelweekly.com/Europe-Travel/American-travel-Europe-expected-increase-sixfold

Yatra.com launches meta search tool for corporate travel

India’s leading corporate travel services provider announced the launch of a meta search tool on their corporate travel booking platform.

https://www.digitaljournal.com/pr/yatra-com-launches-meta-search-tool-for-corporate-travel

March blew the doors off of business travel

With Omicron cases decreasing and travel restrictions dropping, spending for U.S. business travel has seen a huge growth in the past two months, according to the latest TripActions data.

https://tripactions.com/blog/state-of-business-travel-and-expense-q1-2022

Largest U.S. hotel markets showed considerable RevPAR gains

Reflective of the industry’s rebound toward normalcy, more than two-thirds of STR-defined U.S. hotel markets outperformed their 2019 comparables over the four weeks ending April 9, 2022.

https://str.com/data-insights-blog/top-hotel-performing-markets-april-2022

How hotel marketers use entity search for SEO

A step further beyond keyword optimization, entity search focuses more on the context around search terms.

https://americas.hsmai.org/insight/seo-and-entity-search-in-hospitality-marketing/

Latest News from Hospitality Industry – W4, March 2022

Here is your weekly industry news round-up. Check out the short snippets here and follow below for more details.

Good news – US booking sites seeing strong demand for 2022 travel. The rush to book summer vacation homes has further accelerated in 2022.

With changing times, comes change in preferences and demand of travelers. Online reputation is one of the major factors that help provide constant revenue for a hotel. Know the key hacks on how to provide guests with the best possible experience.

As the hospitality and travel industry continues to recover, and with group and business sectors still trailing behind, predicting transient travel demand patterns becomes more critical than ever. Hoteliers are also rethinking their approaches toward the transient space.

As U.S. hotels continue to recover from the devastating effects of the pandemic, there is still widespread agreement that group demand will be the last segment to recover.

Hotels are now following Remarketing & Retargeting strategy. The best and most effective method for display advertising is to stay top of mind with consumers.  Learn how hotel PPC campaigns can help increase occupancy.

Reach out to us for your hotel channel manager, CRS, rate shopper, hotel booking engine, website development or digital marketing requirements. We are happy to have a discussion to see how we can help you achieve your property’s occupancy and revenue goals – contact us today.

Enjoy the read!

newshound- ratetiger-hospitality

OTAs seeing strong demand for 2022 travel

Booking sites are seeing higher demand for spring and summer leisure travel as Covid-19 restrictions ease. The rush to book summer vacation homes has further accelerated in 2022.

https://www.businesstimes.com.sg/consumer/us-booking-sites-seeing-strong-demand-for-2022-travel

Enhance Guest Experience in your Hotel

Guest experience is the key to more bookings & revenue. A happy guest is likely to spread happiness by sharing his satisfactory experience. Travelers trust reviews more than anything else while making a booking. Click below to know the hacks to enhance guest experience in your hotel – https://lnkd.in/dkiyG_ga

Spring break, Easter trends predictive of US travel demand

As the hospitality industry continues to recover, and the business sector still trailing behind, predicting transient travel demand patterns becomes more critical than ever.

https://www.costar.com/article/687827198/spring-break-easter-trends-predictive-of-us-travel-demand

Hybrid hotels, beyond recreating the comforts of home

As the traditional definitions associated with travel, work, and living continue to expand and overlap, hoteliers are also rethinking their approaches toward the transient space.

https://www.hospitalitynet.org/news/4109575.html

Hotels look to attract group demand back

Though rumors of group demand death have been wildly exaggerated, it will take time, effort, savvy operations and an “all hands-on deck” approach to drive full-service hotel recovery.

https://www.hotelmanagement.net/operate/hotels-look-attract-back-group-demand

Travelboom: Hotel remarketing & retargeting strategies

It’s likely every hotel marketer has heard the terms hotel remarketing and retargeting before. Know why hotels and resorts should be using their hotel PPC campaigns to increase occupancy.

https://www.travelboommarketing.com/blog/retargeting-remarketing-for-hotels/

 

 

 

Latest news from the hospitality industry – W3, January 2022

In the news round-up today, a new tutorial on the Google Ads YouTube channel goes over easy, step-by-step instructions for setting up free hotel booking links.

Pent-up demand, a growth in disposable income, and the widespread availability of vaccines are fueling a demand for upscale, independent travel to Europe in 2022, according to Eurobound.

Sarova Hotels, UK recommend hotels to use RateTiger as a channel manager. The main reason for them is the time efficiency that RateTiger generates, which is second to none.

According to Expedia Group’s 2022 Travel Value Index, which surveyed 5,500 adults across eight countries in collaboration with Wakefield Research, more than half of respondents (54%) say they plan to spend more on trips than they did prior to the pandemic.

This week’s findings from ongoing research on American travel sentiment continues to illustrate the dichotomy in the American psyche of the seriousness of the pandemic situation and their love for travel.

And finally a piece on sustainability travel, sustainability has been a focal point of hospitality industry companies. People desire reconnection and travel and doing so in a more sustainable way.

Enjoy the read!

Google tutorial on getting free hotel booking links

Introduced in March 2021, free booking links provide free traffic directly to your website and can be used in conjunction with Google Hotel Ads to maximize exposure.

https://www.searchenginejournal.com/how-to-get-free-hotel-booking-links-in-google/433523/#close

Europe: Travelers spending more, upgrading accommodations

Eurobound reports an increase in average itinerary prices driven largely by traveler demand for more exclusive accommodations.

https://www.traveldailynews.com/post/eurobound-finds-travelers-spending-more-upgrading-accommodations

Luxury British Chain Sarova Hotels recommend RateTiger for increasing online sales

Luxury British Chain Sarova Hotels has recommended RateTiger as its connectivity partner of choice for helping increase online sales and revenue by using hotel channel management and Connect solutions. The group has been using RateTiger since 2012 for optimizing revenue strategy and online distribution.

Check out this video from Jon Siberry, Group Revenue Manager, Sarova Hotels Ltd where he shares his experience with the RateTiger product and support – https://lnkd.in/gr666Aun

Travelers willing to pay more

According to Expedia Group’s 2022 Travel Value Index more than half of respondents say they plan to spend more on trips than they did prior to the pandemic.

https://www.phocuswire.com/travelers-willing-to-pay-more-use-loyalty-points-for-trips-in-2022

 What resources are American travelers turning to for travel inspiration?

Search engines, email, Facebook, Youtube and blogs top the channels travelers are most receptive to learning about new travel destinations to visit.

https://www.destinationanalysts.com/blog-update-on-american-travel-trends-sentiment-week-of-january-17th/

How hotels are innovating for the eco-friendly traveler

Access to digital keys, EV chargers, sustainable dining and on-site recycling programs are a few ways the industry is redefining sustainable travel.

https://www.fastcompany.com/90713283/travelers-seek-eco-friendly-travel-options-in-2022

Reach out to RateTiger for your hotel channel manager, rate shopper, booking engine, or website development requirements. We are happy to have a discussion to see how we can help you achieve your property’s occupancy and revenue goals – contact us today

 

 

 

Latest News from Hospitality Industry – W4, December – 2021

Here is this week’s industry round-up on top news and trends.

Airbnb has proposed and committed to support authorities as they enforce new responsible and harmonized EU rules that get tough on property speculators, while making it easier for everyday Europeans to welcome guests into their homes.

Booking.com has published a new report on travel predictions 2022. 60% of travelers are looking forward to meeting new people while on vacation.

RateTiger achieved Hotel Tech Report’s Level I Global Customer Support Certification (GCSC) for its investment in customer success and following a unique approach.

Google is now officially allowing hotels to use Google Posts, but only in a limited manner. Hotels can use Google Posts to give customers notifications about the hotel, but not for offers or promotional purposes.

USA hotel industry – Strong Boost in Leisure Demand Anticipated Between Christmas and New Year’s

And finally, a piece highlighting year of hotel tech – simpler and less costly tech solutions provided ways to cope with the pandemic and the staffing shortage.

Enjoy the read!

Airbnb proposes new harmonized EU rules

The proposal would unlock the benefits of hosting for millions of EU citizens and help address challenges associated with over-tourism.

https://news.airbnb.com/airbnb-proposes-new-harmonised-eu-rules-responds-to-eu-consultation/

Booking.com’s travel predictions 2022

2022 will be the year to make the most of unpredictability and start making up for lost vacation time, with the number of travelers who feel they need to do so having increased by 52% since last year.

https://www.booking.com/c/trends/travelpredictions2022.html

RateTiger – eRevMax Achieves Level I Global Support Certification

RateTiger is glad to receive Hotel Tech Report’s Global Customer Support Certification, which has become an industry benchmark. Hotel Tech Report co-founder Adam Hollander commented ”RateTiger’s approach to customer support and success is extremely unique in that rather than a shotgun broad approach they have taken a much more targeted and segmented one. The support tools, team and processes are exceptional and any hotelier that chooses to partner with them can rest assured that they will be in good hands.” Read details of the certification – https://lnkd.in/gvHq3HB4

Google Post now open to hotels

Google is now officially allowing hotels to use Google Posts to give customers notifications about the hotel, but not for offers or promotional purposes.

https://searchengineland.com/google-posts-open-to-hotels-for-update-notices-but-not-promotions-377232

US holiday optimism remains, despite Omicron uncertainty

US hoteliers say demand, particularly domestic leisure travel for the week between the Christmas and New Year’s holidays, has remained resilient, even surpassing 2019 levels in some measures.

https://www.costar.com/article/1708332880/domestic-hotel-demand-for-holidays-seemingly-undeterred-by-omicron

The year in hotel tech

Younger and smaller teams of executives at the major hotel brands showed a heightened sense of urgency, increasingly recognizing the need for flexible, outsourced solutions.

https://www.hospitalityinsights.com/content/2021-review-year-hotel-tech

Reach out to RateTiger for your hotel channel manager, rate shopper, booking engine, or website development requirements. We are happy to have a discussion to see how we can help you achieve your property’s occupancy and revenue goals – contact us today

 

 

Hotel Reopening Trends in a Covid-19 World

As the worst effects of the COVID-19 pandemic ebb, most indicators point to travel coming back — with a vengeance — as people look to reconnect, explore new destinations, or revisit reliable favorites.”

That’s how a McKinsey report describes the present scenario, highlighting the opportunities in the travel and hospitality industry. In fact, did you know that in the US, with two million daily passengers, air travel is already closer to the pre-pandemic level of around 2.5 million?

With countries starting to open up again, the hotel industry is booming and providing guests with new experiences and personalized service. Here are some of the key reopening trends that are reflected today in the hospitality industry –

1.Greater digitalization of the industry

Since the outbreak of the Covid-19 pandemic, digital reservations have become an even bigger section of the hotel booking volume. It is expected that in the coming future, the entire hotel booking market will be taken over by digitalization. Hotel owners can be expected to improve the digital presence through the following measures:

  • Diversification of online distribution channels
  • Posting content online everyday through a regular digital schedule
  • Using a direct room reservation strategy
  • Having an efficient and aesthetic hotel website with attractive images and offers

2. Wider adoption of hotel technology products

As hotel owners tackle with more competition and changes in guest booking behavior, we are witnessing a wider adoption of hotel technology products.

While hotel channel managers and booking engines were already popular among large and mid-sized hotels and chains, more adoption is expected by small and independent properties as well. Such hotel tech products will enable businesses with more opportunities for online bookings and revenue maximization. It will add to their operational efficiency, saving them cost and providing a competitive edge.

3. Reconsideration of marketing strategies

It is important to focus on driving more guests to the hotel brand website to drive direct bookings. More and more hotels are realizing the importance of generating commission-free bookings and owning the guest relation from start to end. Hence it is critical that hotels –

  • Devise their digital marketing campaigns effectively
  • Give out the right messages to their target audience
  • Establish synergies with other related business vendors for cross-selling Deriving benefits from various tourism-promotion initiatives

4. Innovate boldly

Hotels are expected to go out of the way, to distinguish themselves from the crowd in order to stand out from competitors. Apart from focusing on digital marketing, hotels are looking at innovative technology solutions as well as revenue models to attract different guest segments –

  • Using contactless technology for check-in, check-out, in-room dining and other services.
  • Revenue optimization with day-use booking options.
  • Diversification of array of hotel services for serving more customers and optimization of revenues.
  • Having visitor-first strategies in place.

5. Personalization

In the hospitality industry, personalization has been a much-discussed subject for a long time now. Listening to visitors and accordingly adapting hotel services can be very useful in distinguishing hotel businesses from all competitors out there and building guest loyalty.

It is being expected that hotel owners and managers would go out of their way to personalize services for visitors, in order to provide them with an unmatched and unique experience and ensure a higher level of customer loyalty in the years to come.

6. Staying ready for changes in the hospitality industry

The times are changing and things are evolving very quickly, which means that hotel owners and administrators would be keeping their ears to the ground for new trends and changes in the hospitality industry.

While we aren’t exactly back to normal (and we might never get there), whatever new normal we’re heading towards, there are opportunities in the hospitality industry in heaps for hotel owners and other stakeholders. Understanding the emerging trends and keeping in sync with the changing consumer behavior will ensure that hoteliers stay on top of their business and beat the lingering pandemic blues to achieve the desired scalability.

What’s New in Hotel Distribution and Tech Trends? W2, December 2021

In the news round-up today, hotels in Europe’s major gateway cities, at airports, and on urban peripheries are expected to show the strongest rate rises in 2022.

The hotel industry was never known to be an early adopter of technology, but the adoption of technology rapidly accelerated following the start of the pandemic. Some technology served to reduce the spread of COVID-19, like guest-facing contactless technology.

GHA DISCOVERY’s LIVE LOCAL provides an occasion for members to celebrate the opportunities right on their doorstep by rediscovering their own neighbourhood and staying close to local communities.

Travel buyers put the finishing touches to the annual preferred hotel rate programme they have been painstakingly negotiating since the summer.

Customer-service organizations are continuing to prove this is the case as they respond to a customer-driven charge towards digital interactions with service providers across industries and geographies.

A report conducted by The Hotels Network indicates that this year Black Friday once again had a significant positive impact on the hotel’s direct booking channel.

Enjoy the read!

Europe: Urban hotels to lead rate rises in 2022

Hotels in Europe’s major gateway cities, at airports, and on urban peripheries are expected to show the strongest rate rises in 2022.

https://www.businesstravelnewseurope.com/Accommodation/Expect-hotel-rate-rises-in-early-2022-but-greater-stability

The state of the hotel industry going into 2022

To stay competitive, hotels must review trend reports and competitive-set information, websites must be laser-focused on selling, and the focus must be on experience, not the amenities.

https://www.costar.com/article/504989102/the-state-of-the-hotel-industry-going-into-2022

Global Hotel Alliance launches Live Local

Members enjoy access and benefits at GHA hotels, at home or away, without having to stay overnight.

https://www.globalhotelalliance.com/post/gha-discovery-live-local-a-concept-designed-for-the-way-consumers-travel-today

The hotel RFP is slipping from favour

Few travel buyers are playing the RFP game for 2022, with many edging closer to a strategy often referred to as continuous sourcing – doing away with the previous ‘one and done’ process.

https://www.businesstravelnewseurope.com/Accommodation/Buyers-switching-to-continuous-hotel-sourcing

Innovation through the digital disruption of customer service.

Rapid digitization and changing customer demands are creating an industrial revolution in services, and it looks like the changes are here to stay.

https://www.mckinsey.com/business-functions/operations/our-insights/innovation-through-the-digital-disruption-of-customer-service

The Hotels Network: Black Friday campaigns see an increase of 52% in hotel website conversions.

Black Friday once again had a significant positive impact on the hotel’s direct booking channel.

https://blog.thehotelsnetwork.com/black-friday-report-2021

Reach out to RateTiger for your hotel channel manager, rate shopper, booking engine, or website development requirements. We are happy to have a discussion to see how we can help you achieve your property’s occupancy and revenue goals – contact us today

 

Industry round-up on Hotel Distribution and Technology News – W4, November 2021

Great news folks! Initial demand building up for Business Travel. Business-Related Hotel Bookings Up More Than 4,000% Since September 2021.

With a multitude of events happening in the middle east, travel continues to boom in the region and hotels need to ensure they have the right channels in their distribution mix. RateTiger continues to expand its partner mix and our recent additions include Rehlat and Clock PMS.

Confidence in travel is returning for 2022 despite parts of mainland Europe currently suffering from a Covid winter wave. More than half (57%) of British adults plans an overseas holiday in the next 12 months. Next interesting news on how the US Hotel Recovery Appears Different Than Past Cycles, U.S. hotel occupancy reached 62.9% in October, which is down 8.8% from October 2019.

Expedia recently shared the key takeaways of Q3 traveler behavior in our latest Travel Recovery Trend Report, as well as the top trends for North American (NORAM) and Asia Pacific (APAC) travelers.

And finally a big interview by New Hotelbeds chief focuses on facilitating the travel recovery.

Enjoy the read!

Mobile Check-in Apps for Hotels Top 5 Benefits

Business travel on the road to recovery

According to data analytics firm Adara, hotel bookings in the U.S. for business purposes are skyrocketing among travelers from Europe, the Middle East and Africa (EMEA).

https://www.forbes.com/sites/greatspeculations/2021/11/22/business-air-travel-on-the-road-to-recovery-new-data-reveals/

RateTiger expands the eRevMax Partner Ecosystem with Rehlat and Clock PMS

With the travel industry moving towards a steady recovery, the initial demand build-up is coming from domestic tourism. Are you connected to the right channels and keeping them automatically updated with rates and availability on a regular basis? Choose from our wide network of partners and expand your hotel’s online visibility. Our featured partners for this week are Rehlat & Clock PMS+ – PMS – connect to them today – https://www.erevmax.com/blog/index.php/2021/11/ratetiger-expands-the-erevmax-partner-ecosystem-with-rehlat-and-clock-pms/

How the US hotel recovery appears different than past cycles

The recovery of U.S. hotel industry average daily rate is keeping pace with the recovery of demand, which has not been the case after past downturns.

https://www.costar.com/article/920424231/how-the-us-hotel-recovery-appears-different-than-past-cycles

UK: Foreign travel confidence returning for 2022

More than half of British adults plans an overseas holiday in the next 12 months – a 46% rise on this time last year.

https://travelweekly.co.uk/news/air/foreign-travel-confidence-returning-for-2022-new-data-reveals

Expedia: Key trends for Latin American travelers in Q3

The eagerness to travel far indicates that the confidence of Latin American travel shoppers climbed with the continued easing of border restrictions.

https://advertising.expedia.com/blog/travel-trends/3-key-trends-latin-america-q3/

Hotelbeds focuses on facilitating the travel recovery

The company wants to be the natural supply partner of choice for emerging disruptive models exploiting technologies like AI.

https://travolution.com/news/in-depth/guest-post/big-interview-new-hotelbeds-chief-focuses-on-facilitating-the-travel-recovery

Reach out to RateTiger for your hotel channel manager, rate shopper, booking engine, website development or revenue management consultancy requirements. We are happy to have a discussion to see how we can help you achieve your property’s occupancy and revenue goals – contact us today

What’s New in Hotel Distribution and Tech Trends? W1, October 2021

In the news round-up today, we see that Expedia is looking at a boom in international leisure travel with US opening borders for vaccinated Brits. Mobile bookings continue to grow – check out some of the key benefits of using mobile apps for your property. Further we have a piece on understand guest booking journey, an upcoming webinar jointly hosted by Simplotel and RateTiger for the US market focusing on Direct Bookings, and Booking.com introducing native ads within its platform.

Enjoy the read!

In the news round-up today, we see that Expedia is looking at a boom in international leisure travel with US opening borders for vaccinated Brits. Mobile bookings continue to grow – check out some of the key benefits of using mobile apps for your property. Further we have a piece on understand guest booking journey, an upcoming webinar jointly hosted by Simplotel and RateTiger for the US market focusing on Direct Bookings, and Booking.com introducing native ads within its platform.

Enjoy the read!

Expedia on getting back to normal

For Expedia, the expected US opening up to vaccinated Brits in early November will be an important next step towards what Kern confidently predicts will be a boom for international leisure travel.

https://travolution.com/news/in-depth/big-interviews/big-interview-a-more-ambitious-less-complex-expedia-primed-for-boom-times

Mobile Check-in Apps for Hotels: Top 5 Benefits

Smart technology and contactless digital interaction have become the buzzword now.  With health and safety becoming a priority for travelers, it has become essential for hotels to put guest safety and experience first for business growth and sustainability.

https://www.erevmax.com/blog/index.php/2021/09/mobile-check-in-apps-for-hotels-top-5-benefits/

Hotels need to effectively link first-party data across the value stack

Better understanding of how guests search – and ultimately book – their hotel stay, as well as better information on how guests utilize services and the actual amenities offered in the hotel.

https://www.costar.com/article/1820582034

UPCOMING WEBINAR: Accelerate Direct Bookings through Hotel E-commerce for US hotels

The rollout of vaccines, flexible booking policies and reduction in travel restrictions means that hotels are starting to see pent-up demand turn into bookings. With booking numbers steadily picking up across key destinations globally, domestic travel continues to aid travel recovery in USA. Join RateTiger and Simplotel for a webinar to understand how to “Accelerate Direct Bookings through Hotel E-commerce” on 28th October 2021 at 12:00pm ET.

Register today – https://cutt.ly/EENnxtt

Booking.com introduces ‘native ads’

The winner of that bid gets direct access to the second position in the results first page. The entry will have an ‘Ad’ label, different from the ‘Promoted’ one used when hotels participate in booster programs.

https://www.mirai.com/blog/booking-com-introduces-native-ads/

Reach out to RateTiger for your hotel channel manager, rate shopper, booking engine, website development or revenue management consultancy requirements. We are happy to have a discussion to see how we can help you achieve your property’s occupancy and revenue goals – contact us today

 

Industry round-up on Hotel Distribution and Technology News – W1, October 2021

With hotels wanting to attract more direct bookings, a lot of them want to invest in Google Ads. But do you know how much it costs for hotel owners? While Google ads do provide immense opportunities for business owners, especially in the hospitality sector, there’s also a big room to commit mistakes and waste away the ad budget. Get some insights about this in the first article piece below.

A new STR report shows the improved profitability reported by hotel industries in Amsterdam, Berlin, London, Moscow and Paris.

Booking.com posted a recent study on US-based bookers that shows how travellers plan for and experience the first day of a trip. TripAdvisor has revealed an enhancement to its Plus subscription service enabling hotels to offer retail instead of discount rates for the first time.

And finally a piece on keyword research for hotels to drive their SEO strategy.  Understanding the competition for a certain keyword will also help you make a decision on whether you have a chance to rank.

Enjoy the read!

How Much Google Ads Cost for Hotel Owners?

Did you know for every $1 a business spends on Google Ads, they get an $8 profit through Google Search and Ads? There’s a reason why so many big brands spend millions on Google paid ad campaigns.

Read more – https://www.erevmax.com/blog/index.php/2021/10/how-much-google-ads-cost-for-hotel-owners/

Europe: Improved profitability, but well below pre-pandemic levels

August was the first month of the pandemic-era in which all five of these key European markets posted positive levels of GOPPAR.

https://str.com/press-release/europes-key-hotel-markets-show-improved-profitability-remain-well-below-pre-pandemic

The perfect guest arrival experience

Travel is more than just arriving at a destination. A recent Booking.com study with a selection of US-based bookers discovers how travelers plan for and experience the first day of a trip. The study included domestic and international travellers made up of couples, groups and families with children to learn about how they plan and experience a trip.

https://partner.booking.com/en-gb/click-magazine/perfect-guest-arrival-experience-key-factors-revealed

TripAdvisor on getting Plus right for both travelers and hotels

TripAdvisor Plus subscribers will be offered rewards they can access at check-in, instead of accessing instant savings at the time of booking.

https://travolution.com/news/travel-sectors/intermediaries/tripadvisor-iterates-plus-subscription-model-to-make-it-more-rewarding

Travelboom: Keyword research for hotels

SEO plays more of a role now than ever. It enables you to strengthen your online presence, drive traffic to your website, and enhance your hotel’s bookings. Ranking for the right keywords can greatly impact a hotel’s success, but choosing the right keywords to target can be tricky.

https://www.travelboommarketing.com/blog/proper-keyword-research-important-hotel/

Reach out to RateTiger for your hotel channel manager, rate shopper, booking engine, website development or revenue management consultancy requirements. We are happy to have a discussion to see how we can help you achieve your property’s occupancy and revenue goals – contact us today

Industry round-up on Hotel Distribution and Technology News – W4, September 2021

Luxury British Chain Sarova Hotels endorses RateTiger for its reliable and strong technology – shares an interesting video testimonial – check it out in the first news piece below.

Google has made it easier for travelers to find sustainable hotel options in their destination of choice. It has launched a new feature this week, labeling hotels as “Eco-Certified” in global search results, with a leaf-shaped icon next to the hotel’s name. Get eco-certified today if you have a green hotel.

According to a McKinsey & Co report, while travel volumes are returning in many parts of the world, delivering on customer experience is emerging as the new challenge, given the change in guest behavior and expectations – read more about this below.

eRevMax Partner – TripAdvisor is making major changes to its TripAdvisor Plus subscription program in an effort to bring more hotels – particularly large chains – into the program and, in turn, more subscribers. Also Expedia Group brings loyalty programs into a single platform and claims the current loyalty programs have given members almost $10 billion in discounts through member-only deals and rewards.

Lastly an excellent news for holiday makers – industry bodies have welcomed the reopening of travel to the US for double jabbed UK travellers from November. This is expected to boost economic recovery for leisure and business travel as well.

Enjoy the read!

Luxury British Chain Sarova Hotels recommend RateTiger for increasing online sales

Sarova Hotels has recommended RateTiger by eRevMax as its connectivity partner of choice for helping increase online sales and revenue by using hotel channel management and Connect solutions. The group has been using RateTiger since 2012 for optimizing revenue strategy and online distribution.

Check out this video from Jon Siberry, Group Revenue Manager, Sarova Hotels Ltd where he shares his experience with the RateTiger product and support – https://lnkd.in/gr666Aun

Google is now helping travelers go green

Google will label hotels as “Eco-Certified” in global search results, with a leaf-shaped icon next to the hotel’s name. The new feature relies on 29 certification programs to do the hard work of establishing a hotel’s green credibility.

https://leaderpost.com/pmn/business-pmn/google-is-now-helping-travelers-go-green

Rebooting customer experience to bring back the magic of travel

Customer experience is emerging as the challenge of the recovery, says McKinsey & Co. Whether it’s more tailored products, greater digital parity with analog services, or faster turnaround, customer expectations of what great customer experience looks like have shifted significantly.

https://www.mckinsey.com/industries/travel-logistics-and-infrastructure/our-insights/rebooting-customer-experience-to-bring-back-the-magic-of-travel

TripAdvisor Plus shift to cash-back is taking shape

Participating hotels will have to offer their lowest publicly available rates, including a commission, which for the vast part gets transferred to the consumer after check-in via several payment partners.

https://www.phocuswire.com/tripadvisor-lines-up-payment-partners-builds-wallet-tech-for-revamped-plus-program

Expedia brings loyalty programs into a single platform

The programs of Expedia, Vrbo, Hotels.com and other brands under the Expedia Group umbrella are to be unified into one service.

https://www.phocuswire.com/Expedia-Group-brings-loyalty-programs-under-single-platform

Industry welcoming lifting of US travel ban

The announcement is “a large step forward in re-starting and accelerating the travel industry’s economic engine”.

https://travelweekly.co.uk/news/air/relaxing-travel-restrictions-to-us-key-shift-in-managing-covid-risks

 

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