The Week, That Was – June 2020 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Hotel recovery can only go so far without group bookings

Group business and convention travel do more than contribute to a hotel’s occupancy and revenue per room figures. These types of bookings also fuel profitability in an array of revenue streams and amenities at a property.

UK’s hotels and restaurants will reopen on July 4

Hotels, holiday apartments, caravan parks and campsites will be allowed to operate, as long as shared facilities are kept clean.

Inviting hoteliers to share their opinions for Hotel Sentiment Survey

The travel and hospitality industry globally have faced unprecedented impact due to the coronavirus pandemic which has adversely affected hotel revenue, occupancy and ADR. eRevMax is conducting a short survey to understand the challenges you and your business are facing. The survey results will be published and made available to all participants, and will provide a reflection of the hotel sentiment and an understanding of where we are moving as an industry. Share your valuable inputs through this 2-min survey –

Knowing your hotel channel manager in the post COVID world

With the easing of lockdown in many parts of the world, travel and hospitality businesses are starting to open up. As more people start to venture out, hotels need to be ready to attract these travelers. As per recent reports, travel related online searches are picking up. With the shortening of booking windows and increase in domestic short haul holiday bookings, hoteliers need to have their distribution strategies in place. The need of the hour is to connect to the right channels and manage them effectively.

Find out how your channel manager and connectivity provider plays a key role in current circumstances –

Pricing tactics vary by sector as consumers return to travel

As the travel industry slowly and erratically reopens, some airlines and hotels, as expected, have begun slashing rates to lure travelers back to their struggling businesses. joins Google to launch Travel Trends Report.

The report provides a detailed snapshot of how consumers are responding to the evolving dynamics within the travel industry, as well as the expected trends for travel over the coming months.

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The Week, That Was – March 2020 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Digital marketing in the age of coronavirus – what travel brands need to know

As markets around the world reel from the turmoil of the COVID-19 coronavirus, companies of all sizes are feeling the effects – perhaps none more so than those in and adjacent to the travel industry. The crisis is forcing companies to reevaluate many aspects of their financial plans for the foreseeable future and – particularly for those operating in the B2C space – to reassess their digital marketing strategies such as paid search.

How Airbnb, hotels are responding to the coronavirus outbreak

Marriott International, Wyndham Hotels & Resorts, Hotels by Hilton, and more are waiving cancellation fees for hotel stays through March 31 booked by guests traveling to or from countries such as China, South Korea, and Italy.

New GBTA Research Shows Coronavirus Continues to Impact the Business Travel Industry

Around the globe, more companies are canceling or suspending business travel due to the coronavirus. Business travel to Asia has been impacted the hardest, with at least three of every four companies reporting they have canceled or suspended “all” or “most” business trips to China (95%), Hong Kong (87%), Taiwan (79%) and other Asia-Pacific countries (e.g., Japan, South Korea and Malaysia; 77%).

Mauritius based luxury eco-lodge recommends RateTiger for hotel channel management

The flagship address of Mauritian green tourism, Lakaz Chamarel Exclusive Lodge, has recommended eRevMax solutions for connectivity and online distribution. The hotel is using RateTiger Channel Manager and Price Shopper and deriving immense benefits in terms of effective pricing data and expanding online visibility through efficient channel management.

What to do when crisis comes to your city

It’s hard to measure the total impact of the virus on the economy. Globally, the impact could reach $1.1 trillion by one estimate. In the EU, the government estimates that the virus is costing the EU’s travel industry an estimated Euro 1 billion per month. In China, the epicenter of the outbreak, growth will likely fall below 5% this year — the weakest growth rate in over 30 years. Other APAC economies are already experiencing cancelled events and fewer arrivals from both Chinese and international travelers.

Italy’s hotels eye eventual rebound from coronavirus

Coronavirus is having a dramatic effect on the Italian hotel industry, as government containment efforts have essentially shut down the entire country, with all public gatherings banned and most employees working from home.

Airbnb tweaks refund policy

Airbnb is making adjustments to its refund policy in an attempt to balance the needs of hosts and guests on its home-sharing site amid the global coronavirus outbreak that has severely reduced travel demand.

5 Hotel Email Personalization Best Practices [Infographic]

Personalizing your emails is not only a powerful way to increase the effectiveness of your emails, it’s also an expectation of today’s travelers.

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5 Questions to Ask About Channel Management for Hotels

A Hotel Channel Management Software can be assistive for you, whether you are in search of revenue management or hotel distribution. The primary functionality of this type of application is to make sure that every hotel sales channel keeps abreast of restrictions, rate modifications and any changes that take effect. These types of systems make sure that OTAs can remain in touch with a hotel. Thus, only actual information about hotels is passed on to possible guests. There are many types of hotel channel managers, and all of them are quite useful to use. Here are 5 questions that you have to ask about channel management software systems for hotels.

5 Questions to Ask About Channel Management for Hotels

What kind of support will it come with?

When there is a breakdown, powerful distribution systems have fast support infrastructure and related troubleshooting protocols. This type of support that is offered tends to differ across systems. Although some of these come with an automated backup that can ensure booting as soon as there is a failure of the main system, others come with customer care centers that operate 24X7.

What are the access rights?

Better access rights for this type of software is the tool for proper marketing of products. At times, sound strategies for revenue management are able to protect as well as get data together. These can pave the way for different access rights across various kinds of user levels. Typically, multi-level access rights are offered through 4 main roles:

  • Front Desk
  • Reservations Manager
  • Property Owner
  • System Admin

Every one of these has rights and limitations of its own.

Is it easy to use?

You have to ensure that the system is easy to use. A few channel management systems are also available with a full user acceptance test, which is followed by strict testing for the team of the hotel. This makes sure that the product can be used smoothly. It is important that you consider that the tool can be implemented and adopted with ease.

Can automatically sync inventories?

You have to check whether your chosen channel management software automatically inform the user and update the availability to all connected channels for any modification or cancellation happened on any channel. Lots of software programs can manage more than one channel, although that does not mean that they can sync inventories based on reservation modification, which is possible only when the channel manager has 2-way XML connectivity with channels for seamless data transfer. Thus, it is important that you check this thing beforehand. It is also essential that you check whether the channel manager is available connectivity with the right PMS and Channels.

Does it ensure data security?

Finally, you should also choose a hotel channel manager that gives you data security. Data security has become the biggest challenge for the hospitality industry. For hotels, protecting guest data like address and credit card details has become crucial in post-GDPR age. While finding out the right vendor for your distribution management, do check whether the provider is PCI and GDPR compliant.

Things to Consider Before Choosing a Hotel Channel Manager in 2019

It is necessary to have a wonderful hotel channel manager in the hotel industry. It will let you sell rooms efficiently, reduce the number of unsatisfied guests and minimize your monetary losses as well as reduce the amount of time that you waste on double bookings, under bookings and overbookings. In the absence of a channel manager, hotels need to manually update availability and inventory on every channel. Before picking a hotel channel manager in 2019, here are a few things that you need to consider.

Things to Consider Before Choosing a Hotel Channel Manager in 2019

Real-time updates

Real-time rate and availability updates are important features of any capable hotel channel manager. The channel manager of your choice must let you adjust hotel rates and room availability with convenience. It should be connectible to many booking sites. Thus, when there is booking of a room, the availability should automatically change across every distribution channel.

Channel performance report

A proper channel manager needs to offer you detailed reports on every channel. It will allow you to view how every channel is performing, what has to be fixed, the amount of money that you are making and more. You should get higher visibility on your channel distribution network, which can boost your performance, and reduce your expenses. The channel managers that are best-in-class heavily invest in cutting edge analytics and reports that are easily understandable and show revenues, reservations and occupancy for a particular time period.

Connectivity to many markets and OTAs

You should also check the way your channel manager forms connection all your preferred markets and various OTAs. The connection established to many OTAs around the globe will let you enter your chosen markets that you supposed to be out of your reach. The process needs to be fast and easy, similar to ending a connection with an Online Travel Agency that you do not regard as important for your business. The best kind of channel managers let you use your most productive channels to advantage, and also experiment with channels that are less apparent and might help you gain access to markets that are tough to reach otherwise.

Support and training

A hotel channel manager of your choice needs to include support as well as training. In case it does not, you will be at risk of losing money and time. Without any training, you will not be able to get familiarity with a new hotel channel manager. It should help you to grasp all the particular features. The support needs to be great as well. Like any other software program, it can come with quite a few problems. When help is required, you need to be assured that it will be available right on time.

Pooled inventory

Proper channel management also needs a pooled inventory model. Make sure that there is sharing of your room inventory across every channel, instead of being manually allocated channel-by-channel. Pooled inventory makes sure that there is proper availability of rooms, so that the hotel rooms may be simultaneously promoted across every channel with no concern of overbooking.

The Week, That Was – September 2019 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Hoteliers take a harder look at how they set room rates

Amateurs cut rates to fill hotel rooms. Pros take more sophisticated approaches, such as coordinating to stimulate demand from the most profitable customers. Revenue managers tend to focus on price-setting. Sales and marketing teams typically look at stimulating demand, such as by running email marketing campaigns or advertising on search engines like Google.

Metasearch: What hotels get wrong

Metasearch is the industry’s fastest-growing distribution channel, yet many hoteliers still struggle to match the success of OTAs on the platform. So what are hotels doing wrong?  In this latest webinar, Dr Jan Sammeck, Director of eCommerce at Deutsche Hospitality, discusses the twelve biggest mistakes hotels are making in their meta strategy.

Listen the recording –

Hotels embrace role as curators of niche products

One of the most interesting opportunities for hospitality brands is to be a new and intimate discovery channel for consumers. This idea is nothing new, of course. Brands have been placing themselves in hotel rooms for ages: Aesop likely owes some of its initial rise to being placed in the rooms at Park Hyatt Tokyo before anyone knew the brand. The taste-making audience who stays there helped with global pollination at an early stage. It was old-school seeding. Right people, right context, new-feeling product. Magic can happen from that., Skyscanner, Ctrip and TripAdvisor join travel sustainability pact, Skyscanner, Ctrip, and TripAdvisor, alongside payment giant Visa, have come together to form Travalyst in an effort to “mobilize the travel industry as a catalyst for good, aiming to transform the future of travel for everyone.”

2020 Budget season tips: Mapping your hotel’s digital marketing budget

Should we invest in search marketing, display advertising, and/or metasearch advertising? In truth, there isn’t one standard way to divide your marketing budget up – it really varies from property to property. However, adopting a multi-channel approach is best to expand your reach and target different customers throughout their travel journey.

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The Week, That Was – August 2019 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Business Travel in Europe on the rise: Are you ready?

According to American Express Global Business Travel report, the spend on business travel in Europe in 2019 is expected to grow by over 4.3% making it a focus area for hotels. Here are some suggested channels you need to have in your distribution mix for landing more corporate bookings.

Read More :

Today’s empowered traveler views the travel experience holistically

They demand high-quality experiences, competitive pricing across the value chain and expect to be recognized and responded to in real-time according to their preferences or concerns.

How travel marketers can capture the “momentary market”

Digital transformation has reached a saturation point. Which is why travel marketers should view each opportunity as if it’s an individual market – a momentary market. expands payment options in quest for “connected trip”

The company is making progress in its vision to create a “seamless, holistic system that gives and does everything for the traveler and makes their lives easier and gives value to them.” The new system apparently allows to accept payments in the name of the hotel. That way customers can select the payment method they prefer, removing part of the friction, according to the company’s CEO Glenn Fogel.

Google My Business launches “Hotel attributes” section

Hotel owners with verified hotel listings can edit their services and amenities in the “Hotel attributes” section of their Google My Business account. By default, Google provides a summary of your hotel’s amenities that customers can view from Search and Maps. Now you can edit this information in your dashboard if you find any of it to be factually incorrect.

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Is your hotel using an efficient room rate comparison tool?

Download our complimentary e-book  on how to leverage pricing for profit optimization

Hotel revenue management relies heavily on accurate market intelligence. Being aware of competitor price movements and change in their distribution strategy is important for any hotelier to stay ahead of competition of multiple sales channels.

Given the perishable nature of hotel inventory, it is important to optimize room pricing such that it is in sync with market demand and is attractive enough for potential guests to make a booking. Hotels today offer multiple room rates for different room types – so tracking these different room-rate combinations across your competition manually can be a herculean task and hence arises the need for an efficient and automated rate shopping tool that can fetch you rates in real-time for apple-to-apple comparison.

With the current range of price intelligence solutions available in the market, hoteliers are spoilt for choice. To assist with your decision making easier – we present our complimentary e-book – ‘Shopping Matters – The Power of Real-time Hotel Rate Intelligence’ that will help you to know more about –

  • Importance of real-time rate intelligence
  • Understanding the marketplace to fine-tune your rate strategy
  • Why rate shopping tool is crucial to your profit optimization

Download the ebook today –

The Week, That Was – July 2019 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

eRevMax makes inroads in Bahrain with Hani Group

Hani Group, an upscale hotel chain in Bahrain has selected eRevMax to improve online sales with efficient rate and availability management. All three properties of the group are using RateTiger hotel channel manager and price intelligence tool, Shopper, for online connectivity and revenue management.

Checklist for your next hotel channel manager

hotel channel manager is a must have for hoteliers today. If you are planning to add or change your existing channel manager, here is a quick checklist of things you need for assessment.

TripAdvisor: How reviews impact bookings

TripAdvisor has unveiled the results of new research looking into how significantly reviews influence booking decisions. The study reveals that the wisdom of the crowd remains the reason respondents visit TripAdvisor, with participating users citing the descriptive and helpful reviews (70%), the accuracy of the content (62%) and the broad range of travel content (62%) as their primary reasons for visiting the site.

What dynamic pricing leaders can teach the travel industry

Dynamic pricing, the process of using data to more accurately segment consumers and automatically offer them differentiated prices based on various factors, is being deployed from both within and outside the travel industry. Early adopters include many players in the airline industry, Airbnb and Amazon. So, with so many waking up to dynamic pricing, what are some of these early adopters doing and what are the main lessons?

How to drive direct bookings through rooms and special offers copy

Learn how to choose the right words to simplify decision-making, convey the information that your guests really need, and utilize a handful of conversion-focused tactics.

A modern approach to hotel sales prospecting

Outdated techniques like cold-calling have moved aside to make way for more effective and comprehensive prospecting strategies. When it comes to training hotel sales managers to prospect, many sales leaders are looking backward and not recognizing how to integrate prospecting into the real world of hotel sales in 2020.

Asia’s big four fuel worldwide travel spend

Overnight visitors from mainland China, Republic of Korea, Japan and Taiwan now account for 18.5% of global travel expenditure in the world’s top 200 cities, up from just 11% a decade ago.

Airbnb introduces new search tools for business travelers

As more companies turn to Airbnb for Work to arrange work trips, the vacation rentals, homes and experiences business is making things easier for business travelers. relaxes keyword bidding clause with hotels has altered its contract with hotel partners so that owners and chains now have the ability to bid freely on brand terms in Google.

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7 Steps to Increase Repeat Business for Your Hotels by 200%

Having loyal customers is one of the most essential steps to ensure the success of hotels. Today, travelers can choose from many options in the hotel industry – leading to intense competition between hotel owners. Thus, as a hotel property owner, you have to try various strategies to transform new visitors into repeat customers and keep your present guest list intact as well.

Strive to make the best ‘first impressions’

With a great first impression, you can make a wonderful lasting impression. When you have a new customer coming into your property, you have to try various ways to transform them into loyalty card members. Offer a valuable loyalty program, which can be useful to guests who come in. Track the requirements and preferences of guests, have a smooth check-in process and strive to communicate well online and offer impeccable services.

Exploit Technology

Use mobile apps, keyless entries, online confirmation, self check-in and other technologies to make the booking process smoother. Avoid keeping customers waiting.

Lend a personal touch

The modern age is all about personalization, and you should try to store guest record in your hotel management software in order to provide present and new guests with a personalized service. You can find unique ways to encourage customers to book your property for the following visits.

Offer Hotel Loyalty Programs of value

In customer loyalty programs, hotel loyalty cards play a vital role. When you manage to be successful in registering new customers into your loyalty programs, it should act as a strong foundation for your business in making guests your long-term customers.

Get immediate feedback

Negative reviews arise due to the fact that guests do not always find ways to express their dissatisfaction with your services. You can avoid negative reviews for your business by seeking constant feedback from customers. Hand out a small questionnaire or send SMS etc to know whether the guests are satisfied with the room service, if they want a custom menu etc. When you ask the right questions, you can get the right answers and improve your services to enjoy repeat business.

Give Incentives

Move over complimentary breakfast, and offer complimentary trip to attractions nearby. Have the option for flexible timings for check-in, and provide new visitors with direct bookings.

Make guests your first priority

Start even before they check in, and connect with them through every stage of their association with your hotel. Address all their needs personally, and find out whether they need any special assistance.

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5 ways to attract millennials

It’s 2019, and it’s clear that millennials have a definite impact on travel and tourism than any other generational group. Around 20% of international travelers are young travelers of millennial generation, who value experiences over material possessions.

Boston Consulting Group, in its report, suggests millennials will account for almost 50% of travel spending by 2020. A high spending segment with very distinct travel preference is a reality that hospitality industry has been learning to accept and adjust.

Millennials, who were born between 80s and 90s, comprise almost half of the global workforce. Technologically sound with strong online presence, social and worldly, they have different set of values and expectations. They cherish individuality and prefer personalized travel experience. A cookie-cutter approach of traditional marketing does not work with them. Hotel needs to deliver customer journeys tailored to the changing travel habits of this segment.

To help you better connect with the millennials, we’ve got some quick tactics. You might be already be doing some of things we’re going suggest, which is great. However, you can always fine-tune and add more to your strategy while exploring our ideas.

  1. Online booking – give the channel for online booking a boost – Boost the online booking system so that it is fast and does not take much time for completion of the booking. The system should have the ability to push promotions across social media.

The millennials are tech savvy and they would do extensive research prior to booking.

i) Go for an in depth check of the website for your hotel and then get the site updated with all features and images that will help you attract millennials. They are the original smartphone generation with 43% checking their phones every five minutes. They use it to stay social, connect with people, take photos, do businesses and make purchases. If your hotel website is not mobile optimized and looks un-attractive to them, they will simply move to another site. Invest on a website which is fast, responsive and visually enriched.

ii) One reason OTAs are scoring high is their user-friendly interface. Most OTAs follow a simple booking process which is also highly secure. Invest in a booking system which is simple, stable and secure. Millennials know technology and are used to seamless buying experiences from applications like Amazon or Uber. Unless you live up to their expectation, they will look for another option.

2.   Millennials are price conscious and will not waste money

While millennials are the biggest spenders, however, unlike the earlier generations, they do not like to overspend. A generation that was most hit by global recession and education loan, millennials look for deals and often shop for last minute deals and alternative housing like camping or homestays. Given their busy work schedule, they prioritize shorter trips making memorable experiences out of lower budgets and tighter schedules.

This is one generation which have grown up with online travel agents and are familiar with their booking process. However, as they look for a more holistic experience, they are exploring new opportunities from a value and service perspective. To attract them to book direct, hotels need to ensure that their offers and rates are as good or even better than OTAs. Millennials are used to flexible terms and conditions, and expect no less from your direct booking engine. If your rates are just in parity with OTAs, they might go for the OTAs given their comfort factor with the travel websites. Provide additional value as Book Direct rewards like free parking, wifi or loyalty bonus.

3.      Millennial Family Travel is on Rise

Depending on time when they were born, millennials have very distinct preferences, with the travel journey of millennials varies based their life stages. Some of them, who are in the early stage of adulthood are still exploring their preference, while elders in the category have families. While the young ones often look for traveling solo in off-beaten adventures, those with family have more different sets of priorities. According to a survey by Resonance Consultancy, millennials with kids prioritize on safety, lower prices and convenience when considering their vacation plans. Digitally savvy, they take months to plan and visit multiple sites to compare prices before booking. Interestingly elder millennials with kids are almost as comfortable in experiencing urban life as their elder generations preference for beach resorts.

Major hotel chains are taking note of this change in travel habit. As more and more millennials see local experiences, out-of-the-way places and genuine connections with locals, hotels are increasingly collaborating with cooperating with local guides and teaming up with local restaurants to show off the region’s cuisine.

4.     Add visual pleasure to hotels

One thing that drives the millennials to travel is the social currency. According to a study by UK based Schofields, the millennial choice of holiday destination is being driven by how ‘Instagrammable’ it is. 40% of those surveyed with 18-33 put picture-worthiness of a particular place over other factors such as cost, local cuisine and availability of alcohol with sightseeing being the lowest priority.

In a similar way, over 42% Facebook posts by millennials are about travel. They connect with their families and friends over social networking platform and expect the same from hotels. For hotels this gives a unique opportunity to catch the attention of millennials and get their booking. However posting content on social media would not make millennials book property. Millennials expect personalization and customer engagement can make a lot of difference.

Compared to older generations, millennials have distinctly different travel expectations and behaviours compared to other generations. Travel companies need to align themselves with the changing mindset in order to make themselves relevant with this generation. When this tactic is executed well, travel companies are satisfied with the results.