Rebuilding Together – Recovery Toolkit for Hotels by Booking.com

With countries around the world starting to ease the lockdown phase, we are seeing encouraging signs with travel related bookings starting to trickle in. Travel businesses including hotels are in a crucial stage where they need all the support to attract guests to their properties. We as technology providers offer seamless connectivity to multiple channel partners for you to expand your online brand visibility. Booking.com, one of our key connectivity partner, has rolled out a very useful Recovery Toolkit to help you convert demand into tangible bookings. The toolkit covers a whole range of things – from showcasing the latest platform updates and tools, to expanding Solutions content to help hoteliers make the right business decisions.

Here are some highlights of the Booking.com Recovery Toolkit for your reference –

The importance of flexibility – Given the dynamic nature of current times and evolving travel advisories around the globe, it is important that hotels and accommodation providers offer flexible booking and cancellation policies. Travelers want to have the option to adapt travel plans if a change in circumstances affect them. Increasing the flexibility of policies will make the property more attractive to the travelers and will give the property a better chance of being booked. Booking.com has built a new tool to help hotels easily update their rate plan policies and secure more bookings in times of low demand and high uncertainty. In one step, hotels can convert multiple free cancellation policies for their existing rate plans to “Flexible – 1 Day”. This will allow guests to cancel for free up to one day before the arrival date. If they cancel within one day before the arrival date, the guest will be charged the cost of the first night.

Optimize your pricing – Booking.com’s research shows that potential guests currently want flexibility and a great price. Through the Booking.com portal, hotels can see both local and last-minute bookings in countries where recovery is beginning, as well as future travel planning. But travelers want to be confident that their bookings are flexible enough to adapt to changing circumstances. com’s new framework makes it easier for hotels to understand how the pricing solutions can help them respond to travelers’ requirements and drive the occupancy they need.

Showcase your property’s safety measures – It has become super important for hoteliers to show how they are protecting their guests. com’s new Health and Safety Protocol provides guidance to help minimize risk for both hotels and their guests. Before the coronavirus (COVID-19) pandemic, few travelers gave a second thought to sleeping in a bed that hundreds of others had slept in. But now, what travelers touch and who they interact with is at the top of their list of concerns. It’s now critically important for hotels to build confidence and set expectations for guests around health and cleanliness, so you can capture available demand. Your goal is to make guests feel confident that their stay will be as safe, clean, and comfortable as in their own home.

  • Safety features and cleaning – If you offer hand sanitizer, disinfectant wipes, or follow specific local regulations, indicating these will help you inspire guest confidence.
  • Physical distancing – Highlight contactless check-in and check-out, cashless payment, or other ways that you are helping guests maintain social distance.
  • Food safety – Point out changes in your operational practices that are designed to support food safety for in-room and public dining.

Increase your visibility through Genius programAttract travellers to your hotel with the Genius Program. It can help you get more bookings, faster. As a Genius partner, your property will get a special Genius tag, ranking boost and better visibility in search results on Booking.com. On average, hotels who join Genius increase their bookings by 18% and their revenue by 17% (even including the cost of the discount).

There are a host of additional solutions through which your property can benefit and attract more bookings. You can get full details of the Booking.com Recovery Toolkit on their partner page.

In times like these, it’s especially helpful to get support from other partners. Share insights and advice on #Rebuilding with fellow Booking.com partners – https://partner.booking.com/en-gb/community

The Week, That Was – July 2020 Week 5

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Airbnb and RateTiger to present a webinar on Market Dynamics, Growth Optimization and Online Distribution for APAC hotels

Join us for a live discussion on August 5, 2020 at 11:00 SGT to discuss reopening of travel and strategies for the new world.

https://airbnb.zoom.us/webinar/register/WN_52H20Aw1Q7CcEsz1uQfIrg

Longer, slower, farther: Savoring the prospects of future travels

In the travel stasis induced by the pandemic, future travelers have taken to tackling their bucket lists with big trips that are more distant and longer than usual – and planned further in advance.

https://www.nytimes.com/2020/07/28/travel/future-travel-bucket-list-coronavirus.html

How travel ad spending is starting to rebook across Europe

Shorter booking windows, flexible policies, competitive pricing, stricter health screening measures and mobile bookings are some of the trends emerging from the lockdown.

https://digiday.com/media/week-over-week-growth-how-travel-ad-spending-is-starting-to-rebook-across-europe/

Looking at drastically different hotel business models.

While most expect hotels to return to a more normalized environment eventually, what if they used this moment to drastically reimagine the way they do business?

https://hotelnewsnow.com/Articles/303648/Looking-at-drastically-different-hotel-business-models

Lodging dynamics favor travel buyers with grip on demand

To capture existing demand, hotels are expected to offer attractive rates for the upcoming request or proposal season. Industry projections show lodging demand and revenue per available room to fall short of pre-pandemic levels until 2023.

https://www.businesstravelnews.com/Business-Travel-Buyers-Handbook/2020/Corporate-Lodging-Program

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

The Week, That Was – July 2020 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

With proper measures, travel can move forward

The U.S. Travel Association said that travel can continue to move forward as long as people comply with wearing masks and other measures to curb the spread of Covid-19.

https://www.travelweekly.com/Travel-News/Government/US-Travel-With-proper-measures-travel-can-move-forward

Airbnb claims 1 million nights booked in one day.

The July 8 bookings were made at Airbnb properties in more than 175 different countries and regions, the company said. Airbnb says its system took bookings for more than one million nights’ worth of future stays at its listings around the world.

https://www.travelweekly.com/travel-news/hotel-news/airbnb-claims-1-million-nights-booked-in-one-day-for-first-time-since-march-3

How Marketing can help hotels in the ‘new normal’

Hospitality sector is slowly reopening, hotels need dynamic marketing, communication and branding to gain guest confidence. Here are 6 essential marketing tips to help your hotel adapt to the ‘new’ normal –

https://www.erevmax.com/blog/index.php/2020/07/how-marketing-can-help-hotels-in-the-new-normal/

Rethinking hotel loyalty in a time of pandemic

Rather than chasing status, savvy travelers look for stays which already bundle the amenities needed in the room for a true ‘be your own elite’ experience

https://www.forbes.com/sites/advisor/2020/07/15/does-elite-status-matter-anymore-rethinking-hotel-loyalty-in-a-time-of-covid/#1bc7636b4dbc

Hotels tweak their model and mission to survive the pandemic

As big hotel chains are aligning themselves with renowned medical research institutions, boutique hotels have to work a bit harder to prove their trustworthiness.

https://qz.com/work/1878905/how-hotels-are-surviving-covid-19/

Travel rebound may arrive sooner than expected

Perceptions of safety are rising across all sectors as the travel industry enters summer season. Now that many destinations and brands are further into the Ready or Set stages, thoughtful campaign messaging is essential to drive both short-term and future bookings.

https://www.odwyerpr.com/story/public/14575/2020-07-14/why-travel-rebound-may-arrive-sooner-than-expected.html

Hotels are selling out in popular US vacation spots this summer

Luxury hotels in summer getaway hotspots are finding business is booming, and are at (albeit reduced) capacity for most, if not all, of the summer.

https://edition.cnn.com/travel/article/hotels-sold-out-us-covid-19/

How CitizenM created a new market space in the hotel industry.

The founders wanted to create a new kind of hotel chain. One that would capture the growing mass of frequent travelers – what they call “mobile citizens” – whether traveling for business or for pleasure.

https://www.blueoceanstrategy.com/blog/citizenm-hotels-a-blue-ocean-chain-in-a-red-ocean-industry/

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

 

Knowing your hotel channel manager in the post COVID world

Covid19 has changed the travel industry. With travel going south, hotel industry is being forced to make adjustments in the wake of plummeting occupancy. Facing an unprecedented crisis, hotels of all sizes across the world are desperately rethinking strategies as they plan to recover and rebuild.

Even as cost cutting becomes norm and investment on technology infrastructure is being scrutinized, technology is going to emerge as a hotelier’s trusted best friend when it comes to optimizing operational efficiency.

As travel slowly opens, the initial demand build-up is expected to come from local and domestic travel. This trend is being witnessed in markets like China where hotel occupancy is driven by staycation, drive-in and local travelers. Markets which have been dependent on international travelers are expected to take longer to recover than one with stronger domestic base.

This is the time for hoteliers to evaluate their online distribution mix. According to a recent report by Sojern, hotel bookings to Abu Dhabi within a 48km radius accounted for 77 percent of all bookings in April and domestic travel from Dubai accounted for 91 percent of searches and bookings within the same radius.

It is important to capitalize on the local channels. Hotels need to monitor their production data and upcoming booking trends to identify the more profitable channels. Effective channel management can assist hoteliers with both issues – by increasing visibility and allowing for variable rate changes between seasons.

The challenge for many hoteliers in managing these channels is to ensure accurate rates and inventory allocation to optimize each channel to increase sales and maximize revenue. It is necessary to have an effective hotel channel manager for every property. Proper channel management also needs a pooled inventory model. Pooled inventory makes sure that hotel rooms are simultaneously promoted across every channel with no concern of overbooking. It is now time to focus on strategies rather than updating channels. Along with finding out the right vendor for your distribution management, always check whether the provider is PCI and GDPR compliant.

Take complete control of your revenue and channel management strategy to control distribution costs and drive more direct bookings. Considered one of the best hotel channel manager in the market, RateTiger is integrated with more than 400 OTAs and working closely with 9000 hotels globally. It is the connectivity partner of choice for large hotel groups, mid-scale chains as well as independent properties in both luxury and budget segment worldwide providing solutions through its core product brands – RateTiger , LiveOS and AgentX101.

Connect with us for your connectivity needs to make the most of hotel online revenue- https://goo.gl/3gKUJZ

 

The Week, That Was – June 2020 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Moving the distribution landscape beyond ‘hotel room only distribution.

Total distribution will allow hospitality brands to enhance the full guest journey, while providing more unique and customized experiences for their first-time and repeat visitors, and in turn, capture brand loyalty to improve their bottom line.

https://www.hospitalitynet.org/opinion/4099189.html

The future of hotel design after coronavirus, according to hospitality architects.

Hotel designers are reworking existing projects and starting new ones with a focus on social distancing and contact-free systems. Expect fundamental changes to hotels’ meeting spaces, lobbies, guest rooms, and food and beverage options.

https://www.businessinsider.com/future-of-hotel-design-after-coronavirus-hospitality-architects-2020-6?international=true&r=US&IR=T

Analysis by McKinsey and trivago: Corona is changing German travel habits

New data by hotel price comparison site trivago shows that Germans are avoiding long-distance trips this year.

https://www.globenewswire.com/news-release/2020/06/16/2048493/0/en/Analysis-by-McKinsey-and-trivago-Corona-is-changing-German-travel-habits.html

Travel corridors offer path to Europe’s rebound

Confidence in a recovery is growing among European hoteliers due to lockdowns being lifted and travel corridors being established between member nations and even some non-European destinations.

https://hotelnewsnow.com/Articles/303131/Travel-corridors-offer-path-to-Europes-rebound

Google: Travel-related searches are slowly increasing again.

Using Google search data, a Joint Research Centre team has created a set of indicators to analyze how the worries of EU citizens change as the coronavirus pandemic evolves.

https://medicalxpress.com/news/2020-06-google-insights-eu-citizens-coronavirus.html

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

The Week, That Was – June 2020 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

45% of Chinese willing to travel overseas.

A recent PATA survey found that 60% of Chinese intend to travel in 2020 and 45% are willing to travel abroad.

http://www.tradearabia.com/news/TTN_368536.html

Japan considering a travel bubble for overseas business travelers.

The country plans on prioritising entry for business people from China, South Korea, Australia and, surprisingly, the US to help boost the economy.

https://www.timeout.com/tokyo/news/japan-is-considering-a-travel-bubble-for-overseas-business-people-and-tourists-060120

HUC offers software development, project management and other services

Whether it is through short term projects or one-off development requirements, HUC offers a ready pool of skilled resources that can get your project up and running at the earliest. Contact with your requirements today on marketing@hospitalityunited.com.

https://www.hospitalityunited.club/information-hub/

HSMAI: Revenue management experts discuss strategy.

Revenue Managers, System Operators and Data Scientists share their perspectives on how to best prepare for the recovery.

https://www.youtube.com/watch?v=-w5_LiGspKw&feature=youtu.be

US hotels win backing for ‘Stay Safe’ reopening

The Global Business Travel Association called on hotels to discuss the opportunities for collaboration and a joined-up approach to the recovery period, as properties around the world look to reopen and start welcoming guests.

https://www.travelweekly.co.uk/articles/373215/us-hotels-win-backing-for-stay-safe-reopening

How Travel Has Changed Since The Pandemic — And How It Should Change

The travel industry’s recent changes may have saved their businesses for now, but adjusting a few refund policies and cleaning rooms more thoroughly has not ensured their long-term survival.

https://www.forbes.com/sites/christopherelliott/2020/05/31/how-travel-has-changed-since-the-pandemic—and-how-it-should-change/#8024d384d641

How do you know if your hotel room is really clean amid coronavirus?

It’s almost impossible to find a hotel that hasn’t introduced a new sanitation program, promising its rooms are squeaky clean and will be coronavirus-free. How do you know if your hotel room is really clean?

https://www.usatoday.com/story/travel/hotels/2020/05/29/hotel-rooms-during-coronavirus-pandemic-how-know-if-theyre-clean/5275952002/

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

The Week, That Was – January 2020 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Is your PMS enough for distribution?

With inter-connectivity being one of the key focus for 2020, hoteliers need to get the distribution basics right. Are you getting real-time reservation updates directly into your hotel system? Do you get a bird’s eye view of your inventory status at all times? Are you struggling with overbookings or manual entry errors? It’s time you connect your PMS to your channel manager for seamless updates.

https://www.erevmax.com/blog/index.php/2019/12/is-your-pms-enough-for-distribution/

Google now includes taxes and fees in hotel searches

Google launched features intended to make finding, comparing, and booking hotels less stressful. Starting this week, guests will be able to browse personalized search results and narrow down properties by neighborhood, and view hotel receipts that reflect the actual amount you can expect to pay for a given stay (including taxes and fees).

https://venturebeat.com/2020/01/08/google-now-includes-taxes-and-fees-in-hotel-searches/

Four key trends the hotel industry can’t ignore during 2020

Now that we’re all back at work, attention is turning to the year ahead. Dori Stein, CEO, Fornova shares his predictions for the main trends that will influence hotel chains’ success in 2020.

https://www.hospitalitynet.org/opinion/4096435.html

Hotel Technology Trends 2020

When adopting hotel technology, the hospitality industry is like an elephant. Interestingly it also favoured elephants in its partners as well. Same as the animal, hotels preferred to spend time with those the same as them.

https://www.hospitalitynet.org/opinion/4096402.html

Could subscription travel be the new way to holiday in 2020?

A new company promises insider knowledge and free hotel stays via its subscription concept.

https://www.harpersbazaar.com/uk/travel/a30440445/subscription-travel-trend/

Is Personalization in Hospitality Dead or Alive?

Personalization of the customer experience – from digital marketing and website experience, revenue management and pricing, CRM and loyalty marketing, and on-property guest experience – has become a buzzword at industry conferences, webinars and in the hospitality media. So… is personalization dead or alive in hotel digital marketing, website experience, revenue management, CRM and on-property guest experience?

https://www.hospitalitynet.org/panel/125000035.html

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

The Week, That Was – November 2019 Week 4

Spanish hotel chain boosts productivity and connectivity with eRevMax

Spanish hospitality chain Actahotels has recommended eRevMax solutions for online distribution. Twenty properties of the group, including the newly opened 313 room Acta Voraport, have been using RateTiger Channel Manager and Connectivity solutions, powered by LiveOS, for updating rates and availability across multiple OTAs and accessing high quality rate data and insights.

https://bit.ly/2XSYgMJ

Hotelbeds claims to drive high value visitors to hotels

Hotelbeds works with over 60,000 travel agents, tour operators, airlines, and loyalty point schemes from 140 source markets. More than half of bookings through global bedbank Hotelbeds are for stays of more than four nights, the company has disclosed.

https://www.travolution.com/articles/113360/hotelbeds-claims-to-drive-high-value-visitors-to-its-hotel-partners

Google Eyes: More and more travelers are looking to Google

Online travel agencies (OTAs) have always been dominant on meta search channels such as Google but advertising your direct hotel website on Google Hotel Ads provides an opportunity for hotels to divert this traffic to their brand websites.

https://www.sabrehospitality.com/blog/google-eyes-more-and-more-travelers-are-looking-to-google/

Travel Statistics to Know About in 2020

Is your hotel ready to take on 2020? Check out key travel statistics & trends that can help you maximise your hotel online bookings and revenue in the coming year-

https://www.erevmax.com/blog/index.php/2019/11/travel-statistics-to-know-about-in-2020/

Airbnb tests teaming with Google’s vacation rental business in the U.S.

Google waded into its own vacation rental advertising business on its travel pages early in 2019, and in October began giving vacation rentals hotel-like treatment in Google search.

https://finance.yahoo.com/news/airbnb-tests-teaming-google-vacation-200037742.html

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

The Week, That Was – October 2019 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Argentina based Europlaza Hotel & Suites recommends eRevMax for channel connectivity

Europlaza Hotel & Suites, a midscale hotel in the heart of Buenos Aires has recommended eRevMax solutions for managing online distribution. The property has been using RateTiger Channel Manager since 2014 to maintain real-time rate and availability across multiple online sales channels and receive reservations.

https://bit.ly/2BFN2ki

How to Promote Your Hotel to Business Travelers?

Business travelers form one of the major groups of travelers, and this group is increasing with time. Expenses on global business travel are expected to rise by 7% by the year 2020, which means hoteliers have to go that extra mile to attract business travelers to their properties.

https://www.erevmax.com/blog/index.php/2019/10/how-to-promote-your-hotel-to-business-travelers/

TripAdvisor jumps on the hotel direct booking bandwagon

TripAdvisor is introducing a direct-booking feature to its Sponsored Placements product for accommodation providers designed to help them boost revenue. With the new feature, sponsored listings will now include a prominent link directly to a hotel’s website to facilitate a booking. Previously, listings linked through to an OTA.

https://www.phocuswire.com/tripadvisor-sponsored-placements-direct-bookings

Google vacation rentals: Booking Holdings is gone, Airbnb is in

Airbnb listings have begun appearing for the first time in Google’s vacation rentals feature in several European cities, including Paris, Amsterdam, and Madrid. Airbnb’s appearance in Google vacation rentals could be a cameo — a small test to see if participation is worthwhile.

https://skift.com/2019/10/22/airbnb-makes-debut-in-google-vacation-rentals-for-now/

Independent hotels disappearing as chains grow

More independent hotels are either joining the big chains or shutting their doors. One of the biggest reasons independent hotels are disappearing is that they’re getting acquired by the large hotel companies or joining them as affiliates to tap into their marketing power.

https://www.nytimes.com/2019/10/21/business/independent-hotels-airbnb-boutique-chains.html

Phocuswright: Capturing the Chinese travel consumer

1.4 billion people strong, the Chinese make up a large percentage of APAC travelers. Capturing Chinese travelers is like netting a big fish. They travel in throngs and have money to spend. This is proven by the travel bookings from the region amounting to USD 420 billion in 2018 and is expected to increase to USD 480bn in 2020.

https://www.traveldailymedia.com/capturing-the-chinese-consumer/

Agoda on moving beyond accommodation

In the past, Agoda was all about hotels. That has changed. Today the company sells flights, tours as well as alternative accommodation which has become a strong pillar of the business. Thailand-based travel platform Agoda says it is focusing on finding the “best inventory” for its customers, operating with the “best tech” and fending off the intense competition in Asia armed with the “best weapons.”

https://www.phocuswire.com/Agoda-John-Broughton-Brown-interview

Meet Team eRevMax at WTM London, Stand TT211 from 4 – 6 November 2019 – contact marketing@erevmax.com to set up a meeting.

Thanks and have a good day!

The Week, That Was – October 2019 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

HospitalityUnited.Club to host Cocktails & Conversations in Singapore

The consortium of travel technology specialists, HospitalityUnited.Club, is ready to host its exclusive ‘Cocktails & Conversations’ evening in Singapore this month, on 16th October 2019. The Club will be hosting the event in partnership with AgentX101, HotelTonight, Ecommpay, LiveOS, RateTiger and WIHP, to present the latest in travel technology.

Register today – https://www.hospitalityunited.club/events-register/singapore-oct19.html

Booking.com’s top travel trends for 2020

The company predicts 2020 will be a year of travel exploration like never before, fueled by technology as well as a growing sense of responsibility and deeper connection with the people and places we visit.

https://travelpredictions2020.com/#5

If you think email is dead, think again

Adobe’s recently released Email Usage Study for 2019 reveals new insights about consumer habits and preferences around receiving marketing emails. The respondents are spending up to five hours a day checking their emails (both work and personal). In fact, they actually feel that the amount of time they are spending is ‘just right.’

https://www.clickz.com/email-usage-study-adobe-2019/255955/

RoomIt by CWT expands channel manager connectivity

RoomIt by CWT the global hotel distribution division of CWT, announces new strategic partnerships with multiple global hotel guest acquisition platforms. The partnerships provide business travelers with more choice and hotels with greater access to customers.

https://news.carlsonwagonlit.com/pressreleases/roomit-by-cwt-expands-hotel-distribution-with-new-strategic-global-partnerships-2924419

Hotels are start, end points of travel experiences

As affluents become more drawn to experiential travel, the role of the hotel has evolved to become more about the destination than simply about hospitality. During a panel at Condé Nast Traveler’s Points of View Summit, industry experts discussed how high-end and boutique hotels are becoming more reflective of their location. Design, sustainability practices and programming are different ways hotels can incorporate local elements.

https://www.luxurydaily.com/hotels-are-start-end-points-of-travel-experiences/

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!