Travel and Holidays – What Does the Future Hold in Store?

Every day, new marketing techniques and tools are launched almost every week – which increases the complexity of the marketing sector. Experts have different ideas and opinions about how holidays will be like two or three decades from now. The possibilities are limitless.

Virtual travel will be ‘in’:

Travel is likely to become virtual In the future. By the year 2050, holidays for most people will be about enjoying the popular as well as not so popular attractions of the world from the comfort of home. Time travel will be in, and it will be possible for travellers to visit New Orleans before Hurricane Katrina ravaged it or seeing the Pyramids right after their completion – all through virtual reality. They will be able to customize their surroundings and the weather, and also get a digital tour guide. They can also make situational or hypothetical travel – such as visiting the Taj Mahal without the tourists. This will help them remove the stress of travel without needing to visit the locations actually.

Travel and Holidays

More personalized travel experience:

Travel brands, in order to get brand recognition and loyalty, need to make use of customer data in such a way that shoppers can get value. The travel marketing techniques are likely to be made more personalized to help customers find the most relevant travel products and ideas for their choices – whether it comes to room, hotel, airline, airport or occupancy duration type.

Smarter Retargeting:

While retargeting has existed for quite a few years, it is expected to see more innovation. Travel companies will use live user session user profiling in real-time, which would allow a smarter retargeting that offers more relevant recommendations and information to users. For travel brands, it can increase the ROI significantly on every interaction.

Use of Chatbot technology:

Travel brands are making increasing use of the chatbot technology from companies such as Amazon, Expedia and Skyscanner, in an attempt to pre-empt the purchase requirements of customers. The use of Cortana or Alexa can be expected sooner rather than later.

Use of PWAs (progressive web apps):

These come with all the good things about mobile websites and mobile-based applications. These are delivered online and act just like native apps. PWAs help sell holidays quickly and form an important part of the overall user experience. The programs also operate in areas with inferior connectivity or in those spots where connectivity drops and comes – as in cars or trains. These will help travellers on the move.

Get Hotel booking channel manager software at https://www.erevmax.com/ratetiger/ratetiger.html.

How to Know When Your Hotel Property Management System Needs a Change?

Property Management System (PMS) is important for hotel properties, and here are a few signs to indicate when it needs a change.

With changes in time, the needs of your hotel tend to change and the goals and requirements of your hotel property, staffs and guests change as well. The Property Management System (PMS) of your hotel has a short longevity. Here are a few signs that will indicate when your PMS needs a change.

hospitality property management software

Less control / idea about hotel operations

The main purpose of a Property Management System is to smoothly manage the operations of your hotel. The long-term success of your hotel depends on a PMS that satisfies the reporting requirements of your hotel. In case the existing system makes it impossible or tough for you to generate the numbers required for your business’ growth or evaluation, you should look for a new PMS that makes the job easy. With a good PMS, you can create customized reports and filter, export and sort the data that you need.

Your existing PMS frustrates employees

The actual worth of a PMS is defined basically by those who use it every day. If your staffs complain that the existing system in your organization is buggy, slow and comes with poor support, it is better that you get in touch with a new PMS that is known to offer a better user experience and uptime. A strong Property Management System makes even complicated tasks simpler, and ensures that everything is automated and each process is streamlined.

Your PMS requires 3rd party app integration

With PMS, it is often complained that these do not integrate or important communication tools and features cannot be implemented fully. If the existing PMS in your workplace is showing its age, and seems to be outdated enough as far as features and integration go, it is important to go for a new one. It is important for your PMS to be cloud-based and ensure that its data can be accessed in real-time in all departments.

You are paying higher maintenance and vendor support costs

If the support and service for your PMS is costing you in terms of money and time, and your business productivity has taken a hit as well, you need a change in the system. With on-site systems, continuous upgrades are involved and these can become costly.

Need for better ROI

With a cloud PMS, you can save on the initial expenses involved with costly software and hardware, thus reducing your overall ownership expenses. These are designed to offer more security, reliability, data backups and high performance.

Whether a guest books a room online or with a tour operator, your PMS stays updated through RateTiger. Contact us today – marketing@erevmax.com

Booking.com fires away strict rate parity: What it means for hoteliers – Part II

In the first part of my article (see here) I’ve focused on Booking.com’s new rate parity agreement and how hotels now have regained control over their pricing. Here is the next part of the article.

Loosening rate parity with a caveat
The commitment comes with a caveat: the hotels had to maintain same rates and booking conditions on Booking.com as they do through their own direct website. Term this as a narrow ‘Most Favored Nation’ agreement, the OTAs require a minimum allocation, or some availability, from hotels. Predictably, hotels are not happy.


They fear that the big OTAs, with their marketing budget would be able to manipulate the search results, which they claim would continue to affect their business adversely. In a strongly worded statement, the British Bed and Breakfast Association calls Booking.com a “bully” and says, “that this new settlement, thrashed out behind closed doors in Europe, is wrong and anti competitive, and against the interests of consumers.” The powerful British Hospitality Association has shown similar disappointment, and terms the commitment as falling short of progress and not benefit customers or hospitality businesses in a meaningful way.

Paris based Accor, Europe’s biggest hotel chain has taken a cautious approach and expressed satisfaction. However, InterContinental Hotel is not impressed. In a market, where close to 70% reservations come through OTA with Booking.com alone contributing over 43%, no one can afford to kill the goose that lays the golden egg.
For now, they have the option of promoting discounted rates to their closed groups for more direct bookings. But then again, Booking.com with its excellent loyalty program, which accounts for close to 50% of their overall reservation will give then a tough run. In fact, industry watchers believe that the next war will be fought over loyalty programs between the OTAs and major hotel brands. Elimination of rate parity might trigger ‘price cannibalism’ between OTAs and brand sites that could (at least potentially) lead to a worse-case scenario for the industry as a whole.
Make the most of the opportunity
As travellers spend more time on research, hotels need to be present at every touch point to their target audience. This is why, hotels need to evaluate each channels for the opportunities they present, and create tailor-made pricing strategies – all while staying within rate parity constraints – for optimizing rate and revenue.
To start with, hotels need to look at analyzing margins from each channel and allocate rate and inventories with margin as base-line. Select channels that bring key value to their properties – ones that support not just when the circus is in town but on a rainy day. With access to reservation reports to identify the customer demographics, hotel can develop intuitive packages to help customers actually find what they are looking for. The basic of every pricing strategy is to know the value of the product and the elasticity up to which consumers would be ready to pay.


Which leads to the importance of evaluating different distribution platforms. Without a foundation of platform based pricing it will be extremely difficult to manage pricing to the players sitting on the various levels of distribution, such as  traditional OTAs, Same-day booking sites, GDS, Tour Operators, Own Website, social media, mobile applications, fenced groups, loyalty programs, specific credit cards, and so on. By introducing a platform based pricing methodology, hotels can optimize their rate matrix while staying within their contractual obligations.

Mature distribution markets are moving from daily rate changes to real-time changes from a revenue management perspective which has a positive impact on profit optimization.  Remember, price is only one of the four P´s of marketing. Give equal importance to other 3, namely product, place and promotion. Parity is not so evil after all, only misunderstood.



Cristina Blaj is Sales Director at eRevMax.  She can be reached at cristinab@erevmax.com

Hoffmeister Hotel & Spa selects RateTiger for effective rate and inventory distribution

One of the finest luxury boutique hotels in Czech Republic, Hoffmeister Hotel & Spa has partnered with eRevMax to expand business exposure and optimize online revenue. The five-star luxury property has been using RateTiger ChannelManagement Solution for managing availability, rate and inventories (ARI) across their online distribution mix.

RateTiger is a must have hoteliers tool in 21st century allowing you to effectively balance all the material variables in the hoteliers profit/occupancy/rates/distribution costs/channel parity equation,”  said Petr Novotný, Sales Manager, Hotel Hoffmeister & Spa.
Hotel Hoffmeister is built in Mediaeval Roman architectural style of the 15th century, sales 45 spacious apartments across various channels. The hotel offers its guests a worry-free time in a Roman bath style jacuzzi, soothe their body and mind while trying signature massages – relaxing, detoxifying and chocolate one or pamper themselves in a Beauty Parlour.

Read full story here

Top 5 Trends in Hotel Technology: Infographic

It’s no secret that the travel industry is changing and the majority of these changes are happening because of the evolution of guest preferences. Today, a comfy bed and clean bathroom simply aren’t enough and hotels are now expected to have the most up-to-date technologies if they want to keep ahead of the game. eRevMax recently released an infographic, showing what guests expect in terms of technology when they book a hotel today. A whopping 85 percent of travellers prefer free WiFi, while 38 percent cite WiFi is a priority factor before choosing a hotel.


Additionally, 40 percent of travellers travels with three or more electronic devices, so mobile optimised websites are one of the most important factor to the tech-savvy travellers these days. eRevMax suggests hoteliers to provide the service for free to guests who enroll for their select programs, for starters. Such services may be made exclusive for gold and platinum level members or accessible in lobbies of full-service properties.
To access the full infographic, click Top 5 Trends in Hotel Technology

eRevMax receives high marks for service and technology innovation

As part of eRevMax’s continued dedication to customer satisfaction and to ensure that existing and future products are developed with client’s need, eRevMax have recently asked their RateTiger and Connect users to complete a survey based upon the service they have received, along with ease-of-use and ongoing support of the products in question. The results have been published, and indicate that eRevMax deserve their place at the top of the board in channel management. 85 and 90 percent of RateTiger and Connect users cite the software as
being reliable and easy-to-use, respectively, and the majority would recommend the software to others.

Read the full story here

eRevMax hosts networking sessions for Hoteliers at World Travel Market 2013

To celebrate hitting an important milestone in eRevMax history – serving 7000 happy customers – the company attended the 2013 World Travel Market event in London to show exactly why they’re considered a world leader in channel and distribution management. With help from their approved channel ecosystem which includes Agoda, GTA, and Russian-based Ostrovok, eRevMax used this opportunity to show how the popular RateTiger software has evolved and become flexible and diverse enough to meet the needs not only of independent hoteliers but also of mid-market hotel groups and large, global hotel chains. The event took place between 4th and 7th November at ExCeL Docklands.


Networking sessions for Hoteliers at World Travel Market 2013 – Full story


Transhotel becomes a certified eRevMax distributor

Global travel services provider Transhotel has joined the eRevMax Channel Ecosystem – a collection of certified demand partners having two way XML connection pre-configured for rate, inventory and reservation distribution to help hotels take online sales to the next level.
Transhotel, which collaborates with 78,800 travel agencies and offers a portfolio of more than 60,000 hotels internationally, will be a great platform for eRevMax’s hotel clients looking to expand their visibility by promoting inventory globally and creating incremental business opportunities.
“This integration will enable eRevMax hotel users to process rate and inventory updates via the advanced XML interface transferring data in real-time, while also receiving reservation data generated from the Transhotel extranet. The seamless connectivity aims at enhancing data flow, which will greatly reduce time to market, thereby helping hotels place immediate updates depending on the latest market scenario. This will further help hotels to continuously generate incremental and guaranteed business through RateTiger updates,” said Natalia Fernández, Chief Contracting & Product Officer at Transhotel.
The hotel channel management specialist has been developing its distribution network to offer advanced connections to RateTiger and Connect enterprise platform users. eRevMax aims to help industry partners better match supply with relevant demand in a timely manner thereby creating new business opportunities.
Read the full story here.