Top 7 Hotel Tech Trends to Watch Out in 2022

Traveler expectations and behaviour keep changing! The hospitality industry for long has always been adapting to changes in the latest technology to be up-to-speed. From the way guests search for a hotel to the booking process, communication, check-in, room service, check-out, after-service; the industry has witnessed tremendous change and upgradation.

To call the last 2 years challenging for the hotel industry would be an understatement.  However the industry has always bounced back and there is a hope that it would emerge even stronger from the present crisis. As we all hope for a successful 2022, RateTiger brings you the latest hotel tech trends to know what is happening in the industry.

Reshape the Hospitality Industry In 2022 with hotel technology.

 1. Unified Solution – Here to Rule

For long data silos has been a cause of concern for hoteliers. Revenue and distribution managers use on average 8-10 tech solutions each having its own reporting system. Making data talk to each other would have made things much simpler. Thanks to today’s unified platform hotels finally can have access to integrated analytics. These types of platforms bring all key solutions in one place thereby connecting and delivering real-time insights from all booking channels.

Hotel Channel Manager is the central platform that unites all the properties under a brand and brings them together along with other functionalities of the hotel: restaurant, spa, gym, sports club, pool, etc.

2. Technology is on Clouds

 The world has moved to cloud-based technology and so are hoteliers. A cloud-based technology not only eases the hotel management process for the hoteliers but also gives them easy access to hotel data from anywhere they want. Advanced solutions that uses AI help the hotel owners predict the upcoming trend and be prepared for it in advance. Integrating AI and ML into hotel operations, helps the hotel operators save on manual costs and invest better on user-friendly, efficient and optimized hotel management software.

3. Invest in Booking Engine to Earn More

Booking Engine is a platform that will increase your ROI by bringing in direct bookings to your hotel. Therefore, it has to be flexible and mobile friendly. It should be simple, well-defined and attractive for the customers to browse through and get them to make a booking without investing much time.

Integrating the Booking Engine with the hotel’s PMS, RMS, Channel Manager and other hotel tech solutions will automate the workflow and sales process. Connecting a booking engine to the sales conversion tool will assist the sales team keep a track on lead generation and conversion.

Coming with a variety of features, Hotel Booking Engine allows you to target corporate bookings by displaying different offers and visuals along with room rates and dates. Grabbing more direct bookings saves on commission cost paid to OTAs and other third-parties like travel agencies.

4. Hotel Digital Marketing to Redefine Brand Value

Internet and social media has become people’s daily partner. They can’t imagine a day without it. In the present world, people look for everything online: whether it is which place to go on a vacation to which hotel to stay to where to eat to what activities to do and so on. What they don’t do or like is being bothered by hotel staff for every small thing.

Integrate social media channels like Whatsapp, Facebook Messenger, Instagram to contact and share details over texts instead of calling. Go digital, integrate social media channels, expand your reach and increase your revenue to not only redefine your brand but provide  people with the service they like.

5. Gain Visibility with Google Hotel Ads

Google Hotel Ads is the largest Metasearch channel  that displays your hotel rates and availability in comparison to other OTAs (Online Travel Agencies) displaying clear and real-time status. Being the largest search engine and the epitome of digital marketing, Google Hotel Ads is the best and safest way to present your hotel to a millions at a go.

In March 2021, Google announced waving off fees for hotel booking links to make the booking process simpler and comprehensive. With this they created an organic list of hotels with their intelligence tool providing free visibility to hotels, OTAs, and other booking sites.

To make the most of this all you need to do is create a business profile on Google, list your property, and sign up for Google Adwords. With nearly 4 billion Google users around the world, it is the best platform to start ads on and achieve the maximum leads. Linking your hotel’s website to the Ads, you also increase the website traffic and brand’s visibility.

6. Go Mobile with Responsive view

Mobile optimization is one of the most important aspects of hotel landscape today. 50% of the traffic on the web comes from mobile devices. This makes it crucial for the hotel website, booking engine, OTA to be mobile-responsive. Nearly 77% of the travelers search for hotels on their mobile phone.

With the drastic rise in mobile bookings, focussing on mobile users’ need and tailoring to their convenience will deliver more bookings and better revenue.

7. Check-in check-out Automation

With pandemic being the new normal, both the hoteliers and guests look for contactless travel and stay. Using the SaaS technology, the hotels owners can create an app for the hotel. This app will not only automate the workflow but initiate automated check-in check-out process.

You can hyperlink the app URL to the website for the guests to download it directly from there. Once downloaded, the guests can update their personal details to begin the check-in process. The data is then sent to the hotel’s software system for them to complete the process from their end. This way, having a mobile app reduces risk for both hoteliers and the guests and streamlines the process in less time.

Get Ready to Welcome Your Guests

 2022 is unpredictable and so is the travel and tourism industry, but going innovative and tech-rich is the only solution to survive. If not today, these hotel tech trends 2022 will definitely bring in more bookings and revenue to your property in the coming days. So, what are you waiting for?

It’s time to reshape your hotel and get back to business with RateTiger!

 

 

 

 

 

 

Enhance Guest Experience in your Hotel

When we are trying to buy a product but get doubts about which brand of the product to buy, the first thing that we do is check reviews. The thing about online is that when it comes to reputation, people can trust strangers as much as friends. One or two bad reviews and it lead us to skip that product. Yes, that’s how dominating the customer review for a product or service is in the market. It is not any different in the hotel industry. With changing times, comes change in preferences and demand of travelers. Online reputation is one of the major factors that help provide constant revenue for a hotel.

Guest Experience - hotels- RateTiger

According to TripAdvisor, even before the pandemic, four out of five people said TripAdvisor makes them feel more confident in their booking decisions. Online reviews are social proof that hotels can not afford to ignore. More so, after a post-pandemic world where safety and protection are paramount to potential guests. How would they know your property would be safe for them? By having a higher star rating over your competitors and offer prompt responses to guest reviews, you can prove travellers your sincerity to provide guests the best possible experience.

Why is positive customer feedback important?

 Positive Review helps in Brand Building

When guest are satisfied with their stay at a place, they give positive reviews which spread through the internet or by word of mouth. Guests trust the experience of guests. According to Expedia, close to 3 out of 4 times, a customer will place guest ratings higher than a hotel. What’s more, they would happily to pay a bit higher for positive guest reviews. Participants in the Expedia study said they’d rather pay 24% more for a hotel that’s rated 3.9 versus 2.4 and 35% more for a hotel with a 4.4 rating than one with a 3.9 rating.

Positive Reviews Communicate Quality

Happy guests are likely to spread their happiness by leaving positive words. These positive testimonials often give a positive impression of quality. Travelers travelling for fun would not compromise on quality and good quality service is something they look for when booking a hotel.

Bad Review make Customers chose Competitors

 One bad review does not mean just loss of reputation but also loss of guests, and in turn, revenue. With a bad review, potential guests trust the hotel less and tend to choose the next best hotel.  Questionable credibility and bad reputation is often hard to fix and rebuild.

Positive Review gives Higher Search Engine Rank

 Positive reviews imply how well a hotel knows their customers and can fulfill their demands. Search Engines always recommends the best for their guests. Having positive reviews will make your hotel rank higher in the search engines. Prioritizing and promoting positive reviews establish customer loyalty and helps increase guest retention.

How to improve guest experience?

 Hotel experience doesn’t exist just during the time they are staying in the hotel but it starts even before guest bookings. They might not be tech-savvy and need help with booking. They might not be aware of extra-charges. They might have special demands like provision for aged guests. There should be deals that excite and interest guests rather than just merely telling them that you offer great deal and services. Being creative and adding value to your property plays vital role in satisfying guests.

1. User- Friendly and Attractive Website

Your hotel’s website is the face of your hotel. Even before guest book a room in it, they visit your website for minute details. Your website must be an example of how it feels to be staying in your hotel. Including high-quality texts and images portraying the best features that make your hotel different from the others could be a good beginning.

The website need not have too many pages, but it important to tell your guests everything about your hotel; the spa that you have, the gym that you have, the massive banquet hall and the special offers for the month that you have. Every minute detail should be on the website. But what if, your guest wants to reserve a table at the fine dining restaurant that you have at the 2nd floor of your hotel? Here, it is very important to provide easy access to reservations be it in the spa, the dining table or most importantly the room. Being user-friendly not only help guests give positive reviews but it leads to direct bookings.

Talking about direct bookings, it is also very important for your website to be linked effectively with a convenient booking engine to help guests make their bookings smoothly. Guests can experience impressionable hospitality, when directly booking through a website which gives more exposure to your hotel.

2. Make Guests Feel Special with Services

Once the guests are done booking from your website, a warm welcome along with a booking confirmation gives them the confidence of good spending. Attaching hotel location on Google map links, highlighting the services and amenities they could avail during their stay in a nicely designed email could do the work effectively. Thanking them for choosing your property, other upsell packages, sending them personalized messages about ongoing deals that they can avail during their stay, and sending them welcoming messages a day before their arrival are other ways to build a relation with the guests.

Say the check-in time is at 12 noon but the guest lands at 8 in the morning and asks for early check-in.  Should you deny? No. This is a great opportunity to show your guests that you care for them. Early check-in can be a great opportunity to create impression with your guests rather just making them wait in the lobby until the check-in time. What if no rooms are available until check-in time? Offer them a relaxing room or lounge, along with a TV, or if possible a good view for them, spends their time. Making your guests comfort your priority will definitely leave an impression.

Simple gestures like greeting them personally on arrival or checking if they are comfortable during their stay go a long way in making your guests feel special.

3. Neat and Clean along with Hygiene

Imagine walking into a hotel you spend your hard earned money on, and finding the paint is falling off the walls, there’s spider web on the ceiling corner and the sofa in the waiting room is coffee stained. Would you continue your stay there, forget about giving a positive review? Guests love to see neat and well-maintained rooms. The most complaints that come to front desk are about cleanliness. Hence, it is very important to focus on cleanliness and maintenance of your property.

Keeping fresh clean linens and towels, discarding stained linens, sweeping and mopping rooms everyday should be the basic maintenance in all hotels. Apart from this, make sure all electronic appliances are working properly and there are no loose wires. The water in the bathroom should be clean and there should be no leakages from any pipes. Provision for both hot as well as cold water should be there in every room. Waste bins should be emptied after every check-out.

Apart from cleanliness, guests are cautious of hygiene. Extra care should be taken on cleaning shared spaces like the gym, swimming pool, restaurants, lounge and bars. High touch areas requires intensified cleaning and especially during the pandemic times. Providing enough sanitization and avoiding over-crowding in shared spaces especially, has become crucial in the recent times. Dishes and spoons, if reusable, should be thoroughly washed for better hygiene.

5. Other Amenities and Services

After a long journey, your guest walks into your hotel and has to wait in queue to check-in.

If you were a guest, would you like it? No. Offering online check-in and check-out not only saves time for your guests but it also makes the process easier for hoteliers. Plus, it offers safety in the age of pandemic. If the guest requires any extra service, he does not have to walk-up to the front desk but instead can do it online from the comfort of his room. By automating communication between guest and front desk, you level-up guest experience and avoid forming queues at the lobby.

Giving proper training to your hotel staff, including greeting guests and addressing guest also accounts in guest experience. Extra effort to provide personalized services pays off in positive guest experience. Training your staff to be attentive and polite in all circumstances can help guests be more open about their demands helping you to serve them better.

Who does not like free stuffs? Offering complimentary drinks and other complimentary services along with the stay package is an easy way to earn those extra positive comments.

Your Hotel is your Guests’ Hotel

 The best thing that can help you know what is going to serve your guests better is by placing yourself in their shoes. If you were a guest, what would you be expecting from a hotel? Asking yourself how would you like to be treated, gives you the best answer as to what you can do better. Just in case, you do not know what more to do to make your customers happy, or you are in doubt as in what more could you do to make your customers happy then refer to their reviews. Reach out to your customers asking them what better you could do and if they like your hotel and services. Remember, while freebies make your guests happy, it’s the service that will stay with you.

Reach out to us for your Hotel Channel ManagerCRSRate ShopperBooking EngineWebsite Development or Digital Marketing requirements.

We are happy to have a discussion to see how we can help you achieve your property’s occupancy and revenue goals – Contact Us today

 

 

 

Hotel Reopening Trends in a Covid-19 World

As the worst effects of the COVID-19 pandemic ebb, most indicators point to travel coming back — with a vengeance — as people look to reconnect, explore new destinations, or revisit reliable favorites.”

That’s how a McKinsey report describes the present scenario, highlighting the opportunities in the travel and hospitality industry. In fact, did you know that in the US, with two million daily passengers, air travel is already closer to the pre-pandemic level of around 2.5 million?

With countries starting to open up again, the hotel industry is booming and providing guests with new experiences and personalized service. Here are some of the key reopening trends that are reflected today in the hospitality industry –

1.Greater digitalization of the industry

Since the outbreak of the Covid-19 pandemic, digital reservations have become an even bigger section of the hotel booking volume. It is expected that in the coming future, the entire hotel booking market will be taken over by digitalization. Hotel owners can be expected to improve the digital presence through the following measures:

  • Diversification of online distribution channels
  • Posting content online everyday through a regular digital schedule
  • Using a direct room reservation strategy
  • Having an efficient and aesthetic hotel website with attractive images and offers

2. Wider adoption of hotel technology products

As hotel owners tackle with more competition and changes in guest booking behavior, we are witnessing a wider adoption of hotel technology products.

While hotel channel managers and booking engines were already popular among large and mid-sized hotels and chains, more adoption is expected by small and independent properties as well. Such hotel tech products will enable businesses with more opportunities for online bookings and revenue maximization. It will add to their operational efficiency, saving them cost and providing a competitive edge.

3. Reconsideration of marketing strategies

It is important to focus on driving more guests to the hotel brand website to drive direct bookings. More and more hotels are realizing the importance of generating commission-free bookings and owning the guest relation from start to end. Hence it is critical that hotels –

  • Devise their digital marketing campaigns effectively
  • Give out the right messages to their target audience
  • Establish synergies with other related business vendors for cross-selling Deriving benefits from various tourism-promotion initiatives

4. Innovate boldly

Hotels are expected to go out of the way, to distinguish themselves from the crowd in order to stand out from competitors. Apart from focusing on digital marketing, hotels are looking at innovative technology solutions as well as revenue models to attract different guest segments –

  • Using contactless technology for check-in, check-out, in-room dining and other services.
  • Revenue optimization with day-use booking options.
  • Diversification of array of hotel services for serving more customers and optimization of revenues.
  • Having visitor-first strategies in place.

5. Personalization

In the hospitality industry, personalization has been a much-discussed subject for a long time now. Listening to visitors and accordingly adapting hotel services can be very useful in distinguishing hotel businesses from all competitors out there and building guest loyalty.

It is being expected that hotel owners and managers would go out of their way to personalize services for visitors, in order to provide them with an unmatched and unique experience and ensure a higher level of customer loyalty in the years to come.

6. Staying ready for changes in the hospitality industry

The times are changing and things are evolving very quickly, which means that hotel owners and administrators would be keeping their ears to the ground for new trends and changes in the hospitality industry.

While we aren’t exactly back to normal (and we might never get there), whatever new normal we’re heading towards, there are opportunities in the hospitality industry in heaps for hotel owners and other stakeholders. Understanding the emerging trends and keeping in sync with the changing consumer behavior will ensure that hoteliers stay on top of their business and beat the lingering pandemic blues to achieve the desired scalability.

5 Most Common Hotel Distribution Management Mistakes

5 Most Common Hotel Distribution Management Mistakes

Proper hotel revenue management involves using distribution strategies and sales channels to the maximum potential. To be able to do this, it is important to use technology solutions that are synchronized properly as well as check offerings from competitors and maintain the best possible customer relationship. The sales channels that are being used should be evaluated regularly and pricing strategies should be adjusted to the existing market conditions. If you wish to manage your hotel online distribution and booking process successfully, it is important to avoid these 5 common mistakes:

  1. Mismanagement of group bookings

With group reservations, occupancy rates and profits can be raised quickly. But there can possibly be major losses if there is a late cancellation. Naturally, it is important to have an accurate process in place to handle group reservations, ensure secure payments and negotiate cancellation deadlines.

Due to improper group bookings management, many hotels are failing to use other revenue sources and channels to the maximum potential. These days, software tools can also be used for revenue evaluation from group reservations and assist with the pricing of group bookings.

  1. Opening all booking dates without evaluation of revenue management

Hotel revenue management involves optimization as well as an understanding how the forces of demand and supply work. In this case, a common mistake that hotels make is to open all booking dates without proper analysis of peak / off-peak or festive dates. This mistake might lead to quick selling out of peak dates that are most attractive. Owners might lose the opportunity of optimizing revenues for the most profitable times of the year during peak seasons.

For hotels that mainly earn during peak seasons and experience low room occupancies during the off-seasons, it is important to be especially careful about this aspect.

  1. Lack of structured price list extension approach

A lot of travellers prefer to plan their holidays in advance and make advance bookings for hotels. Naturally, it is important for hotels to put a pricing strategy in place as well as have an organized price list extension approach. If travellers are given an option of booking their hotel rooms only for the following two to three months, the opportunity to earn revenue for future dates can be lost in the process. In every OTA that hotels work with, it is important to have room and rate availability at least for the next 365 days.

  1. Not having effective tech synchronization in place

These days, more than ever before, it is important to have the right kind of software solutions in place. Without the use of an omnichannel distribution strategy and new technologies, it is impossible to maximize your hotel’s revenue potential. All the technology systems that you use in your property needs to be synchronized and connected so that you get integrated data for monitoring and action planning.

  1. Manual data overwriting in OTAs

With a software solution that is synchronized accurately and through making investments in the right technology systems, various reception duties can be automated. It can result in a lot of time and resource-saving for hotels as well as ensure a more efficient hotel reservation management process. Once all the channels have been connected to a hotel channel manager, manually overwriting data in OTAs should be avoided.

RateTiger expands the eRevMax Partner Ecosystem with Rehlat and Clock PMS

With a multitude of events happening in the middle east, travel continues to boom in the region and hotels need to ensure they have the right channels in their distribution mix. Are you optimizing your hotel’s visibility across multiple touch points? Are you making sure guests can find your hotel when they have the booking intent?

Now is the perfect time to look at your tech stack and distribution strategy, and how you can improve it for this year and next. Leverage our connectivity to expand your visibility in key source markets. RateTiger continues to expand its partner mix and our recent additions include Rehlat and Clock PMS that are featured in this post.

If you are looking to connect to any specific tech partner or a channel, do explore the RateTiger Partner List of 450+ distribution and tech providers.

How Much Google Ads Cost for Hotel Owners

Rehlat

One of the leading travel agencies in Middle East, Rehlat is the newest addition to the eRevMax Channel Ecosystem. Offering seamless travel planning and competitive hotel rates, Rehlat enlists more that 1 million hotels and has been trusted by over 500,000 travellers for bookings. It brings a carefully curated list of destinations for travellers to have a “travelastic” time with a localized payment system, offering the best possible vacation. Enlist with this channel if you are looking to expand in the Middle East market.

Clock PMS

Clock Software offers a complete and integrated suite of cloud-based hotel management software, distribution systems and guest engagement apps, with Clock PMS+ at the forefront. Clock PMS+ is an all-round cloud hotel platform focusing on property management, real-time distribution, and 2-way guest engagement. Fully configurable and PCI compliant, Clock PMS+ supports hotels or groups of any size. If you are looking to change your current PMS, get in touch with us today.

Are you looking to manage any new channel from your RateTiger platform? CONTACT US – https://www.erevmax.com/erevmax-contact.html

 

Attract more families to your property by setting up Child Rates Policies on Booking.com

Families are a large and lucrative guest segment in hospitality industry. On average, they stay longer and are more likely to book than other segments, such as solo travellers and couples. As hoteliers, you need to cater to the ever-changing guest expectation to drive demand to your property. According to Booking.com data, families stay an average of 28% longer and book at 27% higher rate than couples and solo travellers. When searching for accommodation on Booking.com, travellers prefer to see room details that specify the number and ages of children that can be accommodated.

You can create and manage Child Rates for your property for Booking.com directly from your RateTiger platform. Setting up child rates lets families see all the important details and prices for a particular room or unit on your property page. You can set the maximum number of children and adults that can stay in each room.

Search data on Booking.com also shows that families are returning to travel faster than other traveller segments

  • Increase family bookings by up to 15% – Stand out in search results by creating attractive offers aimed directly at this large group. Setting competitive child rates can lead to an increase in family bookings by up to 15% on average.
  • Flexibility and control over your prices – By creating pricing rules for children based on up to three age ranges, you have complete flexibility to define rates and attract families of all sizes.
  • Greater transparency for your guests – When you set up child rates, the full price for the entire family is clearly displayed throughout the booking process, making it easier for families to choose an accommodation and preventing any unexpected charges at the time of check-in.

 

If you do not already have a Child Rates Policy set up for Booking.com, you can easily create one  – https://partner.booking.com/en-gb/help/policies-payments/policies/how-set-policies-rooms-rates-and-facilities-children

There are a host of additional solutions through which your property can benefit and attract more bookings. You can get more details from the Booking.com Recovery Toolkit.

Subscribe to RateTiger today and start using this feature. Reach out to us for your connectivity needs to make the most of your online revenue- https://www.erevmax.com/erevmax-contact.html

 

How to attract hotel guests with different rate plans and policies?

The rollout of vaccines and reduction in travel restrictions means that hotels are starting to see pent-up demand turn into bookings. It is important that you boost your property’s visibility on all demand channels and offer different rate plans and policies to attract varied guest segments.

We are glad to list out the top 3 trends that we have seen in our discussion with various hotels as well as channel partners like Booking.com, Agoda etc.

1. Flexible Booking Policies

With travelers looking to be able to adapt their travel plans depending on circumstances, flexibility in hotel booking policies is crucial.

A great way to stand out to potential guests is by offering flexible cancellation policies. Adding a new, more flexible policy or updating an existing policy to make it more accommodating can help you secure more bookings in times of low demand and high uncertainty.

You can offer flexible rates and policies for Booking.com and other key channels. The Flexible – 1 Day policy is a great way to attract guests to your property. This policy allows guests to cancel for free up to one day before their arrival date. If they cancel within one day of arrival, they’ll be charged the cost of the first night.

By offering guests with flexible booking policies, you can increase the chances of attracting more reservations as well as repeat guests.

2. Long Stay Rates

Reservation trends and data show that travellers are booking longer stays, given the many accrued vacation days. A high proportion of bookings are being made for seven days or more. Hence, it is important for hotels to set-up long-stay rate plans that are specifically designed to attract this customer segment.

OTAs like Booking.com has created the option for you to set weekly and monthly rates to help you take advantage of this significant rebuilding trend and get in front of bookers who are increasingly searching for long-term accommodations. These rate plans help you to be more visible to the increasing number of people who are searching for stays longer than 7 days.

Set-up long-stay rate plans to attract this customer segment for your property today.

3. Mobile Rates

The use of mobile has changed how travel is being searched and booked and by managing mobile rates for your property, you too can improve reservations coming from mobile bookers.

Over half of all bookings on Booking.com are made on mobile devices. 80% of travelers use a mobile app when researching a trip and 50% of accommodation searches and bookings are made on mobile. Mobile rates give hotels 28% more bookings from mobile traffic. Attracting these bookers can positively impact your revenue.

If you do not already have a Mobile Rate set up for Booking.com and other channels, you can easily create one. Activate mobile rates for your hotel to tap into this valuable and expanding traveler segment.

 

 There are a host of additional solutions through which your property can benefit and attract more bookings. We are happy to share Booking.com rebuilding together initiative, where you will find insights and advice on attracting demand. It is packed with research from thousands of travellers, statistics from trusted partners like Google as well as trends from Booking.com search data.

Go ahead and start experimenting with these policies and rate plans to optimize online sales and revenue. Reach out to us for any advice or solutions on distribution connectivity, direct bookings, revenue management or to have a simple chat – https://goo.gl/3gKUJZ

Know more about Hotel booking channel manager software.

 

 

How Google Hotel Ads Impact Hotel Bookings in 2021?

Good news first. People want to travel. The global search for “where to travel” and “can I travel” are at a record level as per Google. While Google doesn’t share the number of searches, its research report shows that during the summer months, travel demand was nearly at 100, indicating a peak.

Travel Demand

As millions of people worldwide search for hotels on Google, it is important to know how to grab the attention of your potential guests. Thanks to Google Hotel Listing which has been made freely available to all hoteliers earlier this year, it is now possible to attract them to your direct booking channel as well. Sounds interesting, right?

Domestic travel on the rise

It might sound cliché, but the fact remains that the pandemic has changed guest behaviour and preferences. After a year and more of travel restrictions, people want to visit and meet friends and family and create new experiences. As travel restrictions keep on changing, domestic travel is on the rise.

Travel Demand Compare

travel Demand Compare

This is where Google Hotel Ads can help hoteliers get more exposure. Done correctly, Google will show your direct hotel booking link prominently along with other bidders when someone searches for accommodation.

Google Hotel Ads works with the same AdWords auction model where businesses bid for listings. If their bid is higher, provided other boxes are checked (like higher relevance), their name shows up on SERP when someone searches for the target keyword.

There are four types of paid hotel campaigns on Google

  1. Commissions (pay-per-conversion): Pay only when a traveler books your hotel, depending on the payment model you choose.
  2. Commissions (pay-per-stay): Pay only when a traveler completes a stay that they booked through hotel ads. Available only to select partners.
  3. Max CPC bid (fixed or per cent): Pay when a traveler clicks on your ad. For the CPC bid strategies, you can adjust your bid by factors such as device type, traveler location, length of stay, and other factors.
  4. Enhanced CPC: Automates bid adjustments for a Max CPC bidding strategy.

Convenience in research

3.5 billion searches are made on Google every day, which is 92.47% of total searches on the internet. As travelers search for accommodation, Google Hotel Ads display rates and availability of properties on Google Search, Maps, and Assistant.

By providing intensive and comparative data right up and front based on user’s search query, as well as other factors, aiding their decision-making process, Google becomes the first touchpoint of the guest’s booking journey. It offers them higher convenience to browse through different hotels, check their amenities, and compare pricing – all from a single place.

This level of convenience, in fact, is one of the biggest factors why most people now book hotels online rather than choosing phone calls or relying on travel agents.

Enhanced experience

Did you know an easy-to-use website matters more to high-value travelers than online reviews or loyalty programs? User experience is clearly a key factor people consider when booking hotels online. Google Hotel Ads delivers here in a big way. It provides a consistent (and excellent) experience to the users. If a traveler is checking hotels for a city, it will show properties based on categories like Budget, Luxury and Top Rated.

Google hotel ads connector

 

If your property appears on the organic search result, upon clicking, the user will be taken to the Hotels Details Part which shows prices from various sites including potentially your own brand website.

Hotel Featured Ads

You can have a fair chance of converting lookers into bookers by rich content, hotel photos and reviews. New and returning customers can be redirected to your brand website to book direct – or they can book on Google. The Book on Google option is a useful feature mitigating the risk for hotel owners of losing prospects because of poor-performing websites and unoptimized booking processes.

Boosted conversion

One of the biggest benefits of Google Hotel Ads is the conversion rate for hotel owners. Users would be redirected to your landing page after they have done thorough research on Google; after they have learned about your hotel, pricing, offers, and facilities and read the reviews. With all such information, if they decide to go to your landing page, they are likely to have high buying intent making the lead more qualified.

 

In Summary

With a lower than 8% acquisition cost, Google Hotel Ads can significantly help in the hotel’s digital marketing effort. If you haven’t already used it, take a step forward and tap on the power of Google Hotel Ads today. You’ll be surprised by the results.

3 Essential Tips to Choose the Right Hotel Booking System

As hotels pave their way to recovery, occupancy and profitability remain the priority. However, with guest behaviour and preferences going through a rapid shift, hotels need an efficient sales strategy to optimize revenue.

For years, hotels have been trying to increase direct sales. However, to boost direct bookings, hotels need to have a user-friendly website with a sound booking engine.

The first obstacle in the path though is how to find a good hotel booking system!

3 Essential Tips to Choose the Right Hotel Booking System

There are so many options out there and they have their own set of features. It makes picking one more challenging.

Direct sales strategy for room sales is one of the most preferred tactics in the hospitality industry. The goal of a direct sales strategy is to boost direct online bookings from as many guests as possible.

Direct bookings are a great option for hotel owners because these bookings generate the most revenue. There are no agents or other distribution partners that must be paid a percentage or commission. Every guest you host has booked directly online, so you can pocket all the profit.

However, for this strategy to work, it is important to have a user-friendly website that travelers can access. Users get driven away by a slow, confusing, or complicated website. Make sure your website is intuitive, mobile-friendly, and has clear action buttons such as ‘book now’ for potential guests to click.

If you are focused on direct bookings, your website must be a priority. Once you have your website running, you will need to invest in hospitality software that syncs your existing website and other channels. If you’re looking to buy a hotel booking system but are confused about which one to choose, follow these essential tips:

1) Focus on the user experience

Yes, you want to buy a hotel booking system that increases direct room booking from the brand website. But the solution can be much more than just that, with its unique features.  One reason guests prefer to book from OTAs is the user experience. A good booking engine would be intuitive, easy-to-use, responsive and mobile-first. Make sure the booking system have the capability to feature special deals & promo codes when guests book directly with you.

2) Ask the right questions

Before choosing any hotel booking system, there are several questions that must be asked and answered. Such insights are necessary to help you make a fitting decision.

Will the solution connect with your hotel PMS? Can it handle multiple currency? Is it easy to use? Can the content be shown in multiple languages? Can it be integrated with your hotel channel manager so that inventory is always up to date? Can you offer different discounts?

These are some of the several questions you should ask before choosing a hotel booking system.

3) Ensure you have ongoing support

This is one of those things many hotel owners overlook, only to regret later. Some of the hotel booking systems can be challenging to use and getting used to. The more features they have, the more confusing they can get. Also, some of their interfaces may not be too appealing.

So, it’s a good idea to ensure you always have support from experts. Meaning, make sure the hotel booking system you plan to go with has a backend support team that extends their support so you can optimally use the system.

Final Words

  • These are three essential tips you should consider while choosing the best hotel booking system.
  • So, take your time, think things through, consider all the factors, and then make the right decision.
  • Remember, the kind of hotel booking solution you use may define the growth of your business. So, be careful and very certain of your decision.

eRevMax expands Partner Ecosystem with – TUI Group, Guestline and StaySavvy

Highlights introduction of Room – Rate Management feature

eRevMax is glad to introduce a new Product Feature called Room and Rate Management API through which you can create, update and delete room types or rate plans in different OTAs directly from your RateTiger dashboard.

With travel recovery gaining pace, it is imperative that hotels have a clear understanding of market. After over a year of closures and restricted travel, every hotelier needs to implement sales strategies that work best for their target market as well as for their local destinations. Hence it is important for hotels to know which channels and partners can bring maximum exposure to their property. Here are some of our technology and channel partners leading in their specific markets. Get in touch if you wish to connect to any of our 450+ hospitality technology as well as distribution channel / OTA partners.

TUI Group

Our newest channel partner TUI is one of the world’s leading tourism group. Headquartered in Germany, the group consists of tour operators, 1,600 travel agencies and over 400 hotels which are in major holiday destinations. TUI Group offers integrated services and unmatched holiday experience from a single platform for its 28 million customers in 180 regions. Expand your hotel distribution with TUI to attract more bookings and market share.

Guestline

Rexlynx PMS by Guestline is our featured partner for this edition. It provides independent hotels and small groups with the tools and insights and automates routine tasks, liberating your staff to focus on the guest. Fully configurable and PCI compliant, Rezlynx PMS is a mobile-friendly cloud-hosted solution that supports hotels or groups of any size. You can create and manage bookings for multiple properties, easily develop rate plans and apply region specific accounting rules, among various other relevant features. Contact us today to know more.

StaySavvy

One of the first booking platforms to focus on eco-conscious travel, StaySavvy is a new addition to the eRevMax Channel Ecosystem. StaySavvy promotes sustainable travel by helping reduce carbon footprint and rewarding guests for travelling in an eco-friendly way. 2% of every booking is allocated directly to an environmental initiative, such as tree planting or wildlife conservation. It is a revolutionary new room booking platform, generating social impact with every booking. Enlist with this channel to grow your domestic bookings and promote sustainable travel.

Are you looking to manage any new channel from your RateTiger platform? CONTACT US – https://www.erevmax.com/erevmax-contact.html