The Week, That Was – Oct 2020 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

eRevMax presents Travel Tech LATAM in October

eRevMax, in partnership with HS LATAM, is delighted to bring the next edition of TRAVEL TECH for LATAM hoteliers. The online panel discussions start this week and are scheduled between October 19 -23, 2020, with 22 speakers participating from 24 companies across the travel technology spectrum, including Amadeus, ReviewPro, eRevMax, Sabre, Mews, Mirai, Asksuite, Expedia, GHL Hoteles, HSystem, HS LATAM, Howard Johnson Argentina, Lybra, myHotel, STR, Sojern, Siteminder and Tag among others.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/oct2020-erevmax-presents-travel-tech-latam.html

Booking.com reveals nine predictions for the future of travel

Innovation within the travel industry will accelerate faster than ever to respond to marked shifts in travel expectations and behaviors.

https://news.booking.com/smarter-kinder-safer-bookingcom-reveals-nine-predictions-for-the-future-of-travel/

Japan and China to lift ban on business travel

Short-term business travelers will be exempted from a two week self-isolation on condition that they submit negative coronavirus test results and travel itineraries to authorities.

https://asia.nikkei.com/Politics/International-relations/Japan-and-China-to-lift-ban-on-business-travel

Domestic travel will dominate in 2021, says Airbnb

62% are interested in a vacation ‘within driving distance’. Entire homes have replaced apartments as the top pick of guests on Airbnb, according to a new report the short-term rental platform released today.

https://www.adweek.com/brand-marketing/domestic-travel-will-dominate-in-2021-says-airbnb/

The World Economic Forum on how to rebuild trust in international travel

International framework required to more safely resume travel whilst we wait for vaccines. To more safely open borders, countries, airlines and people will need to trust test results, vaccination records and potentially other health data from across borders.

https://www.weforum.org/agenda/2020/10/rebuild-trust-international-travel/

Travel advisors will be essential post-pandemic travel

To navigate the complicated landscape of traveling during the pandemic, people are turning to travel agents, some for the first time. InteleTravel, a company that has independent travel agents working from home in the United States, the United Kingdom and Mexico, told the paper that since the pandemic hit, travel agents are seeing an increase of demand. Since April, InteleTravel told the Washington Post it has added more than 4,000 travel agents per month, which is a 40% increase over 2019.

https://www.travelmarketreport.com/articles/Washington-Post-Travelers-Should-Use-an-Advisor-During-the-Pandemic

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

Saudi Arabia Shows A Positive Year for Travel

Hospitality in Saudi Arabia is showing the strongest recovery from the Covid-19 shutdown in Middle East, with advance hotel bookings steadily rising. The Kingdom is developing several new projects to enhance tourism as part of the country’s strategy to diversify its oil-dependent economy. Tourism and hospitality sectors are expecting a big push with new opportunities through government grants and aids.  The Kingdom has been easing travel restrictions and started welcoming tourists and issued more than 400,000 tourism visas, as per Saudi Tourism Authority’s Hamidaddin, which is making the Kingdom the fastest growing destination in the world. In addition, travel restrictions are expected to be lifted in Saudi Arabia for citizens at the beginning of 2021.

The Government has announced its plans to reopen the two holiest sites in Islam to pilgrims in October. Local and foreign residents of Saudi Arabia will be permitted to enter the Grand Mosque in Mecca and the Prophet’s Mosque in Medina for the year-round umrah pilgrimage seven months after visits were suspended.

Recently Saudi Tourism Authority started a campaign “Saudi Summer” which is encouraging their native travelers and expats to enjoy 10 destinations from Red Sea, beaches and forests to mountain peaks and historic areas. The authority is working with 90 travel trade and hospitality partners to create more than 100 packages across the 10 destinations. In August, the advance bookings in Saudi Arabia exceeded pre-Covid level reaching 110%, as per eRevMax, an award winning travel technology company. The country is already starting to welcome a limited number of pilgrims following months of tight restrictions. The total number of inbound and outbound tourist trips in Saudi Arabia is expected to reach 62 million trips by the end of 2020.

Over time, domestic tourism in Saudi Arabia has received a major boost, which is helping the Kingdom’s economic recovery. The Saudi Authority are looking to reopen the Umrah market in a phased manner and are expected to announce new measures and protocols to boost travel confidence. Further, OTAs like our partners Seera, Halal Booking and other sales channels have been offering promotions and discounts on online bookings, which is proving to be attractive for traveller and pilgrims. This has led to a rise in domestic tourists who are now making a beeline for Saudi Arabia to experience its ancient trade centers and unexplored places within the kingdom.

Saudi Arabia has the second highest number of Covid-19 cases in the region. However, with patient recovery rate higher than the global average, the Kingdom has been easing restrictions since June.

With increasing competition and price sensitive guests, hoteliers need to ensure they are visible on multiple OTAs and metasearch channels as well as keep their brand website updated to be able to achieve maximum occupancy and meet revenue targets. Hence, knowing the right channels that bring business to your city is a key and being connected to them is very important for your online sales strategy. To find out how you can improve online revenue, contact us today and speak to our connectivity advisor – https://goo.gl/3gKUJZ

 

Introducing Promotions for Booking.com through RateTiger CRS

RateTiger Central Reservation System has been enhanced allowing users to create and manage promotions for Booking.com directly from their RateTiger dashboard. Promotions are special prices that a property can offer during a certain time window, or to a certain type of booker. In RateTiger Settings, they appear under the Promotions tab in the Inventory Module.

On booking.com, hotels can create three types of Promotions from their RateTiger dashboard – Basic Deal, Mobile Rate and Profile Rate.

Basic Deal Promotion:

  • Easy and fully customizable promotion, which will give the guest a discount on selected rooms and rates.
  • Customize the promotion for everyone or members only
  • Control on MLOS, Dates and Room Type
  • Hotels can run the promotion for various Rateplan and Payment options

Mobile Rate Promotion: Options for-

  • an app only rate- i.e, guests booking (only) through Booking.com mobile app would get this discount
  • dot rate and t.dot rate- i.e, guests booking through the Booking.com website on their mobile browser

Profile Rate Promotion:

  • Target the promotion to a certain set of guests
  • Discount can be displayed only to verified, logged-in business travelers, and will apply to all your room types, rates and dates except excluded.

Monitor your Promotions:

  • On your RateTiger dashboard, the View and Apply Promotion widget provides a detailed report of all the existing promotions and allow users to modify / deactivate a campaign.

RateTiger CRS, powered by LiveOS, is the next-generation reservation management platform for hotel revenue managers to manage multiple distribution channels including web, mobile, voice, travel agent and online travel agent (OTA) channels.

This is a very exciting opportunity as this marks the start of a series of upcoming releases, to give hotels different ways to create and sell Promotions on multiple platforms through RateTiger.

Get connected to RateTiger today and start selling promotions. Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

 

The Week, That Was – Sep 2020 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Luxury Tanzanian hotel improves online business performance with eRevMax

White Sands Resort & Conference Centre, a 4-star luxury property in Tanzania, strongly recommends RateTiger for its highly effective online distribution and business performance management solutions. The property has been using RateTiger product suite, including RTConnect for channel management, Google Hotel Ads, metasearch management, Booking Engine as well as Reputation Management tool, all centrally managed from the RateTiger platform.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/sep2020-erevmax-luxury-tanzanian-hotel-improves-online-business-performance.html

STR: Europe hotel performance for August 2020.

Europe’s hotel industry reported its best performance levels since February, according to August 2020 data from STR.

https://www.hospitalitynet.org/news/4100751.html

Airbnb’s City Portal promises better relationship with cities

Airbnb is piloting an information-sharing platform in 15 cities that it says will help local leaders monitor the effects of the home-sharing giant.

https://www.bloomberg.com/news/articles/2020-09-23/why-airbnb-launched-a-data-sharing-tool-for-cities

UK: Travel companies flogging super cheap holidays for 2021

Desperate tour operators in the UK have slashed prices for next year not only to allow travelers to book ahead or to change their current bookings but also to recoup lost earnings for this year.

https://www.thesun.co.uk/travel/12729058/cheap-holidays-benidorm-majorca-2021-deals/

Booking.com introducing longer-stay rates

In response to surging demand for longer-term stays, hotels can now offer weekly and monthly rates. Under the new feature, a weekly rate plan requires a minimum stay of seven nights, while the monthly rate plan requires a minimum stay of 28 nights.

https://www.travelweekly.com/Travel-News/Hotel-News/Bookingcom-introducing-longer-stay-rates?

Co-working: How hotels are reinventing themselves

How Accor is adapting to new ways of working in a post-Covid world by reimagining spaces and services. Faced with new societal behaviors and other challenges arising from the pandemic, the classic hotel industry is evolving by launching new initiatives.

https://group.accor.com/en/Actualites/2020/09/coworking-hotel-pop-up-offices

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

Finbat.ma and Fiesta PMS join the eRevMax Partner Ecosystem

Agoda promotes its GoLocal program to RateTiger hotel users

As travel reopens across different geographies, domestic travel is on the rise. At present hotel occupancy is driven by staycations, drive-in and local travelers. This is the time for hoteliers to evaluate their online distribution mix and capitalize on the local channels. The ground rule of working with any distribution/sales channel is to ensure that you keep your hotel listing up-to-date to give a true picture to the guests. Knowing the right channels that bring business to your city is a key and being connected to them is very important to increase your hotel’s presence online.

Here are some of our newly connected channel and tech partners leading in their specific markets. Get in touch if you are looking to expand your distribution connectivity and wish to connect to any of our 400+ OTA and PMS channel network.


Finbat.ma

If you are looking to connect to a regional OTA in Morocco, Finbat.ma can be a good bet. Offering a variety of accommodation across Morocco, this channel attracts bookings both from native and international travellers and is focused on providing high-quality service and a great travel experience. If you have a hotel in Morocco, get your property listed with Finbat.ma to attract domestic bookings in your city.

Agoda GoLocal

With domestic bookings becoming the key revenue generator, Agoda GoLocal program could be beneficial for your property. Through a multi-platform marketing campaign, Agoda aims to generate more demand and bookings for your property from travellers in your country. Simply offer domestic customers an additional 10% discount on top of existing channel discount. Contact us today for more details.

FiestaPMS

Our newest PMS partner, Fiesta Technologies, is a popular technology provider in Philippines. It offers a wide range of features and functionalities for full-service hotels and chains, as well as independent properties. Known for its user-friendly interface and quick support response time, Fiesta can be a great partner for your property. If you are looking for a PMS provider, get in touch with us today.

Are you looking to manage any new channel from your RateTiger platform? CONTACT US TODAY – https://www.erevmax.com/erevmax-contact.html

 

The Week, That Was – Sep 2020 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

eRevMax expands connectivity offering in Europe with Veturis Travel

Travel technology leader eRevMax announced it has completed integration with one of Europe’s fastest growing travel wholesalers, Veturis Travel. The seamless connectivity will facilitate real-time data transfer between hotels and the bed bank through RateTiger and LiveOS platform and help in expanding its direct contacts with accommodation providers.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/sep2020-erevmax-expands-connectivity-offering-europe-veturis-travel.html

What today’s travelers want in their accommodations

Of the 9 in 10 travelers who would be comfortable booking accommodations for a leisure trip in September or October, travelers are most comfortable staying in a vacation rental (31%), followed by chain hotels (28%), and resorts (15%), according to new Expedia data.

https://blog.advertising.expedia.com/vacation-accommodations-traveler-preference-trends

The state of group travel

The year 2020 was supposed to be a good year for the roughly 150 member brands of the USTOA. Nearly half were forecasting a “boom year,” with growth of at least 7% to 10%

https://www.msn.com/en-us/travel/tripideas/group-travel-companies-are-still-a-thing-how/ar-BB18ELys

Hoteliers plan for a budget season unlike any other

As the pandemic has thrown off expectations for most of 2020 and limited the usefulness of historical data to guide the process, hoteliers are saying setting a budget for 2021 is a completely new experience.

https://hotelnewsnow.com/Articles/304207/Hoteliers-plan-for-a-budget-season-unlike-any-other

Pricing principles to maximize hotel revenue during COVID-19

The sudden demise of travel demand on a global scale is an opportunity for your hotel to switch to dynamic pricing if you were not already doing so. Here are some things to consider when setting rates in the current market.

Monitor your competitor’s price movement with #RateTiger Shopper  – marketing@erevmax.com

https://www.phocuswire.com/hotel-pricing-principles-vikram-singh-opinion

How travel will be bought and sold in August 2021

Brand loyalty will be a more critical factor in future travel decisions than ever before, and experts predict an upside for direct bookings for travelers who are looking at brands that provided assurances about safety and health protocols.

https://www.travelweekly.com/Arnie-Weissmann/How-travel-will-be-bought-and-sold-in-August-2021-Part-2?

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

The Week, That Was – July 2020 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

With proper measures, travel can move forward

The U.S. Travel Association said that travel can continue to move forward as long as people comply with wearing masks and other measures to curb the spread of Covid-19.

https://www.travelweekly.com/Travel-News/Government/US-Travel-With-proper-measures-travel-can-move-forward

Airbnb claims 1 million nights booked in one day.

The July 8 bookings were made at Airbnb properties in more than 175 different countries and regions, the company said. Airbnb says its system took bookings for more than one million nights’ worth of future stays at its listings around the world.

https://www.travelweekly.com/travel-news/hotel-news/airbnb-claims-1-million-nights-booked-in-one-day-for-first-time-since-march-3

How Marketing can help hotels in the ‘new normal’

Hospitality sector is slowly reopening, hotels need dynamic marketing, communication and branding to gain guest confidence. Here are 6 essential marketing tips to help your hotel adapt to the ‘new’ normal –

https://www.erevmax.com/blog/index.php/2020/07/how-marketing-can-help-hotels-in-the-new-normal/

Rethinking hotel loyalty in a time of pandemic

Rather than chasing status, savvy travelers look for stays which already bundle the amenities needed in the room for a true ‘be your own elite’ experience

https://www.forbes.com/sites/advisor/2020/07/15/does-elite-status-matter-anymore-rethinking-hotel-loyalty-in-a-time-of-covid/#1bc7636b4dbc

Hotels tweak their model and mission to survive the pandemic

As big hotel chains are aligning themselves with renowned medical research institutions, boutique hotels have to work a bit harder to prove their trustworthiness.

https://qz.com/work/1878905/how-hotels-are-surviving-covid-19/

Travel rebound may arrive sooner than expected

Perceptions of safety are rising across all sectors as the travel industry enters summer season. Now that many destinations and brands are further into the Ready or Set stages, thoughtful campaign messaging is essential to drive both short-term and future bookings.

https://www.odwyerpr.com/story/public/14575/2020-07-14/why-travel-rebound-may-arrive-sooner-than-expected.html

Hotels are selling out in popular US vacation spots this summer

Luxury hotels in summer getaway hotspots are finding business is booming, and are at (albeit reduced) capacity for most, if not all, of the summer.

https://edition.cnn.com/travel/article/hotels-sold-out-us-covid-19/

How CitizenM created a new market space in the hotel industry.

The founders wanted to create a new kind of hotel chain. One that would capture the growing mass of frequent travelers – what they call “mobile citizens” – whether traveling for business or for pleasure.

https://www.blueoceanstrategy.com/blog/citizenm-hotels-a-blue-ocean-chain-in-a-red-ocean-industry/

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

 

How Marketing can help hotels in the ‘new normal’

With Covid-19 having affected every sector, simple things like traveling and eating out will never be the same again. However, even during these hard times, we tend to look for light at the end of the tunnel. As the hospitality sector is slowly reopening, hotels need dynamic marketing, communication and branding to gain guest confidence.

It is time for hotels to relook at their marketing strategies. Customer preference and behaviour have undergone a drastic shift. Their spending pattern has become more conservative. While cost-rationalization is a concern, there are still some marketing actions hotels can follow to get themselves ready for recovery.

It is critical not to go dark during this period but to keep proactive communication ongoing with your retail & corporate customers and channel partners.

Here are few tips to make the most use of marketing teams during this time of uncertainty –

  1. Communication, communication and communication. There is a reason they are called guests, and not customers in a hotel. This is the time to reach out to them. While you should be utilizing your social media / email and other channels, do not forget the old way of calling your loyal guests and partners to enquire about their well-being.  Share the measures you are taking to ensure safe environment.
  2. Your employees are your biggest brand ambassadors. Keep your employees active on social media, encourage them to share their experiences. Bring the human element in your hotel to showcase your core values.
  3. As you prepare to reopen, do an audit of your website content. That famous buffet would not be such a big draw now, nor will be the Saturday DJ Night. People are concerned about safety and social distancing. Explore what you can offer instead. The focus is on family, health and wellbeing. Experiences will prevail over pleasures. Create your packages around that.
  4. This is also the time to update your website assets. Post video and images of your sanitization process. Your housekeeping staffs are going to be your key player in gaining guest confidence.
  5. While taking recovery plan into action, it is important for hoteliers to know about the revenue management strategy and pricing strategy. In these uncertain times, traveler confidence is at an all-time low. A flexible cancellation policy will go a long way in attracting probable guests.
  6. This is also time for hotels to respond to reviews they have missed earlier due to work constraint. Create a review policy and reply to guest feedback with measures you are implementing to address their concerns.

Focus on the future and think what we can do to prepare for recovery. In times of crisis, it is even more important for hoteliers to maintain a public image, have a strong presence in social media, regular contact with clients and partners, to keep distribution channels populated with offers and rates they normally provide, even as business remains slow.

It is imperative to have the right technology partners that can help you update your hotel’s online content, rates and inventory across multiple channels effectively and seamlessly. Considered one of the best hotel channel managers in the market, RateTiger is integrated with more than 400 OTAs and works closely with 9000 hotels globally. It is the distribution connectivity partner of choice for large hotel groups, mid-scale chains as well as independent properties in both luxury and budget segment worldwide.

Connect with us for your connectivity needs to make the most of hotel online revenue- https://goo.gl/3gKUJZ

Knowing your hotel channel manager in the post COVID world

Covid19 has changed the travel industry. With travel going south, hotel industry is being forced to make adjustments in the wake of plummeting occupancy. Facing an unprecedented crisis, hotels of all sizes across the world are desperately rethinking strategies as they plan to recover and rebuild.

Even as cost cutting becomes norm and investment on technology infrastructure is being scrutinized, technology is going to emerge as a hotelier’s trusted best friend when it comes to optimizing operational efficiency.

As travel slowly opens, the initial demand build-up is expected to come from local and domestic travel. This trend is being witnessed in markets like China where hotel occupancy is driven by staycation, drive-in and local travelers. Markets which have been dependent on international travelers are expected to take longer to recover than one with stronger domestic base.

This is the time for hoteliers to evaluate their online distribution mix. According to a recent report by Sojern, hotel bookings to Abu Dhabi within a 48km radius accounted for 77 percent of all bookings in April and domestic travel from Dubai accounted for 91 percent of searches and bookings within the same radius.

It is important to capitalize on the local channels. Hotels need to monitor their production data and upcoming booking trends to identify the more profitable channels. Effective channel management can assist hoteliers with both issues – by increasing visibility and allowing for variable rate changes between seasons.

The challenge for many hoteliers in managing these channels is to ensure accurate rates and inventory allocation to optimize each channel to increase sales and maximize revenue. It is necessary to have an effective hotel channel manager for every property. Proper channel management also needs a pooled inventory model. Pooled inventory makes sure that hotel rooms are simultaneously promoted across every channel with no concern of overbooking. It is now time to focus on strategies rather than updating channels. Along with finding out the right vendor for your distribution management, always check whether the provider is PCI and GDPR compliant.

Take complete control of your revenue and channel management strategy to control distribution costs and drive more direct bookings. Considered one of the best hotel channel manager in the market, RateTiger is integrated with more than 400 OTAs and working closely with 9000 hotels globally. It is the connectivity partner of choice for large hotel groups, mid-scale chains as well as independent properties in both luxury and budget segment worldwide providing solutions through its core product brands – RateTiger , LiveOS and AgentX101.

Connect with us for your connectivity needs to make the most of hotel online revenue- https://goo.gl/3gKUJZ

 

The Week, That Was – January 2020 Week 5

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Peruvian luxury hotel chain improves online sales with RateTiger

Peruvian luxury hospitality chain Inkaterra Hotels has recommended RateTiger for stable and seamless connectivity with world’s leading online sales channels. Some properties of the group have been using RateTiger Channel Manager for online distribution and have experienced improved occupancy and revenue.

https://bit.ly/2tifxUE

Booking.com’s 2020 Booking Booster program focuses on sustainable accommodation

The 2020 Booking Booster will bring startups, social enterprises, non-profit organizations and accommodations of all kinds together directly to explore solutions to become more sustainable.

https://news.booking.com/bookingcom-announces-34-million-in-grants-to-support-sustainable-accommodation-in-2020/

How Can Hotel Guest Reviews Boost Sales?

Are you leveraging hotel guest feedback for generating new business? In the era of user generated content, it is important for hoteliers to proactively garner positive guest reviews across different customer touch points. Here is a short self-help guide on how you can generate more reviews for creating a strong word-of-mouth network for your hotel –

https://lnkd.in/f6fHFYh

CWT Simplifies its EMEA Operations to Accelerate its Customer Service proposition

CWT, the B2B4E travel management platform is to move its Greece, Morocco, Eastern Europe & Baltic local market management this month into cross-functional Market Management Teams.

https://www.hospitalitynet.org/news/4096610.html

Does Google’s “Zero Click Search” Mark the End of Hotel Paid Search Marketing?

With less than 5% of searches on Google resulting in clicks on paid search listings (Google Ads), does this mean the end of hotel paid search marketing?

https://www.hospitalitynet.org/panel/125000038.html

Hotel apps enter a new decade

Apps have become the go-to for managing our lives, yet most hotel apps still seem stuck in the dark age of the branded hotel app, according to Apaleo. The point is that it’s time to explode the old notion of the app as we move into 2020 and look at the breadth of possibilities that a hotel app store offers. Here are a few that have gotten my attention as of late.

https://blog.apaleo.com/hotels/hotel-apps-enter-a-new-decade

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!