With Covid-19 having affected every sector, simple things like traveling and eating out will never be the same again. However, even during these hard times, we tend to look for light at the end of the tunnel. As the hospitality sector is slowly reopening, hotels need dynamic marketing, communication and branding to gain guest confidence.
It is time for hotels to relook at their marketing strategies. Customer preference and behaviour have undergone a drastic shift. Their spending pattern has become more conservative. While cost-rationalization is a concern, there are still some marketing actions hotels can follow to get themselves ready for recovery.
It is critical not to go dark during this period but to keep proactive communication ongoing with your retail & corporate customers and channel partners.
Here are few tips to make the most use of marketing teams during this time of uncertainty –
- Communication, communication and communication. There is a reason they are called guests, and not customers in a hotel. This is the time to reach out to them. While you should be utilizing your social media / email and other channels, do not forget the old way of calling your loyal guests and partners to enquire about their well-being. Share the measures you are taking to ensure safe environment.
- Your employees are your biggest brand ambassadors. Keep your employees active on social media, encourage them to share their experiences. Bring the human element in your hotel to showcase your core values.
- As you prepare to reopen, do an audit of your website content. That famous buffet would not be such a big draw now, nor will be the Saturday DJ Night. People are concerned about safety and social distancing. Explore what you can offer instead. The focus is on family, health and wellbeing. Experiences will prevail over pleasures. Create your packages around that.
- This is also the time to update your website assets. Post video and images of your sanitization process. Your housekeeping staffs are going to be your key player in gaining guest confidence.
- While taking recovery plan into action, it is important for hoteliers to know about the revenue management strategy and pricing strategy. In these uncertain times, traveler confidence is at an all-time low. A flexible cancellation policy will go a long way in attracting probable guests.
- This is also time for hotels to respond to reviews they have missed earlier due to work constraint. Create a review policy and reply to guest feedback with measures you are implementing to address their concerns.
Focus on the future and think what we can do to prepare for recovery. In times of crisis, it is even more important for hoteliers to maintain a public image, have a strong presence in social media, regular contact with clients and partners, to keep distribution channels populated with offers and rates they normally provide, even as business remains slow.
It is imperative to have the right technology partners that can help you update your hotel’s online content, rates and inventory across multiple channels effectively and seamlessly. Considered one of the best hotel channel managers in the market, RateTiger is integrated with more than 400 OTAs and works closely with 9000 hotels globally. It is the distribution connectivity partner of choice for large hotel groups, mid-scale chains as well as independent properties in both luxury and budget segment worldwide.
Connect with us for your connectivity needs to make the most of hotel online revenue- https://goo.gl/3gKUJZ
For a traveler, a hotel room is like a home away from home. The one main exception however is that hundreds of strangers would have used that hotel room in the past. Hence maintaining cleanliness is very important in the hospitality industry, but with the spread of COVID-19, in which it is said that the virus can live on surfaces for a few hours to days, proper sanitization of guest rooms has become paramount.
In today’s times, it is important that hotels align with changes in guest expectations and take appropriate measures to make the guests feel safe and comfortable. eRevMax shares some tips that hotels can implement now to be future ready for when travel rebounds and guests start to pour-in.
To connect to new source markets or other tips and tricks on improving your hotel revenue flow, reach out to us on email@example.com.
As the situation surrounding the COVID-19 outbreak continues to evolve, it’s time to join forces and participate in virtual discussions to learn new revenue sources for your hotel business.
5 short-term revenue generation tips –
– Self- isolation packages – Offer rooms for self-isolation stays in well sanitized rooms.
– Quarantine facility – Contact your local government health bodies to offer lodging and fooding to affected people in a 14-day quarantine package rate.
– WorkFromHotel space – Create a weekly package offering stay, all meals and hi-speed internet and promote to professionals who want to stay comfortably without worrying about daily chores.
– Extended Stay – Focus on offering extended stay packages at affordable rates with well sanitized rooms, meals and wi-fi included, to expats that might be staying in costly rented places and looking for alternative stay options.
– Brand visibility – Maintain your presence through social media and have regular contact with loyalty guests – as soon as people are ready to book, they will remember and reach out to you.
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Hotel Guadalmedina, an upscale hotel in Spain has recommended RateTiger for stable and seamless connectivity with world’s leading OTAs. The hotel, which has been using RateTiger Channel Manager for online distribution, has improved its visibility across OTAs resulting in positive revenue and occupancy growth.
Located in picturesque Malaga, Hotel Guadalmedina is a four- star property largely catering to leisure travelers. A popular choice for international tourists, especially from Western Europe and North America, it’s important for the hotel to maintain visibility across global and regional OTAs and metasearch sites. They have been leveraging RateTiger’s XML interface with leading channels to maintain real-time rate and availability for maximum exposure. RateTiger provides fully integrated, two-way XML connections to over 350 global and regional online booking sites.
“It is a very useful tool for rate and inventory management. RateTiger is fast and accurate, and any change in price and availability is immediately reflected across channels. The quick-close option has made it really easy for us to minimize overbookings,” said Gloria Noblejas, Director, Hotel Guadalmedina.
Prior to using RateTiger, Hotel Guadalmedina was finding it difficult to manage online sales channels. They signed up for RateTiger Channel Manager in 2010 and for the last eight years, they never had to rethink. Since partnering with eRevMax, the property has improved their online exposure considerably by expanding their distribution mix.
“Having tested other solutions available in the market, we can say RateTiger is far ahead of others when it comes to usability and support,” commented Gloria Noblejas, Director, Hotel Guadalmedina.
Meet the connectivity experts from RateTiger at FITUR Stand 10B08 in Madrid from 23 – 27 January 2019 – book a meeting now – https://bit.ly/2F6knJ0
The hotel industry is gaining more popularity and the distribution is becoming easy and technically advanced. The customers who want to book the hotels are also changing and easy distribution becomes a way to gain momentum in the industry. As the distribution becomes more scientific and smooth, the trends of the hotels and its customers are evolving for building a stronger structure.
- Distribution methods and channels are increasing – the multiple online booking methods are becoming the talk of the travellers. They keep using these platforms as and when they find it beneficial. The hotels are also expanding their network and finding channels like the travel agents who work online and the other areas through which they can ensure further bookings of their services. The main thing is to choose the most important channels that will give the hotels maximum benefits in booking.
- Metasearch engines and their extensive uses – This is a new way for marketing for the hotels. The sites can provide a lot of information that these search engines use for providing the viewer’s their choice of information. The use of these search engines has helped the travellers and the hotels too. They can compare the rates and accommodation choices and then choose the hotel that is best for them. The hotels are listing themselves in the metasearch so that they get a boost for their business.
- Cost reduction also helps – the travel agents are there to take care of their commissions but these online distribution channels often save the commission payments for the hotels. The booking generated through their own website often makes it easier for the travellers. The social media and the metasearch engines are there to drive direct bookings and eliminate the commission based agents who often can charge exorbitant from the travellers.
- Varied stay options beyond regular – There are different ways of booking accommodations. The travellers try these ways for staying at different times in the hotels. Vacation rentals are such options that the hotels use to list the properties and the other information regarding the availability and the charges of the rooms. The traveller now has got more choices and easy way to opt for such choices.
- Blockchain also helps in eliminating commission payments – This is another technology that the hotels use to build up records for proper room occupancy, inventory and rates of the rooms. The information helps customers and help eliminating OTA and other third-party platforms that survives on commission. As this is a new technology – the hotels have not used its full potential to eliminate extra cost.
- Tools and technologies from OTAs – The modern technology has also evolved for the OTAs and they are trying to bring about changes in the way they work. They are taking to advanced technology and preparing tools through which they can offer their service for the hoteliers. This also helps the hotel owners and the travellers at the same time.
- Expert channel managers and their efficiency – The channel managers are taking care of the hotel administration and are getting better results for the industry. The hotels are hiring the channel managers who are experienced and have given good results. The expertise and knowledge of these professionals are changing the way the hotels and the travellers are working for each other.
These are some of the new trends and easy ways to bring about work distribution in the hotel industry. These will either improve or they may give in to better and more advanced ways to take care of the services and rates.
To know more about Online Hotel Distribution System, visit https://www.erevmax.com/
Carton House, a historic luxury hotel in Ireland has recommended eRevMax solutions for online distribution. The property has been using RateTiger Channel Manager to maintain real-time rate and inventory updates across online sales channels including booking engine.
Located at the outskirts of Dublin, Carton House is one of Ireland’s most historic Palladian houses, offering 2 world-class 18-hole championship golf courses and a luxury spa. The company has been leveraging eRevMax’s seamless connection with global and regional OTAs to update rates and availability across sales channels and receive reservations in real-time. RateTiger’s integration with leading internet booking engines and PMS’s has ensured inventory is always in sync with bookings, thereby minimizing chances of overbookings.
“The Account Management Team has been extremely professional and easy to deal with and always available which has been great. We look forward to continuing our working relationship over the coming years,” said Fiona Mullin, Director of Revenue Management, Carton House.
“As a technology partner, we are committed to empower the hotel with efficient rate distribution across their online distribution channels. The single sign-on dashboard simplifies the operations, improves efficiencies and gives hoteliers time to focus on strategy,” said Alin Lazar, Director of Sales , EMEA, eRevMax.