The Week, That Was – January 2020 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

What are the Best Practices for Creating a Google Hotel Ads Campaign?

Google Hotel Ads has emerged as an important distribution channel for hoteliers to improve online revenue. Manage Google Hotel Ads directly from RateTiger.

https://bit.ly/2TljLp6

Will the definition of a hotel be different by 2025?

The traditional hotel stay might have to make room as other industries enter the hospitality business, sustainable lodging and alternative accommodations become more mainstream and guests continue to chase unique experiences.

http://hotelnewsnow.com/Articles/299784/Will-the-definition-of-a-hotel-be-different-by-2025

Business travel is set for radical change

In 2020, businesses will need to learn from the seamless processes within consumer travel – like intuitive mobile experiences and AI-backed personalized offerings – to fulfill expectations of both traveling employees and enterprise leaders managing travel programs.

https://www.travelmole.com/news_feature.php?news_id=2040963&c=setreg&region=2

Travel SEO: Competing in organic search in 2020 & beyond

In order for smaller travel brands with lesser budgets to be competitive, they need to be more strategic with their efforts and resources and start to do SEO in the way right for their business model and offerings.

https://www.searchenginejournal.com/travel-seo-competing-organic-search/340459/

Booking.com’s Travel Review Awards 2020 spotlight the best in travel

39% of global travelers prefer to stay in a holiday home or apartment over a hotel. While hotels came in as the second most-awarded accommodation type yet again,three quarters of all the winning properties are homes, apartments and other unique places to stay, including everything from boats and igloos to homestays and country houses.

https://finance.yahoo.com/news/booking-com-spotlights-best-travel-172800590.html

 Experts predict RevPAR growth for Europe hotels in 2020

Hotels in European markets are expected to record RevPAR increases across 2020 due to mega events and a robust transactions-volume market.

http://hotelnewsnow.com/Articles/299733/Experts-predict-RevPAR-growth-for-Europe-hotels-in-2020

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

What are the Best Practices for Creating a Google Hotel Ads Campaign?

Google Hotel Ads has emerged as an important channel for hoteliers to improve online exposure of their properties. In this blog, we list out some of the best practices that are involved with the creation of a Google hotel ads campaign.

What are the Best Practices for Creating a Google Hotel Ads Campaign

About 4.5 billion searches are made on Google every day, making it essential for every business to have presence on the platform. Over the last few years, Google Hotel Ads has emerged as the most popular platform in the metasearch space.  Which for years have been dominated by the OTAs. GHA which aggregates your hotel rates from participating OTAs and brand website and displays your hotel rates and availability on Google, across desktops, tablets, and mobile devices? Find out about some of the best practices for the creation of a Google hotel ads campaign.

Familiarize yourself with the interface

In order to be successful with Google hotel ads, it is essential to be familiar with the interface and know what goes into it. The sign-up process is quite similar to Google PPC campaign. Hotels need to create a Google Hotel Center account to send and manage hotel rates and availability across Google. The interface is user-friendly, effective and efficient. Once you have listed your property, connect your prices and availability to your ads by linking your Hotel Center account to a Google Ads account and start advertising.

Use data to your benefit

Data that is recorded by Google systems lets you pinpoint those things that are/are not working. Reports every week are offered in detail, and how your campaign is proceeding in each device. Make use of opportunity reports every week to detect missed opportunities. Know about the areas that you might have improved on, and prepare better for bid optimization in the following round.

With conversion tracking, you can exactly find out what happens when anyone visits your site. You can get information on cost per acquisition, how long a person stays in the accommodation and whether or not they booked a room. The use of this information and other performance metrics for the adjustment of Google hotel ads booking campaign strategies can help you to derive the best from your experience of Google Hotel Ads.

Group hotels and manage bids better

In case you are operating bids for more than one hotel property, group the properties together. This can let you manage the same in a more efficient way and optimize returns on investment. The principles happen to be the same for each hotel property that is part of the group. When you structure bids, you have to remember that.

Optimize your ads

For optimizing your ad spends, Google recommends hotels to provide entire inventory to Hotel Ads along with room and package Meta data. The details comprise of data about occupancy levels and rooms, and all the updated prices and active bids can ensure accuracy of prices. The ads which notch up the best numbers are generally those that offer the most information. Optimized ad can help hotels to have much better business and increase the bottom line.

Google Hotel Ads campaigns can provide future travelers with the chance to reserve a hotel room at many important hotels all through their research. Wherever a user makes decisions related to travel, hotel ads are surfaced by Google to assist them in the assessment of booking options and pricing available to them.

Find Hotel channel manager and Online Distribution.

The Week, That Was – January 2020 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Is your PMS enough for distribution?

With inter-connectivity being one of the key focus for 2020, hoteliers need to get the distribution basics right. Are you getting real-time reservation updates directly into your hotel system? Do you get a bird’s eye view of your inventory status at all times? Are you struggling with overbookings or manual entry errors? It’s time you connect your PMS to your channel manager for seamless updates.

https://www.erevmax.com/blog/index.php/2019/12/is-your-pms-enough-for-distribution/

Google now includes taxes and fees in hotel searches

Google launched features intended to make finding, comparing, and booking hotels less stressful. Starting this week, guests will be able to browse personalized search results and narrow down properties by neighborhood, and view hotel receipts that reflect the actual amount you can expect to pay for a given stay (including taxes and fees).

https://venturebeat.com/2020/01/08/google-now-includes-taxes-and-fees-in-hotel-searches/

Four key trends the hotel industry can’t ignore during 2020

Now that we’re all back at work, attention is turning to the year ahead. Dori Stein, CEO, Fornova shares his predictions for the main trends that will influence hotel chains’ success in 2020.

https://www.hospitalitynet.org/opinion/4096435.html

Hotel Technology Trends 2020

When adopting hotel technology, the hospitality industry is like an elephant. Interestingly it also favoured elephants in its partners as well. Same as the animal, hotels preferred to spend time with those the same as them.

https://www.hospitalitynet.org/opinion/4096402.html

Could subscription travel be the new way to holiday in 2020?

A new company promises insider knowledge and free hotel stays via its subscription concept.

https://www.harpersbazaar.com/uk/travel/a30440445/subscription-travel-trend/

Is Personalization in Hospitality Dead or Alive?

Personalization of the customer experience – from digital marketing and website experience, revenue management and pricing, CRM and loyalty marketing, and on-property guest experience – has become a buzzword at industry conferences, webinars and in the hospitality media. So… is personalization dead or alive in hotel digital marketing, website experience, revenue management, CRM and on-property guest experience?

https://www.hospitalitynet.org/panel/125000035.html

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

The Week, That Was – December 2019 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Is your hotel channel manager doing what you expect of it?

Here are 5 questions that you have to ask about channel management software systems for hotels.

https://www.erevmax.com/blog/index.php/2019/12/5-questions-to-ask-about-channel-management-for-hotels/

Responsible and purposeful travel: the way forward

Technology and consumer preferences are constantly evolving and the threats to the environment and personal data are becoming ever more prevalent, according to Travel Weekly’s Insight Annual Report 2019-20.

https://www2.deloitte.com/uk/en/pages/consumer-business/articles/travel-weekly-insight-annual-report.html

Five trends shaping the future of customer experience in 2020

As we enter a new decade, customer experience is firmly positioned as a competitive advantage and something most companies are prioritizing. Instead of worrying about new technology, brands need to consider the psychological foundation. Before they even want to use the technology, customers need to feel acknowledged and understood.

https://www.forbes.com/sites/blakemorgan/2019/12/17/5-predictions-for-customer-experience-in-2020/#1314960e2ec7

Where Airbnb goes, hotels will follow

Luxury hotel brands are stepping into the homeshare arena to compete with Airbnb, and are now making strides in one of Airbnb’s most successful arenas: experiences. When Airbnb launched its Experiences program in 2016, it was a gamble, but one that seems to be paying off as it has resulted in seven times more bookings year-over-year since 2018.

https://www.gartner.com/en/marketing/insights/daily-insights/where-airbnb-goes-hotels-will-follow

Google wants to be your holiday tour guide

Getting dropped into a new city is disorienting, and all the more so when you need to ask for help but don’t know how to pronounce the name of the place you’re trying to get to. Google Maps now has a fix for this.

https://www.blog.google/products/maps/let-google-be-your-holiday-travel-tour-guide/

 How can travel brands remain human in a digital-first world

Travel brands are trying to figure out how to strike the right balance between digital touchpoints and in-person interactions.

https://skift.com/2019/12/16/how-can-travel-brands-remain-human-in-a-digital-first-world/

Is this the future of travel bookings?

With online travel agents, we’ve already seen the way the travel industry has changed. While travel purchases are currently made through online booking agents or directly with the hotels or airlines, it won’t be long before we see new and advanced options come into play.

https://www.iol.co.za/travel/sponsored/is-this-the-future-of-travel-bookings-38980837

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

Maldives Travel Trends

Regarded as the epitome of luxury tourism in South Asia, Maldives, with its over 1000 coral islands has emerged as a ‘premier’ brand. Tourism remains the largest economic industry in the country.

To keep up with the tourism demand, which is expected to cross 1.5 million in 2019, the Government has been undergoing renovation of its key airport and actively encouraging new luxury resorts. International brands like Waldorf Astoria, Pullman, Westin and Hard Rock Café have recently opened in the archipelago.

With over 135 resorts and 10 major hotels along with numerous guest houses, the occupancy rate in the country however has remained stagnant for the last few years. While China, Germany, the UK, Italy and India has consistently been the top five source market, in recent times Maldives has seen a surge in tourist arrivals from South Korea.

A long stay destination, where average length of stay is over 6 days, hotels for years have depended on tour operators and travel agents for bookings. However, with the increase in supply of rooms and change in guest booking behavior, hotels have been adapting to online travel.

Global OTAs like Booking.com, Expedia and Agoda  has become quite popular with hotelieres. Booking.com, for instance, has 795 properties listed, Expedia has close to 700 hotels and guest houses in Maldives listed on its channel.

As online distribution evolves, hotels are increasingly adjusting to changes in market dynamics. While GDS remains their most popular channels, they are opening up to OTA and metasearch as well.

Are you connected to right channels and keeping them automatically updated with rates and availability on a regular basis?

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

The Week, That Was – December 2019 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

eRevMax announces seamless connectivity with leading Chinese B2B platform HaoQiao

eRevMax has completed 2-way XML integration with the largest travel wholesaler in China, Haoqiao. Hotels using RateTiger and RTConnect, powered by LiveOS, can leverage the interface to distribute rates and availability on the booking platform, is used by over 17,000 travel agencies worldwide.

https://bit.ly/2RrceEq

Google’s playbook to become a super app in travel

The giant’s slow but unstoppable rise to travel industry domination can not be explained without the more than one billion daily users of Google Maps.

https://www.phocuswire.com/Google-playbook-travel-super-app

How Airbnb profits from our love of experience

As people begin to value “things” less and “doing stuff” more, Airbnb has simultaneously personalized and commoditized the food-related experience.

https://www.eater.com/2019/12/4/20951866/airbnb-rentals-experiences-travel-food-tours-cooking-classes

Total revenue forecasting: Sunny with a chance of profits

Marketing and revenue management rely on accurate demand forecasts to plan campaigns and optimize revenue.

https://ideas.com/total-revenue-forecasting-profits/

Hotel revenue changes suggest new guest preferences

From the high-tech preferences of Generation Z to the experiential fondness of millennials and the health and wellness realities facing baby boomers, hotels continually adjust the amenities and services they offer to satisfy their guests based on extensive consumer research. From the perspectives of owners and operators, the changes in guest preference manifest themselves on the hotel operating statement.

http://hotelnewsnow.com/Articles/298888/Hotel-revenue-changes-suggest-new-guest-preferences

As cycle nears end, benchmarking required to be reborn

Hoteliers are in no doubt benchmarking has been one of the major, if not the most major, catalysts of the last decade helping fuel hotel performance, and the data is only getting better and more involved, according to sources. Now hoteliers are considering how benchmarking might change as the industry reaches what many consider the end of a cycle.

http://hotelnewsnow.com/Articles/299236/As-cycle-nears-end-benchmarking-required-to-be-reborn

Hotel guests want cybersecurity

For hotels, the issue of cybersecurity is – or should be – among the most critical factors in partnering with any third-party. With so many interconnected technologies the risk is greater and greater that you’ll run onto a technology that isn’t wholly secure.

https://blog.apaleo.com/hotels/a-make-or-break-issue-for-hotels-guests-want-cybersecurity

Which? brands most travel comparison sites a ‘waste of time’

New survey ranks sites used to find flight and hotel deals and reveals that many offer a poor user experience – and do not list the best prices. After asking more than 2,200 holidaymakers about their experiences of using comparison sites, the consumer body found that only Skyscanner, Kayak and TripAdvisor scored highly in terms of finding the best deals and being easy to use.

https://www.theguardian.com/travel/2019/dec/04/which-survey-brands-most-travel-comparison-sites-waste-of-time?CMP=Share_iOSApp_Other

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

 

 

What Does A Channel Manager Do?

A hotel channel manager allows properties to manage multiple online distribution channels from a single solution, Hotels can update rate and availability and receive reservations directly to its systems like PMS and CRS in real-time. Advanced channel managers provide 2-way XML connectivity with online sales channels including OTAs, GDS, metasearch, wholesalers and booking engines for seamless data transfer.

What is a Hotel PMS?

PMS or Property Management System is a software solution which can be installable or cloud-based for managing hotel operations like handling guest profiles, check-in and check-out, occupancy management, checking room availability and bookings.