The Week, That Was – Oct 2020 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Saudi upscale hotel experiences 25% revenue growth with RateTiger

The Riyadh based four-star property has been using RateTiger Product Suite to manage its online distribution since 2018 and has experienced almost 25% growth in revenue since then. Moving away from manual updating of online channels has made life easy for the team. With real-time ARI updates, it helped the team to apply dynamic rate strategies swiftly which led to better conversions and revenue.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/oct2020-erevmax-saudi-upscale-hotel-experiences-revenue-growth-ratetiger.html

Expedia on emerging travel trends

Understanding who will travel first, when and how travelers intend to book their stays, and what they expect in a guest experience will help inform hoteliers business plans and successful recovery.

https://www.hotelmanagement.com.au/2020/10/14/exclusive-expedias-bowering-on-new-travel-trends/

GMs forecast operations, guest behavior after pandemic

GMs from properties around the globe gave their thoughts on how things will change for their hotels and the industry coming out of the COVID-19 pandemic.

https://hotelnewsnow.com/Articles/304762/GMs-forecast-operations-guest-behavior-after-pandemic

SEERA and ESTUR join the eRevMax Partner Ecosystem

eRevMax continues to integrate with distribution partners worldwide and this week’s highlighted channels include Seera (formerly Al Tayyar Travel Group), the largest travel and tourism group in the MENA region as well as ESTUR the popular Tour Operator company in Mexico. Various OTAs have launched multiple programs revolving around stricter cleaning protocols and safety measures to help hotels attract more guests.

https://www.erevmax.com/blog/index.php/2020/10/channel-update-seera-and-estur-join-the-erevmax-partner-ecosystem/

70% of travellers plan to fly internationally within next six months, reveals OAG report

Most consumers, especially younger travelers, are prepared to fly under the right circumstances. OAG has released The COVID-19 Recovery: Getting Passengers Back on Board, a new report on traveller confidence based on a global survey of over 4,000 users of its flightview travel app. Overall, fear levels over catching COVID-19 while flying are tepid, and most consumers are open to air travel.

https://www.traveldailymedia.com/70-of-travellers-plan-to-fly-internationally-within-next-six-months-reveals-oag-report/

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

The Week, That Was – August 2020 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Booking.com and RateTiger presents an online workshop to discuss value of connectivity & power of online distribution for hoteliers

Join us for a live discussion on August 19, 2020 at 16:00 SGT to discuss re opening of travel and strategies for the new world. Register today –

https://events.partners.booking.com/valueofconnectivityanonlinewor?gz=none

 eRevMax witnesses surge in demand for summer travel in Norway and healthy recovery for UK hotels

 Advance bookings are now higher than pre-Covid level, reaching almost 120% in July, keeping January booking numbers as base, for our partner hotels in Norway, while UK saw a huge jump to almost 75% showing extremely positive sentiment among bookers.

See the full report – https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/aug2020-erevmax-witnesses-summer-travel-norway-uk-healthy-recovery.html

How COVID-19 is transforming traveler behavior, loyalty and values

 Travelers will be ready to stay at hotels in seven months, fly in planes or use public transportation in 8.5 months and fly internationally in 11 months.

https://www.ketchum.com/wp-content/uploads/2020/07/Ketchum_Transforming-Travelers_Infographic.pdf

Expedia rolls out B2B distribution program for lodging partners

 The program allows medium to large-size lodging partners to tap into new areas of B2B demand, giving them increased control of their B2B rates, availability and content across a network of global travel providers.

https://www.traveldailynews.com/post/expedia-group-expands-optimized-distribution-for-lodging-partners

Travel reimagined in the new normal

 E-boarding passes, touchless lavatories, contactless journeys from airports to hotels, no more middle seats in transportation, and digital health passports are some of the new ideas which global travelers hope to see implemented in the near future.

https://www.ttrweekly.com/site/2020/07/asians-more-eager-to-travel/

 Survey: The prospects for the hotel business in 2021

 Respondents believe that the hospitality sector is approaching or at the bottom, with luxury and resort hotels the most commonly believed to be in “full decline” or at “bottom.”

https://www.forbes.com/sites/bradhunter/2020/07/29/survey-the-prospects-for-the-hotel-business-in-2021/#7bd9db2661cd

Booking.com launches rebooking campaign, waiving hotel commissions

The campaign incentivizes customers in the U.S. with 15% if they rebook a future stay at the same property.

https://news.booking.com/bookingcom-launches-customer-incentive-to-encourage-rebook-of-domestic-pandemic-affected-stays-in-us/

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

The Week, That Was – July 2020 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Airbnb and RateTiger to present a webinar on Market Dynamics, Growth Optimization and Online Distribution for APAC hotels

Join us for a live discussion on August 5, 2020 at 11:00 SGT to discuss reopening of travel and strategies for the new world.

https://airbnb.zoom.us/webinar/register/WN_52H20Aw1Q7CcEsz1uQfIrg

The future of affordable travel

The state of the world is vastly different now than it was six months ago, but finding ways to keep travel accessible hasn’t completely changed.

https://www.msn.com/en-us/travel/news/the-future-of-affordable-travel/ar-BB176dzn

Humanising hotel brands could encourage tourists to return.

A new study finds that crisis communication emphasising shared emotional responses to risks enables tourists to humanise the hotel.

https://www.hospitalitynet.org/news/4099802.html

eRevMax integrates with Airbnb

The integration, developed in close collaboration between eRevMax and Airbnb, will now make it possible for hotels to update rate and availability as well as receive reservations generated on the channel directly into their system in real-time.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/july2020-erevmax-integrates-with-airbnb.html

How hoteliers are pricing rooms amid demand lows

The overall loss of demand in the U.S. hotel industry threw an almost impossibly sized hurdle in front of hoteliers already trying to figure out how to drive rate in the face of so much new supply coming online.

Find out your competitor’s pricing strategy with RateTiger Shopper. Get started today with the gold standard of Rate Shopping. Avail the Special Offer today – marketing@erevmax.com

https://www.hotelnewsnow.com/Articles/303617/How-hoteliers-are-pricing-rooms-amid-demand-lows

Hotel brands re-evaluate near-term cancellation policies

Many hotel brands and management companies are touting flexibility around guest cancellations polices and loyalty status amid the COVID-19 pandemic, but some are being cautious not to make any long-term decisions just yet.

https://hotelnewsnow.com/Articles/303604/Cancellation-loyalty-policies-ease-in-the-near-term

Booking.com creates rebooking incentive with money back for travelers

Customers in the U.S. who had to cancel their accommodation bookings due to COVID-19 travel restrictions will get a 15% reward if they rebook a stay at that same property by December 31, for travel through April.

https://www.phocuswire.com/booking-travel-incentive-reward-and-no-commission

How the pandemic is reshaping Europe’s tourism hotspots.

The collapse of the industry offers a unique opportunity for cities plagued by mass tourism to rethink their business model.

https://www.msn.com/en-au/news/world/how-coronavirus-is-reshaping-europes-tourism-hotspots/ar-BB16WAua

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

The Week, That Was – February 2020 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

eRevMax provides connectivity for upscale Ghana property

The Royal Senchi Hotel and Resort, an upscale property in Ghana has recommended eRevMax distribution solutions for improving online sales. The property has been using RateTiger channel manager, powered by LiveOS, for effective online distribution and improving booking revenue.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/feb2020-erevmax-provides-connectivity-for-upscale-ghana-property.html

US hotel brand loyalty reaches an all-time high in 2019

Throughout 2019, total US loyalty contribution increased 7.6% to 56.2%, a jump of 8.3 percentage points or 17.3% since the top hotel brands launched aggressive book-direct campaigns in 2016.

https://www.kalibrilabs.com/press-release-1/us-hotel-loyalty-contribution-reaches-an-alltime-high-2019

STR: Hotels closer to major transit hubs reach rate premiums

Hotel performance relates inversely to a property’s distance to a transit station in the top 25 U.S. markets. As the distance to the station grows, hotel performance generally declines, although occupancy and ADR behave differently within that context.

http://www.hotelnewsnow.com/Articles/300234/Hotels-closer-to-major-transit-hubs-reach-rate-premiums

Google’s vacation rentals under fire in Europe

The 40 companies and trade bodies in nine EU countries, Switzerland and the United States, which include eDreams Odigeo, Expedia and Tripadvisor, laid out the case against Google in a letter to EU Competition Commissioner Margrethe Vestager.

https://www.nytimes.com/reuters/2020/02/10/technology/10reuters-eu-alphabet-antitrust.html

Keep an eye out for these 5 business travel trends in 2020 and beyond

Global business travel spending is expected to reach over $1.7 trillion by 2020, according to the Global Business Travel Association.

https://www.phocuswire.com/Business-travel-trends-2020-and-beyond

 As coronavirus concerns mount, hotels can count on automated revenue technology to help defend against unhealthy business conditions

The world’s most populous country has severely restricted outbound travel, and the global hospitality industry has braced for impact. As the coronavirus nears pandemic proportions and Chinese tourism takes an indefinite hiatus, hotels across the APAC region have already reported falling demand

https://ideas.com/coronavirus-travel-revenue-management/

Meet RateTiger at ITB Berlin – Hall 8.1, Stand 113b

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

Is your PMS enough for distribution?

Channel Managers and Hotel Property Management Systems have been around for quite a few years now. Whether you are a real estate agency, a hotel, a B&B manager or the owner of some family properties, there are chances that you are looking for the type of software that can help you out the best. Here are some differences between Channel Management systems and Property Management Systems, which can let you understand such platforms better and take an informed decision.

Is your PMS enough for distribution

Purpose

Property Management Systems are a type of software system that is created to make daily operations management easier for real estate companies, hotels or rental agencies. The aim is to assign, schedule and organize tasks and these are especially helpful for reporting, accounting and staff management. Channel Managers, on the other hand, specialize in distributing short-term rentals to listing websites, whether it comes to wholesalers, GDS, Metasearch, Vacation Rental sites or OTAs.

Capability

PMS systems are created originally in the form of front desk hotel software, and are made to follow trends in the market and can redirect them to vacation rentals or some other expanding sector. With the use of this type of system, you can spend less time in dealing with business and get more time to concentrate on guest experience and guests.

A PMS channel manager can let you deal with time-consuming operations of managing a vacation rental business. A PMS channel manager updates information automatically across every booking channel and can automate payments and online reservations. Dedicated channel managers, however, are online distribution specialists and can frequently offer much more connections across many channels.

Sophistication

When you choose a property management system integrated with a channel manager, it can help you in online property management and can ensure listing distribution for you across many websites. A PMS or company has several advantages. Property management systems offer automated guest communication services, business performance analytics, in-built accounting services and many more.

PMS coming with an in-built channel manager can be very useful for your own business. A dedicated channel manager is useful in all those cases where there is a drop in the functionality of a property management system. There are more sophisticated capabilities of dedicated channel managers, which can let you create a very complex type of pricing model as per your wish. While PMSes and channel managers tend to vary in nature, the former lacks the sophisticated features that are part of dedicated channel managers – such as pushing right property specs and dealing with a complicated pricing model.

Support

A few property management firms have a team comprising of local employees that care for on-site upkeep and maintenance. But you can expect a built-in expert team with dedicated channel managers, which come with the support of a team comprising of expert distribution professionals. The team of experts of the developer company has a direct communication line with booking websites as well as other channels, due to the fact that a high volume of properties is offered by dedicated channel managers to listing websites.

 

Travel Statistics to Know About in 2020

Travel Statistics to Know About in 2020

The online global travel market was over $629 billion in overall worth in 2017 and is anticipated to reach a figure of around $818bn by the year 2020. These are some travel statistics that you must know about for the year 2020.

Longer family holidays are becoming more popular

These days, family holidays spanning for a longer time are up. While it is always that family trips have been a staple part of annual programs, family holidays are being influenced too much by @travelling_family, @byjetpack, @thebucketlistfamily and the likes. By 2020, it is figured that around 50% of the labor force of America and the UK will comprise of freelancers. 40% more kids got home-schooled in the year 2017 instead of in 2014 (comprising of as many as 48,000). It comes as no surprise that the freedom offered by home-schooling is being embraced by parents.

Rise of Online Travel Research

These days, more and more travellers are carrying out research over the World Wide Web to know about the different types of travel options, accommodations etc available. The travel website Tripadvisor is being used increasingly to find out about hotels, restaurants, flights and more. Tripadvisor, with over 325 users every month, is in the position to have an impact on travel purchases online. Travelers who visit this website are also likelier to take time on research, with over 80% taking over 4 weeks to finish a purchase. This is a popular point to start for lots of travel searches, particularly in the preliminary stages of travel research.

Solo Travel is getting friendlier

These days, the introduction of co-living apartments is being given more and more prominence. These let solo travellers come across people on their trips having a similar mindset. WeLive is a leading name in co-living that has apartment complexes these days, with hot tubs, yoga classes, events programs, shared social leaders etc in Crystal City and New York. Travellers can stay in these complexes for a few months or only a few days. Dublin Airport made a claim that 57% out of its estimated 31.5 million passengers in 2018 were solo travellers. In Solo Travel in 2020, younger travellers can be expected more than ever earlier.

Travel decisions will be impacted by Generation Alpha

The term ‘Generation Alpha’ means the generation of people who were born after the year 2010, and is exhibiting more signs of having an impact on family travel planning and decisions than was supposed previously, as per Expedia Group Media Solutions. According to the study of Expedia Group 2019 globally, on an average, travellers from Generation Alpha are making over 3 family vacations in a calendar year.

According to Short Term Rentals 2019, 95% of family trippers mentioned that their priority was to keep their families happy and entertained, while other important priorities were closest theme parks or main attractions (as mentioned by 85%), making travel plans around the time of school holidays (mentioned by 85%), outdoor activities (mentioned by 85%) and value and deals (mentioned by 89%).

Find Hotel channel manager & Online Distribution

What Does A Channel Manager Do?

A hotel channel manager allows properties to manage multiple online distribution channels from a single solution, Hotels can update rate and availability and receive reservations directly to its systems like PMS and CRS in real-time. Advanced channel managers provide 2-way XML connectivity with online sales channels including OTAs, GDS, metasearch, wholesalers and booking engines for seamless data transfer.

How to Promote Your Hotel to Business Travelers?

Business travelers form one of the major groups of travelers, and this group is increasing with time. Expenses on global business travel are expected to rise by 7% by the year 2020, which means hoteliers have to go that extra mile to attract business travelers to their properties. Most of the business trippers like to stay in hotels for face-to-face and corporate meetings. The opportunities for business expansion are very high, which has led to a rise in more room reservations, choosing from amazing foods and more. Here are some tips on how to promote your hotel property to business travelers.

How to Promote Your Hotel to Business Travelers

Use social media platforms

The internet is being used too much these days, and there is high demand for social media channels among vacationers as well as among business travelers. They make use of social media platforms to interact with business experts, update themselves on the latest trends in business and find out what their competitors are doing. You can post ads on Face book, YouTube and other websites to offer multi-media experiences to business trippers. LinkedIn is another robust platform that you can use to reach out to business travelers.

Offer them a wide variety of dishes

Business travelers tend to work for more time while traveling, and do not get the time to choose from the available food options in hotels. They like to choose whatever is offered to them. If you offer them the best foods, they will be impressed. It is a good idea to offer them healthy menu items, and provide them with a variety of healthy snacks such as fruits, yogurt, cereal, self-serve toast etc. Offer them vegan meals and gluten-free foods. Ask them whether they suffer from any food allergy, and offer them meals accordingly, so that they can stay fit and healthy.

Offer real-time services

For business trippers, time is something precious. They often spend much time in moving from place to place – such as shuttles, taxis, airport, home etc – before they arrive for rest or check in or to run for their following appointment. You can keep them satisfied with a fast process, like mobile / online check-in, and gathering all the important data and payment processing before guests arrive. You should also ensure a flexible policy for business travelers’ check-out and check-in times, to let them avoid delays in schedule, making life more convenient and ensuring brand loyalty.

Running loyalty programs

Hotels operate loyalty programs that can encourage guests to come back often. These types of programs can let you boost your brand reputation and value in the market. A flexible loyalty program can help hotel groups as well as independent properties to draw in business trippers, and retain repeat business by providing business travelers with the things that they appreciate – such as discounted stays and free nights.

Try to offer amenities that can make trips less tiring for business guests – such as discounted spa services, complimentary beverages and free transportation services. Loyalty programs can drawn in corporate guests very well, and also collect guest information that can be used further to provide them with more personalized services.

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How to Increase Bookings from Hotel Booking Website?

These days, it is important for hospitality businesses to have a website of their own. Whether you have a small hotel in a quiet town in the country or running an independent hotel or managing hotel chains in some of the best destinations across the world, you have to know how to develop and design a hotel website that grabs the attention of your targeted market and makes travelers interested enough to drive bookings. When you are building a website for your hotel property, here are some important factors that you have to take into account.

How to Increase Bookings from Hotel Booking Website

Brand

You would like your website visitors to keep your hotel brand in consideration. For this reason, you have to consistently showcase your brand through your whole website. A lively color scheme and logo will let you establish a wonderful identity and let you associate with your target audience and establish a personal relationship.

Target market

Your site’s features have to be appealing to the wants and needs of your target market. In case your hotel is targeted at luxury vacationers, you have to post lovely images of the fantastic amenities in your hotel property. Post content that can be attractive to your audience. If you like to draw travelers who are from the millennial generation, your photos have to feature active, young adults who enjoy your property completely.

Booking form

Guests have to make the booking experience on your site a simple experience. This is the reason you have to spend on a hotel reservation engine that can be used easily and which also lets you boost conversions. It is also essential that you integrate a major call-to-action message such as “Book Now” to grab the attention of users.

SEO plans

There is no point to spend on a new site in case it cannot be found on the Google SERPs (Search Engine Results Pages). Make sure that your website content is properly optimized to rank for keywords that are relevant and is a vital factor in drawing traffic. Your SEO (Search Engine Optimization) plans are necessary to consider.

Site speed

Your website has to load fully and quickly in just a few seconds. Otherwise, your hotel can be at risk of losing potential guests to competitors. Make sure that your hotel site is designed to be fast loading. Keep in mind that even a delay of 2 – 3 seconds can make users impatient enough to go to the website of your competitors and opt for whatever they have on offer, even if it means opting for a more expensive deal.

Mobile capabilities

You require a website design that is responsive, and your hotel site builder has to assist you in achieving the same. A responsively designed hotel site can let your users navigate easily to your site – whether they use a mobile device or a desktop. The booking engine for your hotel should also accept mobile reservations, given that more and more travelers are making bookings with mobile devices. It can enhance the experience of users, and aid your SEO efforts.

Get Hotel Room Distribution Management and Channel manager software.

5 Best Ways to Make Your Hotel Service Sought After through the Search Engines

When a traveller wants to find a hotel, they try online options and take help of the search engines like Google or maybe Bing. These search engines provide reviews, rates of different rooms, location of the hotel and the data on vacant rooms. The hotel business owners would therefore like more visibility for their website and the information regarding the hotels.  The best way is to turn to search engine optimization ways and improve the ranks of the site.

Hotel Service

1) Optimization of the site through search engine

The online business owners work with the strategy of bringing their site to a better ranking position of the search engine. This gets the pages of the website of the hotel more visibility and takes care of the complex algorithms of the search engines. The site of the hotel is optimized when more people land into its pages and gather the information provided in various contents of the pages. They find it fruitful and come back for more and this way increase the ranking.

2) Site must be for the readers and users

When one wants such higher ranking for their websites, they should check on the loading of the pages of the site and its contents.  The site should also be mobile friendly to bring in more users to its pages. You should check the contents of the site from the user’s point of view and make them as user friendly as possible. This will bring more users for the site pages.

3) Make your content more relevant

The website’s content is the main thing on which the users would like to depend. This is the reason why the content should be updated at regular interval and the information, text or images of the web pages must be reliable and effective to the topic that is being discussed. The blog that is regarding your business would bring in more interested people to your site and when you provide high quality content that is helpful or interesting for the reader, they make it a point to visit your site regularly.

4) Connect through local search engines

The site that you develop should be good with the local search engines. This helps the bigger search engines like Google to optimize the sites that are doing well with the local search engines. You can create a page for your business through Google and add the name of your property to the virtual directory. You can add the contacts of your business and also keep those details in your websites too. This will help optimizing your site.

5) Building of links can be helpful for optimizing

The sites can include in its pages both incoming links and links that connects to other pages. The SEO service providers will tell you how these links can improve the footsteps in your site. The links that will bring in viewers from other popular sites of the same genre can be real good for your new site. You will do good to include links into your site content from other sites to make your site a better place for gathering information.

Get more traffic through sharing from social media

The simple step of sharing your pages through the profiles of social media can be real effective way to get direct traffic. This will encourage people who are interested in the topics of your website – to land into your pages. You can also connect the Hotel Directories, Google Places and various other digital platforms so that your website gets more visibility through any of the digital pages. You will find more like minded people pouring into your website to go through the information and content provided.

 Reviews from Google users can improve your ranking

The review from customers has been given more and more important from the search engine Google.  The developers find these reviews bring in more customers and viewers for the website and hence it plays most important role in improving the ranking of a site. Hence the hotels that want a better ranking should encourage their customers to provide positive and truthful reviews.

Get Hotel channel manager software at https://www.erevmax.com/ratetiger/ratetiger.html