What are the Best Practices for Creating a Google Hotel Ads Campaign?

Google Hotel Ads has emerged as an important channel for hoteliers to improve online exposure of their properties. In this blog, we list out some of the best practices that are involved with the creation of a Google hotel ads campaign.

What are the Best Practices for Creating a Google Hotel Ads Campaign

About 4.5 billion searches are made on Google every day, making it essential for every business to have presence on the platform. Over the last few years, Google Hotel Ads has emerged as the most popular platform in the metasearch space.  Which for years have been dominated by the OTAs. GHA which aggregates your hotel rates from participating OTAs and brand website and displays your hotel rates and availability on Google, across desktops, tablets, and mobile devices? Find out about some of the best practices for the creation of a Google hotel ads campaign.

Familiarize yourself with the interface

In order to be successful with Google hotel ads, it is essential to be familiar with the interface and know what goes into it. The sign-up process is quite similar to Google PPC campaign. Hotels need to create a Google Hotel Center account to send and manage hotel rates and availability across Google. The interface is user-friendly, effective and efficient. Once you have listed your property, connect your prices and availability to your ads by linking your Hotel Center account to a Google Ads account and start advertising.

Use data to your benefit

Data that is recorded by Google systems lets you pinpoint those things that are/are not working. Reports every week are offered in detail, and how your campaign is proceeding in each device. Make use of opportunity reports every week to detect missed opportunities. Know about the areas that you might have improved on, and prepare better for bid optimization in the following round.

With conversion tracking, you can exactly find out what happens when anyone visits your site. You can get information on cost per acquisition, how long a person stays in the accommodation and whether or not they booked a room. The use of this information and other performance metrics for the adjustment of Google hotel ads booking campaign strategies can help you to derive the best from your experience of Google Hotel Ads.

Group hotels and manage bids better

In case you are operating bids for more than one hotel property, group the properties together. This can let you manage the same in a more efficient way and optimize returns on investment. The principles happen to be the same for each hotel property that is part of the group. When you structure bids, you have to remember that.

Optimize your ads

For optimizing your ad spends, Google recommends hotels to provide entire inventory to Hotel Ads along with room and package Meta data. The details comprise of data about occupancy levels and rooms, and all the updated prices and active bids can ensure accuracy of prices. The ads which notch up the best numbers are generally those that offer the most information. Optimized ad can help hotels to have much better business and increase the bottom line.

Google Hotel Ads campaigns can provide future travelers with the chance to reserve a hotel room at many important hotels all through their research. Wherever a user makes decisions related to travel, hotel ads are surfaced by Google to assist them in the assessment of booking options and pricing available to them.

Find Hotel channel manager and Online Distribution.

What is a Hotel PMS?

PMS or Property Management System is a software solution which can be installable or cloud-based for managing hotel operations like handling guest profiles, check-in and check-out, occupancy management, checking room availability and bookings.

Is your hotel using an efficient room rate comparison tool?

Download our complimentary e-book  on how to leverage pricing for profit optimization

Hotel revenue management relies heavily on accurate market intelligence. Being aware of competitor price movements and change in their distribution strategy is important for any hotelier to stay ahead of competition of multiple sales channels.

Given the perishable nature of hotel inventory, it is important to optimize room pricing such that it is in sync with market demand and is attractive enough for potential guests to make a booking. Hotels today offer multiple room rates for different room types – so tracking these different room-rate combinations across your competition manually can be a herculean task and hence arises the need for an efficient and automated rate shopping tool that can fetch you rates in real-time for apple-to-apple comparison.

With the current range of price intelligence solutions available in the market, hoteliers are spoilt for choice. To assist with your decision making easier – we present our complimentary e-book – ‘Shopping Matters – The Power of Real-time Hotel Rate Intelligence’ that will help you to know more about –

  • Importance of real-time rate intelligence
  • Understanding the marketplace to fine-tune your rate strategy
  • Why rate shopping tool is crucial to your profit optimization

Download the ebook today – https://www.erevmax.com/travel-solutions/erevmax-shopper-rateintelligence.html

eRevMax to unveil AgentX101 at WTM London 2018

The ‘first of its kind’ 360-degree management solution for Travel Agents & Tour Operator

eRevMax, the global hospitality technology leader, will unveil its revolutionary new integrated management solution for Travel Agents & Tour Operators – AgentX101 – at WTM London 2018, being held between 5 – 7 November at ExCel Centre.

AgentX101, powered by LiveOS, is the latest addition to eRevMax’s award-winning suite of products for the hospitality industry professionals that are looking to manage their business efficiently and optimize profits.

“We have always endeavored to build innovative technology that is intelligent, easy-to-use and affordable – to help simplify revenue management and connectivity needs of the hospitality industry. With AgentX101, we go one step further in empowering over 600,000 travel agents and tour operators worldwide, to streamline their daily operations and focus on creating, managing and delivering memorable journeys for their clients,” said Reuel Ghosh, CEO, eRevMax.

The first of its kind management platform for Travel Agents and Tour Operators, AgentX101 provides 360-degree visibility into production sources and suggests actions and alerts to maximize potential. Already tested by some of the biggest names in the industry, the web-based solution will help travel agents automate their daily tasks, improve decision making with real time data, and gather all business information in one place.

eRevMax will also be showcasing it’s recently launched Central Reservation System along with new enhancements in RateTiger and LiveOS.

The company is co-hosting the HospitalityUnited.Club Drinks Reception @Stand TT720 on 6 November 2018 at 5pm. To register, contact us on marketing@erevmax.com

 

HospitalityUnited.Club highlights OTA duopoly in American Online Hotel Booking Space

HospitalityUnited.Club, a consortium of travel technology companies, has published an e-book titled ‘USA Travel Trends 2018’ highlighting key travel metrics and indicators in the region, in partnership with HRS Group, LiveOS, RateTiger and Sojern.

The e-book highlights the dominance of Expedia and Booking.com group companies in the USA online hotel booking space, controlling almost 95% of the OTA market.

The e-book shows that while traditional channels like voice, call center and tour operators are still preferred means of hotel reservations, growth of online booking is outpacing them by over 300%. Interestingly, unlike Europe, hotels are getting more online bookings through their brand website, indicating robust digital presence.

While metasearch remains strong as ever, Google has emerged as a serious channel, ranking first, when travellers look for pricing information. The search engine is also sending the most qualified leads to the hotel websites, even though, metasearch channels are dominated by OTAs.

The e-book also highlights that inspite of being one of the most matured online markets, one out of three people still feel uncomfortable booking hotels on mobile. This explains why mobile booking growth is lower in USA when compared to APAC.

To get more interesting insights, download the free infographic here.

HospitalityUnited.Club brings Cocktails & Conversations to Houston

HospitalityUnited.Club, a consortium of travel technology companies, brings its classic Cocktails and Conversations event to Houston in June. The Club will be hosting an exclusive evening for hoteliers on 19 June 2018, with HRS Group, LiveOS, RateTiger and Sojern joining as co-hosts.

The high energy networking event will bring together hotels and tech providers in an informal relaxed setting at The Lake House, in the heart of Houston’s Convention District, to explore innovative technology and new ideas.

“We are proud to collaborate with HospitalityUnited.Club to co-host the networking event in Houston. It gives us an opportunity to meet and greet hoteliers and technology partners and demonstrate our client appreciation. HUC organizes events that are co-located with major tradeshows around the globe, providing partners a perfect backdrop for showcasing new ideas and technology innovation.” Edward Perry, Head of Partnerships, Americas, HRS Group.

The Houston event is the sixth in the series, following successful networking parties in Toronto, Singapore, London, Madrid and Berlin.

To join us for the Cocktails & Conversations in Houston, register today – https://bit.ly/2kT5PAk

About HUC: HospitalityUnited.Club brings together hotels and technology providers to exchange ideas and knowledge in an informal relaxed setting. It is a social platform for like-minded professionals. The HUC events are co-located with major tradeshows around the world including ITB, WTM, HITEC, FITUR etc, where technology partners come together to host networking drinks at exclusive locations for their industry peers. Join HUC to get to know the latest in hospitality innovation. For more details, contact marketing@hospitalityunited.club

eRevMax announces 2-way integration with Nitesoft

Award-winning hotel connectivity expert eRevMax has completed 2-way integration with Swedish cloud-based PMS Nitesoft. The strategic partnership between the two companies will automate the distribution of availability, rates and reservations for hotel clients.


Nitesoft is a leading cloud-based hotel management platform in Scandinavia that incorporates a wide range of features for hotels, chains and serviced apartments, independent of size or operation type.  Following the integration, hotels using RateTiger channel manager and connectivity solutions can now receive all OTA generated reservations directly into their PMS, thereby eliminating manual handling of reservation notifications.

“The connectivity between RateTiger and Nitesoft PMS has proven to be highly reliable and easy-to-use. It means more sales and higher margins for our hotel customers. They can now exploit the full potential of a vast selection of OTAs, GDSs, Metasearch and Wholesalers available via the eRevMax Channel Ecosystem to expand visibility and revenue potential,” said Jan Linders, CEO, Nitesoft.

“Scandinavia is one of our key growth regions, and this interface with Nitesoft PMS will be beneficial for our mutual hotel customers. The secure XML connection ensures live rate and inventory as well as booking data flow, thereby keeping their Nitesoft PMS updated automatically, allowing the hotel manager to focus on other key aspects like guest engagement,” said Ashis Saha, SVP – Project Management, eRevMax. 

 

 

 

Hotel OTTO Berlin recommends RateTiger for channel connectivity

Hotel OTTO, an upscale property in Berlin has recommended RateTiger Channel Manager for stable and seamless connectivity with world’s leading OTAs. The hotel, which has been using eRevMax’s award winning distribution solution, has improved its online exposure resulting in positive revenue and occupancy growth.

Centrally located, Hotel OTTO is a modern property with 46 rooms catering largely to business travellers. Since 2010, the revenue management team has been using RateTiger to update rates and availability across online sales channels. Following the suggestion from RateTiger’s Connectivity Advisor, the hotel added top OTAs from China and South East Asia in their distribution mix. This improved the hotel’s exposure in upcoming markets and brought a positive impact to their online business

“We have been using RateTiger for the last 8 years and are very satisfied with the services that totally match our needs. Thanks to the diversity of their distribution portfolio (OTA, Wholesalers etc), we can connect with bigger number of distribution partners and have experienced a steady growth in our online business.  Amongst all the products I have used in the market so far, RateTiger remains one of the most powerful and efficient,” said Mihai Cucu, Revenue & Operations Manager, Hotel OTTO.

“Providing hotels with stable connectivity have remained our priority for the last 17 years. We have developed our channel ecosystem for hotels to improve exposure and tap new markets.  We are committed to adding value to our customers, and this recommendation shows how well we deliver when it comes to best-in-class technology and premium customer service,” said Alin Lazar, VP – Sales, Europe & Americas, eRevMax.

eRevMax offers strong connections with over 350 OTAs and 70 technology providers. The company provides channel management, business intelligence and connectivity solutions to hotels, groups and serviced apartment globally.

TrustYou Celebrates Its 10 Year Anniversary

Our partner TrustYou, the world’s largest guest feedback platform, is currently celebrating its 10 Year Anniversary.

As a token of appreciation, TrustYou is running a special promotion: interested hotels buying a 12-month license of the full platform or any single feature of TrustYou will receive 6 months for free. This promotion is valid until 30 April 2018 – find out more -https://goo.gl/nd6W9K
https://goo.gl/nd6W9K

TrustYou’s Most Important Moments
2008 – TrustYou Is Founded – The Adventure Begins!
2010 – Launches Online Reputation Management and Guest Survey Solutions for Hotels
2013 – Meta-Review & Widgets Made Available to Hotels, Travel Websites, and OTAs
2015 – Acquires Brand Karma and Strengthens APAC Market Presence and Growth
2016 – Google Licenses TrustYou Review Data on Google Hotel Search & Maps
2016 – Purchases Checkmate to Complete the Platform with TrustYou Messaging
2017 – Recruit Holdings Acquires TrustYou to Accelerate Global Growth
2017 – Live Chat Launched for All Customers
2018 – HTR Award – Top Rated Reputation Management Software

If you’re interested in using the industry’s top-rated guest feedback platform, do it now and take full advantage of its anniversary promotion – https://goo.gl/nd6W9K

eRevMax completes 2-way integration with Brazilian PMS provider Check-in

eRevMax has completed integration with Brazilian hospitality software provider Check-in. Mutual hotel customers can now get the benefit of automatic distribution of availability and rate to third party online booking sites whenever they are updated and get reservations delivered from OTAs to the Check-in property management system.
The Alpha, developed by Check-in, is one the largest property management systems in Latin America and is used by over 1800 hotels. eRevMax’s distribution solutions are used by over 9000 hotels to update rate and inventory across multiple booking channels and deliver reservations into PMS. The tools also update availability across connected channels whenever a new booking is made.
“This interface compliments our continuous efforts to offer our hotel customers seamless connectivity between their technology solutions and OTAs. The Alpha PMS, with its modular, easy to use, installable and cloud modules combined with compatibility to work with different models of hotel management gives hotels scalable options. A greater number of hotels can now leverage the benefits of our Channel Ecosystem while streamlining their distribution efforts,” said Ashis Saha, SVP – Project Management, eRevMax.
“This integration will free hotels from manually capturing booking site reservation information into the property management system, resulting in a more efficient reservation process while reducing cost and effort. With this interface, we now provide a 360-degree option to our hotel customers to expand their distribution leveraging eRevMax Channel Ecosystem’s 2-way XML connectivity with OTAs, GDSs, Meta sites and Wholesalers,”  said Moisés Costa, CEO, Check-in.
eRevMax offers seamless connectivity with over 350 OTAs and 80 technology providers. The company is developing its connectivity solutions to offer sophisticated real-time revenue management functionality to the hospitality industry.
Meet the team at WTM Latin America from 3 – 5 April 2018 in Sao Paulo, Brazil. To set a meeting, contact marketing@erevmax.com