The Week, That Was – February 2020 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

eRevMax expands into Vietnam with BedLinker

eRevMax, the leader in hotel online distribution and connectivity space, today announced a partnership agreement with BedLinker, a leading Vietnamese hospitality technology start-up. Through this partnership, BedLinker will now be the official sales representative for RateTiger in the region and deliver its advanced connectivity and reservation management solution.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/feb2020-erevmax-expands-into-vietnam-with-bedlinker.html

5 insights into the 2020 forecast for US hotels

The U.S. hotel industry got a confidence boost as December 2019 performance metrics came in strong. However, after two consecutive months of RevPAR declines, do not signify a recovery. Instead, hoteliers should expect the norm to continue to be slow-to-no growth going forward in 2020.

http://hotelnewsnow.com/Articles/300139/5-insights-into-the-2020-forecast-for-US-hotels

China hotel occupancy down 75%

Hotels in other markets around the world will also see a more pronounced impact, given a greater dependence on Chinese outbound travel in more recent years. STR has projected a 28% drop in visits to the U.S. from China for 2020.

https://www.travelweekly.com/Travel-News/Hotel-News/China-hotel-occupancy-plummets

The online battle for the Indian traveler

OTAs such as MakeMyTrip, Yatra and ClearTrip have altered the way the travel industry works in India. People in India were getting more and more confident of booking online.

https://www.telegraphindia.com/business/the-online-battle-for-the-indian-traveller/cid/1742590

9 Trends That Are Surprising Hotel CDOs

HSMAI brought together about two dozen CDOs from hotel brands, management companies, and owner groups at the Chief Digital Officer Executive Roundtable in New York City on Jan. 23 to pick their brains about challenges and trends they’ve been seeing in the past six months.

https://americas.hsmai.org/insight/9-trends-that-are-surprising-hotel-cdos-4/

Five ways to market your hotel locally

A safe strategy to insure against declining international travel might be to turn extra attention to local marketing. As the global economy reached new heights over the past decade, American hotel brands have become increasingly reliant on international travel as a source for online bookings.

https://www.forbes.com/sites/forbesagencycouncil/2020/02/04/travel-goes-local-five-ways-hotel-marketers-can-think-short-range-in-2020/#5bef4f965e54

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

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The Week, That Was – January 2020 Week 5

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Peruvian luxury hotel chain improves online sales with RateTiger

Peruvian luxury hospitality chain Inkaterra Hotels has recommended RateTiger for stable and seamless connectivity with world’s leading online sales channels. Some properties of the group have been using RateTiger Channel Manager for online distribution and have experienced improved occupancy and revenue.

https://bit.ly/2tifxUE

Booking.com’s 2020 Booking Booster program focuses on sustainable accommodation

The 2020 Booking Booster will bring startups, social enterprises, non-profit organizations and accommodations of all kinds together directly to explore solutions to become more sustainable.

https://news.booking.com/bookingcom-announces-34-million-in-grants-to-support-sustainable-accommodation-in-2020/

How Can Hotel Guest Reviews Boost Sales?

Are you leveraging hotel guest feedback for generating new business? In the era of user generated content, it is important for hoteliers to proactively garner positive guest reviews across different customer touch points. Here is a short self-help guide on how you can generate more reviews for creating a strong word-of-mouth network for your hotel –

https://lnkd.in/f6fHFYh

CWT Simplifies its EMEA Operations to Accelerate its Customer Service proposition

CWT, the B2B4E travel management platform is to move its Greece, Morocco, Eastern Europe & Baltic local market management this month into cross-functional Market Management Teams.

https://www.hospitalitynet.org/news/4096610.html

Does Google’s “Zero Click Search” Mark the End of Hotel Paid Search Marketing?

With less than 5% of searches on Google resulting in clicks on paid search listings (Google Ads), does this mean the end of hotel paid search marketing?

https://www.hospitalitynet.org/panel/125000038.html

Hotel apps enter a new decade

Apps have become the go-to for managing our lives, yet most hotel apps still seem stuck in the dark age of the branded hotel app, according to Apaleo. The point is that it’s time to explode the old notion of the app as we move into 2020 and look at the breadth of possibilities that a hotel app store offers. Here are a few that have gotten my attention as of late.

https://blog.apaleo.com/hotels/hotel-apps-enter-a-new-decade

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

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The Week, That Was – January 2020 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Infographic – Hotel Revenue Management Trends 2020

Revenue managers are now leveraging artificial intelligence to make smart pricing decisions. Check out our latest Hotel Revenue Management Infographic – discover key trends that can help shape hotel revenue strategies in 2020 – https://lnkd.in/fhS3E-R

4 tips for better hotel sales and marketing

The world of hospitality sales and marketing is always evolving, and selling to customers requires a good PR message, collaboration among teams and creating loyalty experiences for high-tier members. During three different sessions at the 2020 HSMAI Marketing Strategy Conference, speakers gave their advice on how to succeed in different disciplines in the sales-and-marketing space.

http://hotelnewsnow.com/Articles/299960/4-tips-for-better-hotel-sales-and-marketing

Booking.com launches global rating system for non-hotel accommodation

Booking.com has developed what it claims to be the world’s first rating system for alternative non-hotel accommodation. The world-leading booking platform says it wants to see the classification system become globally accepted, like star ratings for hotels.

https://www.travolution.com/articles/113822/bookingcom-launches-global-rating-system-for-non-hotel-accommodation

Get ready for an even stronger Google in 2020

Brands need to monitor and respond to reviews to improve their online experience because customers will vote with their search behavior. And Google continues to influence search behavior.Here’s what happening in the coming year:

https://searchengineland.com/get-ready-for-an-even-stronger-google-in-2020-327941

2020 Airbnb Update

Airbnb is powered by our community. As co-founder, CEO and Head of Community Brian Chesky has said, we are committed to serving all stakeholders in the Airbnb community. Indeed, we believe that our success depends on a series of shared commitments that balance the interests of our stakeholders.

https://news.airbnb.com/2020-update/

 KAYAK Launches “Trip Builder”, Making it Easier to Plan Multi-City Travel

KAYAK, the world’s leading travel search engine, is testing a new product feature that makes planning your next multi-city trip even easier. A helpful tool designed for anyone traveling to more than one destination, the new feature calculates the cheapest routes between multiple cities for the biggest savings.

https://bit.ly/2RELmPq

Consumer Report: Nearly Half Of Travelers Book Through 3rd Parties

As consumer demands for personalized service and competition for consumers’ attention continue to increase, travel and hospitality brands are challenged to stay ahead. To help marketers succeed, Yes Marketing surveyed more than 1,000 travelers on their priorities as they progress along their journey with travel and hospitality companies, from the first time they hear about a brand, to becoming a loyal customer.

https://www.hospitalitynet.org/news/4096603.html

THE HOTEL INDUSTRY HAS EVOLVED, BUT HAS YOUR TOOLKIT?

Gone are the days when RevPAR and occupancy was enough. Today’s growth and profitability are driven by channel mix, customer acquisition costs, consumer review scores, length of stay trends, loyalty programs, and leveraging the booking curve.

https://bit.ly/2RNqK7M

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The Week, That Was – January 2020 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Is your PMS enough for distribution?

With inter-connectivity being one of the key focus for 2020, hoteliers need to get the distribution basics right. Are you getting real-time reservation updates directly into your hotel system? Do you get a bird’s eye view of your inventory status at all times? Are you struggling with overbookings or manual entry errors? It’s time you connect your PMS to your channel manager for seamless updates.

https://www.erevmax.com/blog/index.php/2019/12/is-your-pms-enough-for-distribution/

Google now includes taxes and fees in hotel searches

Google launched features intended to make finding, comparing, and booking hotels less stressful. Starting this week, guests will be able to browse personalized search results and narrow down properties by neighborhood, and view hotel receipts that reflect the actual amount you can expect to pay for a given stay (including taxes and fees).

https://venturebeat.com/2020/01/08/google-now-includes-taxes-and-fees-in-hotel-searches/

Four key trends the hotel industry can’t ignore during 2020

Now that we’re all back at work, attention is turning to the year ahead. Dori Stein, CEO, Fornova shares his predictions for the main trends that will influence hotel chains’ success in 2020.

https://www.hospitalitynet.org/opinion/4096435.html

Hotel Technology Trends 2020

When adopting hotel technology, the hospitality industry is like an elephant. Interestingly it also favoured elephants in its partners as well. Same as the animal, hotels preferred to spend time with those the same as them.

https://www.hospitalitynet.org/opinion/4096402.html

Could subscription travel be the new way to holiday in 2020?

A new company promises insider knowledge and free hotel stays via its subscription concept.

https://www.harpersbazaar.com/uk/travel/a30440445/subscription-travel-trend/

Is Personalization in Hospitality Dead or Alive?

Personalization of the customer experience – from digital marketing and website experience, revenue management and pricing, CRM and loyalty marketing, and on-property guest experience – has become a buzzword at industry conferences, webinars and in the hospitality media. So… is personalization dead or alive in hotel digital marketing, website experience, revenue management, CRM and on-property guest experience?

https://www.hospitalitynet.org/panel/125000035.html

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Thanks and have a good day!

 

The Week, That Was – December 2019 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Is your hotel channel manager doing what you expect of it?

Here are 5 questions that you have to ask about channel management software systems for hotels.

https://www.erevmax.com/blog/index.php/2019/12/5-questions-to-ask-about-channel-management-for-hotels/

Responsible and purposeful travel: the way forward

Technology and consumer preferences are constantly evolving and the threats to the environment and personal data are becoming ever more prevalent, according to Travel Weekly’s Insight Annual Report 2019-20.

https://www2.deloitte.com/uk/en/pages/consumer-business/articles/travel-weekly-insight-annual-report.html

Five trends shaping the future of customer experience in 2020

As we enter a new decade, customer experience is firmly positioned as a competitive advantage and something most companies are prioritizing. Instead of worrying about new technology, brands need to consider the psychological foundation. Before they even want to use the technology, customers need to feel acknowledged and understood.

https://www.forbes.com/sites/blakemorgan/2019/12/17/5-predictions-for-customer-experience-in-2020/#1314960e2ec7

Where Airbnb goes, hotels will follow

Luxury hotel brands are stepping into the homeshare arena to compete with Airbnb, and are now making strides in one of Airbnb’s most successful arenas: experiences. When Airbnb launched its Experiences program in 2016, it was a gamble, but one that seems to be paying off as it has resulted in seven times more bookings year-over-year since 2018.

https://www.gartner.com/en/marketing/insights/daily-insights/where-airbnb-goes-hotels-will-follow

Google wants to be your holiday tour guide

Getting dropped into a new city is disorienting, and all the more so when you need to ask for help but don’t know how to pronounce the name of the place you’re trying to get to. Google Maps now has a fix for this.

https://www.blog.google/products/maps/let-google-be-your-holiday-travel-tour-guide/

 How can travel brands remain human in a digital-first world

Travel brands are trying to figure out how to strike the right balance between digital touchpoints and in-person interactions.

https://skift.com/2019/12/16/how-can-travel-brands-remain-human-in-a-digital-first-world/

Is this the future of travel bookings?

With online travel agents, we’ve already seen the way the travel industry has changed. While travel purchases are currently made through online booking agents or directly with the hotels or airlines, it won’t be long before we see new and advanced options come into play.

https://www.iol.co.za/travel/sponsored/is-this-the-future-of-travel-bookings-38980837

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

The Week, That Was – December 2019 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Upscale hotel in Papua New Guinea selects RateTiger for online connectivity

Crown Hotel Port Moresby, an upscale property in Papua New Guinea has selected RateTiger, powered by LiveOS, for increasing their online revenue through optimal distribution. The hotel is using RateTiger’s Channel Manager to manage their rate and room inventory across online sales channels and GDS.

https://bit.ly/35ihcY5

Maldives Travel Trends

Regarded as the epitome of luxury tourism in South Asia, Maldives, with its over 1000 coral islands has emerged as a ‘premier’ brand. Tourism remains the largest economic industry in the country.

https://www.erevmax.com/blog/index.php/2019/12/maldives-travel-trends/

2019 Chinese Outbound Travel Report

Total spending from Chinese travelers covered 158 countries worldwide, and the report suggests that they are increasingly willing to go further afield for the best shopping experiences. Although Japan still topped the list of most-visited destinations, the rest of the top ten overseas shopping locations for Chinese travellers in 2019 dotted the globe.

https://www.moodiedavittreport.com/jing-daily-2019-chinese-outbound-travel-report-key-takeaways/

What is the impact of social media on travel?

Everybody wants to return home with an album full of aesthetic and ‘instagramable’ photos that show off their trip. In fact, 40% of UK Millennial travellers say that they consider how “instagramable” a location is when planning their travels, whether it will look good on their feed and get enough likes.

https://theboar.org/2019/12/what-is-the-impact-of-social-media-on-travel/

How Google is navigating today’s privacy environment

Laws like the General Data Protection Regulation (GDPR), enacted over a year ago in Europe, and the CCPA, taking effect imminently, introduce new requirements for how businesses collect and use data.

https://www.thinkwithgoogle.com/marketing-resources/data-measurement/google-user-privacy/

How to drive demand during a slow season

Just because a market enters its off-season, it doesn’t mean hoteliers in the area have to halt business. Here are three key ways your hotel can win during a slowdown and maintain a positive revenue stream.

http://www.hotelnewsnow.com/Articles/299192/How-to-drive-demand-during-a-slow-season

Younger travelers more likely to consult with travel advisors

Travelport Global Digital Traveler Research 2019, which mapped travel preferences according to age groups, turned a common assumption on its head, finding that younger travelers are more likely to consult with travel advisors and tour operators for assistance in booking.

https://skift.com/2019/12/10/who-loves-travel-advisors-the-most-its-millennials-not-boomers/

Brand.com, OTA bookings continue to grow

Brand.com year-to-date bookings are up +7.7% compared to the same period last year and are growing faster than OTA (+7.1%), according to new Kalibri Labs data.

https://www.hotelbusiness.com/report-brand-com-ota-bookings-continue-to-grow/

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

Maldives Travel Trends

Regarded as the epitome of luxury tourism in South Asia, Maldives, with its over 1000 coral islands has emerged as a ‘premier’ brand. Tourism remains the largest economic industry in the country.

To keep up with the tourism demand, which is expected to cross 1.5 million in 2019, the Government has been undergoing renovation of its key airport and actively encouraging new luxury resorts. International brands like Waldorf Astoria, Pullman, Westin and Hard Rock Café have recently opened in the archipelago.

With over 135 resorts and 10 major hotels along with numerous guest houses, the occupancy rate in the country however has remained stagnant for the last few years. While China, Germany, the UK, Italy and India has consistently been the top five source market, in recent times Maldives has seen a surge in tourist arrivals from South Korea.

A long stay destination, where average length of stay is over 6 days, hotels for years have depended on tour operators and travel agents for bookings. However, with the increase in supply of rooms and change in guest booking behavior, hotels have been adapting to online travel.

Global OTAs like Booking.com, Expedia and Agoda  has become quite popular with hotelieres. Booking.com, for instance, has 795 properties listed, Expedia has close to 700 hotels and guest houses in Maldives listed on its channel.

As online distribution evolves, hotels are increasingly adjusting to changes in market dynamics. While GDS remains their most popular channels, they are opening up to OTA and metasearch as well.

Are you connected to right channels and keeping them automatically updated with rates and availability on a regular basis?

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

The Week, That Was – December 2019 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

eRevMax announces seamless connectivity with leading Chinese B2B platform HaoQiao

eRevMax has completed 2-way XML integration with the largest travel wholesaler in China, Haoqiao. Hotels using RateTiger and RTConnect, powered by LiveOS, can leverage the interface to distribute rates and availability on the booking platform, is used by over 17,000 travel agencies worldwide.

https://bit.ly/2RrceEq

Google’s playbook to become a super app in travel

The giant’s slow but unstoppable rise to travel industry domination can not be explained without the more than one billion daily users of Google Maps.

https://www.phocuswire.com/Google-playbook-travel-super-app

How Airbnb profits from our love of experience

As people begin to value “things” less and “doing stuff” more, Airbnb has simultaneously personalized and commoditized the food-related experience.

https://www.eater.com/2019/12/4/20951866/airbnb-rentals-experiences-travel-food-tours-cooking-classes

Total revenue forecasting: Sunny with a chance of profits

Marketing and revenue management rely on accurate demand forecasts to plan campaigns and optimize revenue.

https://ideas.com/total-revenue-forecasting-profits/

Hotel revenue changes suggest new guest preferences

From the high-tech preferences of Generation Z to the experiential fondness of millennials and the health and wellness realities facing baby boomers, hotels continually adjust the amenities and services they offer to satisfy their guests based on extensive consumer research. From the perspectives of owners and operators, the changes in guest preference manifest themselves on the hotel operating statement.

http://hotelnewsnow.com/Articles/298888/Hotel-revenue-changes-suggest-new-guest-preferences

As cycle nears end, benchmarking required to be reborn

Hoteliers are in no doubt benchmarking has been one of the major, if not the most major, catalysts of the last decade helping fuel hotel performance, and the data is only getting better and more involved, according to sources. Now hoteliers are considering how benchmarking might change as the industry reaches what many consider the end of a cycle.

http://hotelnewsnow.com/Articles/299236/As-cycle-nears-end-benchmarking-required-to-be-reborn

Hotel guests want cybersecurity

For hotels, the issue of cybersecurity is – or should be – among the most critical factors in partnering with any third-party. With so many interconnected technologies the risk is greater and greater that you’ll run onto a technology that isn’t wholly secure.

https://blog.apaleo.com/hotels/a-make-or-break-issue-for-hotels-guests-want-cybersecurity

Which? brands most travel comparison sites a ‘waste of time’

New survey ranks sites used to find flight and hotel deals and reveals that many offer a poor user experience – and do not list the best prices. After asking more than 2,200 holidaymakers about their experiences of using comparison sites, the consumer body found that only Skyscanner, Kayak and TripAdvisor scored highly in terms of finding the best deals and being easy to use.

https://www.theguardian.com/travel/2019/dec/04/which-survey-brands-most-travel-comparison-sites-waste-of-time?CMP=Share_iOSApp_Other

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The Week, That Was – November 2019 Week 4

Spanish hotel chain boosts productivity and connectivity with eRevMax

Spanish hospitality chain Actahotels has recommended eRevMax solutions for online distribution. Twenty properties of the group, including the newly opened 313 room Acta Voraport, have been using RateTiger Channel Manager and Connectivity solutions, powered by LiveOS, for updating rates and availability across multiple OTAs and accessing high quality rate data and insights.

https://bit.ly/2XSYgMJ

Hotelbeds claims to drive high value visitors to hotels

Hotelbeds works with over 60,000 travel agents, tour operators, airlines, and loyalty point schemes from 140 source markets. More than half of bookings through global bedbank Hotelbeds are for stays of more than four nights, the company has disclosed.

https://www.travolution.com/articles/113360/hotelbeds-claims-to-drive-high-value-visitors-to-its-hotel-partners

Google Eyes: More and more travelers are looking to Google

Online travel agencies (OTAs) have always been dominant on meta search channels such as Google but advertising your direct hotel website on Google Hotel Ads provides an opportunity for hotels to divert this traffic to their brand websites.

https://www.sabrehospitality.com/blog/google-eyes-more-and-more-travelers-are-looking-to-google/

Travel Statistics to Know About in 2020

Is your hotel ready to take on 2020? Check out key travel statistics & trends that can help you maximise your hotel online bookings and revenue in the coming year-

https://www.erevmax.com/blog/index.php/2019/11/travel-statistics-to-know-about-in-2020/

Airbnb tests teaming with Google’s vacation rental business in the U.S.

Google waded into its own vacation rental advertising business on its travel pages early in 2019, and in October began giving vacation rentals hotel-like treatment in Google search.

https://finance.yahoo.com/news/airbnb-tests-teaming-google-vacation-200037742.html

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

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The Week, That Was – November 2019 Week 3

eRevMax offers connectivity with Viajes El Corte Inglés

RateTiger, the hotel connectivity solution expert, has completed a two-way integration with one of the leading Spanish travel agencies, Viajes El Corte Inglés. The interface is the latest addition to the eRevMax Channel Ecosystem that connects hotels to over 400 online distribution channels worldwide.

https://bit.ly/2O9d06N

TripAdvisor launches its first self-serve advertising platform

The launch of TripAdvisor Media Manager follows the introduction of a suite of new-to-market advertising services and solutions that enable advertisers to reach more relevant, high intent audiences.

http://ir.tripadvisor.com/news-releases/news-release-details/tripadvisor-launches-its-first-self-serve-advertising-platform

Booking.com to open Genius rates to other OTAs

Starting December 2, your Genius rates will be offered to frequent travelers across all companies within the Booking Holdings family – not just Booking.com.

https://medium.com/@puortosimone/booking-com-extends-genius-rates-to-other-otas-59a7fa242ffe

Google: Travelers search habits are ever-evolving

Today, travelers are not just searching for places, but instead are increasingly searching for experiences that can inspire, excite and provide the new sense of perspective.

https://www.travolution.com/articles/113303/guest-post-consumer-search-habits-are-ever-evolving

Why Millennials increasingly choose travel agents over OTAs

Reports from the field and research studies now suggest that Millennials, more than any other generation, are relying on travel agents when booking their getaways.

https://www.travelpulse.com/news/travel-agents/why-millennials-increasingly-choose-travel-agents-over-booking-engines.html

Airbnb seals $500m Olympics sponsorship deal

Airbnb has signed a $500m deal to sponsor the Olympic Games until 2028, as the accommodation-booking platform targets the world’s biggest sporting event.

https://www.olympic.org/news/ioc-and-airbnb-announce-major-global-olympic-partnership

apaleo hits new milestone with 250 properties contracted

Its innovative, API-first approach drastically reduces set-up times, eliminates integration and interface fees, and allows new properties to go live in minutes. With multi-property functionalities, apaleo is ideal for hotel chains that want a simple switch away from inflexible legacy systems.

https://blog.apaleo.com/hotels/apaleo-hits-new-milestone-with-250-properties-contracted

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