The Week, That Was – July 2020 Week 5

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Airbnb and RateTiger to present a webinar on Market Dynamics, Growth Optimization and Online Distribution for APAC hotels

Join us for a live discussion on August 5, 2020 at 11:00 SGT to discuss reopening of travel and strategies for the new world.

https://airbnb.zoom.us/webinar/register/WN_52H20Aw1Q7CcEsz1uQfIrg

Longer, slower, farther: Savoring the prospects of future travels

In the travel stasis induced by the pandemic, future travelers have taken to tackling their bucket lists with big trips that are more distant and longer than usual – and planned further in advance.

https://www.nytimes.com/2020/07/28/travel/future-travel-bucket-list-coronavirus.html

How travel ad spending is starting to rebook across Europe

Shorter booking windows, flexible policies, competitive pricing, stricter health screening measures and mobile bookings are some of the trends emerging from the lockdown.

https://digiday.com/media/week-over-week-growth-how-travel-ad-spending-is-starting-to-rebook-across-europe/

Looking at drastically different hotel business models.

While most expect hotels to return to a more normalized environment eventually, what if they used this moment to drastically reimagine the way they do business?

https://hotelnewsnow.com/Articles/303648/Looking-at-drastically-different-hotel-business-models

Lodging dynamics favor travel buyers with grip on demand

To capture existing demand, hotels are expected to offer attractive rates for the upcoming request or proposal season. Industry projections show lodging demand and revenue per available room to fall short of pre-pandemic levels until 2023.

https://www.businesstravelnews.com/Business-Travel-Buyers-Handbook/2020/Corporate-Lodging-Program

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

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The Week, That Was – May 2019 Week 5

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

eRevMax publishes market study on ‘The State of Hotel Online Distribution in Middle East’

Leading hotel technology expert eRevMax has today published a market report on The State of Hotel Online Distribution in Middle East. The findings cover a wide cross-section of topics including technology adoption, distribution mix, channel production, online updates, among others.

Download the full study today – https://www.erevmax.com/travel-solutions/erevmax-erm-marketstudy.html

Booking.com on where it sees opportunity for growth

Where is there room for Booking.com – already one of the top players in online travel alongside Ctrip and Expedia – to grow? According to Vice President of Global Segments – Olivier Grémillon, there’s still a sizable market out there for the online travel agency to capture, and it’s the company’s responsibility to get there.

https://www.phocuswire.com/phocuswright-europe-2019-booking

What the world’s biggest OTAs have been up to

According to PhoCusWright, growth rates in the world of public online travel once again slowed in 2018, but remained in double-digit territory.

The accommodation business for both Expedia and Booking remains a priority, yet each OTA’s room nights grew at a more modest rate than either has been accustomed to in prior years.

https://www.phocuswright.com/Travel-Research/Research-Updates/2019/What-the-worlds-biggest-OTAs-have-been-up-to

Hotelbeds (a preferred partner of eRevMax) boosts European hotels offering by 5,000

A total of 70,000 hotels are now available on the bedbank’s system in Europe, whilst at a global level over 180,000 hotels are on the platform, Hotelbeds has announced.

https://www.travolution.com/articles/111480/hotelbeds-boosts-european-hotels-offering-by-5000

Hotel brands under attack: How to stay relevant

Google’s latest incursions on the travel sector highlight the increasing difficulties brands have in connecting directly with travelers.

https://reknown.com/2019/05/hotel-brands-under-attack-how-to-stay-relevant/

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Top Tips to Improve Your Hotel’s Visibility on OTAs

Assuming that you are already distributing your hotel rates and availability on multiple online travel agents, we will delve straight into some top tips that you can utilize to boost your online visibility and improve booking revenue. The ground rule for working with any distribution/sales channel is to ensure that you keep your hotel listing up-to-date to give a true picture to the guests. That said, here are some simple tips that can further increase your hotel’s presence on these important channels.

hotels OTAs

1.  Regular Update of Content

Reinforcing the ground rule again – it is super important to keep your hotel listing updated and attractive. The language used to define your hotel amenities should be simple and fluid. Ensure that you have posted recent photos of the hotel’s different segments – lobby, façade, rooms, restaurants, banquet, swimming pool, gym etc. As they say, a picture speaks a thousand words – travelers like to know how the place looks before they decide if they wish to stay there. Details of room amenities, location, direction to reach, nearby attractions as well as hotel policies should be accurately displayed in relevant sections of the listing.

This builds customer trust and helps them make informed decisions. Further, it helps bring up your hotel on relevant search results when guests use filters on OTAs. For example, if your hotel is pet friendly, ensure that you mention it in your listing so that travelers who are looking to bring their pet can consider your property amongst others. Further, if any hotel policy changes, it is important to update them on OTAs. For example, if your hotel was a no-smoking property earlier, but if you have recently added smoking rooms, then you need to showcase that on the OTAs, so that people looking for such rooms will keep your hotel in consideration. These updates may seem minor but goes a long way to ensure that your hotel can be found easily depending on the visitor’s search behavior.

Further, to increase visibility in the search results, coordinate with the Market Manager of different OTAs you work with, to add relevant keywords and meta tags to highlight special offers and promotions. Depending on the OTA policy, most of the market managers allow you to submit the tag copy to emphasize your hotel’s new offering, renovation, festive discount etc.

2.  Ensure Rate Parity

The second most important tip is to ensure you keep your rates in parity across different distribution platforms. Travelers like to shop around when looking to book accommodation. When they see different rates for your property on different sites, it somehow impacts their trust factor. Further, OTAs tend to give you better ranking to hotels that have no rate parity issues as it helps maintain rate integrity for their channel as well. Additionally, when your rates are in parity, you can push your presence on meta-search sites to drive more direct bookings.

3. Targeted Advertising

Making updates and tweaks to your hotel listing on OTAs is a crucial part, but to give an additional boost to your property’s visibility, you can invest in targeted ad by bidding for top spots in OTA search results. Most OTAs offer this capability today and this is an easy way to increase exposure in these channels. However, it is best to make it goal oriented – pushing these ads for either specific promotional campaigns or to push visibility in certain markets during off-peak period.

Ads such as Expedia TravelAds or Sponsored Search on Travelocity and Orbitz can be effective if used correctly and it also helps improve the organic search ranking for the hotel on these OTAs.

4. Sell Last Room Availability

One of the core concepts of revenue management focuses around the fact that hotels should spread out their inventory on not rely on just 1 or 2 channels. While, the brand website, consortia and wholesalers are all important sales channels along with OTAs, there are times when you need to look at specialized or niche channels to make sure you sell off distressed inventory, up to the last available room.  Channels like HotelTonight helps hotels sell inventory in a 24-hour window as that is the core concept of the channel. The channels user base are mostly travelers that are looking for last minute deals and hence this can be a good platform to dispose distressed inventory. Further, channels like HotelByDay offer room booking by the number of hours thus raising the revenue potential of fixed inventory. As a hotelier, it is good to know about new distribution options and try them to explore new revenue potential.

5. Rapport building with OTA Market Managers

You can only do what is in your control with regards your OTA listing. However, if you maintain a great rapport with the OTA Market Managers, that can go a long way in helping you maximise your hotel presence. People like to do business with people they like – hence the human element is very critical in most businesses. Being in the good books of the OTA Market Managers, communicating with them regularly, inviting them for your hotel events etc. can help create strategic business relations and have a positive impact for your business. The market managers keep a tab on the pulse of booking patterns and trends and can be very resourceful, it all comes down to your strategy and skills to bring out the results.

It’s time to put these tips and tricks into practice and see how you can leverage them. A good presence across OTAs will have a billboard effect, which not only will improve OTA bookings but will also positively impact direct bookings from your brand website.

If you need help with managing OTAs for your hotel, set up an appointment with one of our Connectivity Advisors today – https://bit.ly/2HiEzJp.

The Week, That Was – September 2018 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Philippine hotel chain solves distribution challenge with RateTiger and LiveOS

Philippine hotel chain the Bellevue Hotels & Resorts has recommended RateTiger for centralizing online distribution. All four properties of the group have begun using RateTiger on LiveOS platform earlier this year and certifies it to be ‘the best friend’ for hotels.

https://bit.ly/2MqPyhi

Key challenges for today’s travel marketers

The marketing magic happens when you can turn a challenge into an opportunity. Stephen Taylor, Sojern’s SVP, shares how travel marketers today can do just that.

https://www.sojern.com/blog/challenges-for-todays-travel-marketers/

The impact of influencer marketing on the booking journey

Up until the digital revolution, traditional marketing and word-of-mouth were the only real ways to grow consumer awareness at a notable scale.

Digital word-of-mouth reaches millions more potential customers around the world more rapidly than ever before. This is where influencer marketing fits in.

https://www.phocuswire.com/influencer-marketing-booking-journey

TripAdvisor heralds landmark moment as fake reviews business is busted

TripAdvisor says that its investigators were tipped off by an Italian hospitality business which had received email promotions from a business called PromoSalento to boost its profile in exchange for a fee. Investigators then identified the people behind the fraudulent review service and confirmed that they had not only advertised fake reviews as a service but also tried to post fake reviews on the TripAdvisor site.

https://www.tnooz.com/article/tripadvisor-fake-reviews-jail/

How hoteliers navigate evolving distribution channels

As hoteliers navigate the different distribution channels available to them, their goal is to guide guests to the one that costs their companies the least.

During the “Distribution: A hotelier’s guide to channel surfing” session at t last month’s Hotel Data Conference, panelists explained their approaches to managing and lowering the cost of customer acquisition.

http://www.hotelnewsnow.com/Articles/290368/How-hoteliers-navigate-evolving-distribution-channels

Generating group business with hotel data is easier than you think

A well-executed group strategy, which answers the question, “What amount of group business, along with all other segments, constitutes the optimal mix for your hotel?” Of all the market segments that make up a hotel mix, group segments form the strongest foundation for most hotels’ pricing strategy.

https://www.traveldailymedia.com/hospitality/generating-group-business-with-hotel-data/

Connect with us for your connectivity needs to make the most of online revenue. https://goo.gl/3gKUJZ

Thanks and have a good day!

The Week, That Was – September 2018 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

eRevMax completes integration with IDS Next PMS

Hotel connectivity expert eRevMax has completed integration with leading hospitality technology solution provider IDS Next.Mutual hotel customers can now get the benefit of automatic distribution of availability and rate to third party online booking sites whenever they are updated in the property management system and receive reservations from OTAs.

http://bit.do/ewp76

How hoteliers are setting their tech budgets for 2019

Hotel companies are preparing their annual budgets for 2019, and technology is an important investment as guests expect more and more out of their stays.

http://bit.do/ewp8h

How travel agents are working differently with technology

In an article on Phocuswire in March 2018, Trisept Solutions’ president and CEO John Ische positions the relationship between agents and technology as the ability to create what he termed “genuine intelligence” about a traveler.

https://www.phocuswire.com/Travel-advisors-technology-changes

Airbnb for Work expands beyond travel

Team-building, relocations and off-site meetings are part of the new strategic direction for Airbnb For Work as it looks to capitalise on its “exponential growth” in providing accommodation to business travellers. A few weeks ago it announced that some 700,000 companies have had employees sign up and book with Airbnb for Work, with more than 275,000 enterprises directly engaged with Airbnb to help manage their travel.

https://www.tnooz.com/article/airbnb-for-work-expands-beyond-travel/

Why Middle East travel deserves a closer look!

Travel spend by travellers from just some of the countries, the six who make up the Gulf Co-operation Council (GCC) – Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates (UAE) – is likely, says Statista, to grow from $64 billion three years ago, to $94 billion by 2020. In 2025 the sum could reach $140 billion, it adds. The GCC is assessed by the World Tourism Organisation as accounting for well over 60% of the region’s outbound market.

http://bit.do/ewp8K

China’s Big 5 hotel platforms have 96% of the market

Analysis of China’s online hotel booking market in the second quarter of the year shows that almost the entire market is controlled by five businesses. Trustdata, a mobile internet big data monitoring company in China, found that Ctrip, Meituan, Qunar, Tongcheng-eLong and Fliggy accounted for 96.4% of online hotel bookings in the second quarter. The big five were also the fast-growing platforms for the quarter, suggesting that their dominance is getting stronger.

https://www.tnooz.com/article/chinas-big-5-hotel-platforms-have-96-of-the-market/

Connect with us for your connectivity needs to make the most of online revenue. https://goo.gl/3gKUJZ

Thanks and have a good day!

The Week, That Was – August 2018 Week 5

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Luxury boutique hotel in Philippines has experienced 5% growth in just 3 months with RateTiger.

Bayleaf Intramuros, an upmarket boutique hotel in Philippines has improved in online sales with efficient rate and availability distribution through RateTiger.

https://www.erevmax.com/blog/index.php/2018/08/luxury-boutique-hotel-in-philippines-improves-online-sales-with-ratetiger/

Miki Travel invests in online booking systems for groups

Miki Travel recently invested in two online booking systems to facilitate ease of doing business and enhance confirmation speed.

http://www.ttgasia.com/2018/08/30/miki-travel-invests-in-online-booking-systems-for-groups/

Why Channel management is fundamental to hoteliers?

Today consumers are influencing room rates more than anytime in history. The internet – with multiple price comparison websites and booking channels – provides a choice. The more savvy consumers get, the more likely rates will continue to fall. However if hoteliers take control of their presence and rates online, revenue managers can make more accurate forecasts to identify occupancy and rate levels to ensure sales are on target.

https://www.erevmax.com/blog/index.php/2018/08/channel-management-is-fundamental-to-hoteliers-2/

Distribution dilemmas, beastly rate parity and Google ‘the travel company

“Google is very much a travel company. They have a platform that provides access to prices, products and reputation related information for travel components, creating immense value for the traveller. At the same time, their search engine and metasearch platforms are an integral and unavoidable part of the traveller’s booking journey from the dreaming to the booking phase. And they are able to capture the subsequent value from these customer phases.”

https://www.eyefortravel.com/distribution-strategies/distribution-dilemmas-beastly-rate-parity-and-google-travel-company

 What hoteliers should know about guest acquisition!

How people travel has as much to do with who they are as where they are going, Lorraine Sileo, SVP of research and business operations at Phocuswright, said during a session at the recent Hotel Data Conference.

Research shows one of the biggest differentiators in how people choose where they research their travel products is age, she said during her presentation, “Hotel path to purchase: The complexity behind consumer choice.”

http://www.hotelnewsnow.com/Articles/289088/What-hoteliers-should-know-about-guest-acquisition

 Connect with us for your connectivity needs to make the most of online revenue.
https://goo.gl/3gKUJZ

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The Week, That Was – August 2018 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

How to Know When Your Hotel Property Management System Needs a Change?

Property Management System (PMS) is important for hotel properties, and here are a few signs to indicate when it needs a change.
With changes in time, the needs of your hotel tend to change and the goals and requirements of your hotel property, staffs and guests change as well. The Property Management System (PMS) of your hotel has a short longevity.

https://goo.gl/amfPj1

Technology Players Make Moves in Hospitality

Hotels are utilizing technology to make both the guest experience and hotel operations more seamless. From a digital concierge to bracelets doubling as wallets and room keys, here are the latest happenings in technology.

https://www.hotelbusiness.com/technology-players-make-moves-in-hospitality/

eRevMax partners with GuestCentric for Edinburgh roadshow on September 5

Would you like to increase your direct bookings and learn more about how to develop a successful digital strategy?
Experts from GuestCentric, OTA Insight and eRevMax will show you new ways of working with your website and booking engine, the importance of working your data through Business Intelligence and innovative Revenue Management solutions!

Sign up now: https://lnkd.in/fyHCpJQ

How Facebook and Google Are Changing the Travel Industry for Brands and Travelers Alike

After years of intense focus on the moment of conversion, travel companies are beginning to reach travelers much earlier in the search and discovery process.

https://goo.gl/PyyUBV

HotelTonight wants to wow more millennials by gamifying travel booking

HotelTonight, the mobile app that lets you book last-minute discounted hotel rooms, is making a bigger play for millennial stays. On Tuesday, the startup announced a new feature called Daily Drop, which promises a guaranteed 30% off online travel agency room rates.

https://www.fastcompany.com/90211543/hoteltonight-wants-to-attract-more-millennials-by-gamifying-travel-booking

Thomas Cook-Expedia hotel booking platform launches

Thomas Cook’s new city break and hotel-only booking platform in partnership with Expedia has gone live.
The online travel giant is now the preferred provider of hotels for Cook’s city and domestic holiday business.

http://www.travolution.com/articles/108372/thomas-cook-expedia-hotel-booking-platform-launches

TripAdvisor using machine learning to choose ‘best’ hotel pictures

TripAdvisor has begun using machine learning to automatically select the ‘best’ photos to portray a hotel listed on its site.
The review site says primary, or ‘hero’, images can often be lower quality when hotel managers don’t choose their own favourite.

http://travolution.com/articles/108435/tripadvisor-using-machine-learning-to-choose-best-hotel-pictures

The Data Journey in a Hotel

Data scientists are experts in collecting, analyzing, and interpreting data and can make educated decisions on what to do with and how to use that data. Within the hospitality industry, data scientists are crucial to understanding the hotel’s data and how to use it to benefit the overall business of the hotel. However, data scientists cannot analyze data without the help of hotel operations staff members who are doing the groundwork of collecting daily data – it doesn’t take a data scientist to be an integral part of a hotel’s data journey.

https://blog.snapshot.travel/the-data-journey-in-a-hotel

Connect with us for your connectivity needs to make the most of online revenue.
https://goo.gl/3gKUJZ

Thanks and have a good day!

The Week, That Was – August 2018 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Luxury hotel in Ghana recommends RateTiger for online distribution

The Royal Senchi Hotel & Resort, a luxury property in Ghana has recommended RateTiger for streamlining online distribution. The hotel has experienced significant improvement in their operational efficiency leveraging RateTiger’s cloud based channel manager and on-demand shopping tool.

https://goo.gl/m7LUN2 

Google says it’s time for travel marketers to rethink loyalty

Attitudinal loyalty relates to how loyal a traveler feels, and behavioral loyalty refers to how loyal a traveler acts.

https://www.thinkwithgoogle.com/consumer-insights/travel-marketing-strategy/

Introducing RateTiger GDS – Your window to 600,000 travel agents worldwide.

Distribute your room and availability across various global distribution systems – Amadeus, Sabre & Travelport (Galileo & Worldspan) from RateTiger platform.

Contact us today- marketing@erevmax.com

 Chinese millennials’ travel expenditure increases by 80% YoY

Hotels.com research has revealed that Chinese millennials (born after 1990) are pushing the boundaries of international travel, increasing their expenditure in the past year by a staggering 80%. This is to fund social media-influenced trips full of edgy experiences, high-tech accommodation, exotic delicacies and taboo ticket-items.

https://www.traveldailymedia.com/chinese-millennials-expenditure-up-80/

 Privacy vs security: first fines reveal shift in data protection landscape

Over two months since ‘GDPR Day’, most organisations are still successfully processing personal data, but travel companies beware. With regulation now enforceable, consumers more empowered and security – a small part of GDPR – becoming an increasing focus, the Information Commissioner’s Office is keen to show it has teeth. Since May, several fines have been levied against companies making everything from annoying sales calls to not being rigorous with privacy and security.

https://goo.gl/FSfkhq 

How TripAdvisor changed travel

TripAdvisor used to promise its users a kind of escape, whether that be simply daydreaming over a vacation or actually booking one. Yet at a moment where such adages now seem horribly outdated, the future of TripAdvisor and similar enterprises seems less certain than it once did.

http://hotelmarketing.com/index.php/content/article/how_tripadvisor_changed_travel

 Worldwide Distribution Trends for Meta Search Engines report from Fornova highlights direct booking challenges for hotels

Fornova, a leading provider of distribution intelligence and automation solutions to hotels, have released their first Meta Search Engines Distribution Trends report.The report analyses and highlights key challenges hotels face when participating on Meta Search Engines, and how their efforts compare when competing against their partner Online Travel Agents (OTAs) and other resellers online.

http://blog.fornova.com/worldwide-distribution-trends-for-meta-search-engines-report

Connect with us for your connectivity needs to make the most of online revenue.
https://goo.gl/3gKUJZ

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The Week, That Was – August 2018 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Luxury Ukrainian Hotel Leopolis Improves Revenue with RateTiger

Leopolis Hotel, a landmark Ukrainian hotel has successfully optimized online distribution connectivity to improve their hotel occupancy and revenue, by leveraging RateTiger.

https://goo.gl/ES1Cdy

 Trivago makes data on global hotel pricing trends more accessible to hoteliers

Global hotel metasearch trivago records hotel price shifts from over 400 booking sites for over 2 million hotels and alternative accommodations around the world in its Hotel Price Index.

Learn more about Rate Insights- https://businessblog.trivago.com/trivago-hotel-price-index/

 Google Hotel Ads launches Promoted Hotels

Google has launched a pilot test with a reduced number of partners and it will soon be open to more participants. Since it is a new advertising space, despite being in a well-known environment, it generates new demand for the direct channel, competing with other hotels and other sellers

https://goo.gl/RXvfyd

 Top tips to maximise ROI without compromising on the customer experience

Business will always be about the bottom line, but if personalised, functional service that gets the job done according to customer expectations and preferences come first, the rest should ultimately follow.

https://insights.ehotelier.com/insights/2018/08/09/top-tips-to-maximise-roi-without-compromising-on-the-customer-experience/

 Booking Holdings closely monitoring paid channels as it builds direct strategy

Booking Holdings says its continuing on its strategy to increase its direct business as it reported earnings for the second quarter of 2018. Booking Holdings also continues to build its travel offering through the development of its alternative accommodation platform, which now offers about 5.5 million listings of homes, apartments and other units.

https://www.phocuswire.com/Booking-Holdings-Q2-earnings-2018

How online payment trends are impacting the travel industry

The world of online payments is undergoing a rapid transformation. Whereas once customers had scant options – primarily credit cards and bank transfers – to make bookings over the internet, they now have an ever-expanding choice of 21st-century technology, from PayPal to MobilePay.

https://www.phocuswire.com/travel-payments-evolution

Connect with us for your connectivity needs to make the most of online revenue.
https://goo.gl/3gKUJZ

Thanks and have a good day!

 

The Week, That Was – August 2018 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Online Travel in LATAM

Do you know the most productive online travel channels in LATAM? Improve your online revenue by selling on the right channels with RateTiger.

Read further to know more –  https://www.erevmax.com/blog/?p=539

Abasto Hotel experiences 65% revenue growth with RateTiger Channel Manager

Abasto Hotel Buenos Aires, a property in Argentinian capital, has improved its online sales by over 80% leveraging eRevMax‘s gold standard of connectivity with leading OTAs.

Are you looking to expand your hotel channel connectivity?  https://www.erevmax.com/blog/?p=542

Online accounts for 80% of under-30s travel bookings, OTAs dominate (for now)

The New Horizons IV report found more than 80% of bookings were made online by under-30s in 2017, with an increasing number of bookings being made on mobile devices and through social media channels.

https://www.tnooz.com/article/youth/

What Are Bumper Ads And Why Does Your Hotel Need Them?

Bumper ads are the 6 second video formats that are saving the longest 30 seconds of any consumers time. However, it is not just consumers that should be praising them to the skies. They can provide your hotel with countless benefits, including high impact brand building.

https://blog.netaffinity.com/what-are-bumper-ads-and-why-does-your-hotel-need-them/

What hotels need to know about evolving metasearch distribution trends

Metasearch engines (MSEs) hold the promise of helping hotels increase their share of direct bookings. For any hotel or chain to pursue a direct booking strategy, the MSE channel needs careful planning and consideration.

https://www.phocuswire.com/Fornova-global-metasearch-trends

Connect with us for your connectivity needs to make the most of online revenue.
https://goo.gl/3gKUJZ

Thanks and have a good day!