Morocco Enjoys A Positive Year for Travel

Morocco, considered as the gateway to Africa, is a country offering heritage cities, sprawling mountain ranges, golden deserts and warm hospitality. The country has been experiencing a surge in tourism over the last few years and continues to feature in the bucket list of many travelers.

Between 2000 and 2018, Morocco has averaged an annual growth of 6 percent in tourism arrivals, which is two points higher than global tourism growth. In 2018 itself, Morocco received 12.3 million tourists, up 8% from the previous year. Marrakech, the most visited Moroccan city, recorded over 2.4 million tourist arrivals from January to November, in addition to 2.6 million scheduled hotel stays through the end of 2018.

These figures are a testimony to Morocco’s growing prominence as a major tourist destination as well as the contribution of tourism revenue towards the country’s GDP. Research studies show that this growth is partly due to the rise of internet and mobile bookings, allowing people from far off places to be able to research, compare and make flight and hotel bookings online – easily and conveniently.

While the traditional offline booking channels continue to remain strong, the growth of online sales channels and travel intermediaries have been phenomenal over the last few years. So much so that online and offline booking numbers now have very similar levels of value sales. This growth, however, has not been overnight and has various factors that led to this change.

Over time, domestic tourism has received a major boost, especially with the introduction of secure online payments. Further, OTAs and other sales channels have been offering promotions and discounts on online bookings, which is proving to be attractive for travellers. Not only has this impacted domestic tourism – it has led to a rise in international tourists who are now making a beeline for Morocco to experience its rich culture and ornate architecture.

With the Government chipping in to increase tourism by relaxing visa requirements for certain countries, Morocco witnessed an impressive ten-fold increase in Chinese tourist arrivals over the last three years – from 10,000 in 2015 to nearly 180,000 last year.

Further, the rapid development in mobile technology and popularity of social media platforms has literally put travel research and booking into the hands of people. Not only can travelers search and book, travel suppliers too can advertise on these platforms to get in front of potential guests and generate online bookings by providing a defined customer journey through various touchpoints.

With increasing competition and price sensitive guests, hoteliers need to ensure they are visible on multiple OTAs and metasearch channels as well as keep their brand website updated to be able to achieve maximum occupancy and meet revenue targets. Hence, knowing the right channels that bring business to your city is a key and being connected to them is very important for your online sales strategy. To find out how you can improve online revenue, contact us today and speak to our connectivity advisor – https://goo.gl/3gKUJZ

*source- mordorintelligence, moroccoworldnews

The Week, That Was – May 2019 Week 5

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

eRevMax publishes market study on ‘The State of Hotel Online Distribution in Middle East’

Leading hotel technology expert eRevMax has today published a market report on The State of Hotel Online Distribution in Middle East. The findings cover a wide cross-section of topics including technology adoption, distribution mix, channel production, online updates, among others.

Download the full study today – https://www.erevmax.com/travel-solutions/erevmax-erm-marketstudy.html

Booking.com on where it sees opportunity for growth

Where is there room for Booking.com – already one of the top players in online travel alongside Ctrip and Expedia – to grow? According to Vice President of Global Segments – Olivier Grémillon, there’s still a sizable market out there for the online travel agency to capture, and it’s the company’s responsibility to get there.

https://www.phocuswire.com/phocuswright-europe-2019-booking

What the world’s biggest OTAs have been up to

According to PhoCusWright, growth rates in the world of public online travel once again slowed in 2018, but remained in double-digit territory.

The accommodation business for both Expedia and Booking remains a priority, yet each OTA’s room nights grew at a more modest rate than either has been accustomed to in prior years.

https://www.phocuswright.com/Travel-Research/Research-Updates/2019/What-the-worlds-biggest-OTAs-have-been-up-to

Hotelbeds (a preferred partner of eRevMax) boosts European hotels offering by 5,000

A total of 70,000 hotels are now available on the bedbank’s system in Europe, whilst at a global level over 180,000 hotels are on the platform, Hotelbeds has announced.

https://www.travolution.com/articles/111480/hotelbeds-boosts-european-hotels-offering-by-5000

Hotel brands under attack: How to stay relevant

Google’s latest incursions on the travel sector highlight the increasing difficulties brands have in connecting directly with travelers.

https://reknown.com/2019/05/hotel-brands-under-attack-how-to-stay-relevant/

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Top Tips to Improve Your Hotel’s Visibility on OTAs

Assuming that you are already distributing your hotel rates and availability on multiple online travel agents, we will delve straight into some top tips that you can utilize to boost your online visibility and improve booking revenue. The ground rule for working with any distribution/sales channel is to ensure that you keep your hotel listing up-to-date to give a true picture to the guests. That said, here are some simple tips that can further increase your hotel’s presence on these important channels.

hotels OTAs

1.  Regular Update of Content

Reinforcing the ground rule again – it is super important to keep your hotel listing updated and attractive. The language used to define your hotel amenities should be simple and fluid. Ensure that you have posted recent photos of the hotel’s different segments – lobby, façade, rooms, restaurants, banquet, swimming pool, gym etc. As they say, a picture speaks a thousand words – travelers like to know how the place looks before they decide if they wish to stay there. Details of room amenities, location, direction to reach, nearby attractions as well as hotel policies should be accurately displayed in relevant sections of the listing.

This builds customer trust and helps them make informed decisions. Further, it helps bring up your hotel on relevant search results when guests use filters on OTAs. For example, if your hotel is pet friendly, ensure that you mention it in your listing so that travelers who are looking to bring their pet can consider your property amongst others. Further, if any hotel policy changes, it is important to update them on OTAs. For example, if your hotel was a no-smoking property earlier, but if you have recently added smoking rooms, then you need to showcase that on the OTAs, so that people looking for such rooms will keep your hotel in consideration. These updates may seem minor but goes a long way to ensure that your hotel can be found easily depending on the visitor’s search behavior.

Further, to increase visibility in the search results, coordinate with the Market Manager of different OTAs you work with, to add relevant keywords and meta tags to highlight special offers and promotions. Depending on the OTA policy, most of the market managers allow you to submit the tag copy to emphasize your hotel’s new offering, renovation, festive discount etc.

2.  Ensure Rate Parity

The second most important tip is to ensure you keep your rates in parity across different distribution platforms. Travelers like to shop around when looking to book accommodation. When they see different rates for your property on different sites, it somehow impacts their trust factor. Further, OTAs tend to give you better ranking to hotels that have no rate parity issues as it helps maintain rate integrity for their channel as well. Additionally, when your rates are in parity, you can push your presence on meta-search sites to drive more direct bookings.

3. Targeted Advertising

Making updates and tweaks to your hotel listing on OTAs is a crucial part, but to give an additional boost to your property’s visibility, you can invest in targeted ad by bidding for top spots in OTA search results. Most OTAs offer this capability today and this is an easy way to increase exposure in these channels. However, it is best to make it goal oriented – pushing these ads for either specific promotional campaigns or to push visibility in certain markets during off-peak period.

Ads such as Expedia TravelAds or Sponsored Search on Travelocity and Orbitz can be effective if used correctly and it also helps improve the organic search ranking for the hotel on these OTAs.

4. Sell Last Room Availability

One of the core concepts of revenue management focuses around the fact that hotels should spread out their inventory on not rely on just 1 or 2 channels. While, the brand website, consortia and wholesalers are all important sales channels along with OTAs, there are times when you need to look at specialized or niche channels to make sure you sell off distressed inventory, up to the last available room.  Channels like HotelTonight helps hotels sell inventory in a 24-hour window as that is the core concept of the channel. The channels user base are mostly travelers that are looking for last minute deals and hence this can be a good platform to dispose distressed inventory. Further, channels like HotelByDay offer room booking by the number of hours thus raising the revenue potential of fixed inventory. As a hotelier, it is good to know about new distribution options and try them to explore new revenue potential.

5. Rapport building with OTA Market Managers

You can only do what is in your control with regards your OTA listing. However, if you maintain a great rapport with the OTA Market Managers, that can go a long way in helping you maximise your hotel presence. People like to do business with people they like – hence the human element is very critical in most businesses. Being in the good books of the OTA Market Managers, communicating with them regularly, inviting them for your hotel events etc. can help create strategic business relations and have a positive impact for your business. The market managers keep a tab on the pulse of booking patterns and trends and can be very resourceful, it all comes down to your strategy and skills to bring out the results.

It’s time to put these tips and tricks into practice and see how you can leverage them. A good presence across OTAs will have a billboard effect, which not only will improve OTA bookings but will also positively impact direct bookings from your brand website.

If you need help with managing OTAs for your hotel, set up an appointment with one of our Connectivity Advisors today – https://bit.ly/2HiEzJp.

The Week, That Was – September 2018 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Philippine hotel chain solves distribution challenge with RateTiger and LiveOS

Philippine hotel chain the Bellevue Hotels & Resorts has recommended RateTiger for centralizing online distribution. All four properties of the group have begun using RateTiger on LiveOS platform earlier this year and certifies it to be ‘the best friend’ for hotels.

https://bit.ly/2MqPyhi

Key challenges for today’s travel marketers

The marketing magic happens when you can turn a challenge into an opportunity. Stephen Taylor, Sojern’s SVP, shares how travel marketers today can do just that.

https://www.sojern.com/blog/challenges-for-todays-travel-marketers/

The impact of influencer marketing on the booking journey

Up until the digital revolution, traditional marketing and word-of-mouth were the only real ways to grow consumer awareness at a notable scale.

Digital word-of-mouth reaches millions more potential customers around the world more rapidly than ever before. This is where influencer marketing fits in.

https://www.phocuswire.com/influencer-marketing-booking-journey

TripAdvisor heralds landmark moment as fake reviews business is busted

TripAdvisor says that its investigators were tipped off by an Italian hospitality business which had received email promotions from a business called PromoSalento to boost its profile in exchange for a fee. Investigators then identified the people behind the fraudulent review service and confirmed that they had not only advertised fake reviews as a service but also tried to post fake reviews on the TripAdvisor site.

https://www.tnooz.com/article/tripadvisor-fake-reviews-jail/

How hoteliers navigate evolving distribution channels

As hoteliers navigate the different distribution channels available to them, their goal is to guide guests to the one that costs their companies the least.

During the “Distribution: A hotelier’s guide to channel surfing” session at t last month’s Hotel Data Conference, panelists explained their approaches to managing and lowering the cost of customer acquisition.

http://www.hotelnewsnow.com/Articles/290368/How-hoteliers-navigate-evolving-distribution-channels

Generating group business with hotel data is easier than you think

A well-executed group strategy, which answers the question, “What amount of group business, along with all other segments, constitutes the optimal mix for your hotel?” Of all the market segments that make up a hotel mix, group segments form the strongest foundation for most hotels’ pricing strategy.

https://www.traveldailymedia.com/hospitality/generating-group-business-with-hotel-data/

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Bellevue Hotels & Resorts using RateTiger Web on LiveOS to manage online sales for 4 properties

Philippine hotel chain the Bellevue Hotels & Resorts has recommended RateTiger for centralizing online distribution. All four properties of the group have begun using RateTiger on LiveOS  platform earlier this year and certifies it to be ‘the best friend’ for hotels.

The Bellevue Hotels and Resorts manages luxury and midscale hotels across Philippines. The revenue management team is managing premiere properties such as the Bellevue Manila and the Bellevue Resort Bohol along with midscale properties in Alabang and Quezon City with its B Hotels. With its diverse guest profile which include luxury, midscale, leisure and business travellers, the team was grappling with the online distribution.

They turned to RateTiger Channel Manager and On Demand Shopping available on LiveOS, the hospitality operating platform by eRevMax. RateTiger’s XML connectivity with over 350 online sales channels including OTA, GDS, metasearch and wholesalers gives the hotel group the opportunity to boost reservations and revenue and attract larger segments of both the corporate and leisure markets it caters for.

“The most important feature for me is RateTiger Channel Manager. Being able to view all 4 properties at one time on LiveOS has a great impact for me in terms of time and efficiency. The “smart fill” feature works like magic! I just use this field, and in 2 steps, all my different room categories would be live and bookable!” said Annie Bisuna, Revenue Director, The Bellevue Hotels and Resorts.

They are also extensively using On-Demand-Shopping tool to generate a real-time rate shopping report as-and-when they require to keep up with the fast pace business movement. RateTiger Shopper captures all its competitors’ rate data across hundreds of websites instantly and delivers granular analysis to monitor market dynamics on time.

“Rate Tiger is my new best friend. We hang out most of the time – that is during duty hours, share secrets by showing rates of our competitors through their Shopping on Demand tool and gives advise on how to position our properties in terms of pricing with the objective of maximizing revenue. I am truly satisfied having the chance to do partnership with Rate Tiger and would highly recommend to other hotels,” said Annie Bisuna, Revenue Director, The Bellevue Hotels and Resorts.

The Week, That Was – September 2018 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

eRevMax completes integration with IDS Next PMS

Hotel connectivity expert eRevMax has completed integration with leading hospitality technology solution provider IDS Next.Mutual hotel customers can now get the benefit of automatic distribution of availability and rate to third party online booking sites whenever they are updated in the property management system and receive reservations from OTAs.

http://bit.do/ewp76

How hoteliers are setting their tech budgets for 2019

Hotel companies are preparing their annual budgets for 2019, and technology is an important investment as guests expect more and more out of their stays.

http://bit.do/ewp8h

How travel agents are working differently with technology

In an article on Phocuswire in March 2018, Trisept Solutions’ president and CEO John Ische positions the relationship between agents and technology as the ability to create what he termed “genuine intelligence” about a traveler.

https://www.phocuswire.com/Travel-advisors-technology-changes

Airbnb for Work expands beyond travel

Team-building, relocations and off-site meetings are part of the new strategic direction for Airbnb For Work as it looks to capitalise on its “exponential growth” in providing accommodation to business travellers. A few weeks ago it announced that some 700,000 companies have had employees sign up and book with Airbnb for Work, with more than 275,000 enterprises directly engaged with Airbnb to help manage their travel.

https://www.tnooz.com/article/airbnb-for-work-expands-beyond-travel/

Why Middle East travel deserves a closer look!

Travel spend by travellers from just some of the countries, the six who make up the Gulf Co-operation Council (GCC) – Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates (UAE) – is likely, says Statista, to grow from $64 billion three years ago, to $94 billion by 2020. In 2025 the sum could reach $140 billion, it adds. The GCC is assessed by the World Tourism Organisation as accounting for well over 60% of the region’s outbound market.

http://bit.do/ewp8K

China’s Big 5 hotel platforms have 96% of the market

Analysis of China’s online hotel booking market in the second quarter of the year shows that almost the entire market is controlled by five businesses. Trustdata, a mobile internet big data monitoring company in China, found that Ctrip, Meituan, Qunar, Tongcheng-eLong and Fliggy accounted for 96.4% of online hotel bookings in the second quarter. The big five were also the fast-growing platforms for the quarter, suggesting that their dominance is getting stronger.

https://www.tnooz.com/article/chinas-big-5-hotel-platforms-have-96-of-the-market/

Connect with us for your connectivity needs to make the most of online revenue. https://goo.gl/3gKUJZ

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eRevMax completes integration with IDS Next PMS

Interface to allow automatic distribution of rate and availability to OTAs for mutual customers

Hotel connectivity expert eRevMax has completed integration with leading hospitality technology solution provider IDS Next. Mutual hotel customers can now get the benefit of automatic distribution of availability and rate to third party online booking sites whenever they are updated in the property management system and receive reservations from OTAs.

India based IDS Next’s ERP solution, FortuneNEXT, caters to over 4500+ hotels in 40 countries spread across South Asia, South-East Asia, Africa, Middle East, Sri Lanka & Maldives and Oceania. eRevMax’s distribution solutions, RateTiger Channel Manager and RTConnect are used by over 9000 hotels to manage their online sales channels including OTAs, metasearch, GDS and wholesalers.

“IDS Next is delighted with this new partnership, which will offer an additional choice for channel managers to our customers and prospects. By connecting our PMS to RateTiger solution, our hotel customers can take advantage of the power of eRevMax’s superior connectivity to expand their reach and improve online sales,” said Jacob K I, Vice President – Business Development, IDS Next.

“This interface with IDS Next PMS, one of the leading property management systems in APAC, Middle East and Africa region,  complements our continuous effort to provide hoteliers technology that makes hotel businesses easier to manage and more profitable. The secure XML connection eliminates the need for any manual intervention, allowing hotel managers to focus on key aspects like strategy and guest engagement,” said Ashis Saha, SVP – Project Management, eRevMax.

eRevMax offers seamless connectivity with over 350 OTAs and 90 technology providers. The company is developing its connectivity solutions to offer sophisticated real-time revenue management functionality to the hospitality industry. This includes solutions for the independent market and scaling up through the Tier One enterprise hotel groups. eRevMax’s Channel Ecosystem facilitates quality certified connectivity and relationship management services to support complex revenue generation strategies.

About IDS Next:

IDS Next Business Solutions Pvt. Ltd is a globally leading hotel technology solutions provider with decades of unmatched domain expertise. Being pioneers in Hotel ERP architecture, the company’s forte lies in providing unparalleled technology solutions for hospitality properties across categories. With unrivalled domain expertise, its USP lies in creating solutions that help hotels increase revenues, optimize costs and above all provide enhanced guest experience.

IDS Next fully understands emerging markets, and its high growth needs. IDS Next’s offerings include integrated hotel management software, restaurant management software, mobile apps and mobile analytic solutions, etc.

IDS Next’s software and technology solutions have earned the trust of over 4500 plus hotels in 40 countries spread across South Asia, South-East Asia, Africa, Middle East, Oceania, Sri Lanka & Maldives. A truly dedicated 24/7 support centre ensures 98% retention of customers and unmatched customer satisfaction.

 

 

The Week, That Was – August 2018 Week 5

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Luxury boutique hotel in Philippines has experienced 5% growth in just 3 months with RateTiger.

Bayleaf Intramuros, an upmarket boutique hotel in Philippines has improved in online sales with efficient rate and availability distribution through RateTiger.

https://www.erevmax.com/blog/index.php/2018/08/luxury-boutique-hotel-in-philippines-improves-online-sales-with-ratetiger/

Miki Travel invests in online booking systems for groups

Miki Travel recently invested in two online booking systems to facilitate ease of doing business and enhance confirmation speed.

http://www.ttgasia.com/2018/08/30/miki-travel-invests-in-online-booking-systems-for-groups/

Why Channel management is fundamental to hoteliers?

Today consumers are influencing room rates more than anytime in history. The internet – with multiple price comparison websites and booking channels – provides a choice. The more savvy consumers get, the more likely rates will continue to fall. However if hoteliers take control of their presence and rates online, revenue managers can make more accurate forecasts to identify occupancy and rate levels to ensure sales are on target.

https://www.erevmax.com/blog/index.php/2018/08/channel-management-is-fundamental-to-hoteliers-2/

Distribution dilemmas, beastly rate parity and Google ‘the travel company

“Google is very much a travel company. They have a platform that provides access to prices, products and reputation related information for travel components, creating immense value for the traveller. At the same time, their search engine and metasearch platforms are an integral and unavoidable part of the traveller’s booking journey from the dreaming to the booking phase. And they are able to capture the subsequent value from these customer phases.”

https://www.eyefortravel.com/distribution-strategies/distribution-dilemmas-beastly-rate-parity-and-google-travel-company

 What hoteliers should know about guest acquisition!

How people travel has as much to do with who they are as where they are going, Lorraine Sileo, SVP of research and business operations at Phocuswright, said during a session at the recent Hotel Data Conference.

Research shows one of the biggest differentiators in how people choose where they research their travel products is age, she said during her presentation, “Hotel path to purchase: The complexity behind consumer choice.”

http://www.hotelnewsnow.com/Articles/289088/What-hoteliers-should-know-about-guest-acquisition

 Connect with us for your connectivity needs to make the most of online revenue.
https://goo.gl/3gKUJZ

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Luxury boutique hotel in Philippines improves online sales with RateTiger

Superior connectivity with OTAs results in 5% revenue growth in 3 months for Bayleaf Intramuros

Bayleaf Intramuros, an upmarket boutique hotel in Philippines has improved in online sales with efficient rate and availability distribution through RateTiger. The property offering 57 rooms in Manila, has started using RateTiger Channel Manager in June this year and experienced immediate result.

Located within the walls of the oldest district and historic core of Manila, Bayleaf Intramuros is an iconic landmark popular with luxury leisure travellers. The property has been leveraging eRevMax’s seamless connection with global and regional OTAs to update rates and availability across channels like Booking.com and Expedia and receive reservations in real-time. RateTiger’s interface with leading technology providers like DirectWithHotels has allowed Bayleaf to manage their online booking engine through the interface. This has resulted in 5% growth in revenue in just three months.

“We work with a number of online demand partners like Booking.com, Expedia, TripAdvisor- just to name a few. RateTiger has 2-way integration with all these travel sites plus a wide range of metasearch, wholesalers and niche channels to choose from. The best part is I can monitor performance, targets and reservations, always updated, on the LiveOS platform, to make informed decision. We are now able to yield better than before,” said Benjie V. Martinez, Area Director of Sales and Marketing, The Bayleaf Hotels.

Philippines is one of the world’s fastest-growing online travel markets – and much of the region’s online opportunity is yet to be tapped. With close to 46% bookings coming from online, it’s important for the property to maintain presence, maintain exposure in OTAs. The revenue management team of the Bayleaf Hotels is also using RateTiger’s benchmarking report to monitor competitor’s rate movement and maintain rate parity across online sales channels.

“I personally monitor the rates daily and update our prices according to the market demand. The competitor rate shopping tool on LiveOS has really made my daily operations smooth. I am now very hands on with revenue management, more than ever before, thanks to RateTiger”, said Benjie V. Martinez, Area Director of Sales and Marketing, The Bayleaf Hotels.

eRevMax offers seamless connectivity with over 350 distribution partners including OTAs, Metasearch channels, GDS, Wholesalers and offline tour operators among others. The company continues to expand its partner base through new integrations to offer hoteliers integrated and seamless connections across different systems. eRevMax offers rate shopping, channel management and connectivity solutions to hotels worldwide to support complex revenue generation strategies.

 

The Week, That Was – August 2018 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

How to Know When Your Hotel Property Management System Needs a Change?

Property Management System (PMS) is important for hotel properties, and here are a few signs to indicate when it needs a change.
With changes in time, the needs of your hotel tend to change and the goals and requirements of your hotel property, staffs and guests change as well. The Property Management System (PMS) of your hotel has a short longevity.

https://goo.gl/amfPj1

Technology Players Make Moves in Hospitality

Hotels are utilizing technology to make both the guest experience and hotel operations more seamless. From a digital concierge to bracelets doubling as wallets and room keys, here are the latest happenings in technology.

https://www.hotelbusiness.com/technology-players-make-moves-in-hospitality/

eRevMax partners with GuestCentric for Edinburgh roadshow on September 5

Would you like to increase your direct bookings and learn more about how to develop a successful digital strategy?
Experts from GuestCentric, OTA Insight and eRevMax will show you new ways of working with your website and booking engine, the importance of working your data through Business Intelligence and innovative Revenue Management solutions!

Sign up now: https://lnkd.in/fyHCpJQ

How Facebook and Google Are Changing the Travel Industry for Brands and Travelers Alike

After years of intense focus on the moment of conversion, travel companies are beginning to reach travelers much earlier in the search and discovery process.

https://goo.gl/PyyUBV

HotelTonight wants to wow more millennials by gamifying travel booking

HotelTonight, the mobile app that lets you book last-minute discounted hotel rooms, is making a bigger play for millennial stays. On Tuesday, the startup announced a new feature called Daily Drop, which promises a guaranteed 30% off online travel agency room rates.

https://www.fastcompany.com/90211543/hoteltonight-wants-to-attract-more-millennials-by-gamifying-travel-booking

Thomas Cook-Expedia hotel booking platform launches

Thomas Cook’s new city break and hotel-only booking platform in partnership with Expedia has gone live.
The online travel giant is now the preferred provider of hotels for Cook’s city and domestic holiday business.

http://www.travolution.com/articles/108372/thomas-cook-expedia-hotel-booking-platform-launches

TripAdvisor using machine learning to choose ‘best’ hotel pictures

TripAdvisor has begun using machine learning to automatically select the ‘best’ photos to portray a hotel listed on its site.
The review site says primary, or ‘hero’, images can often be lower quality when hotel managers don’t choose their own favourite.

http://travolution.com/articles/108435/tripadvisor-using-machine-learning-to-choose-best-hotel-pictures

The Data Journey in a Hotel

Data scientists are experts in collecting, analyzing, and interpreting data and can make educated decisions on what to do with and how to use that data. Within the hospitality industry, data scientists are crucial to understanding the hotel’s data and how to use it to benefit the overall business of the hotel. However, data scientists cannot analyze data without the help of hotel operations staff members who are doing the groundwork of collecting daily data – it doesn’t take a data scientist to be an integral part of a hotel’s data journey.

https://blog.snapshot.travel/the-data-journey-in-a-hotel

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https://goo.gl/3gKUJZ

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