In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!
Luxury Ukrainian Hotel Leopolis Improves Revenue with RateTiger
Trivago makes data on global hotel pricing trends more accessible to hoteliers
Global hotel metasearch trivago records hotel price shifts from over 400 booking sites for over 2 million hotels and alternative accommodations around the world in its Hotel Price Index.
Learn more about Rate Insights- https://businessblog.trivago.com/trivago-hotel-price-index/
Google Hotel Ads launches Promoted Hotels
Google has launched a pilot test with a reduced number of partners and it will soon be open to more participants. Since it is a new advertising space, despite being in a well-known environment, it generates new demand for the direct channel, competing with other hotels and other sellers
Top tips to maximise ROI without compromising on the customer experience
Business will always be about the bottom line, but if personalised, functional service that gets the job done according to customer expectations and preferences come first, the rest should ultimately follow.
Booking Holdings closely monitoring paid channels as it builds direct strategy
Booking Holdings says its continuing on its strategy to increase its direct business as it reported earnings for the second quarter of 2018. Booking Holdings also continues to build its travel offering through the development of its alternative accommodation platform, which now offers about 5.5 million listings of homes, apartments and other units.
How online payment trends are impacting the travel industry
The world of online payments is undergoing a rapid transformation. Whereas once customers had scant options – primarily credit cards and bank transfers – to make bookings over the internet, they now have an ever-expanding choice of 21st-century technology, from PayPal to MobilePay.
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